21 Nutrition Business Ideas You Can Start Today [2023]

21 Nutrition Business Ideas You Can Start Today [2023]

Interested in starting nutrition business in 2023?

We put together 21 of the best nutrition business ideas you can start today.

For each dietitian business idea, we’ll show real-world examples of other dietitians businesses to help you see what it takes.

Here's the full list:

1. Become a wellness coach

A health and wellness coach is a supportive guide who helps clients set health goals such as weight loss, improved energy levels, stress management, etc.

Health and wellness coaching is becoming popular. Therefore, if you consider yourself an expert in health and wellness, starting your health and wellness coaching business can be a significant business venture.

Some business ideas and opportunities for wellness coaching include:

  • Corporate wellness coach
  • Yoga teacher
  • Personal trainer
  • Nutritional therapist
  • Herbalist
  • Weight loss coach

The route you choose as a wellness coach depends on your ultimate career goals, your budget, and the amount of time you intend to commit to a health coaching program.

How Much Can You Make?
$100 — $15,000/month
Average Initial Investment
Time To Revenue
360 days
Business model

Case Study

I am Brittney Oliver, better known as “Coach Britt” and I am the founder of the Holistic Wellness Coaching Academy school for Gut Health and Mindset Coaching. I am a two-time author, board-certified coach, and passionate entrepreneur.

HWCA was built in the scarce moments between motherhood demands in an attempt to find a piece of my own identity, something that I was passionate about that could add to my family’s income which was only $35,000 a year at the time! What started as a singular course on the microbiome, evolved into an international, full coach training academy which now has graduates all over the world.


2. Become a fitness-focused marketing consultancy

A fitness-focused marketing consultant helps gym studios, health clubs, equipment manufacturers, and nutrition and supplement companies market their services to potential customers.

The expert works with fitness-focused business owners to come up with unique marketing strategies so that these businesses can maximize their client reach and achieve their marketing goals.

To become a fitness-focused marketing consultant, you need a good understanding of the target customers and be able to identify gaps within the market.

How Much Can You Make?
Time To Revenue
300 days
Business model

Case Study

Hello, my fellow entrepreneurs! My name is Isaiah Grant and I’m the founder of Dream Fitness Client Academy. We’re a consulting & marketing firm based in Manchester, CT. I launched the company when I was 20 years old and working on my undergraduate degree.

I’ve been the only full-time member of the company up to this point (with part-time contractors). Moving into mid to late 2020, I’ll be pushing to scale DFCA to high 6-figures in yearly revenue, improve our client-retention, build out our social proof base while adding full-time members to the team so I can leverage my time and accelerate our growth.


3. Start a healthy snack food business

Businesses with healthy snacks are becoming increasingly popular. This is because people are becoming more conscious of what they eat and the ingredients used in their food products.

Compared to a few decades ago, more people value health over anything else. A tasty snack food business can be a great way to turn your passion for snacking into profit.

The global healthy snacks market is expected to reach $152B by 2030, and there’s no sign of this slowing down. Healthy snacks can include anything from protein bars to gluten/dairy-free alternatives to chips, cookies, crackers, and more.

How Much Can You Make?
$15,000 — $3,000,000/month
Average Initial Investment

Case Study

Hey there! My name is Ryan Chen and I am the co-founder of Neuro, a functional gum, and a mint company that delivers energy, clarity, and focus in a minty and refreshing way.

Back in October 2015, one of my best friends from college (Kent Yoshimura) and I began developing the idea for Neuro when we realized there was a lack of portable, healthy, or effective alternatives to energy drinks or supplements. Both Kent and I trained in athletics at a national level and to find products that would help us balance life and school was nearly impossible.


4. Start a catering business

A catering business is responsible for providing food & beverage-related services for vast types of events.

Catering businesses are known to be more flexible than other businesses because they don't have to worry about location or pricing and can even work 24/7. They can cater anywhere and offer any price point that they want.

However, starting a catering business requires a lot of planning. To start a successful catering business , you'll need to plan and prepare menus, manage budgets, handle clients, and more. In addition, catering allows you to meet more people and show off your cooking skills.

