21 Nutrition Business Ideas You Can Start Today [2024]

Updated: July 24th, 2023

Interested in starting nutrition business in 2024?

We put together 21 of the best nutrition business ideas you can start today.

For each dietitian business idea, we’ll show real-world examples of other dietitians businesses to help you see what it takes.

Here's the full list:

1. Become a wellness coach

A health and wellness coach is a supportive guide who helps clients set health goals such as weight loss, improved energy levels, stress management, etc.

Health and wellness coaching is becoming popular. Therefore, if you consider yourself an expert in health and wellness, starting your health and wellness coaching business can be a significant business venture.

Some business ideas and opportunities for wellness coaching include:

  • Corporate wellness coach
  • Yoga teacher
  • Personal trainer
  • Nutritional therapist
  • Herbalist
  • Weight loss coach

The route you choose as a wellness coach depends on your ultimate career goals, your budget, and the amount of time you intend to commit to a health coaching program.

How much you can make: $100 — $15,000/month

How much does it cost to start: $800 (?)

How long does it take to build: 60 days (?)

How I Started A $15K/Month Health And Wellness Coaching Business

A board-certified coach built the Holistic Wellness Coaching Academy from her book, growing it into a six-figure business in two short years, without using ads or campaigns, and attracting more leads with custom, digital content.

Brittney started Holistic Wellness Coaching Academy almost 7 years ago
Brittney grew the business to $15K/month
It cost Brittney $2000 to start the business
Read by 6,670 founders

2. Become a fitness-focused marketing consultancy

A fitness-focused marketing consultant helps gym studios, health clubs, equipment manufacturers, and nutrition and supplement companies market their services to potential customers.

The expert works with fitness-focused business owners to come up with unique marketing strategies so that these businesses can maximize their client reach and achieve their marketing goals.

To become a fitness-focused marketing consultant, you need a good understanding of the target customers and be able to identify gaps within the market.

How much you can make: $13,000/month

3. Start a healthy snack food business

Businesses with healthy snacks are becoming increasingly popular. This is because people are becoming more conscious of what they eat and the ingredients used in their food products.

Compared to a few decades ago, more people value health over anything else. A tasty snack food business can be a great way to turn your passion for snacking into profit.

The global healthy snacks market is expected to reach $152B by 2030, and there’s no sign of this slowing down. Healthy snacks can include anything from protein bars to gluten/dairy-free alternatives to chips, cookies, crackers, and more.

How much you can make: $15,000 — $3,000,000/month

How much does it cost to start: $5,200 (?)

How long does it take to build: 180 days (?)

How We Started A Caffeine Gum Product, Sold 12 Million Pieces, And Landed A Deal With CVS

Neuro co-founders Kent Yoshimura and Ryan Chen developed their functional gum and mint products to offer a portable, healthy, and efficient alternative to energy drinks and supplements, hitting 12M pieces sold and generating ~$500k in monthly revenue with over 25% repeat customer rate and retail presence in over 6,500 locations including 5,000 CVS stores.

Ryan started Neuro over 8 years ago
Ryan grew the business to $500K/month
Read by 18,127 founders

4. Start a catering business

A catering business is responsible for providing food & beverage-related services for vast types of events.

Catering businesses are known to be more flexible than other businesses because they don’t have to worry about location or pricing and can even work 24/7. They can cater anywhere and offer any price point that they want.

However, starting a catering business requires a lot of planning.

To start a successful catering business , you'll need to plan and prepare menus, manage budgets, handle clients, and more.

In addition, catering allows you to meet more people and show off your cooking skills.

How much you can make: $3,750 — $48,333/month

How much does it cost to start: $500 (?)

How long does it take to build: 90 days (?)

How I Found Success With A $20K/Month Catering Company After Starting Many Businesses

Elegante Catering founder, Nestor Nidome, details his journey from failed DJ business to a $20k/month catering company, emphasizing the importance of online marketing and customer feedback as key contributors to his success.

Nestor grew the business to $20K/month
It cost Nestor $500 to start the business
Read by 7,962 founders

5. Start a nutrition supplements business

Nutrition supplements is a multi-billion dollar market that sells multivitamin tablets and capsules, single vitamin or mineral tablets and capsules, and multivitamins in liquid form.

The nutrition supplements industry is of key importance to humanity and focuses on improving or maintaining health and well-being.

Therefore, starting a nutrition supplements business can be a lucrative opportunity.

To start the nutrition supplements business, identify an audience and decide on the customer acquisition model. Conduct a complete competition analysis and identify the market gaps. You can start making your own nutrition supplements or work with an existing manufacturer as a supply chain consultant.

How much you can make: $1,000 — $1,000,000/month

How long does it take to build: 200 days (?)

