10 Fashion Accessories Brand Success Stories [2022]

10 Fashion Accessories Brand Success Stories [2022]
Start A Fashion Accessories Brand

Fashion accessories are an integral part of our wardrobes and are chosen specifically to compliment a person's outfit.

Typical fashion accessories include footwear, apparel, jewelry, wallets, handbags, hair accessories, and watches.

The global fashion accessories market is projected to grow at a CAGR of 12.3% during the forecast period (2021 - 2026).

Here are some real life success stories of starting a fashion accessories brand:

1. Cuff Style ($600K/year)

Eric Morton (from Wilmington, Massachusetts, USA) started Cuff Style over 3 years ago.

Revenue
$50K / month
Team
4 founders / 4 employees
Location
Wilmington, Massachusetts, USA

Case Study

My name is Eric Morton and I am one of the cofounders of CuffStyle, LLC. My team and I invented Cuff Adapters, which are small silicone tabs that fit over shirt cuff buttons allowing cufflinks to be worn with standard button-down shirts.

Cufflinks are such a great way to accessorize and enhance an outfit, especially for men who have such limited options as it is. There are so many cool cufflinks out there, ranging from fancy solid gold designs to casual novelty designs, and we felt there was a serious need for innovation that would allow cufflinks to be worn more often with any button-down shirt in any setting.

how-we-invented-a-10k-month-innovative-cuff-adapters

2. Mahiya ($1.04M/year)

Alex and Ryan Hutchinson (from Gold Coast, Queensland, Australia) started Mahiya ago.

Revenue
$87K / month
Team
2 founders / 1 employees
Location
Gold Coast, Queensland, Australia

Case Study

Hi, guys we are Ryan and Alex Hutchinson from the Fashion Accessories label Mahiya. A husband and wife team from the Gold coast in Australia. Mahiya means ‘My Love’ and we specialize in bohemian leather products including women's purses, handbags, footwear, and clothing.

how-a-couple-started-a-75k-month-bohemian-leather-accessories-company

3. FLXCUF ($24K/year)

Jay Fuller (from Chicago, Illinois, USA) started FLXCUF over 5 years ago.

Revenue
$2K / month
Team
1 founders / 0 employees
Location
Chicago, Illinois, USA

Case Study

My name is Jay Fuller and my product FLXCUF. It's a solution designed to hold up dress shirt sleeves in one fold. I have just one product design (in two versions), coming in a variety of colors -- black (Bonds), white (Carraways), royal blue (Shmedium Blues), and light blue (Portages). Rather than just call my product the FLXCUF band, I thought it’d be more fun to give each color it’s own name.

Recently, since its launch 3 years ago, FLXCUF is in the green. Sales also continue to improve and I’ve finally gotten over the hump of getting into two boutique retailers this year.

how-i-launched-a-2k-month-solution-that-holds-shirt-sleeves

4. ZipSeam ($18K/year)

SiDi (from Chicago, Illinois, USA) started ZipSeam over 8 years ago.

Revenue
$1.5K / month
Team
1 founders / 1 employees
Location
Chicago, Illinois, USA

Case Study

Hello! My name is SiDi and I’m the inventor of the ZipSeam, a product that lets you tailor your baggy shirts in minutes. I launched the product 5 years ago to help young professionals dress better without breaking the wallet.

how-i-created-a-diy-shirt-tailor-and-raised-60k-on-kickstarter

5. Olori ($180K/year)

Tomide Awe (from Foster City, California) started Olori over 5 years ago.

Revenue
$15K / month
Team
1 founders / 1 employees

Case Study

I’m Tomide Awe and I’m the founder of Olori. We make gorgeous, Africa-inspired handbags that showcase and celebrate the beauty of African culture whilst empowering women. Incorporating traditional fabrics into modern design, our products invite women all over the world to experience the beauty and culture of Africa with an emphasis on craftsmanship, heritage, and legacy. We bring unique, hard-to-access, high-quality African fabrics to the world’s stage.

