The 58 Best Platform Tools For Small Business [2020]

Platform is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular platform tools.

Here they are:

1. Shopify

A commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between.

Businesses using Shopify:

360 successful businesses are using Shopify ➜


Get Shopify ➜

2. Amazon

Online shopping from the earth's biggest selection of products.

Businesses using Amazon:

217 successful businesses are using Amazon ➜


Get Amazon ➜

3. Google

Online advertising, search engine, cloud computing, software, and more.

Businesses using Google:

202 successful businesses are using Google ➜


Get Google ➜

4. Google Shopping

Search for products on online shopping websites and compare prices between different vendors.

Businesses using Google Shopping:

107 successful businesses are using Google Shopping ➜


Get Google Shopping ➜

5. WooCommerce

A fully customizable, open source eCommerce platform built for WordPress.

Businesses using WooCommerce:

102 successful businesses are using WooCommerce ➜


Get WooCommerce ➜

6. GoDaddy

Internet domain registrar and web hosting company.

Businesses using GoDaddy:

83 successful businesses are using GoDaddy ➜


Get GoDaddy ➜

7. Etsy

An e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items.

Businesses using Etsy:

80 successful businesses are using Etsy ➜


Get Etsy ➜

8. Adobe Creative Cloud

A set of applications and services from Adobe Systems that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and also some optional cloud services.

Businesses using Adobe Creative Cloud:

66 successful businesses are using Adobe Creative Cloud ➜


Get Adobe Creative Cloud ➜

9. eBay

Buy and sell electronics, cars, fashion apparel, collectibles, sporting goods, digital cameras, baby items, and everything else.

Businesses using eBay:

53 successful businesses are using eBay ➜


Get eBay ➜

10. Amazon Web Services

A bundled remote computing service that provides cloud computing infrastructure over the Internet with storage, bandwidth and customized support for application programming interfaces.

Businesses using Amazon Web Services:

46 successful businesses are using Amazon Web Services ➜


Get Amazon Web Services ➜


Web development platform to create a professional website.

  • Free plan
  • Combo: $17/month
  • Unlimited: $22/month
  • Business Basic: $28/month

  • Pricing: Freemium

  • Twitter: @Wix

  • Website:

Businesses using

46 successful businesses are using ➜


Get ➜

12. WP Engine

Managed WordPress hosting.

Businesses using WP Engine:

25 successful businesses are using WP Engine ➜

Get WP Engine ➜

13. Custom Built

Custom built platform.

Businesses using Custom Built:

24 successful businesses are using Custom Built ➜


Get Custom Built ➜

14. BigCommerce

Enterprise ecommerce solution.

Businesses using BigCommerce:

24 successful businesses are using BigCommerce ➜


Get BigCommerce ➜

15. Digital Ocean

Providing developers and businesses a reliable, easy-to-use cloud computing platform of virtual servers, object storage, and more.

Businesses using Digital Ocean:

24 successful businesses are using Digital Ocean ➜


Get Digital Ocean ➜

16. Webflow

Build responsive websites in your browser, then host with us or export your code to host wherever.

  • Basic - $12/month
  • CMS - $16/month
  • Business - $36/month

  • Pricing: Freemium

  • Twitter: @webflow

  • Website:

Businesses using Webflow:

23 successful businesses are using Webflow ➜


Get Webflow ➜

17. Node.js

An open-source, cross-platform, JavaScript run-time environment that executes JavaScript code outside of a browser.

Businesses using Node.js:

21 successful businesses are using Node.js ➜


Get Node.js ➜

18. Bing Shopping

Products search and discovery service.

Businesses using Bing Shopping:

20 successful businesses are using Bing Shopping ➜


Get Bing Shopping ➜

19. React

A JavaScript library for building user interfaces.

Businesses using React:

20 successful businesses are using React ➜


Get React ➜

20. AWS infrastructure

Is built around AWS Regions and Availability Zones.

Businesses using AWS infrastructure:

18 successful businesses are using AWS infrastructure ➜


Get AWS infrastructure ➜

21. Heroku

Platform as a service that enables developers to build, run, and operate applications entirely in the cloud.

Businesses using Heroku:

18 successful businesses are using Heroku ➜


Get Heroku ➜


Operates a unique retail model including 45 completely personalized retail stores

Businesses using

18 successful businesses are using ➜

Get ➜

23. Twilio

Programmatically to make and receive phone calls, send and receive text messages, and perform other communication functions.

Businesses using Twilio:

17 successful businesses are using Twilio ➜


Get Twilio ➜

24. Wayfair

American e-commerce company that sells home goods.

Businesses using Wayfair:

14 successful businesses are using Wayfair ➜

Get Wayfair ➜

25. Magento

Flexible eCommerce solutions and extensions marketplace.

Businesses using Magento:

12 successful businesses are using Magento ➜


Get Magento ➜

26. Weebly

Create a high-quality website, blog or online store.

Businesses using Weebly:

11 successful businesses are using Weebly ➜


Get Weebly ➜

27. Cratejoy

Subscription box platform.

Businesses using Cratejoy:

9 successful businesses are using Cratejoy ➜

Get Cratejoy ➜

28. Laravel

A web application framework with expressive, elegant syntax.

Businesses using Laravel:

8 successful businesses are using Laravel ➜


Get Laravel ➜

29. Angular

A platform for building mobile and desktop web applications.

Businesses using Angular:

8 successful businesses are using Angular ➜


Get Angular ➜

30. Django

High-level Python Web framework.

