14 Furniture Business Success Stories [2023]

Updated: July 23rd, 2023
Start A Furniture Business

The furniture industry involves designing, manufacturing, and selling various types of furniture for household and commercial purposes. With the increase in flexible workspaces and the real estate industry’s growth, the furniture business’s demand is boosted.

The furniture business is easy to start and does not require high investments. However, it is first essential to know your niche, for example, office, domestic, home furniture, and luxury items.

The furniture business needs a lot of preparation and prior knowledge. Taking business classes, learning about your local market, and making a solid business plan is advisable. In general, if your products are unique and one of a kind, consumers will be willing to pay a higher, including the shipping cost.

Here are some real life success stories of starting a furniture business:

1. Humphreys ($444K/year)

John Humphreys (from Austin, Texas, USA) started Humphreys over 6 years ago.

$37K / month
1 founders / 1 employees
Austin, Texas, USA

Case Study

My name is John Humphreys and I started Texas Rover Company which has recently been rebranded as Humphreys. Humphreys is a lifestyle industrial design brand, which creates classically inspired leather, wood, and metal products. Another arm of the brand is Humphreys Build, which focuses on architecture and design projects.

Company sales grew and the brand has been realized. Now, in addition to these products. the company is focusing on design, build and custom furniture.


2. Branch Furniture ($6M/year)

Greg Hayes (from New York, New York, USA) started Branch Furniture almost 5 years ago.

$500K / month
3 founders / 20 employees
New York, New York, USA

Case Study

Hi, my name is Greg Hayes. I’m the CEO and co-founder of Branch Office Furniture, but you can just call us “Branch.” We’re taking a new approach to the office furniture industry, selling our line of desks, chairs, and other essentials directly to businesses and saving them thousands of dollars along the way.

With Branch, we’ve brought together the best of both worlds. We saw an opportunity to produce high-end office furniture and sell it directly to our clients, applying D2C principles to an antiquated B2B industry littered with middlemen. The result is a series of desks, ergonomic chairs, storage products, and conference furniture sold at between one-third and one-half of the price of comparable quality products, with space design, delivery and installation included. We also offer a trade-in program, so you can add and exchange furniture as your team grows and needs change. Since launching our first products in Q1 of 2019, we’ve done over $1M in sales, including nearly $400k last month!


Learn more about starting a furniture business:

Where to start?

-> How to start a furniture business?
-> How much does it cost to start a furniture business?
-> Pros and cons of a furniture business

Need inspiration?

-> Examples of established furniture business
-> Marketing ideas for a furniture business
-> Furniture business slogans
-> Furniture business names
-> Furniture business Instagram bios

Other resources

-> Profitability of a furniture business
-> Furniture business tips
-> Furniture business calculator

4. Suffolk Latch Company ($840K/year)

Carl Benson (from Clare, England, United Kingdom) started Suffolk Latch Company over 16 years ago.

$70K / month
1 founders / 7 employees
Clare, England, United Kingdom

Case Study

I’m Carl Benson, the founder of Suffolk Latch Company. We are an online store specialising in traditional and hand forged ironmongery.

We are on an upward growth curve and, despite a turbulent economic climate, we are experiencing 20% increase on turnover compared to last year.


5. B2C Furniture ($12M/year)

Anesley Clarke (from Sydney NSW, Australia) started B2C Furniture over 9 years ago.

$1M / month
1 founders / 15 employees

Case Study

Hello! My name is Anesley Clarke and I am the founder and CEO of B2C Furniture - an e-commerce furniture retailer, dedicated to providing a positive alternative to ‘fast furniture’ and inspiring how the furniture industry gravitates towards the future.

Our online offering of affordable yet environmentally conscious design had a spectacular year in FY21 producing a 132% increase in revenue.


6. Deskmate ($360K/year)

Ashley ‘JP’ Lockwood (from London, England, United Kingdom) started Deskmate over 6 years ago.

$30K / month
2 founders / 2 employees
London, England, United Kingdom

Case Study

My name is Ashley ‘JP’ Lockwood. I am the co-founder of Deskmate. We are a standing desk startup on a mission to make the world work better.


7. Soaring Heart Natural Beds ($3.6M/year)

Mike Schaefer (from Seattle, Washington, USA) started Soaring Heart Natural Beds over 41 years ago.

$300K / month
1 founders / 15 employees
Seattle, Washington, USA

Case Study

Hi, I’m Mike Schaefer, Owner and President of Soaring Heart Natural Beds located in Seattle, WA.   Soaring Heart hand-crafts and retails all organic beds and bedding.   We believe breathable, all natural fibers create the best sleep environment and go out of our way to source the best raw-materials we can find.

For more than 35 years, we’ve been building great beds and we believe you won’t find better products and customer service anywhere.  Our team of crafts-people loves what we do.  We hand-sign every mattress and offer a 20 year warranty so that you can rest assured we stand behind everything we make.  Today about 25% of our business is online, with the balance coming from one of our two Seattle-area stores.


8. Brooklyn Butcher Blocks ($300K/year)

Nils Wessell (from New York, NY, USA) started Brooklyn Butcher Blocks over 13 years ago.

$25K / month
1 founders / 0 employees

Case Study

My name is Nils Wessell and I own and operate both Brooklyn Butcher Blocks and NilsWalker Designs.

Brooklyn Butcher Blocks typically grosses about $220K to $350K annually; NWD is very new and I see it as being a long-term project, so at the moment, it doesn’t gross more than a few thousand a years. That is how BKBB started, so I know that patience is a virtue here.


