Wondering how to market your landscaping business?
Marketing your landscaping business is certainly not easy, but there are many ways to promote and advertise your landscaping business.
We put together a list of 26 of the best marketing ideas for your landscaping business, so you can get your small business out there.
Here’s the list:
1. Get Press Coverage For Your Landscaping Business
The more buzz around your brand - the more the phones ring, the more traffic to your website, and the more customers as a result.
Here are a few ways you can get press for your business:
Press releases are a great way to share big announcements or news, but in order to get any traction, you'll need to find a way to make your press release stand out amongst others.
Try to convey a story that really matters, not just to you, but to the reporter and to their audience.
Here are some things to consider when submitting a press release:
- Craft a catchy subject (keep it short and sweet).
- Acknowledge the journalist's past work and interests - this is key!
- Include the main point of the story in the first paragraph, heck, even the first sentence. Reporters want to hear the juice first and foremost.
- Focus on the facts and try to limit the amount of jargon used.
- Pitch yourself! Help them put a face to the story.
- Make sure your topic is newsworthy. If it's not, find a way to!
- Try not to include any attachments of your release!
Email is one of the most effective and preferred way to send your press release, so as long as you keep your pitch brief, interesting and personalized (no cold emails), you should stand a chance!
Get Press Using HARO
HARO, otherwise known as "Help a Reporter Out" is an outlet for journalists to source upcoming stories and opportunities for media coverage.
The best part is, HARO is free to use! There are, of course, premium versions you can purchase, but the free version is still an accessible way to get press.
Once you set up an account, HARO essentially will email you based on stories (that are relevant to you) that need to be covered where you will then have a chance to essentially "bid on the story."
Here are some tips when crafting your pitch:
- Discuss your experience and expertise in the space. Make sure it's obvious why you're relevant to this story.
- Answer the question in 3-4 sentences. Try and be as direct as possible
- Offer to provide the reporter with more information and make sure to give them your contact info
Plan a Publicity Stunt
Planning a publicity stunt is an effective and quick way to raise awareness for your brand and gain some traction from the press.
If you're looking to plan a stunt, the objective should be to be bold and create something memorable
However, being bold has a fine line - it's important that you consider the timing of your stunt to ensure you don't come off insensitive or unethical. For example, timing may not be in your favor if you plan something during the general election, or in most recent cases, a global pandemic.
In order to measure the success of your stunt, it's important that you first determine your end goal, for example:
- Is the stunt aimed to raise money for your business or a particular organization?
- Is the stunt aimed to drive more traffic to your website?
- Is the stunt aimed to get more followers and engagement on Instagram?
Here are a few tips for creating a great publicity stunt:
- Research to ensure that there haven't been similar stunts done in the past by other businesses - this could easily turn off journalists and your audience.
- Make sure you can explain the stunt in one headline - this will help grab the media's attention. In other words, simplify!
- The stunt should be related to the product you are promoting. Even if the stunt is a success in terms of viewers, but it doesn't tie back to your original goal, then it's not useful.
- Keep the stunt visual with videos/images.
- Leverage the internet and social media platforms for your stunt by sharing your message across a variety of audiences. This will help with word of mouth and the overall success of your event.
To learn other strategies on how to get press, check out our full guide here.
2. Improve your SEO
SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.
One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."
Here are some tools that can help you choose the right keywords for your landscaping business.
- Google Ads Keyword Planner invaluable for discovering search trends.
- Google Search Console is very helpful once your website is up as it shows you what words/phrases are generating traffic.
- Ahrefs and SEMRush are paid tools that allow you to look at results of your competitor's website.
Publish Great Content
Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with.
There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.
So let's discuss what google considers "good content:"
- Length - This will vary depending on the page, however, generally having a sufficient amount of content helps search engines recognize that your site is a good source for a specific topic
- Engagement - The longer people stay on your website to read your content, the higher Google will rank your website. It's important to have informative and "thick" content that keeps people reading
- Avoid Duplicating Content - Google will recognize this and may consider your content to have low value
- Ensure pages load quickly - This will also help with engagement and time spent on your website
- Shareability - Create content that people want to share, and is easy for them to share, especially to their social media accounts (ie. "click to tweet" is a great example of this).
