12 Healthy Snack Food Business Success Stories [2023]

12 Healthy Snack Food Business Success Stories [2023]
Start A Healthy Snack Food Business

Businesses with healthy snacks are becoming increasingly popular. This is because people are becoming more conscious of what they eat and the ingredients used in their food products.

Compared to a few decades ago, more people value health over anything else. A tasty snack food business can be a great way to turn your passion for snacking into profit.

The global healthy snacks market is expected to reach $152B by 2030, and there’s no sign of this slowing down. Healthy snacks can include anything from protein bars to gluten/dairy-free alternatives to chips, cookies, crackers, and more.

Here are some real life success stories of starting a healthy snack food business:

1. Neuro ($6M/year)

Ryan Chen (from Los Angeles, California, USA) started Neuro over 7 years ago.

$500K / month
2 founders / 12 employees
Los Angeles, California, USA

Case Study

Hey there! My name is Ryan Chen and I am the co-founder of Neuro, a functional gum, and a mint company that delivers energy, clarity, and focus in a minty and refreshing way.

Back in October 2015, one of my best friends from college (Kent Yoshimura) and I began developing the idea for Neuro when we realized there was a lack of portable, healthy, or effective alternatives to energy drinks or supplements. Both Kent and I trained in athletics at a national level and to find products that would help us balance life and school was nearly impossible.


2. ABS Protein Pancakes ($300K/year)

Ashley Drummonds (from Tampa, Florida, USA) started ABS Protein Pancakes over 8 years ago.

$25K / month
1 founders / 1 employees
Tampa, Florida, USA

Case Study

Hi, I'm Ashley Drummonds, and I am the creator of the ABS Protein Pancakes High Protein-Low Carb meal replacement line! The ABS Protein Pancakes is an All Natural, High Protein, Low Carb Meal Replacement that allows people to enjoy pancakes and waffles every day while sticking to a healthy nutrition program.

We have three flavors of ABS Protein Pancakes: Chocolate Chip, Vanilla Cake Batter, and Cinnamon Roll. It's great for fitness enthusiasts, those who follow a low carb nutrition program, on a weight loss program, or anyone who just wants to enjoy a healthier option for pancakes and waffles. It's also great for individuals on a low sugar or gluten-free diet, or if you're just looking to get more protein on a daily basis!


Learn more about starting a healthy snack food business:

Where to start?

-> How to start a healthy snack food business?
-> Healthy snack food business plan
-> How to finance a healthy snack food business?
-> How much does it cost to start a healthy snack food business?
-> Pros and cons of a healthy snack food business
-> How to get clients for a healthy snack food business?

Need inspiration?

-> Examples of established healthy snack food business
-> Marketing ideas for a healthy snack food business
-> Healthy snack food business slogans
-> Healthy snack food business names
-> Healthy snack food business Instagram bios

Other resources

-> Profitability of a healthy snack food business
-> Healthy snack food business tips

4. Funky Fat Foods ($240K/year)

Louisa Mesquita Bakker (from Amsterdam, North Holland, The Netherlands) started Funky Fat Foods about 5 years ago.

$20K / month
1 founders / 1 employees
Amsterdam, North Holland, The Netherlands

Case Study

Hi there, I’m Louisa Mesquita Bakker from Amsterdam, The Netherlands. I’m 26 years old, and last year I launched my food company Funky Fat Foods. Our first product is called KetoCacao, which is a line of low-carb/high-fat chocolate bars. We only use high-quality ingredients to help our customers feel and perform their best. There is no sugar, no soy, no fillers; no crap.

We sell our products via our online store and (international) resellers. Our clients vary from active keto/low-carb followers, vegans, diabetics and sports enthusiasts. I’ve launched the MVP in February 2018, we’re now making $20.000 revenue per month, and we're still testing and adapting as we go.


5. CandyCan ($180K/year)

Krik Angacian (from New York, USA) started CandyCan over 1 year ago.

$15K / month
2 founders / 2 employees
New York, USA

Case Study

Hi, I’m Krik I’m the co-founder and CEO of Protes Protein Snacks and as you can guess… we make protein snacks : )

Today it’s crazy to think you can find our products in +10,000 retailers nationwide.


6. Natura Wellness ($1.8M/year)

Julien DUTHEIL CORBIOLI (from Paris, Ile-de-France, France) started *Natura Wellness * almost 5 years ago.

$150K / month
1 founders / 8 employees
Paris, Ile-de-France, France

Case Study

My name is Julien, I’m 29, I’m French (Bonjour ;-)) and I am the founder and CEO of Natura Wellness. I’ve created the brand in 2017 from scratch at 27 years old after selling my first company.