How Much Can You Make?
$3,750 — $48,333/month
Average Initial Investment
Time To Revenue
180 days
Business model

Case Study

Hi, my name is Nestor Nidome and I am the founder and owner of Elegante Catering. Serving the Inland Empire (San Bernardino and Riverside county) and now have expanded to serve all of Southern California. Our customers, mostly higher middle class, have enjoyed our delicious menu ranging from full service plated meals, made to order pasta bars to buffet-style menus such as Mexican fajitas bar and tacos.

Weddings because there is no higher compliment than to have the bride and groom come up to us complimenting us and letting us know how all their guests are raving about the food. As for corporate caterings we like to make it as simple as possible for them. We have 12 different menus they can choose from so that every month their employees enjoy a different menu. Plus once we have their information all they have to do is text us the Date, Menu, and Time they want. We understand that they have better, more important things to do than order food. This has allowed us to grow our monthly sales to $20,000.


5. Start a nutrition supplements business

Nutrition supplements is a multi-billion dollar market that sells multivitamin tablets and capsules, single vitamin or mineral tablets and capsules, and multivitamins in liquid form.

The nutrition supplements industry is of key importance to humanity and focuses on improving or maintaining health and well-being.

Therefore, starting a nutrition supplements business can be a lucrative opportunity.

To start the nutrition supplements business, identify an audience and decide on the customer acquisition model. Conduct a complete competition analysis and identify the market gaps. You can start making your own nutrition supplements or work with an existing manufacturer as a supply chain consultant.

How Much Can You Make?
$1,000 — $1,000,000/month
Average Initial Investment

Case Study

Hi, my name is Adam Wright and I am the founder of SuperGreen TONIK. We develop a greens powder that contains 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals.

Our target is 7-figures for our 2nd year, which we believe is very achievable.


6. Start an online diet and fitness business

The concept of wellness has been around for decades. The latest IPSOS report has shown that more than half of the world’s population is interested in exercising and eating more healthily.

A majority of people falling under this classification are using the internet to help them through their health and fitness journey.

Therefore, starting a website dedicated to teaching and helping people in dieting and exercising presents a potential business opportunity.

How Much Can You Make?
$10,000 — $33,333,333/month

Case Study

Nagina Abdullah is the owner of the online weight loss coaching company MasalaBody.

She lost 40 lbs in 9 months and is now on a mission to help others achieve similar weight loss success.

Women who’ve previously tried everything else lost hope and believed their weight issue might be genetic. But when they consulted Nagina, they could see positive results within a short time.

Nagina assists ambitious professionals and entrepreneurs transform into a healthy lifestyle using a step-by-step habit change approach through 1:1 coaching and online programs.

She works specifically with busy clients and provides strategies for every situation, including while they are at home, networking/business conferences, and traveling.


Read the full story on growthlab.com ➜

7. Start a recipe books business

If cooking is your passion, consider starting a recipe book business. You can create recipe books and sell them online or at a physical bookstore. To start a recipe book writing business, identify a niche and apply your creativity in creating unique recipes.

How Much Can You Make?
$26,000 — $62,000/month
Average Initial Investment

Case Study

My name is Mason Woodruff, and I run Kinda Healthy Recipes, a food blog with around half a million sessions per month. We create recipes, guides, and resources for food-loving fitness enthusiasts.


8. Start a weight loss clinic

The modern lifestyle puts us at the risk of becoming obese. Health-conscious people are looking for weight loss clinics to help them stay healthy.

A weight loss clinic provides exercise planning and weight and body measurement services. Providing weight loss advice and coaching people on dietary behavior can be fun and profitable. If you are passionate about helping people through the weight-loss journey, start your own weight loss business. It can be a medical weight loss program or a non-medical one.

To start, you must decide whether an independent weight loss clinic or a franchise option is right for you.