Another element of creating good content is creating consistent content.
If (and hopefully you are) publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers.
Planning out your content with a content calendar is key to staying consistent.
Here are a few great content calendar tools that can help you:
Backlinks are an important piece to SEO, as they allow for other websites to link to your content.
Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.
Of course, some links are more valuable than others and can affect your site in different ways.
For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective.
Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:
- Create infographics with relevant data that people want to share
- Promote your content on different sites/look into "guest blogging"
- Contact influencers/journalists/bloggers and ask them to mention you!
- Write testimonials for other sites in exchange for a backlink
- Leverage existing business relationships
As a brand, you want to deliver an experience that authentic, honest and transparent.
Don't make the mistake of giving your audience less credit than they deserve.
If you go around chasing every trend and only focused on yourself and money, you’re going to lose very quickly.
There have been many times where we have been tempted to do this but stayed true.
Sure we sacrificed sales, but we kept our integrity, played the long game and people saw and appreciated that, and really began emotionally investing in the brand.
4. Grow Your Email List
The more engaged list of emails, the more engaged customers, which ultimately leads to more sales.
One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.
This could also be anything from:
- Fascinating case study
- Video series
- Free week of the product
- Discount on the product
Learn more about how to grow your email list and improve email marketing ➜ here.
Dylan Jacob, founder of Brumate states their email collection tactic that is proven to work:
We use Spin-a-Sale for this (you spin a wheel for a discount code in exchange for subscribing to our email list). This has been the best email-collecting tool we have found because the customer truly feels like they won a prize rather than just a coupon code.
Even if a customer doesn’t convert right away, if we have their email we have a 19% chance of converting them into a future customer whether that is through future promotions, new releases, or simply just sending an email at the right time for a purchase to finally make sense for them.
We also have a return customer rate of over 14%, so one out of every 6 people we convert will end up buying from us again with an average order value of over $60.00.
5. Experiment With Pay Per Click Ads (PPC)
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.
Here are some tips to consider:
- Consider connecting the ad to your corresponding landing page so that the audience receives the necessary information after clicking on the ad.
- Conversion Tracking: When running PPC campaigns, be sure to run the ads with conversion tracking.
- Focus on quality keywords, even if there are few as this will save you time and money. When assessing the performance of a keyword, it's important to track the expense, conversion, and cost per conversion, as well as the ROI.
PPC advertising can be a very important lead generator as long as it's done properly. Your PPC campaign is intended to drive traffic to your website and help the business scale.
Additionally, if the campaign is not having the desired results, you can make the necessary changes immediately to improve them.
Ryan Schortmann, founder of Display Pros talks about their investment in PPC Ads:
My name is Ryan Schortmann and I’m the founder of Display Pros. We are a custom trade show display booth company offering easy to use portable display “kits” for small and medium businesses wanting to get into the trade show game.
It did not take long to come to the realization that to compete at any reasonable level, we were going to need to take the plunge and invest in Pay Per Click ads and display.
From experience, I know that it is important to give Google’s hivemind some time to settle in before each campaign starts seeing consistent results (this is largely dependent on budget).
A certain amount of PPC budget must be viewed as a “marketing research” expense and then you can look at the analytics data and make informed decisions on where to refine, tweak or plain scrap an idea.
Google Shopping was an entirely new concept for me. You can’t assign keywords to products so at first, I was asking myself “How the hell do you refine these?”. Then I found some good reading material and courses and learned of some advanced methods that the pros are using. It turns out you can utilize negative keyword lists combined with the priority setting on each shopping campaign to “shape” the keywords that are coming in and how much you are spending on them.
To learn more about PPC Ads and Google Shopping, check out this video to learn everything you need to know!
If you can afford to hire someone to help support your landscaping business, outsourcing is a great way to save you time and energy.
