5 Online Cooking Business Success Stories [2023]

5 Online Cooking Business Success Stories [2023]
Start An Online Cooking Business

If you love to cook and want to start a business online, there are several opportunities that you can explore. Here are a couple of different approaches you can take:

  • Sell your recipes online
  • Become an influencer or blogger
  • Conduct online cooking classes/courses

Here are some benefits of starting an online cooking business:

  • You can have flexible working hours
  • You can start the business from your home
  • It requires a small investment
  • Cooking business is a rewarding work

Here are some real life success stories of starting a online cooking business:

1. Rosanna Pansino YouTube Channel ($5M/year)

Rosanna Pansino is an American YouTube personality, baker, actress, and producer who has a net worth of $9 million.

Rosanna Pansino (from Seattle, WA, USA) started Rosanna Pansino YouTube Channel almost 13 years ago.

$417K / month
2 founders / employees

Case Study
  • Rosanna Pansino is one of the highest-paid personalities on YouTube.
  • She has 13.7 million subscribers on her YouTube channel.
  • She creates cooking videos which are typically 15-20 minutes long.
  • Every year, she earns over $5 million from her various entertainment endeavors.


Read the full story on forbes.com ➜

2. 40 Aprons ($300K/year)

Cheryl started 40 Aprons, a food blog that is now earning $18,000/mo. In only 12 months, her blog income grew nearly 4,000%, and traffic increased 1,300%.

$25K / month

Case Study

Cheryl started 40 Aprons, a food blog that is now earning $18,000/mo. In only 12 months, her blog income grew nearly 4,000%, and traffic increased 1,300%.

Learn more about starting an online cooking business:

Where to start?

-> How much does it cost to start an online cooking business?
-> Pros and cons of an online cooking business

Need inspiration?

-> Examples of established online cooking business

Other resources

4. Kaori's Kitchen ($90K/year)

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Kaori Becker (from Columbus, OH, USA) started Kaori's Kitchen almost 7 years ago.

$7.5K / month
1 founders / 2 employees

Case Study

Kaori Becker, a Japanese-American woman from Bay Area, California, is the owner and founder of Kaori’s Kitchen.

Kaori runs this business with her mother, Yuki, and both are passionate about bringing forth Japanese culture & culinary experience to the forefront.

The founder studied to be an English teacher, but while in college, she started teaching her ramen skills which she acquired from her mother and grandmother, the owner of a ramen shop in Japan. Her love for Asian cuisine & her passion for teaching later inspired her to start her own business.

Kaori’s Kitchen started with Kaori and her mother giving mochi-making classes to the local people in the Bay Area. She later pivoted this business to sell mochi donuts in Columbus, Ohio, where she currently resides.

Before the pandemic, the founder used to offer physical classes for her mochi-making sessions. During the pandemic, she shifted the courses online, which resulted in a growth in the number of students.

She used the Verlocal platform to get the word out about her cooking classes, and in less than two months, her weekend classes were full.

Primarily, Kaori used to charge $35 per person for her mochi tutorial classes but later, word-of-mouth marketing, more than 200 positive reviews on Verlocal and her growing reputation allowed her to increase her rate to $75 per person.

Their classes are booked through Airbnb Experiences, Kari’s website, and Verlocal. Plus, they sell mochi donuts from their Ohio store and visit the local farmers market two to three times a month, where they sell around 350 donuts a day.

Currently, the company generates about $90,000 in revenue annually, of which $24,000 comes from Airbnb Experiences, making it a significant partner.


Pat Walls,  Founder of Starter Story
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