28 Business Coach Success Stories
Are you thinking of starting a career as a business coach?
Becoming a business coach can be a great way to help aspiring entrepreneurs while earning a healthy income. You may want to consider becoming a coach if you have skills in specialized business fields such as marketing, e-commerce, stress management, or leadership.
Many small-business owners are finding it hard to get started, grow, and succeed. As a business coach, your job will be to help entrepreneurs identify new opportunities and take advantage of the ones they already have.
Here are some real life success stories of starting a business coach:
1. E-commerce Mentoring ($1.2M/year)
Kamil Sattar (from Telford, England, United Kingdom) started *E-commerce Mentoring * about 6 years ago.
Hello, my name is Kamil Sattar. I am an entrepreneur who’s developed many six-figure drop shipping businesses. I’ve also created systems to maximize opportunities in different markets and I’ve started companies in many industries. One of those companies specializes in helping people who are seeking to create drop ship companies of their own.
Of course, with every store that I open, I am able to learn new things. With every new thing that I learn, it helps me improve my system that I use to create these six and seven-figure stores and it helps me improve my process for helping others generate their stores.
2. eBiz Facts ($50.4K/year)
Niall Doherty (from Waterford, Ireland) started eBiz Facts over 4 years ago.
My name is Niall Doherty and I started a website called eBizFacts.com, where I try to help people make money online.
So far, it seems to be working, if this graph of my affiliate income is any indication.
Learn more about starting a business coach:
Where to start?
-> How much does it cost to start a business coach?
-> Pros and cons of a business coach
Need inspiration?
-> Examples of established business coach
-> Marketing ideas for a business coach
-> Business coach slogans
-> Business coach names
Other resources
-> Business coach tips
-> Business coach hashtags
-> Business coach calculator
4. The Mindset Society ($186K/year)
Claire Osborne (from London, UK) started The Mindset Society over 3 years ago.
Hi, I’m Claire Osborne and I’m the founder of The Mindset Society. I started the company during the first UK coronavirus lockdown as stress and anxiety were skyrocketing, and sadly many employers I was talking about were at a loss of how to help. It’s not surprising, helping people work through their thoughts and emotions and figure out how to solve personal and professional challenges needs independence and expertise that employers can’t offer on their own. That’s where the Mindset Society comes in.
I launched the company from my lounge, while in solo lockdown thanks to coronavirus, and not only has it given me meaning in this madness, it’s also averaged over $15k revenue a month since.
5. Thrivette ($120K/year)
Stacey Haynes (from Dallas, Texas, USA) started Thrivette almost 5 years ago.
Hi y’all, I’m Stacey Haynes, founder of Thrivette, a community of people where we “Make Things Happen.” Our company offers consulting, as well as free resources in our Thrivette Lab, to help businesses grow. I have over 15 years of experience in the customer service/call center industry. My husband, Jason, is an architect turned web designer. We have had countless side hustles over the years to help fund our bigger dreams...real estate. People continued to ask us how we did it, so we started Thrivette as a way to compile information for people to reference anything from getting started with crowdfunding, to selling on large e-commerce platforms (Like Amazon, Etsy, and Shopify), to dealing with customers in real life as a landlord.
While we focus on consulting, we continue to grow the different facets of our company through merchandise we make to sell on sites like Etsy, Shopify, and Amazon. Most people say, concentrate on one thing and be an expert in it. We have a different philosophy. We believe that having multiple streams of income in a variety of areas is what’s right for us, and show people that as long as you are taking action and stopping when it no longer becomes profitable, that you can do what is right for you. We make about $10,000 per month for consulting and online merchandise combined.
6. The Uncaged Life ($816K/year)
Rebecca Tracey (from Squamish, BC, Canada) started The Uncaged Life over 11 years ago.
Hi! I’m Rebecca Tracey and my business is The Uncaged Life. The Uncaged Life helps coaches and solopreneurs learn how to get their first paying clients in their new business (because the strategies that most programs teach only work once you have had some success, you need a very different strategy when you are brand new!).
We are on track to hit $1M this year with just me and my small team of 3 part-time contractors, and have helped hundreds of people start their own businesses and get on their way to an uncaged life!
7. Rockstar Mind ($936K/year)
Steve Mastroianni (from Toronto, ON, Canada) started Rockstar Mind about 9 years ago.
My name is Steve Mastroianni and I am the owner of Rockstar Mind Inc., which is an online coaching platform. I’ve focused on coaching guitarists and songwriters, and most recently have been doing business coaching under my HOBBY BOSS brand. Some of the main products I sell are private coaching and interactive workshops. I’m also the author of two best-selling books.
