30+ Profitable Spa & Massage Business Ideas

30+ Profitable Spa & Massage Business Ideas

Spa and massage businesses are booming as the trend for self-care and a healthy lifestyle has become a priority in many peoples every day lives.

In addition to the traditional spa business, we've outlined a list of innovative spa & massage business ideas you can start today.

Whether you offer these services in your home, at your clients home, or in a spa, there are plenty of ways to build a successful spa/massage business.

Here are some ideas to get the wheels turning:

1. Start a pet spa ($240K/year)

Olivia Glynn from Asheville, NC started Pawsitivity Pet Spa over 7 years ago, a pet spa.

  • Revenue: $20,000/ month
  • Founders: 1
  • Employees: 3
  • Location: Asheville, NC

Having worked in several different grooming salons, I was not satisfied with how dogs were being treated. In the US in general, grooming is seen as a necessary evil, and the focus is not on making the dog comfortable or giving them an enjoyable experience. I began to see more and more clients who view their dogs as a part of their family, and I wanted to focus on serving this demographic. They are not looking for a cheap, quick haircut; they want to bring their dogs to a place where the stylists get to know their dog individually and understand what their needs are.

There is an expectation among entrepreneurs to have to give themselves extreme working hours and high expectations to be successful. Money is not worth it to me to work 80-90 hours a week. I could be a millionaire, but who cares? What I need is a good quality of life.

My idea was that there had to be a better alternative than the typical grooming salon. At Pawsitivity, our primary goal is the comfort of each canine client. We want to understand each dog’s personality and what makes them happy so that we can give them a comfortable, pleasant grooming experience. I educate my clients on how to care well for their dogs, what spa services are needed to make their dog comfortable, and how to read their dog’s body language, especially after a grooming appointment, to understand how they are feeling.


2. Start a tea business ($900K/year)

Andy Hayes from Portland, Oregon, USA started Plum Deluxe Tea almost 10 years ago, a tea business.

  • Revenue: $75,000/ month
  • Founders: 1
  • Employees: 7
  • Location: Portland, Oregon, USA

I started off with just a blog, I was living in Europe and writing about my adventures and experiences. My focus was really on enjoying a slower pace and appreciating the little things in life. I was working in enterprise software - my day job not all that interesting, but I did enjoy it.

You can read all the books you want about the different cycles and phases of businesses, but I’ve found that nothing replaces lived experience! Just focus on where you are and always be asking yourself, what is the NEXT RIGHT step. That’s it.

Eventually, I left my corporate job looking for something more fulfilling - I did consulting on the side related to my previous job, but started rolling out some advertising display ads and affiliate relationships to try to generate some revenue from my efforts. Back then generating traffic (at a low cost) was pretty easy, but I wasn’t able to generate a lot of revenue.


3. Make a body care products ($73.2K/year)

Wendy Mackenzie from Peacham started Everlasting Herb Farm almost 19 years ago, a body care products.

  • Revenue: $6,100/ month
  • Founders: 2
  • Employees: 2
  • Location: Peacham

My interest in herbalism started when I was teaching health in 1998 and an herbalist guest speaker came into my classroom. Isabelle Hadley showed my high school students beautiful jars of dried herbs and passed around small vials of plant-based essential oils. She talked about using these beneficial plants for health and beauty, as healthier alternatives to products many of us were using in our daily lives. Everything smelled so good and I was captivated. I followed Isabelle out of the classroom and took her 6 Saturday long course at her cozy log cabin in the woods. We learned about plants and made herbal products. I had found my passion.

Supporting pollinators is a big part of what we do here at Everlasting Herb Farm. We give back to help the plants that help support us.

Five years later in 2003, with the help of my friend, Mary Ellen Reis, Everlasting Herb Farm was born. We met while volunteering for our local school’s parent/teacher group when our children were little. We went to Pickety Place in New Hampshire one day, which is where you can enjoy a fabulous 5-course herbal lunch, walk through greenhouses, and wander gift shops designed around herbal themes. On the long, three hour drive home, we chatted about starting our own herbal business.


