22 Cannabis Business Success Stories

Updated: November 19th, 2023
Start A Cannabis Business

Have you ever thought of starting your own cannabis business?

The cannabis industry has been continuously growing throughout the years. The legal marijuana sales are projected to reach $22 billion by 2022.

No matter your level of experience, the cannabis industry has a lot to offer. There are inspiring stories of entrepreneurs that made it big in this particular industry.

Here are some real life success stories of starting a cannabis business:

1. CBD Store of Michigan ($240K/year)

Rod Glupker, the founder of CBD Store of Michigan, came up with the idea for his business after experiencing firsthand the pain-relieving benefits of CBD. His wife introduced him to CBD, and after researching and attending seminars, he started recommending it to friends. As demand grew, he began wholesaling CBD products and eventually decided to quit his job and launch his own storefront and website. Despite challenges with advertising and regulations, the business has continued to grow and plans to open more stores in the future.

How much they make: $240K/year
How much did it cost to start: $4K
Current team size: 2

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How I Opened A $4.5K/Month CBD Store In Michigan

Learn how one entrepreneur built a successful CBD business (with over $100,000 in inventory and 60 brands) from scratch, including what worked for them to attract and retain customers, the challenges they faced (including advertising) and advice for getting started in the industry.

About
Rod started CBD Store of Michigan over 5 years ago
Revenue
Rod grew the business to $20K/month
Costs
It cost Rod $4000 to start the business
Read by 11,456 founders

2. Growers House ($37.2M/year)

Nate Lipton, the founder of GG Growth, a group of cannabis and hemp companies, came up with the idea for his business after working for various cannabis-related companies and recognizing the potential in supplying equipment and services to the industry. With $150k in investments, Nate opened GrowersHouse.com in 2011 and focused on both an e-commerce store and a walk-in store to serve the growing market.

How much they make: $37.2M/year
How much did it cost to start: $150K
Current team size: 50

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How We Built $35M Plant Growing Empire GrowersHouse

How Nate Lipton built a $35M plant-growing empire, with an e-commerce store generating $2.9M per month, a cannabis growers forum earning $100k per month, and a YouTube series gaining 100k views per month, all while navigating through regulatory obstacles in the cannabis industry.

About
Nate started Growers House over 12 years ago
Revenue
Nate grew the business to $3.1M/month
Costs
It cost Nate $150000 to start the business
Read by 12,128 founders

So... can you actually make money with a cannabis business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Grobo ($3M/year)

Bjorn Dawson, Co-Founder of Grobo, was inspired to create smart hydroponic growing systems after experiencing the joys of growing his own food in gardens at his rental property. He saw a gap in the market for indoor growing systems and began prototyping different ideas. After pivoting into the cannabis space and launching a successful crowdfunding campaign, Grobo has grown steadily, now making $165K per month and attracting both beginner and advanced growers.

How much they make: $3M/year
Current team size: 11

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How We Launched A $165K/Month Automated Home Growing Box

Grobo, a smart hydroponic growing system company that creates boxes for growing plants, is making $165K per month and increasing quickly, with its flagship products enabling users to easily grow food and cannabis at home.

About
Bjorn started Grobo almost 10 years ago
Revenue
Bjorn grew the business to $250K/month
Read by 10,150 founders

4. Tcc media ($264K/year)

Michael, a medical marijuana enthusiast, visited Arizona and noticed a gap in the market for reliable media featuring cannabis products. He decided to create a niche blog to fill this gap.

How much they make: $264K/year
How much did it cost to start: $50K
Current team size: 0

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How I Left A Career As Professional Poker Player To Start A $22K/Month Cannabis Publication

Cannabis Cactus Magazine, the only 100% independently owned & operated monthly cannabis publication in the US, has grown to a monthly revenue of over $20k with 90% customer retention, serving over 80,000 readers nationwide with a goal to educate and entertain cannabis consumers.

