5 Online Cooking Business Success Stories [2024]

Updated: November 19th, 2023
Start An Online Cooking Business

If you love to cook and want to start a business online, there are several opportunities that you can explore. Here are a couple of different approaches you can take:

  • Sell your recipes online
  • Become an influencer or blogger
  • Conduct online cooking classes/courses

Here are some benefits of starting an online cooking business:

  • You can have flexible working hours
  • You can start the business from your home
  • It requires a small investment
  • Cooking business is a rewarding work

Here are some real life success stories of starting a online cooking business:

1. Rosanna Pansino YouTube Channel ($5M/year)

How much they make: $5M/year
Current team size:


Sweet Success: Rosanna Pansino Reflects On 10 Years On YouTube

This case study shares the story of Rosanna Pansino, a YouTube personality who earns over $5 million every year from her channel which has 13.7 million subscribers, sharing cooking videos that are typically 15-20 minutes long.

They started Rosanna Pansino YouTube Channel almost 14 years ago
They grew the business to $417K/month
Read by 647 founders

2. 40 Aprons ($300K/year)

How much they make: $300K/year
Current team size:

40 Aprons: Failures Behind Growing a Food Blog by 4,000%

This case study details how a food blog grew its income from $500/mo to $18,000/mo in just one year, with a 1,300% increase in traffic.

They grew the business to $25K/month
Read by 521 founders

So... can you actually make money with a online cooking business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

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3. Kaori's Kitchen ($90K/year)

How much they make: $90K/year
Current team size: 2



Kaori's Kitchen, founded by Kaori Becker and her mother, offers classes on mochi-making, which originally began as physical sessions but moved to online classes during the pandemic, resulting in a growth in students and an annual revenue of $90,000 through bookings on Airbnb Experiences and Verlocal.

Kaori started Kaori's Kitchen almost 8 years ago
Kaori grew the business to $7.5K/month
Read by 836 founders