The Kewl Shop

Leveraging SEO To Grow An Online Store To $1.8M Per Year

February 13th, 2019
Sasithon Bella
Founder, The Kewl Shop
$150K
revenue/mo
2
Founders
6
Employees
The Kewl Shop
from Michigan, USA
started June 2012
$150,000
revenue/mo
2
Founders
6
Employees
market size
$877B
avg revenue (monthly)
$147K
starting costs
$18.9K
gross margin
43%
time to build
270 days
growth channels
SEO
business model
content-library
best tools
Instagram, Tiktok, Over
time investment
Full time
pros & cons
24 Pros & Cons
tips
7 Tips
Discover what tools recommends to grow your business!
platform
email
shipping
customer service
reviews
social media
payments
Discover what books Sasithon recommends to grow your business!
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Note: This business is no longer running. It was started in 2012 and ended in 2021. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Hi there, my names Sasithon, or Sasi for short and I run The Kewl Shop together with my husband, Charles. I’m Thai and spent my formative years in Bangkok, the capital of Thailand. Charles is British.

Our flagship products are designer bandage and bodycon dresses, a style of dress made famous by a host of celebrities including the ubiquitous Kim Kardashian. Bandage dresses are form-fitting dresses that slim your shape and show off your curves. They work a lot like shapewear, and you honestly do feel like a million bucks wearing one.

We sell these stunning dresses worldwide although 90% of our orders are in the USA. Our customers range from 16 to 18-year-old girls wanting to look vibrant and turn heads to women in their 60’s and beyond with a zest for life.

We have quite a few men who love to wear our dresses. They value the time and effort we spend with them on live chat helping to find the right fit and style. These customers prove how universally favorite a well fitted high-quality dress is. And how happy we are to welcome customers from...

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