23 Ways To Market Your Gardening Business [2021]

23 Ways To Market Your Gardening Business [2021]

Wondering how to market your gardening business?

Marketing your gardening business is certainly not easy, but there are many ways to promote and advertise your gardening business.

We put together a list of the best marketing ideas for your gardening business, so you can get your small business out there.

Here’s the list:

1. Affiliate program: Launch An Affiliate Program

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • Topic: Affiliate
  • Level of Difficulty: Medium
  • Cost: Low - $50-$500
  • Result: Lead Generation

article

Check out our full guide on affiliate program ➜

2. Direct Sales: Build A Sales Team

Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • Topic: Sales
  • Level of Difficulty: Medium
  • Cost: High - Typical costs to consider when hiring: hiring costs, training costs, plus salary and incentives.
  • Result: Lead Generation

article

Check out our full guide on direct sales ➜

3. Pay Per Click Advertising: Set Up A Pay Per Click Campaign

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

  • Topic: Affiliate
  • Level of Difficulty: Medium
  • Cost: Low - Average is typically $1 per click
  • Result: Brand Exposure

article

Check out our full guide on pay per click advertising ➜

4. Referral Program: Launch A Referral Program

A referral program is the type of marketing where you state an offer to your existing customers for the act of creating a word-of-mouth referral that converts.

According to SEMrush, word-of-mouth is considered to be one of the top traffic sources for small businesses that practice affiliate marketing.

Launching a referral program is a great marketing strategy for growing a small business. An effective referral program enables startups to increase lead generation and an active audience.

  • Topic: Word Of Mouth
  • Level of Difficulty: Easy
  • Cost: Low - $10-$100
  • Result: Brand Exposure

article

Check out our full guide on referral program ➜

5. Outsourcing: Business Outsourcing

Outsourcing is an agreement where a business contracts a third party to perform services and job functions that were traditionally performed by the company’s employees.

Any business operations that can be performed from an offshore location can be outsourced.

Examples of business operations that can be outsourced include call center services, bookkeeping services, inventory management, IT services, Payroll solutions, etc.

  • Topic: Automate
  • Level of Difficulty: Easy
  • Cost: Medium - $100-$2,000
  • Result: Product Quality

article

Check out our full guide on outsourcing ➜

6. Handwritten Marketing : Send Handwritten Notes to Customers

Handwritten marketing is a common strategy used by sales and marketing teams that aim to maintain close relationships with their customers.

Sending handwritten notes to customers helps marketers achieve personalized marketing, improve customer loyalty, and improve open rates.

The concept of sending writing handwritten notes to customers is ideal in lead generation, sending thank you message after the customer made a purchase, retargeting abandoned shopping carts, and several other scenarios.

  • Topic: Relationships
  • Level of Difficulty: Easy
  • Cost: Low - $0-$50
  • Result: Brand Loyalty

article

Check out our full guide on handwritten marketing ➜

7. Product expansion: Expand Your Product Line

Product line expansion simply refers to a way of focusing on your customer's requirements and offering them variants of the current products that they already love.

Before undertaking the product line expansion strategy, consider listening to customers' feedback. Focus on understanding their current pain points and look at ways to make your products appeal to a broader market.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$2,000
  • Result: Brand Exposure

article

Check out our full guide on product expansion ➜

8. Competitor analysis: Conduct A Competitor Analysis

Competitor analysis refers to a report analyzing your competitors' strengths and weaknesses relative to those of your own business.

For startups trying to break into the market, a well-researched competition analysis gives you the tools to reach strategic decisions.

A competitor analysis should be included in your marketing plan, your business plan, and all aspects of your high-level business and pricing strategy.

  • Topic: Sales
  • Level of Difficulty: Medium
  • Cost: Low - $0-$300
  • Result: Product Quality

article

Check out our full guide on competitor analysis ➜

9. Leverage Third Party Platforms: Leverage Third Party Platforms (Amazon, Etsy, etc)

Running a successful startup requires wearing a variety of hats at all times.

According to Forbes Report, startups should leverage third-party platforms to thrive.

Simply put, third-party platforms involve startups using an existing infrastructure and expertise built by the third-party platform to market and reach your customers.

Amazon, Etsy and Shopify are all examples of third-party platforms.

Startups that choose to leverage third-party platforms save an enormous amount of resources involved in hiring, training, and retaining in-house experts.

