The 20 Best Business Ideas To Start In Indonesia [2021]

The 20 Best Business Ideas To Start In Indonesia [2021]

Interested in starting a business in Indonesia in 2021?

We put together 20 of the best businesses you can start in Indonesia today.

In this list of ideas, you can find:

  • Home-based businesses to start in Indonesia
  • Profitable online business ideas
  • Unique business opportunities for Indonesia
  • Low investment business ideas (under $5k to start)
  • Easy businesses you can start in Indonesia today

For each business idea, we’ll show you real-world examples, revenue expectations for each idea, + a step-by-step on how to start your small business in Indonesia.

Here's the full list:

1. Start a furniture business ($444K/year)

John Humphreys from Austin, Texas, USA started Humphreys over 4 years ago, a furniture business.

  • Revenue: $37,000/ month
  • Founders: 1
  • Employees: 1
  • Location: Austin, Texas, USA

Since I was a kid I have always had a sense of wonder about the world and the mechanisms behind it. Whether it be a jet engine or a windshield wiper-I have thought about the creative process behind these things since I was 10 years old.

I drew houses as a kid. My dad grew up in a home designed by a student of Frank Lloyd Wright, it was a solar home and it had an odd features. One example is, the entire back wall that was about 100 feet long and 15 feet high comprised of windows that all opened. In front, there were functioning levers that had fans which would draw airflow in and out.

Growing up I thought I wanted to be a pilot. I was described in high school by a classmate as “poetic” which I found offensive. I tried a hand in many things; managing a farm and pre-school, which were two businesses I inherited. This type of work wasn’t for me.

my-story-starting-a-400k-year-handcrafted-furniture-business

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John Humphreys, on starting Humphreys ($37,000/month) full story ➜

2. Start a crowdfunding platform ($4.8M/year)

Howard Marks from Los Angeles, California, USA started StartEngine over 8 years ago, a crowdfunding platform.

  • Revenue: $400,000/ month
  • Founders: 2
  • Employees: 22
  • Location: Los Angeles, California, USA

After the second video game company I founded, Acclaim Games, was acquired by Walt Disney (Playdom was the original buyer), I wanted to take a break from the entrepreneurial side of the business and become an investor. I set a personal goal for myself to invest in 60 companies, and since I was living in LA, I decided to invest in startups in LA too.

Where do you start with that goal? How do you find entrepreneurs to support? As I started this journey, I realized that an accelerator model was quite effective for my purposes, and so StartEngine, the accelerator, was born.

We offered companies $20,000 for a 10% stake in the company and 90 days of mentorship. Given we were one of the first accelerators in LA, we had a lot of interest. Ultimately, we accepted around 5% of applicants and had 60 companies participate in the StartEngine accelerator in total.

how-we-built-and-launched-a-100m-equity-crowdfunding-platform

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Howard Marks, on starting StartEngine ($400,000/month) full story ➜

3. Start a mobile app development business ($984K/year)

Tim Bornholdt from Minneapolis, MN, USA started The Jed Mahonis Group over 9 years ago, a mobile app development business.

  • Revenue: $82,000/ month
  • Founders: 2
  • Employees: 6
  • Location: Minneapolis, MN, USA

Growing up, I’ve always been into technology. I built my first website when I was in first grade, I built my first graphing calculator app when I was in sixth grade, and I used to run the internet’s largest website dedicated to Ralph Wiggum from The Simpsons.

I waited in line for the iPhone the day it launched in 2007, and I was instantly hooked. I knew I had to learn how to build software for this device. Eventually, I learned how to jailbreak my device which allowed me to run custom apps on it (this being before the launch of the App Store).

Even though I had a passion for technology, I never really wanted a career in it. My dream job was to work as a technical director for live television broadcasts, and the only class that was close to that at my school was the capstone course for the Professional Journalism program. I ended up switching my major from Computer Engineering to that and abandoned any dreams of professionally writing software.

how-we-started-a-82k-month-custom-ios-and-android-apps-development-agency

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Tim Bornholdt, on starting The Jed Mahonis Group ($82,000/month) full story ➜

4. Start a food truck ($18M/year)

Jeffrey Mora from Los Angeles, California, USA started Food Fleet over 9 years ago, a food truck.