Through our collaboration with our giving partner, Campaign for Female Education (CAMFED), we power generational impact by supporting the education and empowerment of young girls in under-served African communities.

i-started-a-180k-year-africa-inspired-handbags-brand

6. Hawkers ($6M/year)

Alejandro is the president of Hawkers, a fashion sunglasses e-commerce. Thanks to influencer marketing, they've raised +€70M while generating €6M/month.

Alejandro Betancourt (from Remote) started *Hawkers * ago.

Revenue
$500K / month

Case Study

Alejandro is the president of Hawkers, a fashion sunglasses e-commerce. Thanks to influencer marketing, they've raised +€70M while generating €6M/month.

7. Costume Baldor ($120K/year)

Former Macy's employee Natalie Gomez started selling dresses on Poshmark and soon made $10,000 in one month.

Natalie Gomez (from Yonkers, NY, USA) started Costume Baldor over 6 years ago.

Revenue
$10K / month
Team
1 founders / 0 employees

Case Study

Former Macy's employee Natalie Gomez started selling dresses on Poshmark and soon made $10,000 in one month.

  • Natalie Gomez left her job at Macy’s as a merchandise planner and in a few months, started her side hustle as an online retailer on Poshmark.
  • In Feb 2016, she started her journey. She would buy clothing items at cheap rates from local thrift stores and sell them for a higher price at her Poshmark store.
  • Her business soon took flight and she achieved a sale of $10,000 in just one month.
  • This gave her the boost and motivation to continue this as a full-time career.

article

Read the full story on cnbc.com →

8. Nykaa ($486M/year)

Nykaa is a lifestyle retail brand for beauty, fashion & wellness products.

Falguni Nayar (from Mumbai, Maharashtra, India) started Nykaa over 10 years ago.

Revenue
$40.5M / month
Team
1 founders / 1311 employees

Case Study

Nykaa was founded by an Indian entrepreneur Falguni Nayar in the year 2012. Nykaa is a very well cosmetic company and was first established as an online business before becoming an omnichannel Business.

Currently, Nykaa is a leading marketplace for personal care and beauty products in India and its yearly revenue is $482 million.

Over the years they have expaned their business and are now offering fashion items like clothing & accessories. Plus, Nykaa now manufactures its own line of beauty & wellness products which are competing with high end brands..

article

Read the full story on inventiva.co.in ➜

9. Nasty Gal ($55.9M/year)

How Sophia Amoruso started an eBay store called Nasty Gal Vintage and founded the digital media brand and community #Girlboss.

Sophia Amoruso (from Los Angeles, CA, USA) started Nasty Gal almost 16 years ago.

Revenue
$4.66M / month
Team
1 founders / 217 employees

Case Study

In 2006, Sophia Amoruso founded Nasty Gal Los Angeles-based fashion company named Nasty Gal. This fashion brand has its roots in classic rock 'n' roll and the thrill of the hunt for vintage.

When Sophia was 22, she opened the Nasty Gal Vintage eBay store, which quickly became popular. The company was recognized in 2012 by INC Magazine as the Fastest Growing Retailer.

Over a short period of time, their revenue increased from $250,000 to $1.1 million to $6.5 million to $30 million.

Sophia also published a book with the hashtag "#GIRLBOSS," which has been used 17 million times on Instagram. The book has sold 500,000 copies, and Netflix has distributed the television program "Girlboss" to 100 million households.

article

Read the full story on usatoday.com ➜

10. Voonik ($34.2M/year)

Voonik is a men's & women's fashion eCommerce startup. Read more about Voonik Founders, Funding, Growth, Business Model, Revenue, and Company Profile.

Navaneetha Krishnan and Sujayath Ali (from Bengaluru, Karnataka, India) started Voonik over 9 years ago.

Revenue
$2.85M / month
Team
2 founders / 210 employees

Case Study
  • Voonik was founded by Navaneetha Krishnan and Sujayath Ali to customize the shopping experience for both men and women.
  • This is one of the fastest-growing fashion shopping apps for women in India, where you can purchase clothing that complements your physique, personality, lifestyle, and preferred spending limits.
  • Their app has received over 1M downloads and completes more than a million transactions each month.
  • This brand's first desktop website, Voonik.com, launched in March 2013.

article

Read the full story on startupnewsxp.blogspot.com ➜

Pat Walls,  Founder of Starter Story
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