Content writing involves writing, editing, and publishing content in a digital format. Examples of content include a blog post, product description, and podcast script—eBooks, press releases, or landing page content.
Becoming a content writer allows you to work as your boss. Therefore, you choose whatever working schedule suits you and take a manageable workload. Moreover, content writing helps you develop essential skills you may not obtain from regular writing.
Content writing is a highly-on-demand service, as companies compete for the online audience who often begin their shopping journey by searching for relevant and educative content online. Therefore, a content writing company is an excellent source of passive income.
To start a content writing company, research the market and choose a suitable niche. Sketch a proper business plan and create a website. Hire a pool of talented writers and leverage modern technology to streamline operations.
Here are some real life success stories of starting a content writing company:
1. Express Writers ($840K/year)
Julia McCoy (from Georgetown, TX, USA) started Express Writers over 11 years ago.
Hello, Starter Story community! My name is Julia McCoy. In 2011, I dropped out of college at 19 years old to learn how to use my heartfelt passion for writing to make money online, taking a huge risk that paid off in a big way. I started my primary business, a content writing agency called Express Writers, just three months after learning how to write, coding my own website, and putting in my last $75 to buy a domain, hosting, and a freelancer’s help to publish the site.
We serve an ongoing number of clients every month. Our website earns a little over 100,000 organic visitors a month, and my agency’s Write Blog is read by 14,000 subscribers. When I look back at our humble beginnings of nothing more than $75, I’m proud of how far we’ve come today.
2. Scribly.io ($444K/year)
Dani Mancini (from Copenhagen, Capital Region of Denmark, Denmark) started Scribly.io about 5 years ago.
Hi! My name's Dani, founder of Scribly.io - you can’t see me but I’m waving at you 👋
Last month Scribly.io topped $14K monthly revenue. That was a really big moment for me, and a bit of a turning point. What started out as a 'let's try and see' project has now become my full-time job with ambitious growth plans 🙌.
Learn more about starting a content writing company:
Where to start?
4. 411Writers ($60K/year)
Constantin Coutun (from ) started 411Writers about 5 years ago.
Hello, my name is Constantin Coutun and I am the manager of 411Writers, so to speak (see our backstory below for more details). We didn’t start as a regular company nor we consider ourselves to be one. However, we operate just like a regular content company and we have one’s goals - providing content writing services that make a difference.
5. Write Right ($300K/year)
Bhavik Sarkhedi (from Ahmedabad) started Write Right over 7 years ago.
I am Bhavik Sarkhedi, philosophical by nature and storyteller by heart. And, well, I am one of the privileged content writers with Google Knowledge Panel.
Since its inception in May 2016, Write Right has completed 1200+ projects on creative content, copywriting, blog writing, website content, PR content, and social media writing to clients and businesses across the globe. After 3 successful years, Write Right introduced 2 subsidiaries, Taletel and Estorytellers, in the core content and blog writing niche
6. The Content Direction Agency ($288K/year)
Lacy Boggs (from Denver, CO, USA) started The Content Direction Agency over 12 years ago.
Hey, I’m Lacy and I’m a content strategist, author of the bestselling Kindle ebook Make a Killing With Content, and the Director of The Content Direction Agency. We specialize in done-for-you content strategy and writing retainers for the content between launches or promotions that helps businesses grow, nurture, and prime their audience to say “hell yes!” before they ever see the offer.
Over the past 9 years, we’ve helped hundreds of business owners create bespoke content strategies to consistently drive quality traffic to websites, increase monthly email leads by 300% or more, improve search engine rankings, enroll dozens of clients per month into membership programs, support multi-six figure launches, and drive millions of views of our articles.
7. With Content ($360K/year)
Daniel Tay (from Singapore) started With Content almost 6 years ago.
Hi! I’m Daniel Tay, co-founder, and managing director at With Content, a content marketing agency based on the sunny island of Singapore. We help B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.
We also run a weekly newsletter, Deeper, that provides an in-depth analysis of the biggest happenings and trends in Southeast Asian tech, and their impact on society (i.e., me and you). Several of our subscribers have told us how much they look forward to reading it every Friday, so we’re converting Deeper into a full-fledged publication. Stay tuned!
