Soaring Heart Natural Beds

Running A Furniture Company For 30+ Years and Moving Online

June 25th, 2018
Mike Schaefer
$300K
revenue/mo
1
Founders
15
Employees
Soaring Heart Nat...
from Seattle, Washington, USA
started January 1982
$300,000
revenue/mo
1
Founders
15
Employees
market size
$26.1B
avg revenue (monthly)
$1.74M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Shopify, Slack, Klaviyo
time investment
Full time
pros & cons
35 Pros & Cons
tips
14 Tips
Discover what tools recommends to grow your business!
platform
Discover what books Mike recommends to grow your business!
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Hello! Who are you and what are you working on?

Hi, I’m Mike Schaefer, Owner and President of Soaring Heart Natural Beds located in Seattle, WA.   Soaring Heart hand-crafts and retails all organic beds and bedding.   We believe breathable, all natural fibers create the best sleep environment and go out of our way to source the best raw-materials we can find.

I’ve always wanted to run a sustainable, green business that works hard to leave our planet better than we found it.  You won’t find any petroleum derivatives, plastics, synthetics or added flame retardants or fumigants in any of our products.  We only use organic cotton, wool and the latex from rubber tree plantations that has all been independently certified to confirm to global organic standards.

For more than 35 years, we’ve been building great beds and we believe you won’t find better products and customer service anywhere.  Our team of crafts-people loves what we do.  We hand-sign every mattress and offer a 20 year warranty so that you can rest assured we stand behind everything we make.  Today about 25% of our business is online, with the balance coming from one of our two Seattle-area stores.

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