Human Tonik

How I Created A $30K/Month Greens Superfood Powder Supplement

November 27th, 2020
Adam Wright
Founder, Human Tonik
$200K
revenue/mo
1
Founders
1
Employees
Human Tonik
from
started August 2019
$200,000
revenue/mo
1
Founders
1
Employees
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Hello! Who are you and what business did you start?

Hi, my name is Adam Wright and I am the founder of SuperGreen TONIK. We develop a greens powder that contains 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals.

We aimed to develop a supplement that provides ingredients to improve both body and mind, and that tasted good enough to drink with just water!

We only sell one supplement in a 30-day tub serving in single and up to 6-tub bundles. Recently we launched our branded shakers too that we offer as upsells. These are going well as they make mixing and carrying our greens really easy and convenient for customers.

When I launched the brand in August 2019 sales were slow for the first few months but we managed to turn over $250k in our first year. We are just a few months into our second year, and we’re seeing significant growth thanks to customers loving the brand and re-ordering!

Our target is 7-figures for our 2nd year, which we believe is very achievable.

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