The 29 Best Social Media Tools For Small Business [2021]

The 29 Best Social Media Tools For Small Business [2021]

Social Media is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular social media tools.

Here they are:

1. OneUp

Schedule and automate your social media and Google My Business posts.

Businesses using OneUp:

2 successful businesses are using OneUp ➜

Get OneUp ➜

2. Instagram

Photo-sharing application and service that allows users to share pictures and videos.

Businesses using Instagram:

1233 successful businesses are using Instagram ➜

Get Instagram ➜

3. Twitter

An online news and social networking service where users post and interact with messages, known as tweets.

Businesses using Twitter:

934 successful businesses are using Twitter ➜

Get Twitter ➜

4. YouTube

American video-sharing website headquartered in San Bruno, California.

Businesses using YouTube:

719 successful businesses are using YouTube ➜

Get YouTube ➜

5. Facebook

American online social media and social networking service company based in Menlo Park, California.

Businesses using Facebook:

707 successful businesses are using Facebook ➜

Get Facebook ➜

6. LinkedIn

A business- and employment-oriented social networking service that operates via websites and mobile apps.

Businesses using LinkedIn:

464 successful businesses are using LinkedIn ➜

Get LinkedIn ➜

7. Pinterest

Discover information on the web mainly using images and on a shorter scale, GIFs and videos.

Businesses using Pinterest:

368 successful businesses are using Pinterest ➜

Get Pinterest ➜

8. Reddit

Social news aggregation, web content rating, and discussion website.

Businesses using Reddit:

133 successful businesses are using Reddit ➜

Get Reddit ➜

9. Medium

Blogging platform.

Businesses using Medium:

102 successful businesses are using Medium ➜

Get Medium ➜

10. Hootsuite

Manage and schedule posts to multiple social media profiles on Twitter, Facebook, LinkedIn, Instagram and more.

Businesses using Hootsuite:

92 successful businesses are using Hootsuite ➜

Get Hootsuite ➜

11. Vimeo

Is an ad-free video platform, providing free video viewing services as a competitor to YouTube. High-quality tools for hosting, sharing, and streaming videos in gorgeous HD and 4K with no ads.

Businesses using Vimeo:

75 successful businesses are using Vimeo ➜

Get Vimeo ➜

12. Tiktok

A social media platform for creating, sharing and discovering short music videos, think Karaoke for the digital age.

Businesses using Tiktok:

68 successful businesses are using Tiktok ➜

Get Tiktok ➜

13. Snapchat

Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover.n.

Businesses using Snapchat:

47 successful businesses are using Snapchat ➜

Get Snapchat ➜


The #1 visual marketing platform for businesses on Instagram. NEW Schedule Instagram posts that automatically publish to Instagram - no notifications required! Invite your entire team!

Businesses using

34 successful businesses are using ➜

Get ➜

15. Sprout Social

A social media management and optimization platform for brands and agencies of all sizes.

Businesses using Sprout Social:

17 successful businesses are using Sprout Social ➜

Get Sprout Social ➜

16. Tumblr

Microblogging and social networking website.

Businesses using Tumblr:

11 successful businesses are using Tumblr ➜

Get Tumblr ➜

17. Flickr

Image hosting and discovery platform.

Businesses using Flickr:

10 successful businesses are using Flickr ➜

Get Flickr ➜

18. Meet Edgar

Schedule, share, and recycle the posts you want, when you want.

Businesses using Meet Edgar:

6 successful businesses are using Meet Edgar ➜

Get Meet Edgar ➜

19. Missinglettr

Is an automated social media campaign management software that enables companies, brands, and individuals to transform their blogs into powerful and engaging drip campaigns which they can launch on various social media platforms, channels, and sites.

Businesses using Missinglettr:

6 successful businesses are using Missinglettr ➜

Get Missinglettr ➜

20. Skedsocial

Schedule posts & stories, repost, plan feeds & analyse results on autopilot.

Businesses using Skedsocial:

4 successful businesses are using Skedsocial ➜

Get Skedsocial ➜

21. PromoRepublic

Social media management platform with a set of tools to manage multiple accounts and create marketing content.

Businesses using PromoRepublic:

4 successful businesses are using PromoRepublic ➜

Get PromoRepublic ➜

22. SocialBee

SocialBee offers Social Media Management Tools, Training, and Teams to help you get More Leads with Less Effort.

Businesses using SocialBee:

3 successful businesses are using SocialBee ➜

Get SocialBee ➜

23. AgoraPulse

An easy to use social media management software that allows you to drive engagement and build authentic relationships with your audience all in one platform.

Businesses using AgoraPulse:

3 successful businesses are using AgoraPulse ➜

Get AgoraPulse ➜

24. RecurPost

Social media post scheduler.

Businesses using RecurPost:

3 successful businesses are using RecurPost ➜

Get RecurPost ➜

25. Hypeauditor

They gather raw data from different sources, depersonalize and clusterize it.

Businesses using Hypeauditor:

2 successful businesses are using Hypeauditor ➜

Get Hypeauditor ➜

26. Meltwater

Is a software as a service company that develops and markets media monitoring and business intelligence software.

Businesses using Meltwater:

1 successful business is using Meltwater ➜

Get Meltwater ➜

27. MySoPro

A free tool that serves as a personal social media assistant.

Businesses using MySoPro:

1 successful business is using MySoPro ➜

Get MySoPro ➜

28. CrowdRiff

Visual content marketing software for travel and hospitality brands. Source, distribute and optimize visuals that will attract and influence visitors.

Businesses using CrowdRiff:

1 successful business is using CrowdRiff ➜

Get CrowdRiff ➜

29. Storrito

A desktop-based Instagram story builder.

Businesses using Storrito:

1 successful business is using Storrito ➜

Get Storrito ➜

Pat Walls,  Founder of Starter Story

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