We truly believe that this is just the beginning of a nutritive revolution with more qualitative and traceable products and we want to build this future with our customers.


7. Ka-Pop! Snacks ($1.2M/year)

Dustin Finkel (from Loveland, CO, USA) started Ka-Pop! Snacks about 4 years ago.

$100K / month
1 founders / 50 employees

Case Study

Hey, I’m Dustin Finkel, the creator, and CEO of Ka-Pop! and Awakened Foods (a new Holding Company that owns Ka-Pop!, Bubba’s Fine Foods, and Awakened Food Crafters). We are an innovative and fearlessly delicious snack company. I started these businesses to create snacks that were genuinely authentic and craveably delicious. It’s disheartening how many consumers have lost their trust in ‘healthy foods’ because they are either misleading in their claims and/or require you to give up taste.


8. Protein Package ($1.08M/year)

George Greenhill (from Bridgnorth, UK) started Protein Package over 5 years ago.

$90K / month
1 founders / 4 employees

Case Study

Whilst there aren't any entrepreneurs in my family or close friends group, I grew up watching business TV shows like the BBC's Dragons Den and The Apprentice, always getting mesmerized by the unique ideas and hard work people put into their businesses and brands to turn them into something they could make a living from.

Other than the school 'pretend' businesses you set up as part of your coursework, this was the first viable idea I had meaning I had little to no knowledge of running a business before starting Protein Package. Our current bestselling range of products sold are protein bars, they're super convenient to take on the go, taste amazing, and offer a brilliant macronutrient profile by keeping carbs, fat, and sugars low. Customers love to be able to mix and match all the best protein bar brands from around the world in one place.


9. Love Good Fats ($36M/year)

suzie yorke (from Toronto, ON, Canada) started Love Good Fats about 6 years ago.

$3M / month
1 founders / 20 employees

Case Study

Hey! I am Suzie Yorke, a mom, a CPG marketing executive, and 11X time Ironman Finisher. I launched Love Good Fats from my dining room table in Toronto, at age 50, as a single mom. I took a big chance and invested my life savings. Love Good Fats is a family of food products that are all very low sugar (1-2g of sugar), keto, high fat, and all clean healthy ingredients.

I am thrilled to be the founder of Love Good Fats’ expansion as it quickly becomes one of the fastest-growing bar brands in North America. ​​Love Good Fats is just over four years old, and we’ve already exceeded $120 million in cumulative sales! The brand has had an incredibly fast start, especially here in Canada. Our growth has been unheard of. We are currently listed in over ten thousand stores in Canada and the US in Grocery, Mass, and specialty natural health food stores


10. FireCreek Snacks ($500K/year)

How did a butcher shop's side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year? And more importantly, could you apply the same strategies to help local businesses take their products online? This story features Dustin Reichmann, a long-time Side Hustle…

Dustin Riechmann (from Jerseyville, Illinois, USA) started FireCreek Snacks about 7 years ago.

$41.7K / month
1 founders / 2 employees

Case Study
  • Ryan Hansen, a third-generation butcher shop proprietor, established his passion project, FireCreek Snacks. His mission is to give the world a fantastic snack stick that not only tastes fantastic but is also made with pure & traditional ingredients.
  • FireCreek Snacks’ products have no artificial ingredients, are gluten-free, soy-free, MSG-free, and also have high-protein & low-sugar.
  • This company has a mission to shatter the stereotype of the typical snack stick by delivering a healthy, all-natural snack with exceptional taste.


Listen to the full podcast on podcasts.apple.com ➜

11. Truvani ($4.44M/year)

Today I’m thrilled to have Derek Halpern on the show. Derek recently started an ecommerce business named Truvani with his business partner Vani Hari selling health foods online with a focus on ingredient transparency.

And within 2 years, they managed to generate over 250K orders and a 7 figure bu…

Vani Hari, Derek Halpern and Devin Duncan (from Las Vegas, NV, USA) started Truvani over 5 years ago.

$370K / month
3 founders / 28 employees

Case Study

Truvani was founded by the trio Vani Hari, Derek Halpern, and Devin Duncan. This company offers health supplements, plant-based proteins, snacks, as well as personal care products.

  • The company believes in real products without added chemicals, products without toxins, and labels without lies.
  • Truvani provides food that is made with totally USDA Organic, Non-GMO, and real food.
  • They believe you deserve products that are free of risky chemicals and cheap additives, so they created the Truvani Standard.


Listen to the full podcast on podcasts.apple.com ➜

Pat Walls,  Founder of Starter Story
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