The 60 Best Platform Tools For Small Business [2021]

The 60 Best Platform Tools For Small Business [2021]

Platform is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular platform tools.

Here they are:

1. Shopify

A commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between.

Businesses using Shopify:

412 successful businesses are using Shopify ➜


Get Shopify ➜

2. Google

Online advertising, search engine, cloud computing, software, and more.

Businesses using Google:

310 successful businesses are using Google ➜


Get Google ➜

3. Amazon

Online shopping from the earth's biggest selection of products.

Businesses using Amazon:

270 successful businesses are using Amazon ➜


Get Amazon ➜

4. Google Shopping

Search for products on online shopping websites and compare prices between different vendors.

Businesses using Google Shopping:

141 successful businesses are using Google Shopping ➜


Get Google Shopping ➜

5. WooCommerce

A fully customizable, open source eCommerce platform built for WordPress.

Businesses using WooCommerce:

135 successful businesses are using WooCommerce ➜


Get WooCommerce ➜

6. GoDaddy

Internet domain registrar and web hosting company.

Businesses using GoDaddy:

118 successful businesses are using GoDaddy ➜


Get GoDaddy ➜

7. Adobe Creative Cloud

A set of applications and services from Adobe Systems that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and also some optional cloud services.

Businesses using Adobe Creative Cloud:

101 successful businesses are using Adobe Creative Cloud ➜


Get Adobe Creative Cloud ➜

8. Etsy

An e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items.

Businesses using Etsy:

101 successful businesses are using Etsy ➜


Get Etsy ➜

9. Canva

A graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. The app already includes templates for users to use. The platform is free to use but offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.

Businesses using Canva:

76 successful businesses are using Canva ➜

Get Canva ➜

10. eBay

Buy and sell electronics, cars, fashion apparel, collectibles, sporting goods, digital cameras, baby items, and everything else.

Businesses using eBay:

73 successful businesses are using eBay ➜


Get eBay ➜

11. trello

A collaboration tool that organizes your projects into boards. Tells you what's being worked on, who's working on what, and where something is in a process. Imagine a white board, filled with lists of sticky notes, with each note as a task for you and your team.

Businesses using trello:

70 successful businesses are using trello ➜

Get trello ➜

12. Amazon Web Services

A bundled remote computing service that provides cloud computing infrastructure over the Internet with storage, bandwidth and customized support for application programming interfaces.

Businesses using Amazon Web Services:

68 successful businesses are using Amazon Web Services ➜


Get Amazon Web Services ➜


Web development platform to create a professional website.

  • Free plan
  • Combo: $17/month
  • Unlimited: $22/month
  • Business Basic: $28/month

  • Pricing: Freemium

  • Twitter: @Wix

  • Website:

Businesses using

61 successful businesses are using ➜


Get ➜

14. Node.js

An open-source, cross-platform, JavaScript run-time environment that executes JavaScript code outside of a browser.

Businesses using Node.js:

42 successful businesses are using Node.js ➜


Get Node.js ➜

15. Webflow

Build responsive websites in your browser, then host with us or export your code to host wherever.

  • Basic - $12/month
  • CMS - $16/month
  • Business - $36/month

  • Pricing: Freemium

  • Twitter: @webflow

  • Website:

Businesses using Webflow:

40 successful businesses are using Webflow ➜


Get Webflow ➜

16. Custom Built

Custom built platform.

Businesses using Custom Built:

39 successful businesses are using Custom Built ➜


Get Custom Built ➜

17. Digital Ocean

Providing developers and businesses a reliable, easy-to-use cloud computing platform of virtual servers, object storage, and more.

Businesses using Digital Ocean:

36 successful businesses are using Digital Ocean ➜


Get Digital Ocean ➜

18. React

A JavaScript library for building user interfaces.

Businesses using React:

35 successful businesses are using React ➜


Get React ➜

19. WP Engine

Managed WordPress hosting.

Businesses using WP Engine:

31 successful businesses are using WP Engine ➜

Get WP Engine ➜

20. BigCommerce

Enterprise ecommerce solution.

Businesses using BigCommerce:

29 successful businesses are using BigCommerce ➜


Get BigCommerce ➜


Operates a unique retail model including 45 completely personalized retail stores

Businesses using

28 successful businesses are using ➜

Get ➜

22. Twilio

Programmatically to make and receive phone calls, send and receive text messages, and perform other communication functions.

Businesses using Twilio:

27 successful businesses are using Twilio ➜


Get Twilio ➜

23. Heroku

Platform as a service that enables developers to build, run, and operate applications entirely in the cloud.

Businesses using Heroku:

25 successful businesses are using Heroku ➜


Get Heroku ➜

24. Bing Shopping

Products search and discovery service.

Businesses using Bing Shopping:

24 successful businesses are using Bing Shopping ➜


Get Bing Shopping ➜

25. AWS infrastructure

Is built around AWS Regions and Availability Zones.

Businesses using AWS infrastructure:

24 successful businesses are using AWS infrastructure ➜


Get AWS infrastructure ➜

26. Wayfair

American e-commerce company that sells home goods.

Businesses using Wayfair:

21 successful businesses are using Wayfair ➜

Get Wayfair ➜

27. Magento

Flexible eCommerce solutions and extensions marketplace.

Businesses using Magento:

18 successful businesses are using Magento ➜


Get Magento ➜

28. Angular

A platform for building mobile and desktop web applications.

Businesses using Angular:

15 successful businesses are using Angular ➜


Get Angular ➜

29. Laravel

A web application framework with expressive, elegant syntax.

Businesses using Laravel:

13 successful businesses are using Laravel ➜


Get Laravel ➜

30. Weebly

Create a high-quality website, blog or online store.