Businesses using Django:

7 successful businesses are using Django ➜


Get Django ➜

31. Drupal

Open source platform for building amazing digital experiences.

Businesses using Drupal:

7 successful businesses are using Drupal ➜


Get Drupal ➜

32. Vue

The progressive JavaScript framework.

Businesses using Vue:

6 successful businesses are using Vue ➜


Get Vue ➜

33. Mindbody

Business management software serves gyms, spas, and salons worldwide.

Businesses using Mindbody:

6 successful businesses are using Mindbody ➜


Get Mindbody ➜

34. Prestashop

Freemium, open source e-commerce solution

Businesses using Prestashop:

5 successful businesses are using Prestashop ➜


Get Prestashop ➜

35. 3dcart

Build an online store.

Businesses using 3dcart:

4 successful businesses are using 3dcart ➜

Get 3dcart ➜

36. Carrd

A free platform for building simple, fully responsive one-page sites for pretty much anything.

Businesses using Carrd:

3 successful businesses are using Carrd ➜

Get Carrd ➜

37. outfy

Increase your products social reach by sharing your products on social networks.

Businesses using outfy:

3 successful businesses are using outfy ➜


Get outfy ➜

38. Rackspace

A set of cloud computing products and services billed on a utility computing basis from the US-based company.

Businesses using Rackspace:

3 successful businesses are using Rackspace ➜

Get Rackspace ➜

39. Thrivecart

A hosted shopping cart platform that was designed to make selling products and services online easy. It's perfect for marketers with its bump offers and integrated affiliate platform.

Businesses using Thrivecart:

3 successful businesses are using Thrivecart ➜

Get Thrivecart ➜

40. MeteorJS

A free and open-source isomorphic JavaScript web framework written using Node.js.

Businesses using MeteorJS:

2 successful businesses are using MeteorJS ➜


Get MeteorJS ➜

41. Strikingly

A website builder that allows the user, with little or no development experience, to create mobile optimized websites “within minutes”.

Businesses using Strikingly:

2 successful businesses are using Strikingly ➜


Get Strikingly ➜

42. VWO

Helps optimize customer experience, thereby increasing conversions & sales through visitor behavior analysis, experimentation.

Businesses using VWO:

2 successful businesses are using VWO ➜


Get VWO ➜

43. Babelbark

A mobile app helping pet parents manage their pet's records, medications, diet, activity and more.

Businesses using Babelbark:

2 successful businesses are using Babelbark ➜


Get Babelbark ➜

44. CraftCMS

User-friendly CMS for creating custom digital experiences on the web.

Businesses using CraftCMS:

2 successful businesses are using CraftCMS ➜


Get CraftCMS ➜

45. Linode

Robust set of tools to develop, deploy, and scale your applications faster and easier.

Businesses using Linode:

1 successful business is using Linode ➜

Get Linode ➜

46. Hostaway

Vacation rental management software.

Businesses using Hostaway:

1 successful business is using Hostaway ➜


Get Hostaway ➜

47. Roadmap

strategic plan that defines a goal or desired outcome, communication tool, and a high-level document that helps articulate the strategic thinking.

Businesses using Roadmap:

1 successful business is using Roadmap ➜


Get Roadmap ➜

48. Ecwid

Ecwid automatically generates metadata based on your product's name and its description.

Businesses using Ecwid:

1 successful business is using Ecwid ➜

Get Ecwid ➜

49. HighLevel

The first-ever all-in-one platform that will give you the tools, support and resources you need to succeed with your agency.

Businesses using HighLevel:

1 successful business is using HighLevel ➜

Get HighLevel ➜

50. LearnPlatform

The comprehensive edtech effectiveness system for educators and administrators to organize, streamline and analyze their education technology to save time, save money, and improve outcomes.

Businesses using LearnPlatform:

1 successful business is using LearnPlatform ➜

Get LearnPlatform ➜

51. Printavo

A tool that help shops with the core aspects of their business, workflow management, approvals, scheduling, payments, and accounting.

Businesses using Printavo:

1 successful business is using Printavo ➜


Get Printavo ➜

52. Porkbun

An amazingly awesome ICANN accredited domain name registrar based out of Portland, OR. We're different, we're easy, and we're affordable.

Businesses using Porkbun:

1 successful business is using Porkbun ➜


Get Porkbun ➜


The first of it's kind that securely latches the waste bowl to the base so that children cannot dump the contents, making a mess.

Businesses using

1 successful business is using ➜


Get ➜

54. Homestead

Offers its members WYSIWIG tools to build and publish their own websites.

Businesses using Homestead:

1 successful business is using Homestead ➜

Get Homestead ➜

55. Tilda

Create websites without code.

Businesses using Tilda:

1 successful business is using Tilda ➜


Get Tilda ➜

56. Fathym Framework

Merge data from disparate silos and sensors, transforming it into actionable, use-able insight.

Businesses using Fathym Framework:

1 successful business is using Fathym Framework ➜


Get Fathym Framework ➜

57. Blackbox

Helps creators tap into the massive demand for video content, and make steady passive revenue.

Businesses using Blackbox:

1 successful business is using Blackbox ➜


Get Blackbox ➜

58. CakePHP

An open-source web framework. It follows the model–view–controller approach and is written in PHP, modeled after the concepts of Ruby on Rails, and distributed under the MIT License.

Businesses using CakePHP:

1 successful business is using CakePHP ➜

Get CakePHP ➜

Starter Story,   Founder of Starter Story

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