How I Created A $30K/Month Greens Superfood Powder Supplement

SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.

Adam started Supergreen Tonik over 4 years ago
Adam grew the business to $75K/month
It cost Adam $50000 to start the business
Read by 14,478 founders

6. Start an online diet and fitness business

The concept of wellness has been around for decades. The latest IPSOS report has shown that more than half of the world’s population is interested in exercising and eating more healthily.

A majority of people falling under this classification are using the internet to help them through their health and fitness journey.

Therefore, starting a website dedicated to teaching and helping people in dieting and exercising presents a potential business opportunity.

How much you can make: $10,000 — $33,333,333/month

How I built a $10K/month online business (while working a full-time job with a family)

Online weight loss coach Nagina Abdullah built a 6-figure business while working full-time and raising a family, helping women who've tried everything else finally see positive results in their weight loss journey through her step-by-step habit change approach.

They started MasalaBody almost 10 years ago
They grew the business to $10K/month
Read by 671 founders

7. Start a recipe books business

If cooking is your passion, consider starting a recipe book business. You can create recipe books and sell them online or at a physical bookstore. To start a recipe book writing business, identify a niche and apply your creativity in creating unique recipes.

How much you can make: $26,000 — $62,000/month

How long does it take to build: 365 days (?)

How I Started A $15K/Month Food Blog For Fitness Enthusiasts

How one food blogger turned his passion into a business that brings in $15k-$20k per month through display advertising, affiliate marketing, and exclusive content, and doubled in revenue every year since going full time in 2018.

Mason started Kinda Healthy Recipes almost 7 years ago
Mason grew the business to $26K/month
It cost Mason $10000 to start the business
Read by 11,561 founders

8. Start a weight loss clinic

The modern lifestyle puts us at the risk of becoming obese. Health-conscious people are looking for weight loss clinics to help them stay healthy.

A weight loss clinic provides exercise planning and weight and body measurement services. Providing weight loss advice and coaching people on dietary behavior can be fun and profitable. If you are passionate about helping people through the weight-loss journey, start your own weight loss business. It can be a medical weight loss program or a non-medical one.

To start, you must decide whether an independent weight loss clinic or a franchise option is right for you.

How much you can make: $45,000 — $100,000/month

How long does it take to build: 197 days (?)

I Grew My Company To $45K/Month In 1.5 Years [By Myself]

Keto Girl Nutritionist's founder, Priscilla Blevins, shares how she started her multi-six-figure online private practice, offering a high-ticket group coaching program for women with a thyroid imbalance, went from making $150 a month to $45,000+ a month within one and a half years, all while utilizing Instagram as her primary marketing strategy.

Priscilla started Keto Girl Nutritionist over 4 years ago
Priscilla grew the business to $45K/month
It cost Priscilla $300 to start the business
Read by 3,515 founders

9. Start a fitness center

Are you interested in starting a business that revolves around health and body fitness? How about setting up a fitness center?

A fitness center business is a health, recreational, and social facility geared towards exercise and other physical activities. These centers serve people who may want to do workouts to get into shape and improve their overall health.

The health and fitness industry is one of the fastest-growing industries today. Some factors behind the sector’s popularity include a health-conscious population who want to avoid lifestyle-related illnesses, social media influence, and a shift towards better healthcare.

Starting a fitness center business can be a fun and profitable venture. If you plan to start the business, secure a good location, and equip your fitness center adequately. You may choose to operate entirely online or a hybrid model where you have the physical fitness center and the online one.

How much you can make: $59 — $39,875,000/month

How long does it take to build: 90 days (?)

I Built A $240K/Year Business While Deployed In Kuwait

BioFit is a fitness studio that offers safe and effective exercise through high-intensity training (HIT) methodology, using adaptive resistance exercise (ARX) machines that can achieve results in as little as 20 minutes a week, with an 80% closing ratio, over 70% client retention, 125 clients, and an average monthly revenue of $20k.

John started BioFit about 5 years ago
John grew the business to $20K/month
It cost John $100000 to start the business
Read by 2,654 founders

10. Start a counseling business

Mental illnesses can curtail an individual’s ability to lead a fulfilling life. Mental health issues can cloud relationships, family life, and careers.

Guidance and counseling experts help people deal with mental health conditions across economic, social, and racial groups.

To start a counseling business, identify a niche and focus on building expertise around that area.

For instance, you can concentrate on economic or financial counseling, social issues such as a family or marriage counseling business, or an education and life coaching business where you counsel people in choosing a career and chasing their dreams.

Once you have decided on the niche, market your services through focus groups or target individuals.

How much you can make: $12,000/month

How long does it take to build: 120 days (?)