My main customers are typically musicians, like myself, who want to improve their ability to play songs faster, write their own songs, and perform them live. The business generates six figures per year serving hundreds of customers per month and it’s all run by me and my team of 3 virtual assistants.
8. Freelance Cake ($240K/year)
Austin L. Church (from Knoxville, Tennessee, USA) started Freelance Cake over 3 years ago.
I’m Austin L. Church, a writer and brand strategist. My wife and I live with our three professional mistake makers in Knoxville, Tennessee, near the Great Smoky Mountains. After getting laid off during the recession back in 2009, I accidentally started my own freelance writing business, which eventually took me into selling an array of creative services, then developing iOS apps, then co-founding a tech startup, and then starting a branding and marketing studio called Balernum.
AustinLChurch.com where I started sharing what I have learned. My new course, Freelance Cake, is a business growth course for freelancers and consultants who want to make more money and enjoy more freedom at the same time. The launch in December went well, and this year, I plan to focus on scaling up sales from around $1,000 per month to $3,000.
9. Catalyst Growth Advisors ($240K/year)
Bill Flynn (from Concord, MA, USA) started Catalyst Growth Advisors about 7 years ago.
Hi! My name is Bill Flynn. I am a multi-decade, serial entrepreneur and decided recently to work for myself as a business coach. Before that, I was part of the leadership team of 10 different startups in the Boston area.
My business revenue has doubled every year since I started (until COVID, it was poised to double again in 2020), I speak internationally and have written a book - Further, Faster - The Vital Few Steps that Take the Guesswork out of Growth.
10. Cain Consulting, Inc. ($180K/year)
Dave Cain (from Sylvania, Ohio, USA) started Cain Consulting, Inc. almost 13 years ago.
Hi, I’m Dave and I founded a veteran-owned company called Cain Consulting, Inc. which specializes in helping leaders become more effective and improving results. If you are a leader in any organization, anywhere, we can help you improve your performance! Working with leaders in the US and around the world, we coach executives and emerging leaders in leadership expertise and performance improvement.
Services include individual business coaching, virtual business coaching, team development, leadership training, and facilitation. Certified in Myers-Briggs Type Indicator and E-Colors Premium PDI, we can offer a variety of assessments. We have provided services in Prudhoe Bay, Alaska; Nigeria, Thailand, and South Korea among others.
11. Ascend Marketing, Inc ($180K/year)
Jim Ackerman (from Grapevine, TX, USA) started Ascend Marketing, Inc almost 24 years ago.
At Ascend Marketing, we help small businesses to get more customers who will pay them more money, more often, through educational and Coaching Programs. Our Flagship Principle-Centered Marketing Coaching Program comes with a unique 200% Return On Investment Guarantee.
To date, we’ve put over 600 businesses through our program. All have been given the 200% ROI Guarantee, which promises if they don’t see an increase in revenue of at least twice what they pay us, they’re entitled to a refund. To date, we’ve had to refund exactly 1 Coaching Tuition fee.
12. JVI Mobile Marketing ($252K/year)
Jay Vics (from Greensboro, NC, USA) started JVI Mobile Marketing about 11 years ago.
My name is Jay Vics, and I am a serial entrepreneur. My company name is JVI Mobile Marketing, and I have several productized services under that brand. Our Flagship product is a digital marketing consulting for small businesses.
13. Screw The Cubicle ($120K/year)
Lydia Lee (from Bali) started Screw The Cubicle over 8 years ago.
My name is Lydia Lee and I’m the Work Reinvention Strategist and Small Business Coach at Screw The Cubicle. I started my company six years ago to support mid-career transitioners who wanted to find alternative pathways beyond the 9-5 existence.
My monthly revenue is approximately $10,000/month, where I measure my progress based on how much time I have for my life. Money isn’t the only metric of success for me, and I’m constantly evaluating how I can scale my time and work less to achieve more.
14. A Lit Up Life ($996K/year)
I believe that there are always new and creative ways to build your business so that it serves you and that giving ourselves the chance to explore that is one of the greatest gifts.
Lacey Sites (from Tampa, Florida, USA) started A Lit Up Life almost 8 years ago.
- Lacey Sites is a business mentor and success coach for successful female business owners.
- She holds an MBA and an M.S. in mental health counseling. She is also a proud co-host of the Happy Thoughts Show and the owner of two flourishing online businesses.
- Her goal is to help other women start and run businesses that inspire them, allow them to live passion-driven lives, and make an impact.
- Lacey helped her clients scale their businesses to multiple six figures in less than 16 months after starting from scratch.
- She started A Lit Up Life in 2015, and her consulting business reached the $100k mark just 10 months after starting.