Most importantly, outsourcing can help you focus on the core growth of your business, versus spending your time on day to day tasks that other people can do just as well!
If you do plan to outsource your work, it's important to be hyper-familiar with the actual work involved.
Why is it important to be hyper-familiar with the work?
- So you can understand how long it takes
- So you understand the full process, edge cases, things that can go wrong.
- So you can explain it in detail to your employee.
- So you can make sure it actually works (for example - how do you know cold email works for your business if you’re not on the ground floor trying it out?)
- Understanding the tasks at a deep level will save you a lot of time and money.
7. Word of Mouth
The most tried and true way to grow a landscaping business is through word of mouth - some entrepreneurs would say it's more important than all social media.
Why you should focus on word of mouth:
- Consumers trust word of mouth above all other forms of marketing
- 92% of consumers believe recommendations from friends and family over all forms of advertising
- 64% of marketing executives indicated that they believe it is the most effective form of marketing
Learn more about word of mouth in our guide: 30 Ways Founders Grow Their Business ➜
8. Franchise your Business
If you're looking for quick growth, franchising your business may be something you want to think about.
When you franchise your business, you are essentially leasing the rights of your business model, brand and operations to somebody else.
This may be a big step for you, so it's important to consider what this process looks like and if franchising is a good fit for your business.
Nick Amucen, founder of Bio-One ($1.2M/Month) has over 90 franchises and dishes out everything you need to know about franchising your business:
When you decide to franchise your business, it’s usually for a few different reasons.
- You want to expand your brand while using other people’s money and efforts to do so. Or…
- You feel you have made a system that is replicable and want to make money teaching people how to sell, service, or serve your particle widget.
Franchising is an animal in itself. It is truly unlike any other way business or business structure out there. When one buys a franchise, they’re buying a business model, a branded logo, and a support system. What one does not buy is a promise of success or any guarantees. Look, a business is a business is a business. You still need to work the business, breathe the business and live the business.
Well, franchising can be a great model for the right company, but it’s not without it’s headaches. There is massive legal paperwork; tremendous regulations from the Federal Trade Commission (FTC), not to mention the individual States regulations on what a franchisor can and can not do with the people that buy your franchise in their particular State. There’s a lot to learn, too much to cover in this piece but it can be lucrative if done correctly.
I’m now on my fourth franchised organization and the game to me is winnable. Franchising has made me a millionaire several times over. I have sold over 350 units throughout all my companies and have gone international with two of those companies and about to be a third.
The Internet has changed the game when it comes to selling franchises quite a bit in the last decade. You can now buy leads from lead portals, work directly with brokerage houses, rely on your personal website through SEO conversions, use social media to target leads, etc. The days of running around the country to franchise trade shows are almost over. Trade shows still exist but it’s a very antiquated way of trying to sell a franchise. From what I see, only the new franchise concepts looking for a needle in a haystack go to franchise trade shows. I applaud them for taking action to get out there and go. Unfortunately, they’re normally left frustrated, disappointed and broke.
9. Expand to New Countries
Expanding your product into new countries can be a great way to gain a new audience and have an even bigger footprint.
Just like any market, it's important that you do your research and have a good understanding of what the process will look like:
You may want to ask yourself things like:
- Will my business be successful in another country? Have I done my research?
- What are the tax and immigration regulations?
- What will this cost me?
- How much time will this take from start to finish, and is it worth it?
- What will my hiring process look like?
Abeer Iqbal, founder of Remy Sleep conducted research and identified that his business would do really well in Germany:
This year we have plans to expand into new countries. 95% of our sales come from the UK. Our research shows Germany is an interesting market and worth getting into. The challenge with Germany is the language. Germany, like other European countries, prefers purchasing from local websites. This means hiring a German-speaking customer service rep, opening a German fulfillment center, and translating our website and email marketing.
10. Handwritten notes
Implementing smaller & more unconventional PR is a great way to attract and retain new customers.
It's easy to focus on all of the digital tools we have at our disposal, that I think we tend to forget about the smaller, old fashioned things we can do that people truly appreciate.
