50 Companies That Use YouTube [2024]

PureFilters is an online supplier of furnace filters in Canada with a focus on customer experience, boasting a wide selection of the best brands and a roster of 300 five-star reviews, all achieved through rigorous process building, investments in automation and use of outsourced help to manage this $60k/mo business with less than 10-12 hours spent per week.

DULO founders Julian and Marin bootstrapped their dress shirt business and launched in November 2017, with their biggest driver of sales being personal interactions and word-of-mouth, attracting customers with a return rate of 0%, and plans including increasing Facebook Ads.

Bay Sports, an online water sports business, started with just kayaks and now offers a wide range of products, able to offer competitive prices due to being primarily online, with over 70% of customers shopping on mobile devices, emphasizing the importance of a strong online presence.

Robo 3D, a company that designs 3D printers for consumers, launched their first product on Kickstarter which raised $650,000 in just 35 days, and now has sold their products in over 4,505 cities across 101 countries worldwide.

MindJournal is a journaling brand for guys that has helped over 3,000 men feel more in control of their emotions and improve their life satisfaction and self-worth.

TomboyX, a gender-neutral clothing company, has consistently increased its revenue over 100% each year and expanded from zero employees to 15 in just two years by focusing on quality underwear and listening to customer feedback.

ATC Memes started as a social media site for sharing memes among air traffic controllers, which then evolved into an online store called RadarContact.com; offering unique and niche types of merchandise catering to the aviation industry, the site sells various products, including leggings, phone cases, and blankets, and utilizes social media, live videos, and email marketing to attract new customers.

Luxury e-boutique Happily Ever Borrowed rents bridal accessories to brides for their special day, offering high-end designer accessories for around 80-90% off retail prices.

Ventana Surfboards & Supplies co-founder David Dennis discusses their environmentally responsible surf company that has seen their boards triple in value over the last three years, and has grown a profitable eco-apparel line, focusing on compelling content and stories to attract customers.

Chad Rubin, founder of Think Crucial and CEO of Skubana, shares his experience in building and scaling his e-commerce business from scratch using scrappy tactics and integrated e-commerce management software.

Dick At Your Door is an e-commerce shop that grew almost 10x within the last eight months by selling anonymous pranks such as 5 oz chocolate penises, and its founder shares his journey that started as a joke to becoming a professional chocolatier.

Startup Mini Materials sells miniature masonry and woodworking supplies with a cult following gained through viral videos, social media and email newsletters.

Joker Greeting sells unique prank gifts, including a non-stop musical birthday card, an idea raised by the founders visiting their mom's house, having no website or marketing and yet raising $92,073 on Kickstarter in 30 days due to being picked up by media, enabling them to sell 15,000 units in the first year, owned SEO for their niche, selling almost 40,000 units in 2017 and expected to reach 50,000 to 60,000 in 2018 with a small team, using Shopify and various social media channels with lots of organic traffic.

Starter Story grew to 1.4 million monthly visitors and $500,000 in annual revenue, and offers frameworks for growing your own site.

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

PEAR Cards is a card-based tool/game that empowers players to open up and initiate positive conversations, and with the help of Ad Magic, their Kickstarter had an all-or-nothing fundraising goal, which they met with so much support the company is now growing through the power of Twitter and Instagram.

Micro Bikes UK is a successful e-commerce store specializing in kids quad bikes and dirt bikes with petrol engines, currently on track to hit six-figures in revenue with strong branding and a solid after-sales service.

Co-founder Keegan Pafford shares the story behind w.o.d.welder, a 4-year-old athletic essential company that specializes in natural skin care for athletes and active lifestyles; the business was built on Instagram and generated $86,000 in sales during its first year, with growth continuing through engaged interactions with customers and expansion of product lines.

De Novo Nutrition is a multinational dietary supplement company specializing in cognitive enhancers, best known for one of the first standalone nootropic blends, achieving significant growth after being mentioned on the Tim Ferriss podcast; the company prioritizes providing value to its target audience through content marketing, with a focused approach on customer service, transparency, and doing the right thing.

Retro Radio Farm founder, Allen Chiang, earns $50k per year as a side business restoring old radios and offering Bluetooth MP3 upgrades, with the business growing 20% every year.

Andy Hnilo, founder of Alitura Naturals, shares how his life-changing accident led to the creation of a successful all-natural skincare line with over 1000 reviews at an average 4.9/5.0 rating, sold in 76 countries and counting.

A 22-year-old Korean American entrepreneur shares the story of how he pivoted from a beard growth cosmetic business to a beard care brand, built a strong community with a 30% customer retention rate, and scaled to a six-figure revenue with primarily Facebook ads.

Encircled is a sustainable fashion brand that has achieved over 300% growth in the past two years through a direct-to-consumer eCommerce model and a focus on versatile, responsibly-made, and timeless designs, with a marketing strategy that emphasizes content and email.

OceanZen is a successful sustainable swimwear brand that has manufactured and sold thousands of bikinis worldwide, after being launched by Steph with only $5000 in her final year at university.

Suffolk Latch Company, an online store specialising in traditional and hand forged ironmongery, has experienced a 20% increase in turnover compared to the previous year despite economic turbulence, attracting and retaining customers through a multi-pronged approach of Google ad campaigns, reviews and social media, blog articles, and selling through eBay and Amazon.