We Started A $96K/Year Therapy Room Rental Business During The Pandemic

Space To Be You is a mental health and holistic therapy center that has grown at 30% month-on-month and currently generates $8000 in monthly revenue with 25 counselors and massage therapists providing services, and discusses securing funding and the challenges of starting up a therapy business during the pandemic.

Bryan started Space To Be You over 3 years ago
Bryan grew the business to $12K/month
It cost Bryan $35000 to start the business
Read by 3,309 founders

11. Become a yoga instructor

The first step to becoming a yoga instructor is obtaining a certification from an instructor-affiliated institution near you. Your next step should be drawing up a business plan considering various projections. Finally, determine whether to open a brick-and-mortar establishment, offer online yoga classes, or a hybrid model.

The option has far more responsibilities for brick-and-mortar establishments, like paying rent and utility expenses. Also, check business-zoning requirements and acquire the required licenses. Proper marketing strategies will help you build clientele fast and grow your business.

How much you can make: $60,000/month

How long does it take to build: 365 days (?)

How I Started A $60K/Month Personal Training Company

Live Fit, a personal training company founded in 2011, grew from earning $80,000 in their first year with two trainers to earning over $760,000 in 2019 with 12 trainers and two locations, thanks to a focus on building trusting relationships and providing a variety of services to clients.

Chris started Live Fit almost 13 years ago
Chris grew the business to $60K/month
It cost Chris $50000 to start the business
Read by 7,776 founders

12. Start an online cooking business

If you love to cook and want to start a business online, there are several opportunities that you can explore. Here are a couple of different approaches you can take:

  • Sell your recipes online
  • Become an influencer or blogger
  • Conduct online cooking classes/courses

Here are some benefits of starting an online cooking business:

  • You can have flexible working hours
  • You can start the business from your home
  • It requires a small investment
  • Cooking business is a rewarding work

How much you can make: $7,500 — $417,000/month

How much does it cost to start: $100 (?)


Kaori's Kitchen, founded by Kaori Becker and her mother, offers classes on mochi-making, which originally began as physical sessions but moved to online classes during the pandemic, resulting in a growth in students and an annual revenue of $90,000 through bookings on Airbnb Experiences and Verlocal.

Kaori started Kaori's Kitchen almost 8 years ago
Kaori grew the business to $7.5K/month
Read by 836 founders

13. Start a grocery store

A grocery store sells a wide variety of food products, fresh or packaged, and other household & personal care items. The grocery store industry is the largest retail channel that makes $682 billion in the United States.

To start a basic grocery store, you can expect to spend a minimum of $50,000. Ideally, the bigger expense would be the rent, equipment, labor cost, cash registers/POS systems, and software. Some of these are recurring monthly fees. However, the location, size of the store, competitors, and local customers will significantly impact the business. A new grocer should sell more items for a lower price to make a more significant profit.

A new grocer can also save costs by buying the items from local distributors. The distributor is the middleman between the manufacturer and the grocery store selling it. Once the store cost and location are decided, the next step is to obtain a seller license. In most states, a grocer's license is required to run a grocery store.

Thus an average grocery store has a profit margin of 3% to 5%. The profit rates depend on the store's location, size, and popularity. On average, a small to medium grocery store can make a profit of up to $300,000 annually if all the profit factors are considered.

Another way to make your business more profitable is to diversify your store and add amenities like a coffee shop or stocking up the front of the store with magazines, batteries, etc., as these items can cross a margin of up to 70%. As a rule of thumb, offering lower prices on higher purchases will ultimately win more customers and increase profitability.

14. Start a nutritional advisory business

Nutrition is a critical part of health and development. Better nutrition results in improved health, robust immune systems, and a lower risk of infectious diseases.

With the risk of new and risky diseases such as coronavirus upon us, we need to improve our nutrition habits to ensure stronger immunity systems.

Therefore, starting a nutritionist advisory business is such a noble business idea. Nutritional advisors use food science to help clients make better choices with their food intake.

To become a nutritionist, you need a bachelor's degree in nutrition and complete a supervised dietetic internship.

How much you can make: $500,000 — $1,000,000/month

How long does it take to build: 300 days (?)

Stronger U: Earning $600k/month teaching proper dieting

Case study: Founder builds $600k/mo nutrition coaching company to solve people's nutrition problems.

They grew the business to $500K/month
Read by 637 founders

15. Start a restaurant

If you love cooking and are passionate about entrepreneurship, starting a restaurant can be a fun and lucrative business.

To get started, choose a great location, and hire an excellent support team. You will need a chef to inspect the food and line cooks, waiters, and waitresses to serve the customers. No matter the restaurant type, you need great culinary and business skills to make your dream come true.