8. Ghana Talks Business ($60K/year)
AMMA ANTWI (from ACCRA) started Ghana Talks Business over 8 years ago.
My name is Amma Antwi. I am the owner and Managing Editor of a business content platform; Ghana Talks Business.
Before our introduction, there was no local platform publishing knowledge-based content in Business. With a steady increase in audience, Ghana Talks Business is gradually filling the vacuum in knowledge on business management and Personal finance in Ghana’s local settings and internationally.
9. Flying V Group ($3M/year)
Robb Fahrion (from Irvine, California, USA) started Flying V Group over 7 years ago.
Hi there, my name is Robb Fahrion and I am the Co-Founder and Partner of Flying V Group, a digital marketing and advertising company located. We service clients all across the globe and help them grow their business through the power of the internet. My passion is for business and there is nothing more rewarding than helping others grow their businesses and share in their successes.
Today, Flying V Group employs 12 people, has worked with over 300 clients, operates internationally, and is on pace to double revenue for the second year in a row. Crazy to think about being here when my brother and I both got up and quit our corporate jobs and put $5k into the project to get us started!
10. Daniel Waldman Writing ($42K/year)
Daniel Waldman (from Nantes, Pays de la Loire, France) started Daniel Waldman Writing about 7 years ago.
I’m Daniel Waldman and I’m a freelance writer. My business is called Daniel Waldman Writing and I’ve been in business for about 3 years. That said, I’ve worked in marketing and public relations for nearly my entire career (over 15 years), and writing has always been a central element of my professional activities.
I offer a wide variety of writing and editing services, but mainly clients come to me for help with blogging, article writing, their website copy, and video script writing. I’ve also helped one writer with editing a business book and continue to expand my editorial services. On average, I earn about $3500/month (before taxes).
11. wordartistry.com.au ($19.2K/year)
12. Apna Writer ($360K/year)
Sravani Sundeep (from Trivandrum, Kerala, India) started Apna Writer about 3 years ago.
Hi, my name is Sravani and I am the chief executive officer of Apna Writer. At Apna Writer, we offer various forms of content writing services to our clients with the utmost professionalism.
I always measure my success through the number of repeat clients I have, and I am happy to announce that I have been successful in retaining over 95% of the clients. All thanks to the wonderful team behind Apna Writer, who leave no stone unturned to deliver more than the client’s expectations every time we onboard someone.
13. Information Guide Africa ($120K/year)
Igbo Clifford (from Owerri, Imo State) started Information Guide Africa about 6 years ago.
My name is Igbo Clifford Chimaizuobi, and I launched Information Guide Africa with my twin, Igbo Stanford Onyemaizuchi.
On the sponsored posts, make your contact page very accessible and people will be able to reach out to you through them for sponsored posts offers.
14. CopyAI: Create Marketing Copy In Seconds ($1.2M/year)
Chris co-founded CopyAI, an AI writing assistant which generates new content from scratch in seconds. They reached $90k MRR in 8 months and raised $2.9M.
Chris co-founded CopyAI, an AI writing assistant which generates new content from scratch in seconds. They reached $90k MRR in 8 months and raised $2.9M.
15. Draft.dev ($1.08M/year)
Karl Hughes (from Chicago, IL, USA) started Draft.dev over 3 years ago.
My name is Karl, and I’m the founder of Draft. After almost a decade leading engineering teams at venture-funded startups, I decided it was time to leap into entrepreneurship. Draft is a productized service that provides technical content to software engineering blogs on a subscription basis.
August is my third month running the business and first month full-time, and I’m on track to bring in $10,000 in (mostly) recurring revenue this month. The business isn’t going to replace my salary as a CTO right away, but the freedom of running my own business has given me a lot of freedom to stretch my creative muscles and spend time with my family.
16. Content-Whale Private Limited ($514K/year)
Vaibhav Kishnani (from Mumbai, Maharashtra, India) started Content-Whale Private Limited about 6 years ago.
