Platform is essential to running your business.
After interviewing thousands of founders, we put together a list of the most popular platform tools.
Here they are:
BigCommerce is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce powers tens of thousands of merchants across 150 countries and numerous industries, including companies like Ben & Jerry’s, S.C. Johnson, Skullcandy, Sony and Vodafone.
More About BigCommerce
The simple way to tackle the complexity of selling online
BigCommerce, a leading ecommerce platform, has everything you need to launch and grow your online business. You can get started quickly with a drag-and-drop visual editing tool, and sell multi-channel on social media and marketplaces such as Amazon, eBay, Facebook, Instagram, TikTok, Walmart, and more. BigCommerce enables you to build a beautiful online storefront that caters to your unique business needs and is designed to jumpstart your business growth from your very first sale onwards.
- Standard: $29.95/mo
- Plus: $79.95/mo (most popular)
- Pro: $299.95/mo
- Enterprise: Contact sales
Additional details about BigCommerce:
Businesses using BigCommerce:
2. Google Drive
A free cloud-based storage service that enables users to store and access files online.
More About Google Drive
Don't forget about Gmail! Used by 1.5B people worldwide, it is the most popular email tool.
If you're just getting started out, it might be all you need to do your email marketing. Keep it simple :)
Additional details about Google Drive:
Businesses using Google Drive:
A commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between.
More About Shopify
Shopify is one of the #1 leading platforms for e-commerce businesses.
Here are some of the main reasons most e-commerce businesses are using Shopify:
- Geared towards supporting store owners. Provides a simple way to launch and manage your online store
- Customer support is off the charts (live chat)
- Easy to use - You don't have to worry about the technical side
- The design is clean and mobile-friendly. There are also hundreds of templates you can use.
- Easy integrations and additional channels (ie. Amazon, email marketing integrations, Facebook, etc).
- Basic Shopify: $29/month
- Shopify: $79/month
- Advanced Shopify: $299/month
Additional details about Shopify:
Businesses using Shopify:
Online shopping from the earth's biggest selection of products.
Additional details about Amazon:
Businesses using Amazon:
5. Adobe Creative Cloud
A set of applications and services from Adobe Systems that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and also some optional cloud services.
More About Adobe Creative Cloud
Content management solution for videos, dynamic and personalized media, etc. that supports content search and workflow management.
Additional details about Adobe Creative Cloud:
Businesses using Adobe Creative Cloud:
6. Google Shopping
Search for products on online shopping websites and compare prices between different vendors.
Additional details about Google Shopping:
Businesses using Google Shopping:
A fully customizable, open source eCommerce platform built for WordPress.
Additional details about WooCommerce:
Businesses using WooCommerce:
Internet domain registrar and web hosting company.
More About GoDaddy
GoDaddy Website Builder is an online editing and publishing tool that helps you create a website, regardless of your technical skill level. Just create an account, pick a design and use the built-in editor to add your own images and text. You can make your website as simple or complex as you'd like. You can even add a full online store complete with product listings, coupons, shopping cart, shipping, and multiple payment options.
Additional details about GoDaddy:
Businesses using GoDaddy:
A graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. The app already includes templates for users to use. The platform is free to use but offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.
More About Canva
Vector graphics editing program with extensive editing functionality and templates to create professional business cards.
Additional details about Canva:
Businesses using Canva:
An e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items.
Additional details about Etsy:
Businesses using Etsy:
A collaboration tool that organizes your projects into boards. Tells you what's being worked on, who's working on what, and where something is in a process. Imagine a white board, filled with lists of sticky notes, with each note as a task for you and your team.
Additional details about trello:
Businesses using trello:
Buy and sell electronics, cars, fashion apparel, collectibles, sporting goods, digital cameras, baby items, and everything else.
Additional details about eBay:
Businesses using eBay:
Web development platform to create a professional website.
More About Wix.com
Wix is mostly geared towards small businesses, restaurants, online stores, and artists.
One of the main reasons people love Wix is because their drag and drop functionality is unlike any other platform, making the platform super easy to use.
