7 Online Diet And Fitness Business Success Stories [2024]

Updated: November 1st, 2023
Start An Online Diet And Fitness Business

The concept of wellness has been around for decades. The latest IPSOS report has shown that more than half of the world’s population is interested in exercising and eating more healthily.

A majority of people falling under this classification are using the internet to help them through their health and fitness journey.

Therefore, starting a website dedicated to teaching and helping people in dieting and exercising presents a potential business opportunity.

Here are some real life success stories of starting a online diet and fitness business:

1. MasalaBody ($120K/year)

How much they make: $120K/year
Current team size:

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How I built a $10K/month online business (while working a full-time job with a family)

Online weight loss coach Nagina Abdullah built a 6-figure business while working full-time and raising a family, helping women who've tried everything else finally see positive results in their weight loss journey through her step-by-step habit change approach.

About
They started MasalaBody almost 10 years ago
Revenue
They grew the business to $10K/month
Read by 734 founders

Learn more about starting an online diet and fitness business:

Where to start?

-> How much does it cost to start an online diet and fitness business?
-> Pros and cons of an online diet and fitness business

Need inspiration?

-> Examples of established online diet and fitness business

Other resources

2. Noom Inc. ($400M/year)

How much they make: $400M/year
Current team size: 1692

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Startup Stories – Noom CEO, Saeju Jeong

Noom's mobile health app has a personalized subscription plan that uses psychological principles to encourage people to live healthier lives; with $400 million annual revenue in 2020 and a rumored IPO in the coming year at a $10 billion valuation, the company supports leading healthcare and pharmaceutical companies to improve patient treatment outcomes.

About
Saeju started Noom Inc. about 16 years ago
Revenue
Saeju grew the business to $33.3M/month
Read by 513 founders

5. Noom Inc.

Ready to stop dieting? Start Noom - an award-winning weight-loss program designed by psychologists & scientifically proven to create real, sustainable results.

How much they make:
Where they're located: South Australia, Australia
Current team size: 1692
Website traffic: 5.94M/month

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6. SparkPeople

SparkPeople.com is the largest online diet and healthy living community with over 12 million registered members. Create a free account today to get the tools, support, and motivation you need to lose weight and keep it off, the healthy way!

Where they're located: Wichita, Kansas, United States
Website traffic: 4M/month

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7. Fooducate

Fooducate is your healthy diet toolbox. Eat Better. Lose Weight. Get Healthy. Available for iPhone, Android, and online.

Website traffic: 1.43M/month

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