One great example of "unconventional PR" is writing a handwritten note to your customers.
Brittney Torres, founder of Glace Cryotherapy ($35K/month) explains the power of a hand-written note to gain new customers:
However, with that said we hustled hard those first 5 months. We constantly reached out to people in the community who we thought would be interested in our services, delivered handwritten notes and chocolates to physical therapist and chiropractor offices inviting them in to try out our services reached out to the local high school and college.
We ended up with 50 members our first month and worked 8am-9pm to make sure our hours accommodated mostly everyone and to see what worked best for our new business model. On the weekends we took our modalities that were mobile out to different boutique fitness places (barre, spin, etc.) basically anyone who would let us and even if we just got one member out of it we saw that as time well spent.
11. Diversify your Product
Adding new products to your business is a great way to expand into new markets and grow your business:
It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.
Here are some reasons you may want to considering adding/diversifying your product
- Meeting the needs of your customers
- Establish yourself as a top provider in your industry and stay ahead of the game with competition
- Resistance to downturns/trends fading
- Create new revenue streams
One great example is when Michele Morton, founder of Maxbit created a successful product and decided she wanted to experiment with two new products
This female-run company has grown from the first year to this third year in over $200,000 in sales and added two new products this year. All this from an idea because I kept saying, “There must be a better way!!”
We have expanded into Hammacher Schlemmer through The Grommet and more up and coming platforms for next year that will lead to exciting growth.
We love our local mom and pop stores and you will find The MaxBit Display scattered all over the US in stores. ACE Hardware picked The MaxBit for its National show in 2018 and several ACE stores throughout the US now carry the product line. In addition Forestry Suppliers, and A M Leonard customers keep coming back for more.
We expanded internationally into Canada and Australia. We are pleased to see people all over the planet enjoying digging in the dirt with The MaxBit. We launched two new products, The MaxBit 1 Gallon and 3 Gallon digger that is powered by a one-man auger. It is a big hit in Canada and making its way into the US markets.
As we have grown we have looked at options for growth and decided to pursue companies that would be interested in licensing The MaxBit product line. With more inventions in the back pocket, we need the freedom to explore and help with a company to expand. I think for some companies this is the threshold point. How do I manage the growth, do I want to manage it, grow with it, or give someone else the opportunity - responsibility?
12. Research your Competition
Researching your competition can benefit your business in several ways. It can:
- Help you understand your competitive advantages
- Help you identify what areas you may be lacking
- Help you evaluate things like customer service, pricing, and trends
You'll love the story of how Justin Clark, founder of RomperJack came up with his business based on a competitor:
In May 2017 just after finals ended (Just after our busiest time for whiz tutor), I came across a Kickstarter campaign called Romphim; it was a couple of guys trying to launch the men's romper. They essentially wanted to raise $10,000 to get their project going, but by day 3 they already raised $330,000! I was blown away!! The first thing that popped in my head was product-market fit. They had this instant explosive traction and they didn’t have a single competitor.
So I gave them a competitor, MEEEE 😎. I remember that day calling a couple of friends and quickly asking them for some funding that would be used to help design the rompers and buy inventory. After about a minute of me pitching them, they all happily agreed. Also, My other Whiz Tutor Co-founders all agreed to help as well.
That was the day the idea was born.
13. Leverage Existing Platforms
Leveraging existing platforms that have a proven track record can be a great way to scale your business and amplify your marketing.
A few examples of this would be:
Ricardo Fernandez, founder of Fernaco realized the potential of starting a business through Amazon:
During college, I started my own services that dealt with social media and concert promotion; neither of which allowed me to do it full time and stop working. I knew I needed to figure out what else I could be doing that might allow me to have my own business full-time.
It wasn’t until I discovered Amazon FBA two years ago and saw some of the success of those “Amazon Gurus” you see on Youtube that I decided to start a business through Amazon might be a path I’d like to explore. I thought that if they could do it then I could, especially since it was so heavily reliant on working online and with computers – my background. I began by downloading an Amazon course and started studying how to become an Amazon seller.