Read the full story on medium.com ➜
15. M. Shannon Hernandez ($120K/year)
Lack of aligned and intentional focus when building a coaching and consulting practice results in exhaustion, low revenue, and frustration.
M. Shannon Hernandez (from Guttenberg, NJ, USA) started M. Shannon Hernandez over 10 years ago.
Shannon Hernandez supports seasoned coaches and consultants in building a top-tier company without overworking.
She offers business strategies & guidance to help the coaches & consultants expand their business and take it to the next level without them having to invest their time and energy in developing their own strategies.
Before starting this business, Shannon used to work as a teacher. In 2012 she got one week in solitude in the aftermath of the devastation caused by Hurricane Sandy. She contemplated her career, and this business idea came up.
She is also the founder of The Confident Expert Program and creator of the Content Personality™ Wheel.

Read the full story on medium.com ➜
16. Luisa Zhou ($1M/year)
Luisa Zhou built a $100K+ coaching business within four months while working her full-time job, reaching $1 million-dollars seven months later. Here's how she did it.
Luisa Zhou (from New York, NY, USA) started Luisa Zhou over 8 years ago.
Luisa Zhou founded her website LuisaZhou.com in 2015. Through her website, Luisa instructs users on creating their own lucrative, significant, and fulfilling six- to seven-figure online businesses working for themselves.
While working a full-time job, Luisa Zhou built a $100K+ coaching business in just four months, eventually reaching $1 million seven months later.
She has assisted thousands of students, including health and career coaches, designers, copywriters, and consultants, and shown them how to start businesses that quickly generate anywhere between 30K and 100K in revenue.

Read the full story on forbes.com ➜
17. Simply Hudson ($84K/year)
Nicole Hudson (from Chicago) started Simply Hudson almost 3 years ago.
Hi everyone! I’m Nicole Hudson, the Strategic Transformation Advisor behind Simply Hudson.
By designing streamlined, semi-automated processes, the company estimated an annual savings of over 800 manual work hours and $80,000 in annual overhead costs while supporting a fully remote, globally distributed workforce. Wow!
18. Ya Girl Steph Perez ($1.2M/year)
Steph Perez (from Florida City, FL, USA) started Ya Girl Steph Perez over 16 years ago.
Steph Perez is the founder of YaGirl Steph Perez. She is a live digital business mentor, coach & guide.
Steph made over $26k in just one week through her consulting business.
Her company provides digital business training for indie entrepreneurs seeking to turn their passions, interests, expertise, and experiences into six-figure bank deposits.
With all the expertise she possesses, Steph primarily focuses on assisting women in achieving financial independence, working toward their objectives, and becoming successful business owners.
Watch the full video on youtube.com ➜
19. Flea Market Flipper ($99.6K/year)
Want to scale back on your day job? Want to travel more, and spend more time with your family? That’s exactly what Stacy Gallego has been able to do thanks to her part-time flipping business. What’s cool is that this income stream was actually inspired by a former side hustle show guest, Rob “the…
Rob and Melissa Stephenson (from Orlando, Florida, USA) started Flea Market Flipper almost 9 years ago.
- Rob and Melissa Stephenson are the creators of Flea Market Flipper. They have been flipping goods for a living since 2014 and now help others wanting to start a flipping business.
- Rob made his first eBay flip way back in 1996. He used to upload an HTML listing and be paid with postal checks back then.
- They now guide people on how they can buy products from their local thrift stores or yard sales and resell them for a huge profit margin.
No matter how much or how little experience a person has, they assist them in quickly building a profitable reselling business.

