7 Meditation App Success Stories [2024]

Updated: November 19th, 2023
Start A Meditation App

Meditation apps help users learn and master various meditation skills by offering technology-based tools like mood trackers, guided meditations, meditation timers, and a platform for connecting with other meditators.

To build your meditation app, generate and consolidate ideas before starting the app development journey or hiring an app developer. To ensure unique features, research what your competition offers its users and write out their features.

Finally, build the application and put together the application marketing plan.

Your meditation application should provide users with a wide range of guided meditations for novices and seasoned meditators.

Here are some real life success stories of starting a meditation app:

1. Christian Hypnobirthing ($120K/year)

Tara Menzies, the creator of the Christian Hypnobirthing App, came up with the idea after experiencing anxiety and fear during her own pregnancy and difficult labor. As a Christian, she wanted a scripture-based alternative to traditional hypnobirthing methods. With no app-building or software background and limited funds, she used a free app-building platform and recorded the tracks herself to create an app that helps expecting mothers feel more relaxed and connected to God during pregnancy and birth.

How much they make: $120K/year
How much did it cost to start: $200
Current team size: 1

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I Built A $120K/Year App That Helps Pregnant Women Relax

Tara Menzies created the Christian Hypnobirthing App, which has 5,000 downloads a month and average revenue of US$10K a month, to help expecting mamas feel more relaxed and connected to God throughout pregnancy and birth, and later expanded to include a childbirth education course.

About
Tara started Christian Hypnobirthing about 6 years ago
Revenue
Tara grew the business to $10K/month
Costs
It cost Tara $200 to start the business
Read by 4,834 founders

2. MindTastik Meditation App ($420K/year)

Milena Ionescu, co-founder of MindTastik Meditation App, came up with the idea after personally experiencing the transformative benefits of meditation. She realized that longer, in-depth meditations could provide more effective results and decided to create an app that would make meditation more accessible and convenient for smartphone users. With monthly revenues of $35,000 and a wide range of themed meditations, MindTastik sets itself apart in the market.

How much they make: $420K/year
How much did it cost to start: $50K
Current team size: 3

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How We Created a Meditation App That Generates $35K/Month [From Romania]

MindTastik co-founder Milena Ionescu shares how her and her partner created a successful niche meditation app that generates $35,000 USD monthly by offering longer, in-depth meditations with after-meditation tasks and mindfulness activities, and how they expanded their app family to include themed meditations for specific problems.

About
Milena started MindTastik Meditation App about 5 years ago
Revenue
Milena grew the business to $35K/month
Costs
It cost Milena $50000 to start the business
Read by 3,786 founders

So... can you actually make money with a meditation app?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Headspace ($100M/year)

How much they make: $100M/year
Current team size:

Headspace: Andy Puddicombe and Rich Pierson: How I Built This with Guy Raz

Headspace, founded by two individuals in London, offers guided meditation services through an app, which now has users in 190 countries and an impressive annual revenue exceeding $100 million.

Revenue
They grew the business to $8.33M/month
Read by 660 founders

4. Aura ($2.4M/year)

How much they make: $2.4M/year
Current team size: 6

article

Aura Health's A/B-Driven Journey From Angel to Scale with Crowdbotics

Aura Health, a mobile app that reduces anxiety and improves sleep within three minutes, has gained several million users in just two years and boasts a frequent top ten ranking in the App Store Health & Fitness category, thanks in part to the team of six full-time staff in San Francisco including two Crowdbotics engineers.

About
They started Aura over 7 years ago
Revenue
They grew the business to $200K/month
Read by 559 founders

So... can you actually make money with a meditation app?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now