10 Sales Automation Platform Success Stories [2024]
Here are some real life success stories of starting a sales automation platform:
1. GreenRope ($1.92M/year)
metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.
How much they make: $1.92M/year
Current team size: 15
GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.
2. CLOSEM ($360K/year)
Richard Miles, co-founder of CLOSEM, came up with the idea for the business after realizing the missed opportunities for follow-up in his own experiences with service providers. He reached out to his friend and co-founder, Laura Betterly, who loved the idea and saw the potential. Together, they created CLOSEM, a software tool that helps entrepreneurs and small business owners automate the process of following up with leads and increasing sales.
How much they make: $360K/year
Current team size: 1
CLOSEM is an AI-powered software tool that helps entrepreneurs and small business owners automate the time-consuming work of following up with leads, prospects, and customers, and increasing sales, grossing around $200,000 this year and confidently targeting $12MM next year.
So... can you actually make money with a sales automation platform?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Pipelyne ($360K/year)
How much they make: $360K/year
Current team size: 7
Find out how Adrian Casey grew Pipelyne, an e-commerce solution for home service companies, to serve 25 paying companies and generate $50K ARR without adding any marketing expenses and doubling inbound leads.
4. InterFace ($180K/year)
How much they make: $180K/year
Current team size: 23
A real estate agent in LA founded InterFace, a provider of data superpowers for real estate sales and marketing, and bootstrapped to $15K MRR in less than a year with plans to grow through acquisition and merger with a complementary business.
So... can you actually make money with a sales automation platform?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Magic Sales Bot ($12K/year)
Ryan Doyle, a sales rep turned tech founder, came up with the idea for his business, Magic Sales Bot, while working in sales and realizing the need for better sales research tools. After quitting his job and teaching himself to code, Ryan launched Magic Sales Bot, which automates sales research for reps at B2B software companies and helps them prioritize leads. Since its launch in 2020, the business has steadily grown at a rate of 10-20% per month.
How much they make: $12K/year
How much did it cost to start: $50
Current team size: 1
Former sales rep-turned-startup founder Ryan Doyle started SaaS tool Magic Sales Bot in 2020 to automate sales research for reps at B2B software companies, and since November 2021, it has been steadily growing about 10-20% a month, with a recent $1k MRR and a future cornerstone feature that will automate prospecting.
6. eWebinar ($600K/year)
Melissa Kwan, co-founder and CEO of eWebinar, came up with the idea for the business after experiencing the pain of having to run the same webinar over and over again for her previous enterprise SaaS startup. Recognizing the need for a scalable webinar automation solution, Melissa decided to create eWebinar, a platform that turns any video into an interactive webinar that can be set on a recurring schedule or made available on demand. With customers ranging from solopreneurs to publicly traded companies, eWebinar has achieved an MRR of around $50k and continues to focus on delivering the best product and customer experience.
How much they make: $600K/year
How much did it cost to start: $500K
Current team size: 0
Melissa Kwan, CEO of eWebinar, discusses how she identified the pain point of running the same webinar over and over again, leading her to build an automated webinar solution, with a current MRR of $50k and a focus on word-of-mouth marketing.
So... can you actually make money with a sales automation platform?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