Businesses using Weebly:

13 successful businesses are using Weebly ➜


Get Weebly ➜

31. Vue

The progressive JavaScript framework.

Businesses using Vue:

12 successful businesses are using Vue ➜


Get Vue ➜

32. Django

High-level Python Web framework.

Businesses using Django:

12 successful businesses are using Django ➜


Get Django ➜

33. Cratejoy

Subscription box platform.

Businesses using Cratejoy:

11 successful businesses are using Cratejoy ➜

Get Cratejoy ➜

34. Drupal

Open source platform for building amazing digital experiences.

Businesses using Drupal:

9 successful businesses are using Drupal ➜


Get Drupal ➜

35. Thrivecart

A hosted shopping cart platform that was designed to make selling products and services online easy. It's perfect for marketers with its bump offers and integrated affiliate platform.

Businesses using Thrivecart:

8 successful businesses are using Thrivecart ➜

Get Thrivecart ➜

36. Carrd

A free platform for building simple, fully responsive one-page sites for pretty much anything.

Businesses using Carrd:

8 successful businesses are using Carrd ➜

Get Carrd ➜

37. Prestashop

Freemium, open source e-commerce solution

Businesses using Prestashop:

7 successful businesses are using Prestashop ➜


Get Prestashop ➜

38. Mindbody

Business management software serves gyms, spas, and salons worldwide.

Businesses using Mindbody:

6 successful businesses are using Mindbody ➜


Get Mindbody ➜

39. Linode

Robust set of tools to develop, deploy, and scale your applications faster and easier.

Businesses using Linode:

4 successful businesses are using Linode ➜

Get Linode ➜

40. 3dcart

Build an online store.

Businesses using 3dcart:

4 successful businesses are using 3dcart ➜

Get 3dcart ➜

41. Strikingly

A website builder that allows the user, with little or no development experience, to create mobile optimized websites β€œwithin minutes”.

Businesses using Strikingly:

3 successful businesses are using Strikingly ➜


Get Strikingly ➜

42. Rackspace

A set of cloud computing products and services billed on a utility computing basis from the US-based company.

Businesses using Rackspace:

3 successful businesses are using Rackspace ➜

Get Rackspace ➜

43. HighLevel

The first-ever all-in-one platform that will give you the tools, support and resources you need to succeed with your agency.

Businesses using HighLevel:

3 successful businesses are using HighLevel ➜

Get HighLevel ➜

44. CraftCMS

User-friendly CMS for creating custom digital experiences on the web.

Businesses using CraftCMS:

3 successful businesses are using CraftCMS ➜


Get CraftCMS ➜

45. outfy

Increase your products social reach by sharing your products on social networks.

Businesses using outfy:

3 successful businesses are using outfy ➜


Get outfy ➜

46. Porkbun

An amazingly awesome ICANN accredited domain name registrar based out of Portland, OR. We're different, we're easy, and we're affordable.

Businesses using Porkbun:

3 successful businesses are using Porkbun ➜


Get Porkbun ➜

47. MeteorJS

A free and open-source isomorphic JavaScript web framework written using Node.js.

Businesses using MeteorJS:

3 successful businesses are using MeteorJS ➜


Get MeteorJS ➜

48. Babelbark

A mobile app helping pet parents manage their pet's records, medications, diet, activity and more.

Businesses using Babelbark:

2 successful businesses are using Babelbark ➜


Get Babelbark ➜

49. VWO

Helps optimize customer experience, thereby increasing conversions & sales through visitor behavior analysis, experimentation.

Businesses using VWO:

2 successful businesses are using VWO ➜


Get VWO ➜

50. CakePHP

An open-source web framework. It follows the model–view–controller approach and is written in PHP, modeled after the concepts of Ruby on Rails, and distributed under the MIT License.

Businesses using CakePHP:

1 successful business is using CakePHP ➜

Get CakePHP ➜


The first of it's kind that securely latches the waste bowl to the base so that children cannot dump the contents, making a mess.

Businesses using

1 successful business is using ➜


Get ➜

52. Homestead

Offers its members WYSIWIG tools to build and publish their own websites.

Businesses using Homestead:

1 successful business is using Homestead ➜

Get Homestead ➜

53. Blackbox

Helps creators tap into the massive demand for video content, and make steady passive revenue.

Businesses using Blackbox:

1 successful business is using Blackbox ➜


Get Blackbox ➜

54. Tilda

Create websites without code.

Businesses using Tilda:

1 successful business is using Tilda ➜


Get Tilda ➜

55. Hostaway

Vacation rental management software.

Businesses using Hostaway:

1 successful business is using Hostaway ➜


Get Hostaway ➜

56. Ecwid

Ecwid automatically generates metadata based on your product's name and its description.

Businesses using Ecwid:

1 successful business is using Ecwid ➜

Get Ecwid ➜

57. Fathym Framework

Merge data from disparate silos and sensors, transforming it into actionable, use-able insight.

Businesses using Fathym Framework:

1 successful business is using Fathym Framework ➜


Get Fathym Framework ➜

58. Printavo

A tool that help shops with the core aspects of their business, workflow management, approvals, scheduling, payments, and accounting.

Businesses using Printavo:

1 successful business is using Printavo ➜


Get Printavo ➜

59. LearnPlatform

The comprehensive edtech effectiveness system for educators and administrators to organize, streamline and analyze their education technology to save time, save money, and improve outcomes.

Businesses using LearnPlatform:

1 successful business is using LearnPlatform ➜

Get LearnPlatform ➜

60. Roadmap

strategic plan that defines a goal or desired outcome, communication tool, and a high-level document that helps articulate the strategic thinking.

Businesses using Roadmap:

1 successful business is using Roadmap ➜


Get Roadmap ➜

Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! πŸ‘‹I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more β€” Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages β€” powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜

Leave a comment
Your email address will not be published.