About
Michael started Tcc media about 6 years ago
Revenue
Michael grew the business to $22K/month
Costs
It cost Michael $50000 to start the business
Read by 7,643 founders

So... can you actually make money with a cannabis business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Brush Tokes ($30K/year)

After realizing she needed a real hobby, Kelly rediscovered her love for art and decided to sell her creations. Partnering with Natasha, they came up with the idea for Brush Tokes, a 420-friendly art class that combines their shared interests in art and cannabis. Since launching in January 2018, they have sold out classes and experienced steady growth, with monthly income reaching up to $2,500.

How much they make: $30K/year
Current team size: 1

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How We Started A 420 Friendly Painting Class

Brush Tokes is a 420-friendly art business that combines the enjoyment of cannabis with artistic expression, offering various services including painting, plant, and art classes, and generates up to $2,500 per month through its word-of-mouth business.

About
Kelly started Brush Tokes about 6 years ago
Revenue
Kelly grew the business to $2.5K/month
Read by 6,662 founders

6. American Cannabis Company ($1.8M/year)

American Cannabis Company, founded by Ellis Smith, started as a consulting firm in the cannabis industry in 2012. With Smith's background in cannabis cultivation and the emerging market in states like Colorado, they quickly realized the need for professional support in the industry. They launched their website with a strong focus on SEO, which helped them generate leads and become the first consulting company in the space. They have since grown their revenue to over $1.8 million a year and have plans to expand through acquisitions and operations in the coming years.

How much they make: $1.8M/year
How much did it cost to start: $10K
Current team size: 9

How We Started A $1.8M/Year Cannabis Consulting Agency

American Cannabis Company co-founder Ellis Smith shares how they started a $1.8M/year cannabis consulting agency, creating a successful launch strategy and attracting clients through SEO, with plans for acquisitions and expansions to reach 3600 employees within the next five years.

About
Ellis started American Cannabis Company about 12 years ago
Revenue
Ellis grew the business to $150K/month
Costs
It cost Ellis $10000 to start the business
Read by 4,854 founders

So... can you actually make money with a cannabis business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Cannabox ($4.2M/year)

Michael Berk came up with the idea for Cannabox when he saw a gap in the market for a subscription box for cannabis accessories. As a daily cannabis user, he wanted a convenient solution to purchasing the items he needed. With an initial investment of $1,000, Berk launched Cannabox in 2013 and has since grown it into a successful business with an MRR of $350,000 and 11,000 subscribers.

How much they make: $4.2M/year
Current team size: 3

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How I Started A $350K/Month Cannabis Subscription Box

Learn how Michael Berk founded and grew Cannabox, a monthly cannabis subscription box, to have an MRR of $350,000 and 11,000 subscribers, by being a pioneer in the industry, hiring the right people, staying humble, and using SEO, email marketing, and social media.

Revenue
Michael grew the business to $350K/month
Read by 14,456 founders

8. Plain Jane ($3.3M/year)

Plain Jane, the ultra smooth and low odor Hemp CBD flower and cigarette company, was started by college roommates Evan and Duane. The idea came from their desire to create less smelly weed products that don't cause coughing. Within 5 months of starting to sell, the company is generating over $20K a month in sales and has customers in 47 states and 12 retail locations.

How much they make: $3.3M/year
Current team size: 16

article

How Two College Roommates Started An Online CBD Business

In this case study, Evan breaks down:

  • Validation: Invited 50 people to try an early sample and interviewed them after
  • Early traction: Hit $20K/month after just 5 months
  • Financials: Big focus on profits, operating on a 63% margins

When a customer wants to meet you in a Safeway parking lot to get their product faster, you know you have something.

Read by 16,032 founders

9. elate ($36K/year)

Jake Meyers, founder and CEO of elate CBD, was inspired to start the business after realizing his passion for helping people live happy and healthy lifestyles. With his background in the corporate world and personal experience with cannabis, he saw an opportunity in the market and launched elate CBD to promote balance, clarity, and happiness through premium CBD products. Since its grassroots launch in September 2020, the company has achieved impressive success, closing out 2020 with $15,000 in revenue and a 50% bottom line.

How much they make: $36K/year
How much did it cost to start: $20K
Current team size: 0

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How We Started A $3K/Month Premium CBD Brand

Elate CBD's founder and CEO, Jake Meyers, shares how he launched a premium CBD brand with virtually no advertising and closed out 2020 with $15,000 in revenue and a 50% bottom line, relying on grassroots efforts, personal networks, and influencer partnerships, and utilizing platforms like Shopify and resources like Klayvio, Bundler, Poptin, and Quickbooks.

