Midnight Scoop

How An Aerospace Engineer Decided To Reengineer The Ice Cream Scooper

September 30th, 2018
Michael Chou
Founder, Midnight Scoop
$18K
revenue/mo
1
Founders
4
Employees
Midnight Scoop
from South Lyon, Michigan, USA
started August 2014
$18,000
revenue/mo
1
Founders
4
Employees
market size
$16.2B
avg revenue (monthly)
$209K
starting costs
$13.7K
gross margin
40%
time to build
210 days
average product price
$5
growth channels
SEO
business model
content-library
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
Discover what books Michael recommends to grow your business!
Want more updates on Midnight Scoop? Check out these stories:

Hello! Who are you and what are you working on?

My name is Michael Chou, and I am an aerospace engineer by trade.

It’s always bothered me how difficult it was to scoop hard ice cream. I hated trying to melt the ice cream using heated spoons, or the microwave. I just knew there was a better way. It took me years to develop the most perfect ice cream scoop.

There is definitely blood sweat and tears in the product. Heck, we call it the Midnight Scoop because I spent so many nights obsessing about it and losing so much sleep.

We started with a bad idea initially, but through a lot of trial and error, we developed the product into something successful. We went from zero sales to $18K in sales per month after the first month upon release.

What's your backstory and how did you come up with the idea?

Having scooped ice cream for years for my children, I knew there had to be a better way to go about it. I hated struggling scooping hard ice cream.

I knew that it was an age old problem though. Scoops have been...

Sorry, you need to login and/or become a member to view the rest of this content.

Want to start an ice cream scooper business? Learn more ➜