14. Get more Yelp reviews
A foolproof way to grow your landscaping business is to get more 5 star reviews on Yelp.
Within 6 months we went from 1-2 star reviews on Google & Yelp to 4-5 star reviews. Since buying the shop I’ve increased revenues by about 60% and am looking at the possibility of franchising.
My stress level going from the corporate world to meeting-greeting-helping real people every day is so different.
Someone thanks me every day for keeping the shop going and being here! You don’t always get that in the corporate world.
15. Run ads on Yelp
If you run a restaurant, real estate business, gig business, or other "local" business, it may be worth advertising your landscaping business on Yelp.
- Yelp has high consumer trust. Many people take Yelp’s recommendations as if it were a friend telling them.
- If you can rank #1 in a city for a service you yield massive results. There doesn’t seem to be much of a long tail in that the top three or so results get all the business.
- Predatory sales tactics: They are a bit harassing with their phone calls and claim it helps the page
- Real reviews getting taken down. They have a recommendation system in which certain reviews become unviewable this tends to happen to at least 50% of reviews.
- Contracts for ads. They don’t allow month to month deals.
16. Get business cards
Business cards may seem like an "old" way to market yourself, but it still may be worth it, especially if you meet many clients in person.
If you want to get the most out of business cards, try these:
- Include testimonials.
- Make your cards multi-functional.
- Provide links to online marketing.
- Put your face on your card.
- Mention a cause you support.
- Give recipients a challenge.
Recently, I watched a video by the legend, Gary V., in which he shared some strategies to retain customers.
One tip I took from that is that whenever I get an in-person sale, I personally write out a discount code for future website orders on my business card.
This has worked a few times with some customers making more orders online after visiting me at the market.
17. Strategic gifting
Giving gifts is one of our oldest traditions. Why? Because it works.
According to Destination CRM:
"Businesses that send highly personalized and modern gifts at key moments in the customer journey see a far better outcome—particularly with small and midsize businesses, whose customer relationship are crucial".
On the corporate side, we receive orders for:
- Thank you gifts to clients or business partners
- Award gifts to employees or contractors
- Business apology gifts
- Year-round birthday/anniversary gifts to employees.
Many of our corporate customers have lists with hundreds of recipients in dozens of countries and our platform offers them a one-stop shopping solution for anyone on their list for any budget and occasion.
18. Get more testimonials
Testimonials about your business or services are one of the easiest, yet often missed strategies to grow your business. You need to make sure you:
- Get testimonials, and
- Show off your testimonials
Here are a couple of good resources on testimonials:
- Getting testimonials: 7 Strategies for Getting More Customer Testimonials
- Testimonial page examples: 14 Testimonial Page Examples You'll Want to Copy
Every testimonial and case study makes it easier to acquire the next customer.
Business moves at the speed of trust, and there is a large lack of trust in the marketing services vertical.
19. Build a Community
Building a community is a great way to grow your network and your business.
There are several different ways of building a community, one of the most effective (and simplest) ways is to build a facebook group
Setting up the group page takes less than 10 minutes, and we've outlined ways the top 5 ways to create an engaging and successful group:
- Make the group exclusive. This may sound counter-intuitive, however, this ensures privacy and that the group will feel comfortable posting and engaging with members.
- Try to be warm and welcoming. A great way to do this is by having a "Member Monday" where you welcome new members and ask them to introduce themselves in the group
- Use polls/surveys. This is a great way to know your audience and see what people want more of in the group (more business tips, networking opportunities, etc).
- Include influential people & conduct AMA's (ask me anything). This is a great way to get members engaged
- Host an in-person event with members in the group. This will create stronger relationships and really build a community.
For example, Mike Doehla, founder of Stronger U, an online nutrition company noticed that his customers needed a little motivation and sense of community:
Most diets are lonely so we wanted to give support and a community. I think many people fail diets because there is no one to talk to and no accountability. You can by a book, or google a meal plan but who’s going to keep you on track? We will. The entire SU community. We give our members access for life to our Facebook community filled with people around the world who are looking out for everyone’s success.