Read the full story on forbes.com ➜
20. BrainSpace Optimized ($240K/year)
Hailey Thomas talks about becoming a Project Management Virtual Assistant. Learn if this is a good career choice for you.
Hailey Thomas (from Normal, Illinois) started BrainSpace Optimized over 6 years ago.
- Hailey Thomas holds a Bachelor's degree in organizational & leadership communication from Illinois State University.
- In 2015, she left her corporate desk job of four years and started hustling to do something of her own. She failed and learned a lot in the process.
- In 2017, she started working independently as a project manager virtual assistant.
- Later she decided to launch her own company named Brainspace Optimized where she works as a business and life coach.
- Hailey offers business strategy and mindset coaching to first-generation entrepreneurs to help them build the strategic skills and gain the emotional maturity required to build a successful entity.
- Her ongoing business and mindset coaching program is called "One Year From Now". Through this program, clients witness the significant change her mentorship has brought in one year.

Listen to the full podcast on podcasts.apple.com →
21. Coach Carson ($498K/year)
If you had 2 years to earn $1 million, what would you do? In this episode Chad Carson from the Real Estate and Financial Independence Podcast breaks down his strategy. (And I share mine at the end.) Links and Resources:
Chad Carson (from Clemson, SC, USA) started Coach Carson over 14 years ago.
Chad Carson is a real estate investor and a successful business coach helping people attain financial independence and do more essential things in life.
He owns a successful real estate business in Clemson, South Carolina, and through his website, CoachCarson.com, he offers online coaching to people who want to invest in real estate.
His book Retire Early With Real Estate is a bestseller on Amazon. He enlightens and gives small investors the tools they need to succeed in real estate investing and with their money to focus more on the essential things in life.

Listen to the full podcast on podcasts.apple.com ➜
22. Public Lab ($42K/year)
Kevon Cheung (from Hong Kong) started Public Lab about 2 years ago.
Hey! My name is Kevon Cheung, and I run Public Lab helping creators create their profitable and buzzing launches by building in public.
23. Jennifer Dawn Coaching ($1.2M/year)
Jennifer Dawn (from Rhinebeck, NY, USA) started Jennifer Dawn Coaching over 8 years ago.
Hi there, I’m Jennifer Dawn and I own a business coaching practice, a digital marketing agency, and I’m the founder of Best Planner Ever. I serve business owners who are working to hit their first six or seven figures of revenues and I help them to grow their businesses without sacrificing their personal lives.
24. Peak Prosper ($312K/year)
Mike Morelli is the co-founder of Peak Prosper, a mindset coaching company that helps entrepreneurial men grow a thriving business in harmony with their adventurous lifestyle. Top 3 Value Bombs: 1. Take your transformative vision and break it down into a process you can follow to stack wins. Small wins are proof that the subconscious mind will use to continue to serve you more supportive thoughts, more emotions, and more actions. 2. Discovering your authentic self is not about adding things. Think about subtracting and eliminating the very things that are keeping you from authenticity like fear and insecurity. 3. Growing up from fear of being punished for failing makes us act in certain ways and pretend to be what we are not. Apply Our 3 Inner Success Principles To Eliminate Fear, Doubt, & Frustration To Grow Your Business. - Sponsors: : A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at ! : Fund your business with 0% interest with the help of Lending America! Visit for more details and for service disclaimers.
Mike Morelli and Scott Rowley (from Hood River, Oregon, USA) started Peak Prosper over 6 years ago.
Scott Rowley and Mike Morelli are the co-founders of Peak Prosper. The company helps coaching & consulting businesses plus adventure tour companies achieve scalable growth.
Their free mindset coaching course assists entrepreneurs in building a successful business that works with their active lifestyle. They help them get rid of obstacles by offering them advice on how to succeed.
Peak Prosper assists entrepreneurs who are in control of the necessary tools to grow their businesses but lack the attitude and internal success principles needed to make their vision a reality.
Co-founder Mike had a strong sense of entrepreneurialism but lacked the inner resources needed to launch a successful business.
But with the right coaching & mentorship, he was able to move from barely making $5k per month to crushing $26k per month, and he is now on the upswing helping other people achieve the same.
The business helps people:
- Get rid of your negative, anxious, and frustrated thoughts.
- Boost revenue and impact.
- Give yourself and your business greater mental and time freedom.

