Idea

Solopreneur

Ideas for Solopreneurs

We scoured the internet for the biggest solopreneurs, and dug deep into their businesses.

Ask the data real businesses · real revenue · cited

Matching your filters

19 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$30K /mo

Middle half earn $7K – $100K/mo

How they grow

Business models

Showing 19 of 19 case studies

Sort By

Growth

ICP

Clear Filters

Tabletop game publisher

Tabletop strategy games publisher in St. Louis.

stonemaiergames.com

$2M /mo Reported

Metal greeting card service

Metal greeting cards featuring global artistic imagery.

periwinklegreetings.com

$1K /mo Reported

Colorful stationery shop

Colorful stationery shop for paper enthusiasts.

luckydogdesign.co

—

Sustainable hiking socks

"Sustainable hiking socks inspired by Pacific Northwest beauty."

ftgusocks.com

$3K /mo Reported

Hemp-based wellness products

Global leader in hemp-based wellness products.

elixinolwellness.com

$800K /mo Reported

Organic vegan chocolate brand

Organic vegan chocolate infused with superfoods.

biobenjamin.com

$10K /mo Reported

Vegan kids' footwear brand

Vegan outdoor footwear for active kids.

stonz.com

$300K /mo Reported

Plant-based skincare solutions

Plant-based, chemical-free skincare for health and sustainability.

renunaturals.com

$5K /mo Reported

Honey-based bath and beauty

Honeybee-inspired natural foods and bath goods.

beeinspiredgoods.com

$30K /mo Reported

Autoimmune-friendly baked goods

Gluten-free baked goods for autoimmune and keto diets.

x.com

$100K /mo Reported

Cbd product manufacturing platform

CBD and hemp product manufacturer for wellness enthusiasts.

cannafacturer.com

$70K /mo Reported

Flavored cbd oil retailer

Flavored CBD oils for enhanced wellness.

iranoutofcbd.com

$7K /mo Reported

Zero-proof balsamic beverage

Non-alcoholic balsamic beverages for sophisticated zero-proof sipping.

drinkshrub.com

$5K /mo Reported

Dynamic inventory pricing tool

Dynamic pricing tool for clearing slow-moving inventory.

staysavy.com

—

Vape subscription box service

Subscription box service for discovering e-liquids.

vapeclubmy.com

$60K /mo Reported

Men's grooming product line

Men's grooming products for beards and moustaches.

canyouhandlebar.com

$100K /mo Reported

Artist-designed minimalist wallets

Artist-designed minimalistic wallets made from durable Tyvek.

paperwallet.com

$600K /mo Reported

Eco-friendly product retailer

Quality eco-products for sustainable living.

thegreencollective.co.nz

$20K /mo Reported

Luxury bath product supplier

Bath products brand crafting wellness soaks and bubble baths.