4. Start a mobile hair salon

Examples of a successful mobile hair salon:

Here are some great videos on how to get started with a mobile hair salon:

For further info, check out these books and products:

Learn more about starting a mobile hair salon ➜


5. Become a massage therapist

Examples of a successful massage therapist:

Here are some great videos on how to get started with a massage therapist:

For further info, check out these books and products:

Learn more about starting a massage therapist ➜


6. Start a soap business ($4.56M/year)

Danielle Vincent from Sparks, NV, USA started Outlaw over 8 years ago, a soap business.

  • Revenue: $380,000/ month
  • Founders: 2
  • Employees: 13
  • Location: Sparks, NV, USA

In retrospect, I’m pretty sure no one else has the foolishness we had in the start of our business. But, you know, it worked out ok…

So, first, let me say that we had never made soap before we decided to start a soap company. Yeah, seriously.


7. Start a selfcare subscription box ($12K/year)

Meredith Vaish from San Carlos, California, USA started Pause Box LLC over 2 years ago, a selfcare subscription box.

  • Revenue: $1,000/ month
  • Founders: 1
  • Employees: 0
  • Location: San Carlos, California, USA

In June 2018, I left my corporate gig after 16 years. I had a severe repetitive stress injury in my neck and shoulder that just wasn’t improving. I figured there was no way cubicle culture was going to allow me to get better. I told colleagues I was leaving to pursue “creative projects.”

Don’t wait until you know what you’re doing. Just start. Say yes more than you say no.

Those projects turned out to include naps, walks with my dog, cooking healthy meals, journaling, yoga, meditation and a series of personal growth courses.


8. Start a hair loss treatment product ($912K/year)

Zee Schwab from New York, New York, USA started Sayar Care about 4 years ago, a hair loss treatment product.

  • Revenue: $76,000/ month
  • Founders: 3
  • Employees: 4
  • Location: New York, New York, USA

I created Sayar because I needed something better.

I dealt with hair loss, and wanted a safe way to stop it. In medicine, the ideal approach in treatment is to treat the actual causes. Treating underlying conditions is comprehensive and highly effective.

If your “entrepreneurship” is due to a desire for something you need to see in this world, the journey can bring you the highest point of satisfaction a human can find.


9. Start a mobile bodycare business ($24K/year)

Jenni Jo from Portland, Oregon, USA started Jenni Jo - Tension Tamer®️ over 2 years ago, a mobile bodycare business.

  • Revenue: $2,000/ month
  • Founders: 1
  • Employees: 0
  • Location: Portland, Oregon, USA

I’ve had the Airstream Dream for about 15 years now. First of all, who doesn’t love the beauty of the shiny silver Airstreams? And to have a business on wheels, well, that’s the cat’s meow! I had gone so far to have owned 2 vintage Airstreams over the last 15 years but for one reason or another, I chickened out and became overwhelmed with the scope of the project and gave it up, selling my trailers.

Even when the ground feels shaky and you doubt and question everything, use that as a signal to go within and get quiet.

Then life happened. I got married, had twins and then got divorced 5 years later and during that time is when my midlife awakening happened. “It’s now or never.” So, the silver lining in my dark chapter in my life gave me the courage to go after my dream. And in my case, it’s a teeny, tiny, silver mobile body care spa. To be honest, the longer I was in the profession the less I enjoyed doing onsite gigs. Hauling equipment around is cumbersome and tiring. I bring ALL the gear. Towel warmer, body cushions, table warmer, lighting, music, aromatherapy. It’s not just a massage, but an experience.


10. Start a bathrobe business ($120K/year)

Evan and Jackie Streusand from Austin, Texas, USA started Highway Robery about 5 years ago, a bathrobe business.

  • Revenue: $10,000/ month
  • Founders: 2
  • Employees: 0
  • Location: Austin, Texas, USA

We are Jackie and Evan Streusand - a married couple, living in Austin, Texas. (When not robe-ing) Jackie works as an interior designer for SLIC Design. Evan has owned and operated a sustainable women’s shoe brand called Fortress of Inca since 2010. Highway Robery was the inevitable outcome of our combined powers - Jackie (design + production) and Evan (business development + marketing).