If you plan to open a restaurant , gain insight from consumer preferences and focus on serving modern consumers what they need.

How much you can make: $48,333 — $61,650,000/month

How long does it take to build: 120 days (?)

Starting A $1.5M Healthy Meals Delivery Business

One Life Meals is a Toronto-based healthy meal delivery service that made 14,500 meals per month and generated $130k in monthly sales in 2018 through their one-on-one consultation, lean protein and seasonal veggies-based meals, and their focus on the client experience.

Andrei started One Life Meals about 11 years ago
Andrei grew the business to $130K/month
Read by 19,771 founders

16. Start a health and wellness podcast

Do you have knowledge and passion for health that you'd love to share with others? Or perhaps you are a health blogger or content creator looking for ways to expand your revenue streams? If you match these criteria, starting a health and wellness podcast host could be the perfect opportunity.

In today's world, podcasts are the new radio. Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators passionate about sharing stories with their listeners.

One of the main benefits of starting a podcast is the minimal investment needed. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your website if you want.

How much you can make: $3,600/month

How much does it cost to start: $500 (?)

How long does it take to build: 90 days (?)

How To Make A Living As A Body Positive Nutritionist And Dietitian

Learn how a body positive nutritionist and registered dietitian grew her full-time private practice, earning $56k in her first year, through networking and getting mentorship from SCORE.

Lynae started Ruby Health and Wellness about 10 years ago
Lynae grew the business to $3.6K/month
It cost Lynae $500 to start the business
Read by 4,969 founders

17. Start a weight loss products business

Increased disposable income and growing concerns about maintaining a healthy lifestyle drive the increased demand for weight loss products.

More people have shown interest in improving overall well-being and overcoming obesity.

If you are passionate about helping people attain their weight loss goals, you can start a weight loss products business.

How much you can make: $100,000/month

How long does it take to build: 365 days (?)

I Opened A $1.2M/Year Fat Reduction Treatment Clinic [2022]

This case study follows Jennifer, the founder of Cool Contours, a specialized CoolSculpting clinic that has achieved a 75% YoY growth and ranked #1 in VA for CoolSculpting, with an average monthly revenue of $100k and a 570% return on digital ad spend.

Jennifer started Cool Contours over 5 years ago
Jennifer grew the business to $100K/month
It cost Jennifer $300000 to start the business
Read by 1,810 founders

18. Become a pediatric nutritionist

Pediatric nutritionists design nutrition plans for kids and families, they work with individual clients in assessing the dietary needs of children and develop appropriate plans tailored to meet those needs.

As health officials announce more children are diagnosed with chronic conditions such as obesity and type 2 diabetes, dieticians need to help these children and their families with meal planning.

Therefore, the demand for pediatric nutritionists will continue to increase over the coming years.

If you are interested in helping families plan meals for their children, consider becoming a pediatric dietitian. Your role will be to help children eat healthfully, right from infancy to adolescence.

19. Start a smoothie company

Over the next five years, the smoothie market is expected to grow at a CAGR of 9.3%.

This increase is attributed to the growing consumption of healthy beverages in emerging economies and a greater awareness of the need to live a healthier lifestyle.

Starting a smoothie company today can create a lucrative business opportunity. Before starting a smoothie company, research its benefits and overall profitability.

Also, research the requirements you need to operate the smoothie company in your area without stress from the authorities.

20. Start a food addiction rehabilitation business

Food addiction is characterized by an individual experiencing a loss of control over their eating habits and causing them to overeat certain foods.

Overcoming food addiction requires special attention. If you are a nutritional counselor, consider starting a food addiction business.

How much you can make: $28,000/month

Pursuing Advanced Education And Building A $336K/Year Health Coaching Business

In this case study, Leslie Chen shares her journey of starting Rise Lean, a transformational weight loss and emotional eating coaching business, and how she was able to attract high-quality clients, generate $336,000 in revenue, and establish herself as an authority in her industry through guest posting, podcast appearances, and SEO.

Leslie started Rise Lean over 8 years ago
Leslie grew the business to $28K/month
It cost Leslie $10000 to start the business
Read by 1,839 founders

21. Start a keto youtube channel business

A ketogenic diet is a very low-carb and high-fat diet that involves reducing carbohydrate intake and replacing it with fat.

People are using online platforms, including YouTube, to learn more about ketogenic diets and how they can start practicing.

Therefore, if you are a nutritionist interested in teaching people the importance of keto diets, consider starting a keto YouTube channel.

meet the author
David Gitonga

"The best life hack of all is to just put the work in and never give up" - Bas Rutten (UFC Heavyweight Champion). Hey there! I am a talented freelancer passionate about writing and researching all topics business and entrepreneurship.