26 Ways To Market Your Online Fitness Business [2021]

26 Ways To Market Your Online Fitness Business [2021]

Wondering how to market your online fitness business?

Marketing your online fitness business is certainly not easy, but there are many ways to promote and advertise your online fitness business.

We put together a list of the best marketing ideas for your online fitness business, so you can get your small business out there.

Here’s the list:

1. Affiliate program: Launch An Affiliate Program

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • Topic: Affiliate
  • Level of Difficulty: Medium
  • Cost: Low - $50-$500
  • Result: Lead Generation

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Check out our full guide on affiliate program ➜

2. Outsourcing: Business Outsourcing

Outsourcing is an agreement where a business contracts a third party to perform services and job functions that were traditionally performed by the company’s employees.

Any business operations that can be performed from an offshore location can be outsourced.

Examples of business operations that can be outsourced include call center services, bookkeeping services, inventory management, IT services, Payroll solutions, etc.

  • Topic: Automate
  • Level of Difficulty: Easy
  • Cost: Medium - $100-$2,000
  • Result: Product Quality

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Check out our full guide on outsourcing ➜

3. Product expansion: Expand Your Product Line

Product line expansion simply refers to a way of focusing on your customer's requirements and offering them variants of the current products that they already love.

Before undertaking the product line expansion strategy, consider listening to customers' feedback. Focus on understanding their current pain points and look at ways to make your products appeal to a broader market.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$2,000
  • Result: Brand Exposure

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Check out our full guide on product expansion ➜

4. Competitor analysis: Conduct A Competitor Analysis

Competitor analysis refers to a report analyzing your competitors' strengths and weaknesses relative to those of your own business.

For startups trying to break into the market, a well-researched competition analysis gives you the tools to reach strategic decisions.

A competitor analysis should be included in your marketing plan, your business plan, and all aspects of your high-level business and pricing strategy.

  • Topic: Sales
  • Level of Difficulty: Medium
  • Cost: Low - $0-$300
  • Result: Product Quality

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Check out our full guide on competitor analysis ➜

5. Side Project Marketing: Find A Side Project Marketing Idea

Side project marketing consists of building an entirely new product or service that solves a need for your customer.

This side project typically has it's own branding, but can share common characteristics with the main brand.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$2,500
  • Result: Brand Exposure

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Check out our full guide on side project marketing ➜

6. Meetup groups: Meetup Group As a Marketing Strategy

Marketing via meetup groups is a strategy to helppublicize a brand during an ongoing in-person or virtual meeting.

Meetup groups offer many benefits for marketing your business, such as finding clients, hosting meetup groups that attract your customers, and learning from like-minded entrepreneurs.

Therefore, if you run a local or global business, meet up groups can be a great strategy for publicizing your offer.

  • Topic: Events
  • Level of Difficulty: Easy
  • Cost: Low - $5-$150
  • Result: Brand Awareness

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Check out our full guide on meetup groups ➜

7. Networking Event: Attend A Networking Event

Networking event refers to social or economic activity where entrepreneurs meet with intention of forming business relationships, recognizing, creating, or acting upon business opportunities.

As an entrepreneur, creating connections and putting your brand out there is critical to the success of your business.

Attending a networking event you will meet like-minded people, exchange a business idea or two, and leave knowing you brought your brand some exposure.

Networking events could provide you a once in lifetime opportunity or connection that could take your business to the next level.

  • Topic: Events
  • Level of Difficulty: Easy
  • Cost: Low - $0-$150
  • Result: Brand Awareness

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Check out our full guide on networking event ➜

8. Automation: Start Automating Repetitive Tasks

Automation tools are one of the most effective ways to increase productivity and scale your business.

Think about all the redundant tasks you complete in a day. One example of a great "all in one platform" for automation is Hubspot. Their platform can automate pretty much anything from task reminders to workflows to social media posts.

  • Topic: Automate
  • Level of Difficulty: Medium
  • Cost: Low - $50-$200
  • Result: Product Quality

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Check out our full guide on automation ➜

9. Guest Blogging: Start Guest Blogging

Guest blogging is a content marketing strategy that involves writing and publishing a blog post on another company’s website.