soaksociety.com

$20K /mo Reported

Idea	Revenue	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Tabletop game publisher stonemaiergames.com Tabletop strategy games publisher in St. Louis.	$2M /mo Reported	Direct to consumer +3	Word of mouth Direct sales +1	Board Game Enthusiasts +4	+21	Founded 2012 · 4 people · $2K to start	78	Build this
PG Metal greeting card service periwinklegreetings.com Metal greeting cards featuring global artistic imagery.	$1K /mo Reported	E-commerce +2	Word of mouth Advertising on social media +1	Art Collectors +3		Founded 2020 · Solo founder · $20K to start	47	Build this
Colorful stationery shop luckydogdesign.co Colorful stationery shop for paper enthusiasts.	—	Dtc +3	Direct sales Email marketing +1	Paper Enthusiasts +2	CU +46	Founded 2017 · 2 co-founders · Lexington, Kentucky, USA, United States	60	Build this
Sustainable hiking socks ftgusocks.com "Sustainable hiking socks inspired by Pacific Northwest beauty."	$3K /mo Reported	E-commerce +4	Word of mouth Direct sales +1	Outdoor Enthusiasts +3		Founded 2018 · Solo founder · $5K to start	59	Build this
Hemp-based wellness products elixinolwellness.com Global leader in hemp-based wellness products.	$800K /mo Reported	E-commerce +5	Word of mouth Direct sales +1	Health-Conscious Consumers +10	+4	Founded 2018 · 35 people · $1M to start	42	Build this
Organic vegan chocolate brand biobenjamin.com Organic vegan chocolate infused with superfoods.	$10K /mo Reported	Distribution +2	Word of mouth Advertising on social media +1	Health-Conscious Consumers +5		Founded 2015 · Solo founder · $10K to start	57	Build this
Vegan kids' footwear brand stonz.com Vegan outdoor footwear for active kids.	$300K /mo Reported	E-commerce +1	Word of mouth Direct sales +1	Parents +3	+37	Founded 2004 · 7 people · $200K to start	49	Build this
Plant-based skincare solutions renunaturals.com Plant-based, chemical-free skincare for health and sustainability.	$5K /mo Reported	E-commerce +2	Affiliate program Word of mouth +1	Health-Conscious Consumers +4		Founded 2013 · Solo founder · Boston, Massachusetts, USA, United States	54	Build this
Honey-based bath and beauty beeinspiredgoods.com Honeybee-inspired natural foods and bath goods.	$30K /mo Reported	E-commerce +1	Email marketing SEO	Health Conscious Consumers +3	+8	Founded 2012 · 3 people · Maryland, USA, United States	55	Build this
Autoimmune-friendly baked goods x.com Gluten-free baked goods for autoimmune and keto diets.	$100K /mo Reported	E-commerce +1	Word of mouth Advertising on social media +1	Autoimmune Sufferers +4		Founded 2015 · 20 people · Alabama, USA, United States	39	Build this
Cbd product manufacturing platform cannafacturer.com CBD and hemp product manufacturer for wellness enthusiasts.	$70K /mo Reported	Manufacturing +2	Word of mouth Direct sales +1	Wellness Enthusiasts +3	FO	Founded 2019 · 8 people · $90K to start	40	Build this
Flavored cbd oil retailer iranoutofcbd.com Flavored CBD oils for enhanced wellness.	$7K /mo Reported	E-commerce +2	Word of mouth Great customer service +1	Wellness Consumers +3	AD +19	Founded 2018 · Solo founder · Oklahoma, USA, United States	59	Build this
Zero-proof balsamic beverage drinkshrub.com Non-alcoholic balsamic beverages for sophisticated zero-proof sipping.	$5K /mo Reported	Dtc +3	Word of mouth Advertising on social media +1	Sober Consumers +3	+23	Founded 2017 · Solo founder · Portland, Oregon, USA, United States	50	Build this
Dynamic inventory pricing tool staysavy.com Dynamic pricing tool for clearing slow-moving inventory.	—	SaaS	Word of mouth Great customer service +1	Small to Medium-Sized e... +4		Founded 2017 · Solo founder · San Francisco, California, USA, United States	73	Build this
Vape subscription box service vapeclubmy.com Subscription box service for discovering e-liquids.	$60K /mo Reported	Subscription +4	SEO Email marketing +1	Vape Enthusiasts +3	+8	Founded 2015 · 8 people · Kuala Lumpur, Malaysia, Malaysia	56	Build this
Men's grooming product line canyouhandlebar.com Men's grooming products for beards and moustaches.	$100K /mo Reported	E-commerce +2	Advertising on social media Email marketing +1	Barbershops +9	+4	Founded 2012 · 10 people · $400 to start	54	Build this
Artist-designed minimalist wallets paperwallet.com Artist-designed minimalistic wallets made from durable Tyvek.	$600K /mo Reported	E-commerce +3	Advertising on social media Email marketing +1	Artists Looking for Col... +9		Founded 2007 · Solo founder · New York, New York, USA, United States	79	Build this
Eco-friendly product retailer thegreencollective.co.nz Quality eco-products for sustainable living.	$20K /mo Reported	E-commerce +2	Affiliate program Word of mouth +1	Local Consumers at Flea... +7	+17	Founded 2014 · Solo founder · $1K to start	57	Build this
Luxury bath product supplier soaksociety.com Bath products brand crafting wellness soaks and bubble baths.	$20K /mo Reported	E-commerce +1	Organic social media Brand collaborations and giveaways +1	Small Business Owners o... +7	+3	Founded 2014 · 2 people · Coolum Beach, Queensland, Australia, United States	53	Build this

HubSpot uses your information to contact you about our products and services, and you agree to share it with Starter Story for similar purposes. Unsubscribe from either at any time. For more, see our Privacy Policy.

Have an account? Login by entering your email or continuing with Google.

Create A Password

Check your email

If there's a Starter Story account associated with that email you'll get an email with a link to automatically log in. The link will expire in 24 hours.

Your existing password still works, should you want to log in with it later.

Starter Story

Find the business ideas that actually make money.

Search 3,825+ real, revenue-generating projects — the tools they built on, how they grew, and the full breakdown behind each one.

Starter Story

starterstory.com/data

Live

Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo