7 Explainer Video Business Success Stories [2024]
An explainer video is a short online marketing video used to explain a company's product or service. Marketers place the explainer videos on the website landing page or product pages to illustrate how the product or service works to their target audience.
Different types of explainer videos include:
- Live-action explainer videos
- Live streams on social media
- Animated explainer videos
- Whiteboard explainer videos
To create an explainer video, you need a video script and voiceover. You can use an explainer video editing software to add characters, music, and sound effects to the explainer video.
Here are some real life success stories of starting a explainer video business:
1. Mediatopsolution OU ($120K/year)
Marco Gatti, the founder of Whiteboard.ee, came up with the idea for his business when he saw the power of animated videos in promoting books by Robert Cialdini, a renowned Psychology and Marketing professor. He realized the potential of using video animations to communicate more effectively with customers, but existing services were too expensive. So he took matters into his own hands and started creating animated videos for his family's company, which received positive feedback and led him to launch his own video animation company.
How much they make: $120K/year
Current team size: 0
Italian entrepreneur Marco Gatti shares how he started Whiteboard.ee, a video marketing company that creates personalized animated videos, with a focus on doodle whiteboard animation, and currently invoices about $10,000 per month, having recently expanded internationally.
2. Explainer Videoly Pte. Ltd. ($1.2M/year)
Kasra Design, also known as Explainer Videoly, was founded by Alex Safavinia. With a background in Creative Multimedia, Alex saw the potential in offering animation services to businesses. Starting with email marketing and showcasing their work on social media, the company attracted clients and grew steadily. Today, Kasra Design has completed over 700 projects, generated over half a million dollars in revenue annually, and plans to expand further in the future.
How much they make: $1.2M/year
How much did it cost to start: $7K
Current team size: 15
Kasra Design produces customized animated and live-action explainer videos for corporate clients, enterprises, startups, and nonprofits; it generated around USD70k in the first year and currently generates over half a million dollars with over 700 projects completed and over 400 clients from around the world.
So... can you actually make money with a explainer video business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Animation Explainers ($1.02M/year)
Aaron Connolly and Dylan Healy, the co-founders of Animation Explainers, came up with the idea for their business after discovering the increasing popularity of explainer videos during a market research project. They decided to turn their passion for animation into a business and have since built a successful company that has worked with over 350 clients and created over 750 videos. Through their flexible approach and focus on storytelling, Animation Explainers has become an industry leader in the animation space, with plans to expand globally.
How much they make: $1.02M/year
How much did it cost to start: $5K
Current team size: 20
Animation Explainers is an animation video production company that specializes in explaining complex products, services, and messages for organizations worldwide, with over 350 clients, 750 created videos, and generating $960k annually through their services.
4. Breadnbeyond ($2.16M/year)
The founder, Andre Oentoro, started Breadnbeyond in 2009 as a digital agency offering graphic design services. However, after working on a kinetic typography animation project for a client, the company pivoted to focus solely on animated explainer videos. They have since grown their client base, become profitable from day one, and currently have 42 employees.
How much they make: $2.16M/year
How much did it cost to start: $5K
Current team size: 41
So... can you actually make money with a explainer video business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