  • Revenue: $1,500,000/ month
  • Founders: 2
  • Employees: 6
  • Location: Los Angeles, California, USA

We started the food truck business in 2012.

We kept finding it very difficult to find locations to operate. We had a booker that we used to find our locations but fell short and we let her go. I took over our booking and found that most people did not want to book just one truck, not only that they were upset that most of the time the trucks didn’t show up or were late.

We learned the real need was not only helping the trucks but providing a turnkey service for the corporations. This was a game-changer for us, we were really struggling financially.

how-i-took-food-trucks-corporate-and-built-a-18m-business

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Jeffrey Mora, on starting Food Fleet ($1,500,000/month) full story ➜

5. Start an ecommerce platform ($1.2M/year)

Nick and Angelica from Virginia Beach, Virginia, USA started Romans Tide over 6 years ago, a ecommerce platform.

  • Revenue: $100,000/ month
  • Founders: 2
  • Employees: 5
  • Location: Virginia Beach, Virginia, USA

Outsource everything. The classic entrepreneur’s mistake is to try and do everything yourself. When I look back on it I definitely had the funds to outsource more and bootstrap less.

If it wasn't for that struggle I would have never made it to where I am today. I was forced into entrepreneurship because I was not someone people could hire. I always got along with people at interviews and people liked me but I was not hireable due to the mistakes I made in the past surrounding my issues with drugs and alcohol as a teenager.

Embrace the struggle. Good times can make you soft. I appreciate my life now and keep an attitude of gratitude but I never forget where I came from. I never forget not knowing where my next meal would come from or not knowing where I was going to sleep at night. Believe it or not, I have had worse times and been worse places than being homeless but I won't go there here

I got my GED at 16 so I didn’t even finish high school, before starting my business I did take some college classes at a local community college. I wanted to become a Doctor of Naturopathic Medicine and attend Bastyr University.

I loved learning things but always struggled with the long road of school which held no guarantee of success, just a guarantee of debt.

My journey into entrepreneurship started as an early teenager hustling here and there just to put food in my mouth and fuel in the gas tank. My first real business was a landscaping business I started with a friend that didn't work out. We thought it would be a good idea because he had the work and I had the business mindset of growing and scaling. The opportunity was there but we did not collaborate well. Even with my guidance he did not want to change his habits. This led to us butting heads, ending our business, tainting our friendship, and me $20,000 in debt. After that had failed me I came across a program that taught people how to dropship on eBay for $20 a month. I really liked the idea of this as it gave me the opportunity to work from anywhere and be my own boss which are two things I really wanted. After a few months of hard work, things went well and I paid $500 for the selling on Amazon training. I literally had no idea what I was doing when my Amazon business took off. In a sense, Amazon was my crash course in business. It taught me how to hire and manage employees, how to set up payroll, how to outsource, how to do accounting, how to leverage credit and financing, how to market, how to do advertising. It taught me everything I know about business in the harshest way possible lol

how-i-started-a-private-label-small-business-generating-six-figures-a-month

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Nick and Angelica, on starting Romans Tide ($100,000/month) full story ➜

6. Start a bookkeeping business

Examples of a successful bookkeeping business:

Here are some great videos on how to get started with a bookkeeping business:

For further info, check out these books and products:

Learn more about starting a bookkeeping business ➜

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7. Start a travel consulting business

Examples of a successful travel consulting business:

Here are some great videos on how to get started with a travel consulting business:

For further info, check out these books and products:

Learn more about starting a travel consulting business ➜

article

8. Start an internet service provider business

Examples of a successful internet service provider business:

Here are some great videos on how to get started with a internet service provider business:

For further info, check out these books and products:

Learn more about starting an internet service provider business ➜

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9. Become a business consultant ($60K/year)

Examples of a successful business consultant:

Here are some great videos on how to get started with a business consultant:

For further info, check out these books and products:

Learn more about starting a business consultant ➜

And for some real world inspiration, give Christos Kritikos's story on creating Emerging Humanity a read:

I am Christos Kritikos and I am the founder of Emerging Humanity. I see entrepreneurship as a catalyst for business activity, economic development, and (ultimately) social progress especially in developing parts of the world.