I'm Vaibhav Kishnani, an engineer but a passionate writer by profession. I established Content-Whale in 2017 when I was in my third year of engineering. Going by the maxim that quality writing is everything, Content-Whale caters to 42 different content types that form the backstory of every company’s digital presence and marketing efforts.
I started this content agency with a mere sum of Rs. 2,500. Today, we have drawn a revenue turnover of Rs. 4 Crores! In my opinion, it is not individual progress. Instead, a start-up is about connecting with the right individuals at the right time, who keep the show running ahead with their strife for perfection.
17. Ethos Copywriting ($144K/year)
Matthew Flowers (from Erie, PA, USA) started Ethos Copywriting about 7 years ago.
My name is Matt Flowers. I'm the Founder of Ethos Copywriting, a content marketing agency specializing in premium writing services, SEO, and marketing consulting.
Today, because of the power of the written word, Ethos pulls in about $130,000 annually. Not bad for starting a business from a laptop I bought with birthday gift cards.
18. Critical Path Action ($36K/year)
Mike McRitchie (from El Dorado, California, USA) started Critical Path Action over 8 years ago.
Over the last two years, I doubled my income from these site hustles with last year earning over $30,000.
19. Influence Podium ($480K/year)
Marti Sanchez (from Charlotte) started Influence Podium almost 4 years ago.
Hey! My name is Marti Sanchez and I am the CEO of Influence Podium. We help B2B CEOs get placed on podcasts their target audience listens to and repurposes those episodes into LinkedIn or Twitter content to grow their personal brand and drive inbound.
We just crossed $30k MRR and are looking to hit seven figures by the end of the year. We’re a young company in our 3rd year in business, and completely self-funded.
20. CopySmiths ($480K/year)
Katrina McKinnon (from Sydney) started CopySmiths over 3 years ago.
It wouldn’t have been possible if I hadn’t read a particular book that utterly changed my business life.
21. Wizard of Content ($1.08M/year)
People out there will pay for your skills, you just have to find them. One person who’s done an excellent job of finding them over the last 9 months or so is Georgia Austin from WizardOfContent.com. Georgia took her skill of writing, and despite a crowded world of other writers out there, did over…
Georgia Austin (from New York, NY, USA) started Wizard of Content over 2 years ago.
- Georgia Austin is the founder of WizardOfContent.com.
- She's done over $500k worth of work through the Fiverr platform in one year.
- In this case study, Georgia shares her top tips for getting started on Fiverr and quickly gaining traction.
22. PodReacher ($420K/year)
Jaclyn Schiff (from Austin, TX, USA) started PodReacher about 5 years ago.
Hey there! I’m Jaclyn Schiff. I am the founder and CEO of PodReacher, which specializes in content transformation for B2B companies. We’re a niche agency that repurposes webinars, virtual events, podcasts, and videos into written content like blog posts, customer stories, case studies, and lead magnets.
I started the business toward the end of 2018. We’ve worked with 250+ customers and created well over 3,000 content transformations. The business currently generates $30,000 to $40,000 per month.
23. The Happy Beavers ($480K/year)
Luka Karsten Breitig (from Tallinn, Estland) started The Happy Beavers about 6 years ago.
We started with just me as a freelance translator, and now we have 10 full-time employees and around 150 freelancers who work for my company The Happy Beavers regularly. We have specialized in larger clients who want to implement SEO investments through content creation. In these cases, we advise on the strategic planning, create the guidelines for implementation and then sometimes create hundreds of texts in a short period with which the client can be expected to rank highly. With this approach, we have already had many partners from start-ups to Silicon Valley companies, and this year we are placing particular emphasis on growth in our business.
Now we have 10 full-time employees and are actively looking for more, than 150 freelancers and professional service businesses with a lot of growth potential.
24. The Wee Writer ($72K/year)
Emma Sloan (from Victoria) started The Wee Writer over 8 years ago.
Hi! My name is Emma Sloan, and I am the founder of The Wee Writer. We’re a content writing business that orbits around one key offer: writing well so you don’t have to!
To date, we’ve served 100+ happy customers by proving that, when it comes to the ever-changing world of digital marketing, words are the bread and butter– and that hiring a professional can make all the difference when it comes to their impact on your biz!
25. Merrative ($24K/year)
Harshala Chavan (from Mumbai, Maharashtra, India) started Merrative about 3 years ago.
I am Harshala Chavan from Mumbai India - a maker, community-builder, and writer in the publishing and content industry.
Today, Merrative can provide on average USD 200 worth of projects to our talent. We generate on an average USD 1500 per month in marketplace transactions and are hungry to scale up!
26. Stack Against ($144K/year)
Federico Jorge (from Valencia, Spain) started Stack Against over 2 years ago.
Hello! My name is Federico Jorge and I'm the founder of Stack Against, where we research, write, and design comparison pages for SaaS companies.
27. heylexi ($120K/year)
Milly Barker-DeStefano (from Wallingford, CT, USA) started heylexi 11 months ago.
Please note heylexi was acquired in February 2023. This information is no longer current.
28. The Nomad Newsletter ($120K/year)
A big reason why is because we all think it’s just so wildly impossible that people would pay THAT MUCH just to write. Growing up, I only heard about writers struggling with their careers. Living as…
- Francis Nayan, a writer/marketer, created the Nomad Newsletter.
- He created The Nomad Newsletter to assist aspiring and current digital nomads in building their dream lives.
- From dealing with drug abuse issues to teaching English to non-native speakers in Europe to building his own writing/marketing business from scratch, his life has been quite an experience.
- He has traveled to over 30 countries while managing and growing his freelance writing profession to a 6-figure business, only working a few hours each day.
- Francis is passionate about freelancing, building businesses, remote work, and traveling.
- He has earned between $9,600 to $17,800 each month, composing email copy for just a few hours a day.
Read the full story on entrepreneurshandbook.co ➜
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30. Socialbuzzhive ($96K/year)
Emily Allard (from Fort Lauderdale, FL, USA) started Socialbuzzhive over 5 years ago.
I’m Emily Standley, a nationally published content creator and digital marketing strategist based in South Florida. I’m the spearhead behind the popular digital marketing blog Socialbuzzhive!
I started my blog from home with zero followers, and it has grown to a community of over 4 million. Through a combination of affiliate marketing, advertising, digital courses, and product reviews, the blog earns over $8,000 monthly.
31. Gun Made ($180K/year)
Brady Kirkpatrick (from Omaha, NE, USA) started Gun Made over 3 years ago.
Hello! My name is Brady Kirkpatrick, and I’m the Founder of Gun Made. Gun Made started as a blog about guns, ammo, accessories, guides, and more.
32. The Web Factory ($90K/year)
Marco Evans (from Delaware) started The Web Factory over 6 years ago.
Hi. I am the founder of The Web Factory, and we have been serving over 500 companies digitally for the past 10 years in the industry.
My company sets itself apart from the competition with its successful and unparalleled digital strategies. Client satisfaction is an important part of my business; hence I go out of my way to satisfy clients.
33. Sauce Writing ($120K/year)
Valentin Decker (from Lyon, France) started Sauce Writing over 1 year ago.
My Name is Valentin Decker, I am 30 this year and started Sauce Writing just before the pandemic, in 2020.
A few figures about the business: Sauce Writing helps 100+ students every year, and will do between 120K€ and 150K€ in revenue in 2023 with an emailing list of 5K people.
34. Content Refined ($996K/year)
Narcis Bejtic (from ) started Content Refined about 8 years ago.
My name is Narcis and I’ve been the CEO and Manager of Content Refined for 3 years. We’re a fully managed content writing service working with a variety of both B2C and B2B clients, including affiliate site owners, e-commerce stores, and marketing agencies.
Organic traffic growth over the past year from a client’s website we’ve been working on. Organic traffic has increased from ~4k/month to ~17k/month
35. Content Spotlight ($12K/year)
Somnath (from Kolkata, West Bengal, India) started Content Spotlight almost 2 years ago.
I am Somnath, founder of Content Spotlight. Content Spotlight is a keyword research SEO Company based out of Kolkata, India.
We make an average of $1,000 per month at present and are expanding our business.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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