Here are some other advantages of using Wix:
- One of the few site builders that allows you to animate text and other elements.
- Impressive app integration (check out their app market).
- Highly intuitive and easy to use
- Free plan
- Combo: $17/month
- Unlimited: $22/month
- Business Basic: $28/month
Additional details about Wix.com:
Businesses using Wix.com:
14. Amazon Web Services
A bundled remote computing service that provides cloud computing infrastructure over the Internet with storage, bandwidth and customized support for application programming interfaces.
More About Amazon Web Services
Amazon SES is a platform to send emails. It can be used to send marketing and transaction emails, you just need to be a developer to work with it.
This solution is great if have some serious volume and willing to spend the time to build your own custom solution on top of Amazon SES:
There is a free tier where you can send 62k emails per month, and then charges $0.10 for every 1,000 emails after that.
Additional details about Amazon Web Services:
Businesses using Amazon Web Services:
Additional details about Node.js:
Businesses using Node.js:
Build responsive websites in your browser, then host with us or export your code to host wherever.
More About Webflow
Webflow is unique in that the platform allows designers to code visually, rather than writing code line by line.
If this sounds interesting to you, check out a few more advantages of the platform below:
- Full CMS functionality
- Great for prototyping and mockups
- Easy to illustrate your animation ideas - they're all about the visuals
- Allows you to design hundreds of pages at once
- Great for designing landing pages
- Basic - $12/month
- CMS - $16/month
- Business - $36/month
Additional details about Webflow:
Businesses using Webflow:
17. Digital Ocean
Providing developers and businesses a reliable, easy-to-use cloud computing platform of virtual servers, object storage, and more.
Additional details about Digital Ocean:
Businesses using Digital Ocean:
Additional details about React:
Businesses using React:
19. Custom Built
Custom built platform.
Additional details about Custom Built:
- Pricing: Freemium
- Website: Custom Built Platform
Businesses using Custom Built:
20. WP Engine
Managed WordPress hosting.
Additional details about WP Engine:
Businesses using WP Engine:
Programmatically to make and receive phone calls, send and receive text messages, and perform other communication functions.
Additional details about Twilio:
Businesses using Twilio:
22. AWS infrastructure
Is built around AWS Regions and Availability Zones.
Additional details about AWS infrastructure:
- Pricing: Freemium
- Website: aws.amazon.com/about-aws/global-infrastructure
Businesses using AWS infrastructure:
Platform as a service that enables developers to build, run, and operate applications entirely in the cloud.
Additional details about Heroku:
Businesses using Heroku:
24. Thrive Cart
A hosted shopping cart platform that was designed to make selling products and services online easy.
Additional details about Thrive Cart:
Businesses using Thrive Cart:
Operates a unique retail model including 45 completely personalized retail stores
Additional details about Walmart.com:
Businesses using Walmart.com:
26. Bing Shopping
Products search and discovery service.
Additional details about Bing Shopping:
Businesses using Bing Shopping:
A web application framework with expressive, elegant syntax.
Additional details about Laravel:
Businesses using Laravel:
American e-commerce company that sells home goods.
Additional details about Wayfair:
Businesses using Wayfair:
Flexible eCommerce solutions and extensions marketplace.
Additional details about Magento:
Businesses using Magento:
A platform for building mobile and desktop web applications.
Additional details about Angular:
Businesses using Angular:
Additional details about Vue:
Businesses using Vue:
Create a high-quality website, blog or online store.
Additional details about Weebly:
Businesses using Weebly:
High-level Python Web framework.
Additional details about Django:
Businesses using Django:
Subscription box platform.
Additional details about Cratejoy:
Businesses using Cratejoy:
Open source platform for building amazing digital experiences.
Additional details about Drupal:
Businesses using Drupal:
A free platform for building simple, fully responsive one-page sites for pretty much anything.
