14 Nutrition Supplements Business Success Stories [2024]

Updated: November 19th, 2023
Start A Nutrition Supplements Business

Nutrition supplements is a multi-billion dollar market that sells multivitamin tablets and capsules, single vitamin or mineral tablets and capsules, and multivitamins in liquid form.

The nutrition supplements industry is of key importance to humanity and focuses on improving or maintaining health and well-being.

Therefore, starting a nutrition supplements business can be a lucrative opportunity.

To start the nutrition supplements business, identify an audience and decide on the customer acquisition model. Conduct a complete competition analysis and identify the market gaps. You can start making your own nutrition supplements or work with an existing manufacturer as a supply chain consultant.

Here are some real life success stories of starting a nutrition supplements business:

1. Supergreen Tonik ($900K/year)

Adam Wright, the founder of SuperGreen TONIK, came up with the idea for his business after struggling with chronic fatigue and a lack of nutritional supplements that met his needs. With his background in web development and digital marketing, he decided to create a greens powder that provided the ingredients he desired and tasted good. Since its launch in August 2019, the brand has seen significant growth and aims to achieve 7-figure revenue in its second year.

How much they make: $900K/year
How much did it cost to start: $50K
Current team size: 1

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How I Created A $30K/Month Greens Superfood Powder Supplement

SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.

About
Adam started Supergreen Tonik over 4 years ago
Revenue
Adam grew the business to $75K/month
Costs
It cost Adam $50000 to start the business
Read by 14,478 founders

2. VADE Nutrition ($6M/year)

Joe Johnson, a former athlete and entrepreneur, came up with the idea for VADE Nutrition while sitting beside his wife Megan's hospital bed. They wanted to create a convenient solution for consuming protein powder on the go, which led to the development of Dissolvable Protein Scoops. After facing challenges with manufacturing and finding the right partners, VADE Nutrition has grown to be sold on various e-commerce platforms and has even landed a deal on Shark Tank. The company continues to attract and retain customers through engaging on social media and offering high-quality, convenient products.

How much they make: $6M/year
Current team size: 7

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How I Started A Protein Powder Business And Landed Shark Tank

VADE Nutrition provides on-the-go consumers with convenient and portable Dissolvable Protein Scoops featuring 20 grams of protein, 4.4 grams of branch chain amino acids and only 90 calories, which has expanded from selling only through the website to retail stores and e-commerce sites such as Amazon, BodyBuilding.com, Groupon and GNC.com, culminating in a successful Shark Tank pitching to get a deal with Mark Cuban and A-Rod.

About
Joe started VADE Nutrition almost 8 years ago
Revenue
Joe grew the business to $500K/month
Read by 12,956 founders

So... can you actually make money with a nutrition supplements business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Dioxyme ($840K/year)

Marc and Bennett Schneider, father and son co-founders of Dioxyme, came up with the idea for their business after realizing that most of the supplements they tried had no effect. Marc, being a surgeon and scientist, conducted extensive research on nutraceuticals and discovered certain ingredients that had proven efficacy. He combined these ingredients to create a formula that not only worked but surpassed their expectations in terms of strength, power, and endurance.

How much they make: $840K/year
How much did it cost to start: $300K
Current team size: 4

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My Son & I Started A $840K/Year Supplements Brand

Father-son duo Marc and Bennett Schneider created Dioxyme, a small-batch, craft nutritional supplement brand that caters to pro-athletes and their unique needs, which earned $840K in yearly revenue, with a 45% repurchase rate.

About
Marc started Dioxyme about 8 years ago
Revenue
Marc grew the business to $70K/month
Costs
It cost Marc $300000 to start the business
Read by 8,028 founders

4. Doppeltree ($840K/year)

Tony and Faye started Doppeltree as a side hustle, inspired by Tony's brother's success in the DTC business. Tony wanted to find a way to pay for his expensive lunches and saw the demand for cold brew coffee. Faye, on the other hand, wanted to create natural self-care products. They launched their website and started selling on Amazon, focusing on product innovation and improving upon customer pain points.

How much they make: $840K/year
How much did it cost to start: $1K
Current team size: 0

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How We Started A $40K/Month Side Hustle Selling All-Natural Self-Care Products

Doppeltree, a natural self-care product company in San Francisco, started in 2017 with an $800 investment and now averages $40,000 in revenue per month with 40-50% net profit, offering eye and face masks, a Vitamin C Facial Serum with Real 24K Gold Essence, and an Organic Cotton Cold Brew Filter Bag.

About
Tony started Doppeltree over 6 years ago
Revenue
Tony grew the business to $70K/month
Costs
It cost Tony $1000 to start the business
Read by 8,877 founders

So... can you actually make money with a nutrition supplements business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. NutritionHQ. ($960K/year)

Ricky Hall, the founder of NutritionHQ, was inspired to start his nutrition store after his own personal weight loss journey. After seeing a picture of himself overweight, he purchased a book about nutrition and supplements, lost over 50 pounds, and became passionate about helping others improve their health. This passion led him to open his first store in 2000 and eventually start NutritionHQ in 2015 after leaving a franchise concept that didn't align with his values. The business has since experienced impressive growth, with overall sales in 2020 beating the previous year by 21.2%.