Guest posts include your byline and are highlighted by the editor of that website as being written by a guest author or contributor

Guest posts attract a new audience and ultimately boost brand credibility and awareness.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Low - $0-$300
  • Result: Brand Exposure

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Check out our full guide on guest blogging ➜

10. Quora: Write Viral Answers On Quora

Quora is a platform where you can contribute and obtain knowledge. It's a place to ask questions and connect with others who offer insights and answers to specific questions.

By contributing answers on Quora, you can promote your business and drive organic traffic to your site.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - -
  • Result: Brand Exposure

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Check out our full guide on quora ➜

11. Trade Show: Attend A Trade Show

Tradeshows refer to an exhibition where companies in a specific industry display and demonstrate their products or services.

Although this tactic may seem traditional, tradeshows remain an effective and important marketing strategy in business today.

With attending a tradeshow, startups can reach their target audienceand also attract new customers.

  • Topic: Events
  • Level of Difficulty: Medium
  • Cost: Medium - $200-$5,000
  • Result: Lead Generation

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Check out our full guide on trade show ➜

12. Podcast advertising: Advertise Your Brand On A Podcast

Podcast advertising refers to promoting your brand during a podcast.

According to Buzzsprout, podcasts currently reach over 68 million Americans on a weekly basis, and the number will continue to increase.

With so many Americans listening to podcasts, it is easy to get your message in front of potential customers. Therefore, embracing podcast advertising can boost your brand awareness.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Medium
  • Cost: Medium - $15 for a 10-second ad CPM. $18 for a 30-second ad CPM. $25 for a 60-second ad CPM
  • Result: Brand Exposure

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Check out our full guide on podcast advertising ➜

13. LinkedIn ads: Advertise On LinkedIn

LinkedIn Advertising refers to the use of paid LinkedIn Ads targeting the platform users.

The LinkedIn paid ads provide an exceptional benefit that will help brands to meet the specific business goals.

LinkedIn advertising is ideal for businesses that want to reach customers via a professional network.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Medium
  • Cost: Low - On average: $5.26 per click, $6.59 per 1000 impressions, and $0.80 per send.
  • Result: Lead Generation

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Check out our full guide on linkedin ads ➜

14. Conversion Rate Optimization: Optimize conversion rates

Website Conversion = # of times a web user completes a goal / site traffic.

Conversion rate optimization refers to the process of optimizing promoted search ads, landing pages, and the overall website.

Optimizing conversion rate allows the digital marketer to capitalize on the traffic and leads they manage to acquire.

  • Topic: SEO
  • Level of Difficulty: Medium
  • Cost: Low - $0-$500
  • Result: Lead Generation

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Check out our full guide on conversion rate optimization ➜

15. Promotional videos: Create A Stellar Promotional Video

A promotional video is any type of video you record and post with the intention of promoting a particular marketing initiative, sale, or event.

According to Wyzowl, 83% of video marketers say video gives them a great ROI.

Creating a stellar promotional video grabs the audience's attention and draws them to learn more about the featured product or service.

  • Topic: Content
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$10,000
  • Result: Brand Awareness

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Check out our full guide on promotional videos ➜

16. Lead Nurturing Sequence: Create an Email Lead Magnet Nurturing Sequence

Nurturing emails are a series of emails that that suit the needs of your customers based on where they are at in their buyer journey.

These emails are typically full of useful content and information and can be designed to promote a number of different offerings - such as marketing materials, website content, discounted deals, etc.

By creating targeted, segmented emails, you show your customer that you are aware of their interests which can help with conversions.

  • Topic: Email
  • Level of Difficulty: Medium
  • Cost: Free - No cost
  • Result: Lead Generation

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Check out our full guide on lead nurturing sequence ➜

17. Product Feedback Emails: Ask For Product Feedback By Email

Product feedback emails are emails used to collect reviews and feedback on a specific product or service.

Your product feedback email should have a clean design and a clear call to action.

  • Topic: Email
  • Level of Difficulty: Easy
  • Cost: Free - Asking for feedback should not cost you anything.
  • Result: Product Quality

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Check out our full guide on product feedback emails ➜

18. Data-Driven Content: Create A Data-Driven Content Marketing Campaign

Data driven content is a strategy used for content marketing campaigns. This data is typically obtained from your brands buyer persona to create an effective marketing campaign.

Data driven content uses factual information generated from experiments (surveys or testing) to form conclusions.