About
Jacob started elate over 4 years ago
Revenue
Jacob grew the business to $3K/month
Costs
It cost Jacob $20000 to start the business
Read by 5,949 founders

10. Popped.NYC ($240K/year)

Lauren Forsch, the founder of Popped.NYC, came up with the idea for her CBD business after opening an artist cooperative and realizing that people were willing to spend money on handmade, natural products like body butter. She saw a gap in the market for a topical CBD product and decided to create her flagship CBD body butter. Despite setbacks from COVID-19 and being in a stigmatized industry, Popped.NYC has had months where their sales revenue topped $20,000.

How much they make: $240K/year
How much did it cost to start: $1K
Current team size: 1

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How I Started A $10K/Month All-Natural CBD Oils And Butters Brand

Popped.NYC, a handmade, all-natural, small-batch CBD products e-commerce business with sales revenue topping $20,000/month and customers suffering from inflammatory diseases, struggled to clear $2,000/month due to setbacks from COVID-19 and being in a stigmatized industry.

Revenue
Lauren grew the business to $20K/month
Costs
It cost Lauren $1000 to start the business
Read by 7,610 founders

11. Vitaeglass ($360K/year)

Gordon Loi, the founder of VITAE Glass, came up with the idea for his modular bong company while cleaning his own bong under a tiny bathroom sink. Frustrated with the difficulty of cleaning and transporting traditional bongs, Loi saw an opportunity to create a modular design that was easier to manage. Despite facing immigration issues and being unable to physically be in the US to run the business, Loi chose to continue with the idea and has since achieved an average of $10,000/month in revenue within the first year of launching.

How much they make: $360K/year
How much did it cost to start: $60K
Current team size: 0

article

How We Created A $10K/Month Modular Customizable Bong

Modular bong company VITAE Glass, founded by Gordon Loi, has achieved $10,000/month in revenue for its first year and is on track to double that this year, with sales increasing by almost every quarter, despite facing marketing challenges in the industry.

About
Gordon started Vitaeglass almost 5 years ago
Revenue
Gordon grew the business to $30K/month
Costs
It cost Gordon $60000 to start the business
Read by 9,462 founders

12. CannaFacturer ($888K/year)

Jackson Jesionowski, the founder of FullBodyZen, came up with the idea for his CBD/HEMP manufacturing company after experiencing a serious snowboarding accident that left him with cognitive impairment. Through his research, he discovered the potential benefits of CBD for reducing swelling and decided to create CBD Pods compatible with the Juul. The initial success of these pods led him to expand his product line and generate $17K in monthly revenue within just 8 months.

How much they make: $888K/year
How much did it cost to start: $90K
Current team size: 8

article

How I Left College To Start A $17K/Month Business Selling CBD & Hemp Products

21-year-old Jackson Jesionowski left college to build a CBD manufacturing company, FullBodyZen, which now generates $17K in revenue a month and has 14 products.

About
Jackson started CannaFacturer almost 5 years ago
Revenue
Jackson grew the business to $74K/month
Costs
It cost Jackson $90000 to start the business
Read by 7,725 founders

13. Gold Spectrum ($300K/year)

Yanet Caliz, CEO and founder of Gold Spectrum Lifestyle CBD Brand and Silk Bombs CBD Spa Products, came up with the idea for her businesses after experiencing the incredible benefits of CBD first-hand. After seeing the market flooded with low-quality products, she decided to create her own high-quality, all-natural CBD brand. Since launching in the middle of the pandemic, her businesses have seen impressive success, with an average monthly revenue of $20,000 and plans to expand to platforms like Facebook, Instagram, and Amazon in the future.

How much they make: $300K/year
How much did it cost to start: $135K
Current team size: 5

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How I Launched A $20K/Month Powerful CBD Oil Brand In The Middle Of The COVID-19 Pandemic

CEO Yanet Caliz discusses how she launched her health-focused CBD brand, Gold Spectrum, in the middle of the COVID-19 pandemic, with an average monthly revenue of $20,000 and plans for continued growth through digital marketing campaigns and influencer partnerships.

