19 Software Business Success Stories [2023]
Here are some real life success stories of starting a software business:
1. Session ($66K/year)
Philip Young (from Jakarta, Indonesia) started Session over 2 years ago.
Hello, I’m Philip, a designer, and developer based in Jakarta, Indonesia. I’m working on Session, an app that helps you to stay focused by blocking distracting web, apps, and Slack, and be more reflective of what you’ve worked on.
As of last month (May 2021), Session made about $5.8K per month in revenue. The business model is freemium; basic functionalities are free, while real-time sync and additional features could be unlocked with a subscription. The only overheads I have are server costs and email sending costs—both at~$10 per month.
2. Barn2 Plugins ($1.44M/year)
Katie Keith (from Plymouth, UK) started Barn2 Plugins about 7 years ago.
Hi, I’m Katie from Barn2 Plugins. We sell innovative software products which add extra features to websites that are built on the popular WordPress and WooCommerce platforms.
We now have 16 products that generate over $100,000 in monthly revenue.
Learn more about starting a software business:
Where to start?
-> Software business plan
-> How to finance a software business?
-> How much does it cost to start a software business?
-> Pros and cons of a software business
-> How to get clients for a software business?
Need inspiration?
-> Examples of established software business
-> Marketing ideas for a software business
Other resources
-> Profitability of a software business
-> Software business tips
4. Sinry Advice ($1.2M/year)
Sina Sinry (from İstanbul, Turkey) started Sinry Advice over 3 years ago.
Hello, My name is Sina Sinry. I am an entrepreneur and I started an eCommerce business selling the best performing Forex robot. I have developed and sold thousands of forex robots and helped individuals and businesses to grow their figures to 5 to 6 times higher. I have started three companies in one year.
The products I sell make trading very easy by introducing automation in the life of a trader. All our designed tools save a lot of time for traders and predict the best time to sell and buy stocks. The beauty of eCommerce and dropshipping are endless opportunities. My monthly earning is more than $100,000 per month and continues to increase.
5. Cogneve, INC. ($180K/year)
Stan Alexandru Gabriel (from Middletown, Delaware, USA) started Cogneve, INC. about 3 years ago.
My name is Alexandru Stan. I am the CEO and Co-founder at Cogneve, INC. The purpose of the company is to help people and companies choose the right software for their business.
We are now making around $4000/month. We just sold a six-figure tech company and created a new one. Moreover, we are working towards becoming a unicorn in the next 36 months.
6. Salonist Software ($1M/year)
Neeraj Gupta (from singapore) started Salonist Software almost 6 years ago.
Hello guys! My name is Neeraj Gupta, the Managing Director at Shrivra and founder of Salonist. My age is 31 and currently, residing in Singapore. I began my business career in 2010 and now have grown a portfolio of IT Services, SaaS Products, and much more. Proceeding to Salonist, it is a one-stop software to address entails of businesses in the health, beauty, and wellness industries.
Until now, various SMEs have been using the Salonist software as it offers everything from customer management to Point of Sale, online bookings, multi-location management, marketing, and much more. It began in 2017 and now has around 10,000 customers worldwide. It's’ not just about monetary success, but I aim for positive outcomes and people's reactions when their expectations are served to their best.
7. RepairDesk INC ($6M/year)
RepairDesk is a repair management software. Usman's main takeaway from growing this SaaS to +$1M in AAR is to make friends with your customers.
Usman Butt (from Saint Louis, Missouri, USA) started RepairDesk INC over 7 years ago.
RepairDesk is a repair management software. Usman's main takeaway from growing this SaaS to +$1M in AAR is to make friends with your customers.
8. Modelnet ($1.2M/year)
Dmitriy Alentev (from Jackson, WY, USA) started Modelnet over 21 years ago.
Hello, my name is Dmitry Alentyev and I am the founder and CEO of Scrile, a software development company that focuses on B2B IT products for business. At Scrile we help our clients to create new IT startups 10 times faster than people usually can do traditionally.
Our market is quite narrow but we are accelerating and expanding into new markets and niches where our products can be used. The total earnings were quite stable annually, and in 2021 we did $1.5M in sales, while the margin is quite good, on average 40-50%.
9. Diesel Laptops ($50.4M/year)
Tyler Robertson (from Irmo, South Carolina, USA) started Diesel Laptops almost 8 years ago.
My name is Tyler Robertson, and I’m the founder and CEO of Diesel Laptops.
In three short years, it went from me in my dining room table and garage to a 21,000 square foot facility with over 90 employees.
10. TRIARE ($300K/year)
Boris Abazher (from Cherkasy, Cherkasy Oblast, Ukraine) started TRIARE ago.
Hi, my name is Boris and I am the founder and CEO of the software development company TRIARE based in Ukraine. We help businesses and startups to transform their ideas into accomplished digital solutions.
I want to share how personal and collective responsibility paired with patience and consistency can help you build a profitable, respected business. It’s not easy, but it shouldn’t be painful. Here’s my story.
11. Modern Launch ($600K/year)
Cody Benedetto and Ryan Serkes (from Milford, CT, USA) started Modern Launch about 1 year ago.
My name is Cody Benedetto and my co-founder is Ryan Serkes. We are the founders of Modern Launch. Our custom software development company works with startups and small businesses to build websites and mobile applications.
- Mobile Application Development
- Website Development & Design
- Custom Software Development
12. Swift App ($120K/year)
Jeet Mehta (from Toronto, ON, Canada) started Swift App over 1 year ago.
Hi everyone! My name is Jeet Mehta and I’m one of the founders of Swift App - we build software to help sports facility owners run their businesses.
We’ve grown the business to $10K/month and have been profitable since day one.
13. Data Excavator ($48K/year)
Vitaly (from Tbilisi, Georgia) started Data Excavator almost 4 years ago.
Hi! My name is Vitaly, and I am a programmer. More precisely - a programmer and an entrepreneur. On one hand, I just love programming (15 years in PHP, JS, C#, C++, MySQL, and PostgreSQL). On the other hand, I hate doing it.
And while there are many opinions about the ethics of scraping, scraping applications remain a needed and sought-after product. I'm not saying that copying other people's content is fun or useful. But I can say that in many cases, scraping benefits everyone involved in the commodity-money relationship. Without detriment or problems for any of them. So, our story will be just about the bright side of data processing. Here we go!
14. ProfitWell ($22M/year)
Before he announced the sale to the world, Patrick Campbell said he wanted to come on Mixergy to explain what happened. This is the story of how he bootstrapped Profitwell, where he’s going to spend the money he made and why he’s in Puerto Rico.
Patrick Campbell (from Boston, MA, USA) started ProfitWell about 11 years ago.
In 2012, Patrick Campbell founded ProfitWell - a software platform that focuses on positioning, marketing analytics, and saas metrics.
- Profitwell has an annual revenue of $22M.
- Its products are used by over 30,000 companies, such as Canva, Autodesk, and more, to monitor and automate the growth of their subscription revenues.
- Paddle has acquired Profitwell for $200M in cash and equity.