How Much Can You Make?
$45,000 — $100,000/month
Average Initial Investment

Case Study

I’m Priscilla Blevins, I have my Masters of Science in Nutritional Sciences and am a Registered Dietitian Nutritionist. I am the founder of Keto Girl Nutritionist. I started out in healthcare working in hospitals where I specialized in thyroid health and nutrition. I was tired of seeing patients come in, get on medication, provide the diet, and never see them again.

I went from making $150 a month to $45,000+ a month within one and a half years, and still scaling to be a seven-figure business.


9. Start a fitness center

Are you interested in starting a business that revolves around health and body fitness? How about setting up a fitness center?

A fitness center business is a health, recreational, and social facility geared towards exercise and other physical activities. These centers serve people who may want to do workouts to get into shape and improve their overall health.

The health and fitness industry is one of the fastest-growing industries today. Some factors behind the sector’s popularity include a health-conscious population who want to avoid lifestyle-related illnesses, social media influence, and a shift towards better healthcare.

Starting a fitness center business can be a fun and profitable venture. If you plan to start the business, secure a good location, and equip your fitness center adequately. You may choose to operate entirely online or a hybrid model where you have the physical fitness center and the online one.

How Much Can You Make?
$20,000 — $39,875,000/month
Average Initial Investment

Case Study

My name is John Zarbock. I am the CEO and Founder of BioFit. I started my business in November of 2018 in St. Louis, Missouri. We build better humans by providing them with the most effective, efficient, and safe exercise on the planet. We do this through the High-Intensity Training (HIT) methodology mostly by leveraging the Adaptive Resistance Exercise (ARX) machines. They are designed to achieve exercise results in as little as 20 minutes a week by performing not only each rep and set near perfectly but also allowing for the maximum amount of intensity every moment of every session in the safest way possible while giving each client real-time feedback on progress and performance. We deploy a simple success formula: Work + Rest = Growth.

We currently have approximately 125 clients and our average monthly revenue is $20k. We have about an 80% closing ratio and our client retention is over 70%. The intricacies of the business have been very dynamic as I have served more than half of my time operating it while on Active Duty for the Army. I am currently deployed overseas in Kuwait so there have been challenges in growth and scale but we have grown year over year in both memberships and revenue despite having a skeleton crew of dedicated team members and partners in the last two years.


10. Start a counseling business

Mental illnesses can curtail an individual’s ability to lead a fulfilling life. Mental health issues can cloud relationships, family life, and careers.

Guidance and counseling experts help people deal with mental health conditions across economic, social, and racial groups.

To start a counseling business, identify a niche and focus on building expertise around that area.

For instance, you can concentrate on economic or financial counseling, social issues such as a family or marriage counseling business, or an education and life coaching business where you counsel people in choosing a career and chasing their dreams.

Once you have decided on the niche, market your services through focus groups or target individuals.

How Much Can You Make?
Average Initial Investment

Case Study

Space To Be You is mental health and holistic therapy center offering a range of wellbeing services in London, England.

Below we discuss the process of securing funding, business planning, starting up, and discuss what it was like to launch a face-to-face therapy business during a global pandemic…


11. Become a yoga instructor

The first step to becoming a yoga instructor is obtaining a certification from an instructor-affiliated institution near you. Your next step should be drawing up a business plan considering various projections. Finally, determine whether to open a brick-and-mortar establishment, offer online yoga classes, or a hybrid model.

The option has far more responsibilities for brick-and-mortar establishments, like paying rent and utility expenses. Also, check business-zoning requirements and acquire the required licenses. Proper marketing strategies will help you build clientele fast and grow your business.

How Much Can You Make?
Average Initial Investment
Time To Revenue
240 days
Business model
Work from home

Case Study

Hey everyone! I am Chris and in March 2011 I started Live Fit. Live Fit is a personal training company that was created to change the standards in the personal training industry. Early on I focused on building a company that is not only based on results, as most fitness companies are, but that is also focused very heavily on relationships. Relationships create trust, trust creates buy-in, and buy-in leads to the accountability and dedication it takes to get results.


12. Start an online cooking business

If you love to cook and want to start a business online, there are several opportunities that you can explore. Here are a couple of different approaches you can take:

  • Sell your recipes online
  • Become an influencer or blogger
  • Conduct online cooking classes/courses

Here are some benefits of starting an online cooking business:

  • You can have flexible working hours
  • You can start the business from your home
  • It requires a small investment
  • Cooking business is a rewarding work

How Much Can You Make?
$7,500 — $417,000/month
Average Initial Investment

Case Study

Kaori Becker, a Japanese-American woman from Bay Area, California, is the owner and founder of Kaori’s Kitchen.

Kaori runs this business with her mother, Yuki, and both are passionate about bringing forth Japanese culture & culinary experience to the forefront.

The founder studied to be an English teacher, but while in college, she started teaching her ramen skills which she acquired from her mother and grandmother, the owner of a ramen shop in Japan. Her love for Asian cuisine & her passion for teaching later inspired her to start her own business.

Kaori’s Kitchen started with Kaori and her mother giving mochi-making classes to the local people in the Bay Area. She later pivoted this business to sell mochi donuts in Columbus, Ohio, where she currently resides.

Before the pandemic, the founder used to offer physical classes for her mochi-making sessions. During the pandemic, she shifted the courses online, which resulted in a growth in the number of students.

She used the Verlocal platform to get the word out about her cooking classes, and in less than two months, her weekend classes were full.

Primarily, Kaori used to charge $35 per person for her mochi tutorial classes but later, word-of-mouth marketing, more than 200 positive reviews on Verlocal and her growing reputation allowed her to increase her rate to $75 per person.

Their classes are booked through Airbnb Experiences, Kari’s website, and Verlocal. Plus, they sell mochi donuts from their Ohio store and visit the local farmers market two to three times a month, where they sell around 350 donuts a day.

Currently, the company generates about $90,000 in revenue annually, of which $24,000 comes from Airbnb Experiences, making it a significant partner.


13. Start a grocery store

A grocery store sells a wide variety of food products, fresh or packaged, and other household & personal care items. The grocery store industry is the largest retail channel that makes $682 billion in the United States.

To start a basic grocery store, you can expect to spend a minimum of $50,000. Ideally, the bigger expense would be the rent, equipment, labor cost, cash registers/POS systems, and software. Some of these are recurring monthly fees. However, the location, size of the store, competitors, and local customers will significantly impact the business. A new grocer should sell more items for a lower price to make a more significant profit.

A new grocer can also save costs by buying the items from local distributors. The distributor is the middleman between the manufacturer and the grocery store selling it. Once the store cost and location are decided, the next step is to obtain a seller license. In most states, a grocer's license is required to run a grocery store.

Thus an average grocery store has a profit margin of 3% to 5%. The profit rates depend on the store's location, size, and popularity. On average, a small to medium grocery store can make a profit of up to $300,000 annually if all the profit factors are considered.

Another way to make your business more profitable is to diversify your store and add amenities like a coffee shop or stocking up the front of the store with magazines, batteries, etc., as these items can cross a margin of up to 70%. As a rule of thumb, offering lower prices on higher purchases will ultimately win more customers and increase profitability.

14. Start a nutritional advisory business

Nutrition is a critical part of health and development. Better nutrition results in improved health, robust immune systems, and a lower risk of infectious diseases.

With the risk of new and risky diseases such as coronavirus upon us, we need to improve our nutrition habits to ensure stronger immunity systems.

Therefore, starting a nutritionist advisory business is such a noble business idea. Nutritional advisors use food science to help clients make better choices with their food intake.

To become a nutritionist, you need a bachelor's degree in nutrition and complete a supervised dietetic internship.

How Much Can You Make?
$500,000 — $1,000,000/month

Case Study

Mike saw people didn’t have a problem with fitness, but a problem with nutrition. He started Stronger U, a nutrition coaching company, and makes $600k/mo.

15. Start a restaurant

If you love cooking and are passionate about entrepreneurship, starting a restaurant can be a fun and lucrative business.

To get started, choose a great location, and hire an excellent support team. You will need a chef to inspect the food and line cooks, waiters, and waitresses to serve the customers. No matter the restaurant type, you need great culinary and business skills to make your dream come true.