ScrubsBody Skin Care uses customer service and specialty parties to grow slowly and steadily from Kitchen to being offered in 28 Whole Food Markets, and after being the finale episode on Sell it Like Serhant they experienced rapid growth both in store and online.

SWAGGER Magazine is a digital lifestyle magazine for men, with a focus on lifestyle, fashion, gear, food, dating and business and careers, pulling in 1-2K per month in revenue through sponsored posts and celebrity features, and growing rapidly with 60k social media following and a growing audience.

Xero Shoes, co-founded by Steven Sashen, is a minimalist shoe company that has grown at a rate of 80-102% per year since 2014, with 2017 sales of $5.53M, and has been repeatedly listed as one of INC. 5000’s fastest-growing companies, and has a projected $15M in sales for 2019.

A designer founded a leather manufacturing business which started as a one-person operation, costs were kept low by making products to order and the most cost-effective way of attracting and retaining new customers was through email and newsletters.

QALO co-founders transformed the jewelry industry with their innovative focus on product evolution, resulting in over 2 million community members and more than $100M in revenue since 2013.

The founder of Kitchen Safe, David Krippendorf, invented the world's first time-lock container that has helped customers avoid snacking on junk food along with other temptations, with over half of the users also using it for other non-food related items such as cell phones, cigarettes, and credit cards.

How Tortuga bootstrapped their way to seven figures in revenue, by solving a problem for travelers with their carry-on sized travel backpacks, after overcoming challenges in design, manufacturing, and advertising.

Tediber is France's leading Bed-in-box company, generating €15 million in revenue in 2018, and offering a range of bedding products sold online in France, Italy, and Spain, with quality products manufactured locally and sold at a good price.

Igloohome, the partner of Airbnb, creates smart locks and lockboxes that enable property owners to grant access to their properties remotely, via a mobile app in over 80 countries to great reviews.

Lever Gear, a company that designs everyday carry tools, has sold over 25,000 Toolcard Pros in over 80 countries since their successful Kickstarter campaign in Spring 2016, and are currently looking to expand through U.S. online marketplaces, Amazon Europe and brick and mortar retailers, as well as developing new products and curating EDC products that align with their mission.

No-tie shoelace company, The Laceez Company, generated over $1,000,000 in sales since launching in 2015, is available at Nordstrom, Staples, and Target, and plans to expand its distribution into more US and international chain stores in 2021 while increasing its direct-to-consumer presence.

Founder Michele Morton invented THE MAXBIT, a garden tool that attaches to a household drill and forms perfect holes every time, which went from a little over $13,000 in sales its first full year to over $60,000 in sales by the end of the second quarter of its second year.

KPOP Foods, a Korean food company, generated nearly $100,000 in revenue since last year through its successful Kickstarter campaign and Amazon's Choice badge; they have entered over 90 specialty stores throughout the west coast and are currently raising an investment round to expand their distribution into major retailers and are launching new sauces later this year.

Love Is Project generated over $1.2 million in revenue by utilizing a "Pay It Forward" business model, creating 1,200+ jobs for female artisans around the world, and utilizing storytelling to attract and retain customers.

Case Study: CoziGo, a pop-up sleep & sun cover for strollers and car seats that helps babies sleep on the go, generated a gross profit margin of 57% and net profit margin of 25%, with a 420% increase in sales in 2017 and a recent UK distribution partnership, with a focus on expanding to the US market next.

The Longhairs started their business in 2014 with no following and over four years they’ve grown their audience to 60K monthly website visitors, 20K email subscribers, and 28K YouTube subscribers, with monthly revenue of $30K by creating original, quality content, building their community, driving email optins and converting subscribers into customers.

Peaceful Fruits, an award-winning for-profit social enterprise, sells organic, clean label, natural fruit snacks and has gone from $8,000 in sales in 2015 to $150,000 in 2017, employing 30 people with disabilities in their production facility and is an excellent example of a successful, mission-based business.

Pain Care Labs, founded by a pediatric emergency doctor after inventing a vibrating ice pack bee, Buzzy, has sold over 31 million units while focusing on non-pharmaceutical pain relief, and recently launched a crowdfunding campaign for their latest product, DuoTherm.

SmartyPits is a fast-growing deodorant company that has gone from making under $100,000 in 2016 to making over $500,000 by Q3 2018, after the founder's experience as a breast cancer survivor led to developing an aluminum-free deodorant.

Outlaw Soaps, a soap company that started with just $13.72 of supplies, now makes an average of $23,000/month, with 46% of website orders from repeat customers who are loyal to the company's unique products and top-notch customer service.

CanvasChamp, a custom photo products company founded in 2012, has grown to offer 60+ personalized photo gift products with revenue of 1.5m$+/mo through SEO and successful digital marketing strategies.

Dock & Bay co-founders started their lifestyle brand by reinventing the towel to be sand-free, quick dry and super absorbent while staying compact, generating a turnover of $5.4 million within a few years through Amazon and social media marketing.

TimeFlip, an IoT device that assists with personal time management and productivity control, has sold over 5,000 units globally, with half of the sales coming from North America, and has plans to expand into Walmart, Best Buy, and Home Depot in the near future.

Belgian-based Crimibox has sold over 4,000 crime-solving games with monthly revenue of $8,000 and a retention rate above 38%, featuring real-life police files, an accompanying app, and a host of fictional suspects.