Most diets make up arbitrary rules and we thought they just didn’t make sense. Meal timing, Cutting carbs, butter in coffee, sugar being the devil? Ehh no need to overthink that stuff. We’ll give you the science behind of what we do and show you what actually matters based on real research. Luckily we have a PhD at our disposal to educate our staff and members so everyone is getting the most up to date information out there.
20. Attend a Tradeshow
Having an online presence is important, but showing face will always remain one of the most effective strategies for growing your business.
As traditional as it may be, tradeshows and conferences are a great way to get your product in front of your customers.
It all comes down to basic human interaction - prospects are much more likely to invest in your product if they've created some sort of relationship with you.
Alex Bricker, founder of ESL With Purpose discusses how attending conferences has and will continue to be a key strategy for acquiring new customers:
"Meeting people in person at conferences yields results. It provides new networking opportunities where I can demonstrate the Phrase It™ brand to instructors in real life."
I attended an educator conference which resulted in $1300 in sales in just 2 days. I realized attending a conference like this in the future will continue to yield more results. I grew my most interested email sign-ups and subscribers while at the conference too.
Conferences provide opportunities for me to teach workshops and help educators understand how Phrase It™ can be used in practical and tangible ways. It is easier to go through Q&A sessions on the spot.
21. Create Interesting Video Content
We live in a very visual world, and now more than ever, businesses are realizing the impact videos can have on their audience.
Videos are a great way to capture your customer's attention and increase your exposure.
According to G2 Crowd, social video generates 1200% more shares than text and image content combined.
22. Post on Craigslist
Craigslist is still going strong. Here are some of the numbers:
- 60M U.S. users
- 50B page views every month
- 50M daily queries
- 100M individual classified ads
Just to remind you I had no business sense so I didn’t understand digital marketing or advertising in general. I was talking one day with my boxing coach and explaining to him how I started my dog training business. The only problem was I didn’t know how to get clients. He’s the one who gave me the answer.
He said “just put an ad on Craigslist” very casually. That's exactly what I did and I landed my first customer.
23. Improve Your Customer Service
Great customer service is something that you may want to consider prioritizing from day one.
Support for your customers will not only retain existing ones but will also directly impact future sales.
Think about it - when you think of good customer service, which businesses immediately pops up in your mind?
I think we can all agree on a few, and easily identify what sets them apart from their competition:
- Southwest - flexible cancellation terms and friendly staff
- Apple - fantastic experts that can fix any technical issue
- Trader Joes - joyful employees...need I say more?
We interviewed Travis Richardson, founder of Impressions Agency and he stated that building long term relationships with clients is hands-down the most effective way to attract and retain customers:
Since launch, what has worked to attract and retain customers?
Hands-down our customer service. Sure everyone says this but what sets us apart is our ability to wear our hearts on our sleeves and actually care for our clients. Part of our mission is to build long-term relationships and to truly be effective in this area it requires us to be flexible and to sometimes lose profit. At the end of the day, we know that life happens. It happens for us and our clients.
When a customer is hurting, we are hurting. A couple of examples include: for seasonal clients we adjust budget to work with them during their low season, when another client was in the hospital we gifted them marketing at no cost, this also means that our support manager may spend an hour on the phone with a client before they even talk about support issues. When I’m in a meeting, if someone wants to know what sets us apart, I send them to our clients to ask them.
In the beginning, what worked for us to attract customers was our pricing model. We could keep our costs lower than our competitors due to our mobility and this gave us an edge. We have niche our company to target small to midsize* local* businesses. If you are looking for customers within a specific radius of your brick and mortar with our pricing and the results we can provide it is hard for these types of businesses to say no to us. This has helped us identify who our ideal customers are and also helps us attract new clientele.
24. Get Exposure with Offline Ads
Offline ads are essentially meant to reach an audience off the internet, and can be very effective when looking for new customers, or remaining front of mind for current ones.
This can be anything from billboards to the radio, to even posting flyers in your area.
