An explainer video is a short online marketing video used to explain a company's product or service. Marketers place the explainer videos on the website landing page or product pages to illustrate how the product or service works to their target audience.
Different types of explainer videos include:
- Live-action explainer videos
- Live streams on social media
- Animated explainer videos
- Whiteboard explainer videos
To create an explainer video, you need a video script and voiceover. You can use an explainer video editing software to add characters, music, and sound effects to the explainer video.
Here are some real life success stories of starting a explainer video business:
1. Mediatopsolution OU ($120K/year)
Marco Gatti (from Tallinn, Estonia) started Mediatopsolution OU almost 5 years ago.
Hello! My name is Marco Gatti, an entrepreneur from Milan (Italy) and the founder of Whiteboard.ee. The company deals with video marketing and, in particular, doodle whiteboard animation: that's why I chose the name for this digital project. We are in fact specialized in personalized animated videos that develop one after the other, just as if a hand made the drawings live on a whiteboard.
I officially started the company in February 2018, and currently invoices about $10,000 per month. We started from the Italian market, where we managed to carve out our share of the market and win the trust of many entrepreneurs and professionals. Now we are expanding internationally, already reaping the first results.
2. Explainer Videoly Pte. Ltd. ($1.08M/year)
Alex Safavinia (from Singapore) started Explainer Videoly Pte. Ltd. over 11 years ago.
Hello, nice to meet you. I’m Alex Safavinia, the CEO and Creative Director of Kasra Design, also known as Explainer Videoly. My company produces custom animated and live-action explainer videos for corporate clients, enterprises, startups, and nonprofits. We’ve produced videos for some of the most amazing brands around, such as Shell, Visa, Panasonic, League of Legends Wild Rift, IATA, Ogilvy, Tokio Marine, HP, and many more.
When we started, we generated around USD70k in the first year. As of today, our revenue increased to more than half a million dollars per year. With the opening of our Singapore office, we foresee that it will reach a million dollars in 2 years.
Learn more about starting an explainer video business:
Where to start?
4. Animation Explainers ($1.02M/year)
Aaron Connolly (from Douglas, Isle of Man) started Animation Explainers over 4 years ago.
Hi guys! Our names are Aaron Connolly and Dylan Healy co-founders of Animation Explainers, an animation video production company specializing in explaining complex products, services, and messages for organizations worldwide.
We conduct thorough research to identify your brand's core message and convey it effectively, with you as our guide along the way in our bespoke creative process.
5. Breadnbeyond ($2.16M/year)
Andre Oentoro (from Surabaya) started Breadnbeyond over 14 years ago.
Hi! I’m Andre Oentoro, founder of Breadnbeyond, a digital studio focusing on animated explainer video production. I founded the company back in 2009, and it’s been more than a decade since we helped our first client deliver their messages through short animated content that’s now widely known as explainer videos.
Since the very beginning, I have always looked beyond the border to grow the business by taking it international and catering to clients across the globe. Which is unique when I started this business. Most of our clients are based in the U.S and they are growing by more than 100% each year, at least in the first few years.
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Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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