Early in the summer of 2016 we took a road trip out to west Texas and spent a few days taking scenic drives and lounging around. There were a pair of colorful robes in the place that we were staying and naturally, we put them on. For the better part of the next few days they didn't really come off. We ate in them, we drank in them, we yada yada'd in them, and we slept in them. We had a great time and eventually we came back home to Austin.

That first $7,000 is all we have ever put into the business. We have grown it organically since then. As they say, slow and steady wins the race.


11. Start a fitness facility ($240K/year)

Paul Dickey and Alec Abend from Winnipeg, Manitoba, Canada started Hexbox Fitness over 2 years ago, a fitness facility.

  • Revenue: $20,000/ month
  • Founders: 2
  • Employees: 7
  • Location: Winnipeg, Manitoba, Canada

Growing up I was always the athletic kid who always had a little extra ‘love’ on him. I was constantly teased about my weight, but always laughed it off growing up. However, my 1st year of college was when I really let myself go. I bypassed right by the Freshman 15 and put on 40lbs. This led to a deep depression that was very hard for me to dig myself out of. Playing team sports I was familiar with working out, but it took me falling into that dark place to truly appreciate the importance of the gym; both for my physical and mental well-being.

I fell into the Fitness Industry in 2014 naturally, after being an active gym-goer. Over the next 5 years I moved my way up the food chain starting as a Membership Consultant (salesman) to the General Manager of the largest Health Club in the area with over 8,000 Members. Through this experience, I quickly realized the disconnect between our Club and Members on a personal level was not what I wanted for my career. I belonged to a CrossFit Box for years and even competed at a high level in my free time. I loved the community in the smaller facility and the results it got their Members. But I saw a need for a strength and conditioning based program that was geared to everyone. So many people are intimidated by the physical judgement of CrossFit and it keeps them from stepping into a box.

I saw the need for a Strength and Conditioning based program that catered to ALL! But combining this results driven class with the traditional 24 hour access for Members to do their own thing really put us in our own lane. This led to Hexbox® and HXBX®. Paul and I met at the Health Club I was working at before leaving to pursue my own Facility. When we quickly realized our goals and ambitions were well-aligned, we teamed up. The birth of HXBX® came very naturally and quickly after first discussing what we wanted to do.


12. Start a candle business ($1.2M/year)

DShawn Russell from Raeford, North Carolina, USA started Southern Elegance Candle Company almost 6 years ago, a candle business.

  • Revenue: $100,000/ month
  • Founders: 1
  • Employees: 20
  • Location: Raeford, North Carolina, USA

I started Southern Elegance right after my son was born as a hobby. Initially, I made a bunch of random bath and body products in addition to the candles. When I decided to get serious, I looked at everything and decided to just focus on one product and chose candles because they had the potential to be the most profitable. I chose a niche that I could speak authentically about. My ideal customer was easy to identify because it was basically me. (But, don't use that a marketing strategy. It just happened to work in this case) I was born and raised in the South. I LOVE living here and couldn't imagine living anywhere else. I created a company around all the things that I love to do.

Choose your partners carefully and trust your gut. I made very bad decisions by going against what I thought I should do and listening to “experts” and lost a ton of money.

I was working in education at the time and I absolutely hated it. One day walked into work and quit my job to make candle making a full-time career. I had absolutely no background in sales, manufacturing, marketing or anything business-related. I basically had no clue as to how it was going to work or if this was even a viable plan. Everything was a learning curve, and I spent hours learning a new skill then implementing it.

With very limited resources, (basically no money) I went to the school of Google and Youtube. I took some online classes on Branding and Wholesaling. I hired a business coach and I literally hit the streets selling. For the first year, I would sell my candles at any Church function, fair, festival, school bazaar… I did not care. I sold candles outside in the middle of the summer and the dead of winter. I also sold on any and every online platform that would accept me. Etsy, Amazon, Faire, Modalyst, Houzz, etc. All the money I made went back into building the brand, I was lucky to have a husband to pay the bills but it was tight financially. When I finally felt comfortable I approached stores to carry my products. And we slowly built a base of stores to sustain the company.


13. Start a natural beauty product business ($60K/year)

Mel young from Hazeldene, Victoria, Australia started Flowerdale Valley over 4 years ago, a natural beauty product business.