You may be thinking to yourself, is this even a valuable way to market in our world today?
As old-school as it may sound, these techniques are still valid, and if you're able to balance both online and offline marketing, this could have a big impact on your business.
One great example of this is when Sam Evans launched a junk removal company and posted flyers around his town:
"My flyers and free craigslist posts were really the reason I started to get business."
In my area, saying you are a Penn State student or graduate holds a lot of weight and people love to support a fellow Penn Stater. On these flyers and posts, I really honed in on the fact that I was a current PSU student home for summer vacation, looking for a way to make some extra money. The original flyer had a picture of a roommate of mine holding up a random couch that we found sitting in a field by campus.
When we first started we did not have a website, Facebook page, or Instagram account. We spread the word by taping flyers to mailboxes, free Craigslist posts, and sharing screenshots of our flyers in local Facebook groups which were our biggest source of customers.
It took us about a week to get our first customers and we were profitable by the end of month one in which we did about $2,000 in sales.
Our biggest successes from organic marketing have come from midnight bandit sign drops. Going out in the middle of the night allows us to put out 50-60 signs in high traffic areas in under three hours. We map out where to put them based on incomes in various local zip codes. Zip code incomes can be found through USPS Every Door Direct Mail tool. We’ve also been utilizing the Nextdoor app which is tremendous for home services. If you are recommended on that app, customers treat it like the bible. They will hire you blindly and agree to any price you say.
25. Learn to Delegate
Delegation is critically important to growing your business and is one of the most powerful tools a business leader can have.
Especially with small businesses, it's second nature to wear a ton of different hats and feel like you need to do everything yourself, or else it won't be done right.
By adjusting this mentality and delegating your tasks to other team members or outsourcing platforms, this may create more time to get the critically important stuff done.
To successfully delegate and ensure expectations are met, you may want to consider a few things first:
- Articulate your desired needs and outcome, or else your task most likely won't be done right. Loom is a great platform for this. You can record an educational video that your team member can always go back and refer to.
- Provide a timeline/deadline
- Communicate the importance of the task to your team member
- Understand who's completing the task, and what their workload currently is
Valerio Celetti, founder of Loop learned to delegate, which led him to focus on the important stuff for his business:
"During Loop’s first year, we worked too much and delegated too little. We were both dangerously close to a burnout. Things started to go better when we finally decided to only focus on key activities."
We built a company as a team for two reasons. We felt that working alone was limiting us in terms of potential revenues (our fiscal plans forced us to keep our individual yearly revenues under a certain threshold to have taxation benefits initially). We also felt that while our focus and specialization were somehow useful initially, it proved to be somehow limited in a scale-up phase. Potential customers wanted more services and a more structured interlocutor in some cases - the bigger the prospect the higher the project complexity in most cases.
Our personal values are concreteness, respect, responsibility. It may sound trivial, but we’re really happy to wake up every morning and turn on our computers while sipping a good coffee. We truly hope this is the same for our partners!
26. Find Ways to Retain Customers
Retaining customers is one of the most effective ways to grow your business.
Often times, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.
Look at it this way - you are 60-70% more likely to sell a new product to an existing customer, than you are a new customer.
That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.
Ryan Milton, founder of TeamFFLEX discusses the importance of bringing customers back, and is constantly finding creative ways to prove value to those customers:
I can consistently bring customers back and continue to gather new clients by staying on top of my content creation. I am literally spending time every single day to create content that provides value to my audience. I do daily podcasts, YouTubes every week, 6 posts on Instagram per day and 1-2 on other platforms. The idea is always to provide as much value as I can. Give back as much as I can and continue to stay ahead of the game by constantly providing new and noteworthy content.
Being a fitness coach, a lot of people have all types of fitness questions and typically if you want help with anyone you have to pay for it first. For me to edge out the competition I decided I would offer far higher quality service and literally give away what other coaches charge for. That enables me to get great engagement and really increased my following, shares and etc. Providing valuable content that would help people that don’t even pay me has enabled me to scale far above the coaches that pinch pennies trying to charge for every little thing.