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7 Fitness Center Success Stories [2023]

7 Fitness Center Success Stories [2023]
Start A Fitness Center

Are you interested in starting a business that revolves around health and body fitness? How about setting up a fitness center?

A fitness center business is a health, recreational, and social facility geared towards exercise and other physical activities. These centers serve people who may want to do workouts to get into shape and improve their overall health.

The health and fitness industry is one of the fastest-growing industries today. Some factors behind the sector’s popularity include a health-conscious population who want to avoid lifestyle-related illnesses, social media influence, and a shift towards better healthcare.

Starting a fitness center business can be a fun and profitable venture. If you plan to start the business, secure a good location, and equip your fitness center adequately. You may choose to operate entirely online or a hybrid model where you have the physical fitness center and the online one.

Here are some real life success stories of starting a fitness center:

1. BioFit ($240K/year)

John Zarbock (from St. Louis) started BioFit over 4 years ago.

$20K / month
1 founders / 3 employees

Case Study

My name is John Zarbock. I am the CEO and Founder of BioFit. I started my business in November of 2018 in St. Louis, Missouri. We build better humans by providing them with the most effective, efficient, and safe exercise on the planet. We do this through the High-Intensity Training (HIT) methodology mostly by leveraging the Adaptive Resistance Exercise (ARX) machines. They are designed to achieve exercise results in as little as 20 minutes a week by performing not only each rep and set near perfectly but also allowing for the maximum amount of intensity every moment of every session in the safest way possible while giving each client real-time feedback on progress and performance. We deploy a simple success formula: Work + Rest = Growth.

We currently have approximately 125 clients and our average monthly revenue is $20k. We have about an 80% closing ratio and our client retention is over 70%. The intricacies of the business have been very dynamic as I have served more than half of my time operating it while on Active Duty for the Army. I am currently deployed overseas in Kuwait so there have been challenges in growth and scale but we have grown year over year in both memberships and revenue despite having a skeleton crew of dedicated team members and partners in the last two years.


2. Camp Gladiator ($479M/year)

Tune in to hear the story of Jeff and Ally Davidson—how interacting with Hulk Hogan jump started their business, how they’ve seen community and exercise drastically affect people’s lives, and how their faith impacts everything they do.

Jeff and Ally Davidson (from Austin, Texas, USA) started Camp Gladiator almost 15 years ago.

$39.9M / month
2 founders / 1004 employees

Case Study
  • Jeff and Ally Davidson (a husband-wife-duo) started Camp Gladiator, a fitness coaching company. They are passionate about physical fitness and strive to provide trainers and campers with unforgettable, life-changing experiences.
  • The goal of Camp Gladiator is to positively impact people's physical health and, ultimately, their lives. They work towards transforming lives through engaging, enjoyable, and challenging outdoor and online group workouts.
  • Camp Gladiator (CG), founded in 2008 in Austin, Texas, is one of the fitness fads with the fastest expansion rate.
  • CG has expanded exponentially throughout 2020 and 2021! While the majority of fitness-related businesses were closing down.
  • This company has more than 1,000+ elite Certified Personal Trainers and more than 100+ devoted HQ teammates.


Watch the full video on youtube.com ➜

Learn more about starting a fitness center:

Where to start?

-> How to start a fitness center?
-> How much does it cost to start a fitness center?
-> Pros and cons of a fitness center

Need inspiration?

-> Examples of established fitness center

Other resources

4. Camp Gladiator

We are a workout camp dedicated to transforming lives through dynamic, fun and challenging workouts led by amazing Trainers who inspire you to discover your best self.

  • Estimated revenue: $39.9M/month
  • Business rank: #248K

Check out their full website ➜

5. Human Performance Centre

  • Business rank: #327K

Check out their full website ➜


  • Business rank: #548K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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