About
Yanet started Gold Spectrum about 4 years ago
Revenue
Yanet grew the business to $25K/month
Costs
It cost Yanet $135000 to start the business
Read by 7,794 founders

14. Dope Dog ($360K/year)

Michael and Erin, the co-founders of Dope Dog, came up with the idea for their business when their dog, James, needed a natural alternative to the medicine he was prescribed after ACL surgeries. They started supplementing with CBD and saw incredible results, which led them to create a line of CBD products specifically designed for dogs. Since their launch in 2017, they have grown organically and are currently generating $18,000 in monthly revenue.

How much they make: $360K/year
Current team size: 2

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How We Started A $16K/Month CBD Dog Treats Company

Dope Dog, a CBD dog product company founded by Michael and Erin, went from 1 product to a full line of 9 products within a year, generating $18K in monthly revenue through organic growth and word of mouth marketing.

About
Michael started Dope Dog over 6 years ago
Revenue
Michael grew the business to $30K/month
Read by 12,186 founders

15. Populum ($2.64M/year)

Gunhee Park, the founder of Populum, came up with the idea for his direct-to-consumer CBD oil brand after experiencing a poor shopping experience in the CBD oil market. He recognized the opportunity to create a high-quality brand that reframed how people view CBD, offering trustworthy products with stellar customer service. Through manual strategies like word-of-mouth and engaging with individual blogs and forums, Park organically grew his business, which now boasts a monthly sales of $220K and an impressive $3M ARR.

How much they make: $2.64M/year
Current team size: 7

article

How I Started And Grew My CBD Oil Company To $3M ARR

CBD oil brand Populum grew from $650K to $1.4M in annual revenue in just one year, with monthly sales of $220K and an ARR of $3M, due to investing in high-quality, trustworthy hemp products and stellar customer service.

About
Gunhee started Populum over 7 years ago
Revenue
Gunhee grew the business to $220K/month
Read by 8,505 founders

16. Medicine Man Technologies ($6M/year)

How much they make: $6M/year
Current team size: 2

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How 32-year-old Joshua Haupt Became a Multi-Millionaire From Cannabis

Learn how Joshua Haupt became a self-made millionaire with his cannabis consultancy firm, Medicine Man Technologies, supporting clients globally since 2014, earning the nickname "Steve Jobs of cannabis" for his significant influence on industry cultivation.

About
They started Medicine Man Technologies about 10 years ago
Revenue
They grew the business to $500K/month
Read by 738 founders

17. Blessed CBD ($9.6M/year)

How much they make: $9.6M/year
Current team size:

article

This UK-Based Entrepreneur Has Mastered the Art of Entrepreneurship

Meet the 24-year-old self-made millionaire founder of Blessed CBD, a UK-based CBD production company that has supported clients worldwide since 2018 with CBD oils, gummies, capsules, and creams to improve people's health and wellbeing.

About
They started Blessed CBD about 6 years ago
Revenue
They grew the business to $800K/month
Read by 1,655 founders

18. Parkdale Brass ($120K/year)

Shawn Santiago, the founder of Parkdale Brass, came up with the idea for his business while working as a web developer for a digital agency that created cannabis websites. He noticed that most existing cannabis products had similar designs and were made from materials that often arrived broken. This inspired him to create his own brand, focusing on classic, luxury, and durable designs using brass. Since its launch in 2019, Parkdale Brass has gained recognition from prominent publications like Forbes and Weedmaps and has seen an average of 10k in monthly sales.

How much they make: $120K/year
How much did it cost to start: $1K
Current team size: 1

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How I Started A $120K/Year Business Selling Cannabis Pipes Online

Parkdale Brass specializes in mindful cannabis use and their high-end, vintage-inspired brass pipe, The Brockton Mk2, has been featured in Forbes and Weedmaps, with the company now seeing approximately $10k in monthly sales and focusing on expanding their product line and B2B sales.

About
Shawn started Parkdale Brass over 4 years ago
Revenue
Shawn grew the business to $10K/month
Costs
It cost Shawn $1000 to start the business
Read by 1,409 founders