25. Calendly ($25.7M/year)
After emigrating from Nigeria to the US to attend college, Tope Awotona worked as a door-to-door salesman and eventually set out to become a tech entrepreneur. He launched a series of e-commerce businesses that quickly fizzled when he realized he had no passion for them. But then he landed on an idea he was truly excited about: designing software that would minimize the hassle and headache of scheduling meetings. In 2013, he cashed in his 401k and went into debt to build Calendly, a scheduling service expected to make about $60 million this year.Pre-order the How I Built This book at: https://smarturl.it/HowIBuiltThis
Tope Awotona (from Atlanta, Georgia, USA) started Calendly ago.
After emigrating from Nigeria to the US to attend college, Tope Awotona worked as a door-to-door salesman and eventually set out to become a tech entrepreneur. He launched a series of e-commerce businesses that quickly fizzled when he realized he had no passion for them. But then he landed on an idea he was truly excited about: designing software that would minimize the hassle and headache of scheduling meetings. In 2013, he cashed in his 401k and went into debt to build Calendly, a scheduling service expected to make about $60 million this year.Pre-order the How I Built This book at: https://smarturl.it/HowIBuiltThis
26. Graham Cochrane ($1.92M/year)
After Graham Cochrane lost his audio engineer job in 2009, he started a music blog. Now, what began as a side hustle has turned into a $160,000-per-year passive income stream. Working just five hours a week, here's what his typical day looks like.
Graham Cochrane (from Tampa, FL, USA) started Graham Cochrane over 5 years ago.
- In 2018, Graham Cochrane, a young entrepreneur from Tampa, Florida, began mentoring people on how to earn money amid the Great Recession.
- He provides coaching and workshops to assist people in developing passive income streams. He helped set up his enterprises to work five to six hours each week.
- In 2005, Graham received his bachelor's degree in Arts, corporate communications & media from James madison university. He worked as an audio engineer in a 9-to-5 job to pursue his musical desire in a practical way.
- Following the loss of his employment as an audio engineer in 2009, he launched The Recording Revolution, one of the largest online resource platforms in the world for music production and audio recording.
- The second phase of his journey as a trainer began in 2018 as he started teaching people how to generate money from their hobbies by selling online courses and coaching programs.
- After six months of coaching, he earned $120,000 per month in passive income through his online courses.
- He also very recently penned a book named "How to Get Paid for What You Know," which was published by BenBella Books. Plus, he has been a business consultant to over 2,800 clients.
Main outcomes:
- The founder of the most loved online audio recording and music production resources.
- Graham is a business coach with over 3,500 premium customers worldwide.
- He now hosts over 80,000+ monthly followers on his podcast, blog, and YouTube channel combined.
- His online music business currently generates seven figures in revenue.

27. 2X ($420K/year)
Austin Netzley is the founder of 2X and author of the updated book, From 6 to 7 Figures. Top 3 Value Bombs: 1. A big key to success is not as sexy as a lot of gurus out there talk about. Think about operational excellence, turning your business into a machine that can thrive without you. if you take that perspective, it’s going to lead to a very healthy business. 2. Make sure to make the strategic decisions on how you’re going to be different, how you’re going to solve real problems, and who your customer is. It will make your entrepreneur life much easier. 3. Systems make things much more repeatable, consistent, and not reliant on you. Get A FREE Copy Of The Updated & Expanded Book! Get The Book 100% FREE (Limited-Time Only) - Sponsors: : Learn how to grow better by connecting your people, your customers, and your business at ! : Looking for a business coach? Make this a summer to remember and schedule your free consultation today with Clay Clark, a former SBA Entrepreneur of the Year, at !
Austin Netzley (from Los Angeles, California, USA) started 2X over 5 years ago.
Austin Netzley is a best-selling author, entrepreneur, and investor. He is the Founder and CEO of 2X, a firm that specializes in assisting busy entrepreneurs in implementing the procedures and strategies required to develop their businesses and become successful CEOs.
In addition, Netzley is a former collegiate athlete and the #1 international bestselling author of "Make Money, Live Wealthy," which has been downloaded and sold over 60,000 times.
Netzley and 2X have assisted customers in generating more than $172 million and counting while participating in the 2X coaching programs in less than two years.
They give training, proven structures and processes, accountability, and hands-on coaching to help their clients reach their full potential and build a stronger, greater business, impact, and income.
Netzley has appeared on several of the world's most popular business websites, including Entrepreneur, Yahoo!, BusinessInsider, The Washington Post, and others.

Listen to the full podcast on eofire.com ➜
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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