How much they make: $960K/year
How much did it cost to start: $175K
Current team size: 0

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How I Started An $80K/Month Vitamins And Supplements Business And Franchising

NutritionHQ is a successful franchise offering expert nutrition coaching, customized supplement plans, and the best health & wellness products, generating over $80k per month, set to expand massively to hit their 2030 goal of 100 locations with the system generating over $10 million in revenue.

About
Ricky started NutritionHQ. about 9 years ago
Revenue
Ricky grew the business to $80K/month
Costs
It cost Ricky $175000 to start the business
Read by 4,117 founders

6. Beyond Botanicals ($3.6M/year)

Mark Maher, co-founder of Beyond Botanicals, had a background in sales and a passion for health and education. When a client asked if they could make CBD oil products, Mark dove into researching CBD's potential benefits and knew it was a product that could truly make a difference. Alongside his co-founder, Jake Firmender, they started their own CBD business, focusing on providing Private Label CBD services to other startups. Despite facing challenges in payment processing and advertising, they quickly gained traction in the industry and achieved impressive revenue growth, reaching over $3M in annual sales.

How much they make: $3.6M/year
How much did it cost to start: $7K
Current team size: 8

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We Built A $3M/Year Wholesale CBD Operation

Beyond Botanicals, a CBD manufacturing company in the USA, focused on private label CBD, wholesale CBD, and retail CBD products, started with a $7,000 loan and rose to over $3M in annual revenue in just three years, largely due to good taste as a competitive advantage and traditional marketing approaches.

About
Mark started Beyond Botanicals about 7 years ago
Revenue
Mark grew the business to $300K/month
Costs
It cost Mark $7000 to start the business
Read by 4,395 founders

So... can you actually make money with a nutrition supplements business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Tomo Labs ($12K/year)

Margaret Morse, a Yale University graduate, teamed up with D1 athlete Liam Mcclintock to create Tomo, a post-alcohol recovery supplement. Fueled by their passion for health and science, they developed a proprietary formula that targets hangover symptoms. Their product gained traction quickly, generating $45,000 in its first week on the market and receiving extensive press coverage. With a focus on online channels, word-of-mouth marketing, and continuous product improvement based on customer feedback, Tomo has built a loyal customer base and is gearing up for an official launch in Q1.

How much they make: $12K/year
How much did it cost to start: $100K
Current team size: 2

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We Created A Post-Alcohol Recovery Supplement And Raised $45K In The First Week [On Indiegogo]

Two Yale alumni created Tomo, a post-alcohol recovery supplement, which generated over $45,000 in its first week on the market with limited marketing by targeting specific reporters, revamping their website, boosting their online presence with SEO efforts, and word-of-mouth promotion.

About
Margaret started Tomo Labs almost 7 years ago
Revenue
Margaret grew the business to $1K/month
Costs
It cost Margaret $100000 to start the business
Read by 2,738 founders

8. Stronger U Nutrition ($6M/year)

How much they make: $6M/year
Current team size:

Stronger U: Earning $600k/month teaching proper dieting

Case study: Founder builds $600k/mo nutrition coaching company to solve people's nutrition problems.

Revenue
They grew the business to $500K/month
Read by 637 founders

9. Heights ($6M/year)

Dan, the co-founder of braincare company Heights, came up with the idea for their smart supplement after experiencing his own mental health struggles and finding relief through certain supplements. Through a newsletter that gained traction and the support of a leading neuroscientist, the idea for a unique brain supplement was born. They conducted extensive customer interviews, overcame manufacturing challenges, and utilized content marketing strategies to attract and retain customers. Today, Heights is a successful B Corp with a monthly recurring revenue of $500k and plans to hit $10M ARR by the end of the year.

How much they make: $6M/year
How much did it cost to start: $-300K
Current team size: 16

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How We Created A $500K/Month Braincare Supplement [Rated #1 In The World]

Heights, a braincare company, has become the #1 rated supplement in the world on Trustpilot, achieving over $500,000 a month just 2 years from launching with 150,000 email subscribers and a retention rate of 79 out of 84 subscribers; the company has also become one of the world's few B Corps.

About
Dan started Heights about 4 years ago
Revenue
Dan grew the business to $500K/month
Read by 3,869 founders

10. H.V.M.N. ($12M/year)

How much they make: $12M/year
Current team size: 25

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HVMN and Ketone IQ: Next-Level Metabolic Health with Ketones | Michael Brandt, Co-Founder & CEO

HVMN, co-founded by Michael and Geoffrey, disrupts the market with its ketone-based products, making health benefits accessible beyond fasting and low-carb diets, boasting a $6 million contract with the US Department of Defense and a considerably cheaper price of Ketone-IQ launched in 2022.

About
Michael started H.V.M.N. about 10 years ago
Revenue
Michael grew the business to $1M/month
Read by 503 founders