9. Timber Grove Studios ($78K/year)

Sasha Weekes (from Hunter River, Prince Edward Island, Canada) started Timber Grove Studios over 6 years ago.

$6.5K / month
1 founders / 0 employees
Hunter River, Prince Edward Island, Canada

Case Study

My name is Sasha Weekes and I’m the 25 years old owner of Timber Grove Studios. Our home-based woodshop is nestled in the hills of PEI’s countryside, and we specialize in decorative shelving and home decor with a focus on minimalist design and simplicity. Each piece is made to order with 20+ color options, meaning it will be the perfect fit for each customer's space. We ship Canada and U.S. wide.

Moving twice in two years has definitely caused organizational, financial and opportunity hiccups, but the business has grown steadily regardless so we’re very excited about where 2020 will take us. We’ve learned what to focus on during which months, as revenue can range anywhere from $2000 during slow months to $10,000 during high months. Net profit has run anywhere between 20-50% throughout the life of the business and varies month to month. It’s closer to 20% right now as we’ve been spending all we can on new tools and materials for our new larger products and our Christmas stock.


10. IsGood Woodworks ($1.99M/year)

$166K / month
1 founders / employees

Case Study
  • John Blunt established IsGood Woodworks as a Seattle-based community woodworking shop.

  • Since the business was founded in 1992, he has transformed IsGood from a small, independently funded contract woodworking business into a well-known neighborhood woodworking shop that brings in about $2 million annually.

  • IsGood Woodworks provides the equipment, resources, education, one-on-one mentoring, and equipment as well as certifications.

  • Since 2008, thousands of students and independent shop workers have passed through their doors in search of professional mentoring, up-to-date tools, and priceless woodworking knowledge while saving time and money.


Read the full story on upflip.com ➜

11. Jennie and Davis ($20.4K/year)

$1.7K / month
2 founders / employees

Case Study
  • Founders Jennie and Davis together own a furniture business and also run a YouTube channel where they share woodworking business tips & tricks.

  • They started this YouTube channel in 2018 for teaching audiences through their woodworking tutorial videos. Plus they also share knowledge, market trends, and money managing tips to help small businesses grow.

  • Jennie and Davis also offer paid programs and private coaching sessions for people interested in building a career in woodworking.


Listen to the full podcast on makeorbreakshop.com ➜

12. Countryside Amish Furniture ($3M/year)

Mel Stutzman (from Arthur, Illlinois) started Countryside Amish Furniture over 13 years ago.

$250K / month
1 founders / 0 employees

Case Study

Greetings! I am Mel Stutzman, the owner of Countryside Amish Furniture, an eCommerce retailer of authentic, wooden furniture made-to-order by Amish artisans. We partner with carefully chosen workshops that employ traditional woodworking techniques and natural materials (like responsibly harvested North American hardwoods and full-grain leather).

We offer thousands of made-to-order furniture options to buyers across the continental US, generating millions in sales.


14. Austin’s Couch Potatoes ($2M/year)

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Brian is the President of Austin’s Couch Potatoes in TX. He grew the company from selling broken couches out of his garage to opening his 4th location. Top 3 Value Bombs: 1. We've got to evolve to be like any other industry. We need someone on our team who truly loves people and has the mind of a strategist. 2. Focus on three things: Loving people, bringing comfort, and practicing fair trade. 3. You need to set yourself apart from the competition — something that will keep you untouchable. Check out Brian’s website - Sponsors: : The best podcast listening app in the world is here! Visit , download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now! : Learn how HubSpot can help your business grow better at .

Brian Morgan (from Austin, TX, USA) started Austin’s Couch Potatoes over 12 years ago.

$167K / month
1 founders / 25 employees

Case Study

Brian Morgan, the President of Austin’s Couch Potatoes, has grown the company from selling broken couches out of his garage.

This is a significant achievement and likely requires hard work, dedication, and effective business strategies.

Strategies that Brian has used to grow the company

Brian has demonstrated a solid ability to grow and manage a successful business. He likely had to overcome many challenges and make difficult decisions, but his determination and ability to identify and capitalize on opportunities have led to the company’s growth.

  • Starting small: By starting with a small operation, such as selling broken couches out of his garage, Brian likely had an opportunity to test the market and gain valuable experience without a significant investment.

  • Building a solid reputation: By focusing on quality, affordability, and customer service, Brian likely built a strong reputation for his business which led to more customers and word-of-mouth advertising.

  • Identifying a niche market: By specializing in locally-made, high-quality furniture, Brian likely identified a niche market that was not being well-served by other retailers and was able to gain a loyal customer base.

  • Expanding the product line: As the company grew, Brian may have expanded the product line to include a wider variety of furniture and accessories, which helped to increase revenue and attract new customers.

  • Building a solid team: By building a strong team of skilled and dedicated employees, Brian likely had the support he needed to expand the business and manage its growth.

  • Strong Marketing: By using different marketing strategies like social media, email campaigns, and physical flyers, Brian likely could reach a wider audience and expand the customer base.

  • Networking: By building relationships with other businesses and organizations in the community, Brian likely had access to new customers, suppliers, and other resources that helped to support the growth of the company.

  • Continuously innovating: By continuously innovating and improving the company’s product and services, Brian likely was able to keep customers coming back and attract new ones.



Pat Walls,  Founder of Starter Story
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