Additional details about Carrd:
- Website: carrd.co
Businesses using Carrd:
Freemium, open source e-commerce solution
Additional details about Prestashop:
Businesses using Prestashop:
Business management software serves gyms, spas, and salons worldwide.
Additional details about Mindbody:
Businesses using Mindbody:
Robust set of tools to develop, deploy, and scale your applications faster and easier.
Additional details about Linode:
Businesses using Linode:
A set of cloud computing products and services billed on a utility computing basis from the US-based company.
Additional details about Rackspace:
Businesses using Rackspace:
Build an online store.
Additional details about 3dcart:
Businesses using 3dcart:
An amazingly awesome ICANN accredited domain name registrar based out of Portland, OR. We're different, we're easy, and we're affordable.
Additional details about Porkbun:
Businesses using Porkbun:
User-friendly CMS for creating custom digital experiences on the web.
Additional details about CraftCMS:
Businesses using CraftCMS:
A website builder that allows the user, with little or no development experience, to create mobile optimized websites “within minutes”.
Additional details about Strikingly:
Businesses using Strikingly:
The first-ever all-in-one platform that will give you the tools, support and resources you need to succeed with your agency.
Additional details about HighLevel:
Businesses using HighLevel:
Helps optimize customer experience, thereby increasing conversions & sales through visitor behavior analysis, experimentation.
More About VWO
VWO FullStacks allows companies to literally test anything. Be it the search algorithms or recommendation engine for your eCommerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests. You can experiment on any platform and not just limited to devices that have a browser. Think native apps, beacons, and connected devices. VWO FullStack is a part of the VWO Experience Optimization Platform.
Additional details about VWO:
Businesses using VWO:
Increase your products social reach by sharing your products on social networks.
Additional details about outfy:
Businesses using outfy:
Additional details about MeteorJS:
Businesses using MeteorJS:
An open-source web framework. It follows the model–view–controller approach and is written in PHP, modeled after the concepts of Ruby on Rails, and distributed under the MIT License.
Additional details about CakePHP:
Businesses using CakePHP:
A mobile app helping pet parents manage their pet's records, medications, diet, activity and more.
Additional details about Babelbark:
Businesses using Babelbark:
The first of it's kind that securely latches the waste bowl to the base so that children cannot dump the contents, making a mess.
Additional details about PottySafe.com:
Businesses using PottySafe.com:
Offers its members WYSIWIG tools to build and publish their own websites.
Additional details about Homestead:
Businesses using Homestead:
strategic plan that defines a goal or desired outcome, communication tool, and a high-level document that helps articulate the strategic thinking.
Additional details about Roadmap:
- Pricing: Freemium
- Website: productplan.com
Businesses using Roadmap:
Create websites without code.
More About Tilda
Create beautiful websites without any code with Tilda.450+ pre-designed responsive blocks are ready for your web projects.
Additional details about Tilda:
Businesses using Tilda:
The comprehensive edtech effectiveness system for educators and administrators to organize, streamline and analyze their education technology to save time, save money, and improve outcomes.
Additional details about LearnPlatform:
Businesses using LearnPlatform:
56. Fathym Framework
Merge data from disparate silos and sensors, transforming it into actionable, use-able insight.
Additional details about Fathym Framework:
Businesses using Fathym Framework:
Vacation rental management software.
Additional details about Hostaway:
Businesses using Hostaway:
A tool that help shops with the core aspects of their business, workflow management, approvals, scheduling, payments, and accounting.
Additional details about Printavo:
Businesses using Printavo:
Ecwid automatically generates metadata based on your product's name and its description.
Additional details about Ecwid:
Businesses using Ecwid:
Helps creators tap into the massive demand for video content, and make steady passive revenue.
Additional details about Blackbox:
Businesses using Blackbox:
Want to start your own business?
Hey! 👋I'm Pat Walls, the founder of Starter Story.
We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.
Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:
- Connect + get advice from successful entrepreneurs
- Step by step guides on how to start and grow
- Exclusive and early access to the best case studies on the web
- And much more!
Did you know that brands using Klaviyo average a 95x ROI?
Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.
Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.