  • Topic: Content
  • Level of Difficulty: Medium
  • Cost: Low - $10-$300.
  • Result: Trust & Credibility

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Check out our full guide on data-driven content ➜

19. Twitter Advanced Search: Find Customers Through Advanced Search In Twitter

Twitter advanced search is an underrated, little-known tool that's been extremely effective for marketers and small business owners.

Advanced search is available when using the web app and is perfect for:

  1. Finding new customers
  2. Measuring the satisfaction of current customers.

This search puts leads right in front of you and allows you to reach people who have a specific problem that your business could help with.

  • Topic: Social Media (Organic)
  • Level of Difficulty: Easy
  • Cost: Free - -
  • Result: Lead Generation

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Check out our full guide on twitter advanced search ➜

20. Pay Per Click Advertising: Set Up A Pay Per Click Campaign

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

  • Topic: Affiliate
  • Level of Difficulty: Medium
  • Cost: Low - Average is typically $1 per click
  • Result: Brand Exposure

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Check out our full guide on pay per click advertising ➜

21. Referral Program: Launch A Referral Program

A referral program is the type of marketing where you state an offer to your existing customers for the act of creating a word-of-mouth referral that converts.

According to SEMrush, word-of-mouth is considered to be one of the top traffic sources for small businesses that practice affiliate marketing.

Launching a referral program is a great marketing strategy for growing a small business. An effective referral program enables startups to increase lead generation and an active audience.

  • Topic: Word Of Mouth
  • Level of Difficulty: Easy
  • Cost: Low - $10-$100
  • Result: Brand Exposure

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Check out our full guide on referral program ➜

22. Leverage Third Party Platforms: Leverage Third Party Platforms (Amazon, Etsy, etc)

Running a successful startup requires wearing a variety of hats at all times.

According to Forbes Report, startups should leverage third-party platforms to thrive.

Simply put, third-party platforms involve startups using an existing infrastructure and expertise built by the third-party platform to market and reach your customers.

Amazon, Etsy and Shopify are all examples of third-party platforms.

Startups that choose to leverage third-party platforms save an enormous amount of resources involved in hiring, training, and retaining in-house experts.

  • Topic: Sales
  • Level of Difficulty: Medium
  • Cost: Low - $0-$100
  • Result: Brand Exposure

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Check out our full guide on leverage third party platforms ➜

23. Webinar: Launch A Webinar

A webinar is an event held virtually and attended exclusively by an online audience. Therefore, a webinar can reach a wide range of audiences from different locations.

Webinars are a great way to build your existing audience and create new customers. Webinars can also help with promotions, establishing clout and credibility with customers, and can help build your email list.

Webinars are a particularly effective marketing tool because they allow brands to connect with their customers.

  • Topic: Events
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$1,500
  • Result: Trust & Credibility

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Check out our full guide on webinar ➜

24. Press Release: Get A Press Release Published

A press release is a marketing strategy that involves sending out a newsworthy bulletin.

Targeting journalists and potential customers, the press release provides a popular approach for getting immediate brand exposure.

For startups, getting more press is an attractive approach to gain traction, so that target customers know who you are, and what you are offering them.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $0-$2,000
  • Result: Brand Exposure

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Check out our full guide on press release ➜

25. Case Study: Create A Case Study For Your Website

Case studies are a great way to show your audience real-life success stories from other customers.

When a potential lead see's how your product/service made a difference for an existing customer, they are likely to have more confidence in your brand and convert into a customer. Case studies are essentially used as social proof, which can be a very persuasive form of marketing.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - Case studies can be created on a simple word document or powerpoint. To create a powerful case study, all you need is time and focus.
  • Result: Trust & Credibility

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Check out our full guide on case study ➜

26. Whitepaper: Publish A Whitepaper

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.

Ideally, a white paper covers a complex issue and its purpose is to advocate that a certain position is the best way to go.

When used for a marketing purpose, the white paper focuses on influencing the decision-making of current and prospective customers

  • Topic: Content
  • Level of Difficulty: Hard
  • Cost: Medium - $50-$4,500. If designed on own, the cost to publish a white-paper is next to zero. However, many businesses outsource this to an expert as it can be time-consuming and challenging, which usually costs an average of $4,500.
  • Result: SEO

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Check out our full guide on whitepaper ➜

Pat Walls,  Founder of Starter Story

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