  • Revenue: $5,000/ month
  • Founders: 1
  • Employees: 0
  • Location: Hazeldene, Victoria, Australia

I always wanted to work for myself. So I was always thinking about business ideas. Not everyone wants to work for themselves and not everyone is suited to the lifestyle, so if you have the dream, make sure you pursue it!

My business started when I was working as a cook at a local reception venue. A bride wanted some local honey wedding favors, which I provided. Doing this made me find a jar supplier, register my home kitchen as a food premise, prepare an invoice, etc.

From here, I began selling honey to the public and then I experimented with other ideas (making jam, personalized wedding favors, etc) before going into skincare. I had quite a few failures in this period!


14. Start a skin care product line ($1.1M/year)

Kismet Andrews from Vancouver, British Columbia, Canada started LoLo Body Care over 15 years ago, a skin care product line.

  • Revenue: $92,000/ month
  • Founders: 1
  • Employees: 4
  • Location: Vancouver, British Columbia, Canada

My Grandmother taught me to make Face Cream when I was about thirteen. While I enjoyed the time we spent together, moisturizer was not something I used and while it was wasted on youth, the impact of women lining up outside her front door was not; it’s one of the things I remember most.

Fast forward to the ’80s, and you’ll find me working for a large medical center. I had a creative side and was asked by the Administration to decorate two medical facilities for the holidays. When I inquired about funds to make this holiday magic happen, I was told to “have a bake sale.” Baking cookies is not my thing so I reformulated my Grandmother's face cream into solid moisturizing bars - which by the way, were just beginning to show up in the marketplace.

Making them at night in my kitchen, I sold them during my lunch hour at a table strategically positioned between the front door and the cafeteria and on weekends at Medical Center sponsored events. I pulled a volunteer team together to help decorate and sell, and each year we raised enough money to fund the raw ingredients and decorations.


15. Start a bubble bath product

Examples of a successful bubble bath product:

Here are some great videos on how to get started with a bubble bath product:

For further info, check out these books and products:

Learn more about starting a bubble bath product ➜

16. Start a meditation app

Examples of a successful meditation app:

Here are some great videos on how to get started with a meditation app:

For further info, check out these books and products:

Learn more about starting a meditation app ➜


17. Start a lip balm business

Examples of a successful lip balm business:

Here are some great videos on how to get started with a lip balm business:

Learn more about starting a lip balm business ➜


18. Start a body waxing salon

Examples of a successful body waxing salon:

Here are some great videos on how to get started with a body waxing salon:

For further info, check out these books and products:

Learn more about starting a body waxing salon ➜


19. Start an essential oils business ($24K/year)

Examples of a successful essential oils business:

Here are some great videos on how to get started with a essential oils business:

For further info, check out these books and products:

Learn more about starting an essential oils business ➜

And for some real world inspiration, give Nabiulla Ahmed's story on creating Real Drop Enterprises a read:

I am Nabiulla. I manage RealDrop Natural Oil, along with my IT recruiting and web development company SkyllsSolutions.

Our flagship products:


Nabiulla Ahmed, on starting Real Drop Enterprises ($2,000/month) full story ➜

20. Start a honeymoon treatment business

Examples of a successful honeymoon treatment business:

Here are some great videos on how to get started with a honeymoon treatment business:

Learn more about starting a honeymoon treatment business ➜

21. Start a nail salon

Examples of a successful nail salon:

Here are some great videos on how to get started with a nail salon:

For further info, check out these books and products:

Learn more about starting a nail salon ➜


22. Start a health blog

Examples of a successful health blog:

Here are some great videos on how to get started with a health blog:

For further info, check out these books and products:

Learn more about starting a health blog ➜


23. Start a massage school

Examples of a successful massage school:

Here are some great videos on how to get started with a massage school:

For further info, check out these books and products:

Learn more about starting a massage school ➜

24. Become a spa consultant

Examples of a successful spa consultant:

Here are some great videos on how to get started with a spa consultant:

For further info, check out these books and products:

Learn more about starting a spa consultant ➜

25. Start a spa booking platform

Examples of a successful spa booking platform:

Here are some great videos on how to get started with a spa booking platform:

For further info, check out these books and products:

Learn more about starting a spa booking platform ➜


Pat Walls,  Founder of Starter Story

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