Emerging Humanity's goal is to facilitate this process and amplify the impact by helping the startups succeed! We offer accelerator programs, entrepreneur courses, startup tools and templates, and hands-on services like consulting and coaching, that help impact-driven entrepreneurs launch successful products and become fundable.

Since we started (3-4 years ago) I have personally helped more than 50 founders/entrepreneurs. We are also seeing promising activity with our (more recent) educational offerings like the accelerator and the eCourses.

i-built-a-60k-year-blog-that-helps-startups-succeed

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Christos Kritikos, on starting Emerging Humanity ($5,000/month) full story ➜

10. Start a hotels business

Examples of a successful hotels business:

Here are some great videos on how to get started with a hotels business:

For further info, check out these books and products:

Learn more about starting a hotels business ➜

article

11. Start an equity trader business

Examples of a successful equity trader business:

Here are some great videos on how to get started with a equity trader business:

For further info, check out these books and products:

Learn more about starting an equity trader business ➜

article

12. Start a business finder business

Examples of a successful business finder business:

Here are some great videos on how to get started with a business finder business:

For further info, check out these books and products:

Learn more about starting a business finder business ➜

13. Start a leasing agent business

Examples of a successful leasing agent business:

Here are some great videos on how to get started with a leasing agent business:

For further info, check out these books and products:

Learn more about starting a leasing agent business ➜

article

14. Start a beef processing business

Examples of a successful beef processing business:

Here are some great videos on how to get started with a beef processing business:

For further info, check out these books and products:

Learn more about starting a beef processing business ➜

article

15. Start a dress mending business

Examples of a successful dress mending business:

Here are some great videos on how to get started with a dress mending business:

For further info, check out these books and products:

Learn more about starting a dress mending business ➜

article

16. Start a tax consulting business

Examples of a successful tax consulting business:

Here are some great videos on how to get started with a tax consulting business:

For further info, check out these books and products:

Learn more about starting a tax consulting business ➜

article

17. Start a stock investing business ($48K/year)

Examples of a successful stock investing business:

Here are some great videos on how to get started with a stock investing business:

For further info, check out these books and products:

And for some real world inspiration, give Luciano Viterale's story on creating Ticker Nerd a read:

My name is Luc and I run Ticker Nerd with my close friend and business partner Sam! Ticker Nerd is a monthly subscription service for investors that surfaces and analyzes trending stocks before the hype train arrives. All packaged neatly into our weekly report. We’re currently at $4.5k MRR without spending a single dollar on advertising.

My name is Luc and I run Ticker Nerd with my close friend and business partner Sam! Ticker Nerd is a monthly subscription service for investors that surfaces and analyzes trending stocks before the hype train arrives. All packaged neatly into our weekly report. We’re currently at $4.5k MRR without spending a single dollar on advertising.

how-we-started-a-4-5k-month-newsletter-for-investors-that-finds-trending-stocks-before-they-blow-up

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Luciano Viterale, on starting Ticker Nerd ($4,000/month) full story ➜

18. Start an insurance information business

Examples of a successful insurance information business:

Here are some great videos on how to get started with a insurance information business:

For further info, check out these books and products:

Learn more about starting an insurance information business ➜

article

19. Start a family business

Examples of a successful family business:

Here are some great videos on how to get started with a family business:

For further info, check out these books and products:

Learn more about starting a family business ➜

article

20. Start a seller financing business

Examples of a successful seller financing business:

Here are some great videos on how to get started with a seller financing business:

For further info, check out these books and products:

Learn more about starting a seller financing business ➜

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Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

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