If you plan to open a restaurant , gain insight from consumer preferences and focus on serving modern consumers what they need.

How Much Can You Make?
$5,000 — $61,650,000/month
Average Initial Investment

Case Study

Hi, I’m Andrei Calinescu and I am the Founder and CEO of One Life Meals.


16. Start a health and wellness podcast

Do you have knowledge and passion for health that you'd love to share with others? Or perhaps you are a health blogger or content creator looking for ways to expand your revenue streams? If you match these criteria, starting a health and wellness podcast host could be the perfect opportunity.

In today's world, podcasts are the new radio. Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators passionate about sharing stories with their listeners.

One of the main benefits of starting a podcast is the minimal investment needed. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your website if you want.

How Much Can You Make?
Average Initial Investment
Time To Revenue
180 days
Business model

Case Study

It didn’t take long until I was full-time in my role, and I had a wait list. Since I had previously build professional connections in the community, I had plenty of referrals from therapists, doctors, treatment centers, and other providers in the eating disorder community.

By my first year as a full-time dietitian, I was making $56k/year when my previous full-time job paid $36k/yr (gross). My goal was to make at least $40/yr, and I was thrilled!


17. Start a weight loss products business

Increased disposable income and growing concerns about maintaining a healthy lifestyle drive the increased demand for weight loss products.

More people have shown interest in improving overall well-being and overcoming obesity.

If you are passionate about helping people attain their weight loss goals, you can start a weight loss products business.

How Much Can You Make?
Average Initial Investment

Case Study

Hi! I’m Jennifer. When I opened Cool Contours in 2018, I was expecting our first child and just had our 2nd as I’m preparing to open our second location. Being a mom and running a small business is challenging, but doable! Having a family and trying to find a balance between home and workforces me to be more intentional with my time and finding support, whether that means leaning on the family to help with our 2 children, finding the right team at Cool Contours, or delegating marketing and SEO to the right firms.

On average, we’re able to charge about 60% more for CoolSculpting than other practices that offer a wide range of services since our patients see the value in our focus and service. Even though CoolSculpting does have some seasonality throughout the year, our average monthly revenue is $100k and we have completed almost 5,000 treatments.


18. Become a pediatric nutritionist

Pediatric nutritionists design nutrition plans for kids and families, they work with individual clients in assessing the dietary needs of children and develop appropriate plans tailored to meet those needs.

As health officials announce more children are diagnosed with chronic conditions such as obesity and type 2 diabetes, dieticians need to help these children and their families with meal planning.

Therefore, the demand for pediatric nutritionists will continue to increase over the coming years.

If you are interested in helping families plan meals for their children, consider becoming a pediatric dietitian. Your role will be to help children eat healthfully, right from infancy to adolescence.

19. Start a smoothie company

Over the next five years, the smoothie market is expected to grow at a CAGR of 9.3%.

This increase is attributed to the growing consumption of healthy beverages in emerging economies and a greater awareness of the need to live a healthier lifestyle.

Starting a smoothie company today can create a lucrative business opportunity. Before starting a smoothie company, research its benefits and overall profitability.

Also, research the requirements you need to operate the smoothie company in your area without stress from the authorities.

20. Start a food addiction rehabilitation business

Food addiction is characterized by an individual experiencing a loss of control over their eating habits and causing them to overeat certain foods.

Overcoming food addiction requires special attention. If you are a nutritional counselor, consider starting a food addiction business.

21. Start a keto youtube channel business

A ketogenic diet is a very low-carb and high-fat diet that involves reducing carbohydrate intake and replacing it with fat.

People are using online platforms, including YouTube, to learn more about ketogenic diets and how they can start practicing.

Therefore, if you are a nutritionist interested in teaching people the importance of keto diets, consider starting a keto YouTube channel.

Pat Walls,  Founder of Starter Story
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David Gitonga

"The best life hack of all is to just put the work in and never give up" - Bas Rutten (UFC Heavyweight Champion). Hey there! I am a talented freelancer passionate about writing and researching all topics business and entrepreneurship.