Read the full article on growandconvert.com ➜
15. Occupier ($6.6M/year)
Real estate has lagged in terms of digital adoption and there’s a massive opportunity waiting for founders. Today’s guest is someone who seized it. I want to find out how he did it. Matt Giffune is the founder of Occupier, an end-to-end lease lifecycle management software platform for commercial te…
Andrew Flint, Erik Pearson, and Matt Giffune (from New York, NY, USA) started Occupier about 5 years ago.
Occupier is an end-to-end lease lifecycle management tool for commercial tenants. The company was founded by the trio – Andrew Flint, Erik Pearson, and Matt Giffune in 2018 and it’s headquartered in NYC.
They create software that commercial tenants use to execute lease transactions, manage real estate leases, and ensure compliance with lease accounting standards.
For roughly ten years, Matt and Andrew worked at JLL in NYC and Boston as commercial real estate brokers. This experience & knowledge proved to be useful in building this business.
After working together at VTS, the top leasing asset and management platform for landlords, they founded Occupier. Occupier achieved its goal by raising $10.5M in Series A funding.

Listen to the full podcast on podcasts.nu ➜
16. Yellow Jersey ($1M/year)
Emil Egeland is the founder of the software company Yellow Jersey Prior to Yellow Jersey Emil founded two companies that went from 0 to over $1M in a year each. He then helped another business go from $1.1M to $6M in two years. Top 3 Value Bombs: 1. If you’re looking for a software, there’s somebody out there who’s got what you need. If you have the software, you’ll have more customers. 2. Your software has to do what it has to do, and it has to do it relatively fast. 3. You can buy source codes for different portions of your software. There’s a lot of developers out there sitting at software that’s just you need. A one-stop shop for companies less than 100 people who’s looking to grow and scale. Visit and get 3 months on their yearly subscription - Sponsors: : Learn how to grow better by connecting your people, your customers, and your business at ! : Create more income, more freedom, more time, and make more of an impact on the world by creating an online course! Get started with Thinkific for free at !
Emil Egeland (from Lillehammer, Norway) started Yellow Jersey over 3 years ago.
Emil Egeland established Yellow Jersey, a SaaS company providing ERP/project management systems to support business growth across industries.
The Yellow Jersey team has nearly two decades of experience collaborating with businesses experiencing rapid growth.
They accelerated the growth of several startups, taking two companies from zero to one million dollars in just 12 months and another from one million to six million dollars in less than two years.
To assist businesses in growing, he has released more than five SaaS business apps over the years.

Listen to the full podcast on podcasts.apple.com ➜
17. Six Atomic ($480K/year)
Taime Koe (from Singapore) started Six Atomic almost 3 years ago.
My name is Taime Koe, the CEO of Six Atomic. We build automation technology to make real-time fashion the future. This means instead of buying clothes designed and made months in advance, you’ll instead buy clothes that have been made on-demand and personalized just for you.
Our technology is used by businesses big and small, from enterprise clients like Perry Ellis, to small startups looking to take advantage of a more flexible, sustainable, and personalizable supply chain.
18. Ahead Intranet ($936K/year)
Subscribe: https://www.youtube.com/c/NathanLatkawatchAhead Intranet CEO Pascal Grossniklaus: Intranet as a Service ... Visit them: www.aheadintranet.com#latk...
Pascal Grossniklaus (from Bern Area, Switzerland) started Ahead Intranet about 6 years ago.
Ahead Intranetaims to develop the most inspiring intranet to foster employee engagement.
They are working hard to assist organizations in embracing a growth mindset that fosters employee engagement, innovation, and customer satisfaction with the help of the SaaS intranet application "ahead."
The platform costs 90% less upfront than existing intranet solutions because it doesn't require linking platforms or complicated IT project implementations.
To date, they are making $78K/month and have grown the team to 14 employees.

Listen to the full podcast on podcasts.apple.com ➜
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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