5 Tea Business Success Stories [2023]

5 Tea Business Success Stories [2023]
Start A Tea Business

Tea is a hydrating beverage that comes in various flavors and types. History shows that people across the globe have been drinking tea for centuries.

According to experts, tea has a lower risk of different ailments, including cognitive issues such as heart disease, stroke, diabetes, and much more. Besides, some types of tea provide better sleep quality and help people relax, which lowers the risk of depression.

If you love drinking tea, starting your tea business could be profitable. First, decide the type of tea to start producing. The niche will depend on the audience you intend to reach.

Then, it would help if you determined the business type. Options include:

  • Tea farming
  • Processing and packaging plant
  • Tea tasting
  • Distributor or wholesaler
  • Tea shop
  • Tea blog

Register a legal entity and complete the tax registration for your tea business. Consider applying for insurance cover before launching your tea business.

Here are some real life success stories of starting a tea business:

1. Plum Deluxe Tea ($900K/year)

Andy Hayes (from Portland, Oregon, USA) started Plum Deluxe Tea almost 11 years ago.

$75K / month
1 founders / 7 employees
Portland, Oregon, USA

Case Study

I’m Andy Hayes and I’m the founder of Plum Deluxe, an online purveyor of delicious loose leaf teas.

We now have one of the largest tea subscription boxes and are about the pass the 7 figure mark in annual revenue.


2. Matcha.com ($4.68M/year)

Andre Fasciola (from Tucson, Arizona, USA) started Matcha.com about 7 years ago.

$390K / month
2 founders / 5 employees
Tucson, Arizona, USA

Case Study

Hi! My name is Andre Fasciola and along with my business partner Dr. Andrew Weil, M.D we founded matcha.com. We source and sell some of the highest quality matcha available. Our line of ceremonial grade matcha teas (are) some of the most sought after grades of matcha tea outside of Japan. Each grade of matcha is carefully selected by hand by our 5th generation tea master.

We are (now) the largest supplier of ceremonial grade matcha in the US. A distinction that speaks to our commitment to preserving the traditions of matcha’s ancient culture, and at the same time educating our American customers about all things matcha. From how to make great matcha to how to distinguish between imitation matcha (yes, there is such a thing) and high-quality matcha. Our monthly revenue is $100K.


Learn more about starting a tea business:

Where to start?

-> How to start a tea business?
-> How much does it cost to start a tea business?
-> Pros and cons of a tea business

Need inspiration?

-> Examples of established tea business
-> Marketing ideas for a tea business
-> Tea business slogans
-> Tea business names
-> Tea business Instagram bios
-> Tea business Instagram captions

Other resources

-> Tea business tips
-> Tea business calculator

4. VIRTUE Tea ($108K/year)

Alex Balcer (from Nelson, Nelson, New Zealand) started VIRTUE Tea almost 6 years ago.

$9K / month
2 founders / 2 employees
Nelson, Nelson, New Zealand

Case Study

Hello everyone, we’re Andrea Legg and Alex Balcer, founders of VIRTUE Tea in the beautiful Kootenay ski town of Nelson, BC.

Even though our business has been seriously impacted by COVID, online sales have tripled! I believe this to be from customers turning more to online shopping but also looking for quality tea and matcha. We now ship our tea and matcha to Yellowknife in the Canadian’s Northwest Territories, all over Canada in the US from New York to California.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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