  • Topic: Sales
  • Level of Difficulty: Medium
  • Cost: Low - $0-$100
  • Result: Brand Exposure

article

Check out our full guide on leverage third party platforms ➜

10. Tasks Automation : Start Automating Repetitive Tasks

Task automation refers to the application of modern technology to minimize or eliminate the need for human involvement in order to complete the task. Automation tools are one of the most effective ways to increase productivity and scale your business.

Think about all the redundant tasks you complete in a day. You would save a huge amount of time by using automation tools to eliminate the need for your involvement.

In this post, we look at task automation and tell you how you can automate repetitive tasks. . further, we will share an example of how automation has worked for our business. Let us jump straight in!

  • Topic: Automate
  • Level of Difficulty: Medium
  • Cost: Low - Automation tools cost $50-$200
  • Result: Product Quality

article

Check out our full guide on tasks automation ➜

11. Franchising: Franchise Your Business

Franchising is a business strategy where private entrepreneurs sell the rights to their business logo, name, and model to third-party outlets.

A franchise is beneficial to small businesses that cannot afford much finance and capital investment to operate a business startup.

Franchises often have a higher success rate compared to startup businesses.

  • Topic: Buzz
  • Level of Difficulty: Hard
  • Cost: High - $20,000-$30,000
  • Result: Business Expansion

article

Check out our full guide on franchising ➜

12. Yelp ads: Create Yelp Ads

Yelp Ads refers to the placement of promotional content on Yelp with the intention to reach more customers who visit Yelp.

The Yelp advertisements will appear in the search results and on business listings.

Through Yelp ads, you can bring more people back to your Yelp business page so that they learn more about your business and ultimately decide to contact you.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Easy
  • Cost: Low - $0-$350
  • Result: Brand Exposure

article

Check out our full guide on yelp ads ➜

13. Corporate gifts: Corporate Gifting

Corporate gifting is the practice of creating a touchpoint with your existing clients and prospects through the use of a gift.

Giving gifts is one of the worlds oldest traditions. Why? Because it works.

According to Destination CRM:

Businesses that send highly personalized and modern gifts at key moments in the customer journey see a far better outcome—particularly with small and midsize businesses, whose customer relationships are crucial.

  • Topic: Sales
  • Level of Difficulty: Easy
  • Cost: Low - $20-$500
  • Result: Brand Loyalty

article

Check out our full guide on corporate gifts ➜

14. Business cards: Create Business Cards

A business card is a card bearing information about a business or an individual.

Business cards may seem like an "old" way to market yourself, but they still may be worth it.

A skillfully designed business card can be your best marketing tool especially if you meet many clients in person.

  • Topic: Print + Traditional
  • Level of Difficulty: Easy
  • Cost: Low - $25-$200. Price depends on how many business cards you order.
  • Result: Brand Awareness

article

Check out our full guide on business cards ➜

15. Conversion Rate Optimization: Optimize conversion rates

Website Conversion = # of times a web user completes a goal / site traffic.

Conversion rate optimization refers to the process of optimizing promoted search ads, landing pages, and the overall website.

Optimizing conversion rate allows the digital marketer to capitalize on the traffic and leads they manage to acquire.

  • Topic: SEO
  • Level of Difficulty: Medium
  • Cost: Low - $0-$500
  • Result: Lead Generation

article

Check out our full guide on conversion rate optimization ➜

16. Promotional videos: Create A Stellar Promotional Video

A promotional video is any type of video you record and post with the intention of promoting a particular marketing initiative, sale, or event.

According to Wyzowl, 83% of video marketers say video gives them a great ROI.

Creating a stellar promotional video grabs the audience's attention and draws them to learn more about the featured product or service.

  • Topic: Content
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$10,000
  • Result: Brand Awareness

article

Check out our full guide on promotional videos ➜

17. Direct Mail Campaign: Design A Successful Direct Mail Campaign

Marketing through direct mail is a process where a business sends print advertising to their customer using the mail system.

Although this may seem like an old school way of doing marketing, it's proven to create brand awareness and convert customers.

This form of marketing can be done through various different methods, such as brochures, letters, postcards, flyers and much more.

  • Topic: Print + Traditional
  • Level of Difficulty: Medium
  • Cost: Low - $.50-$3.00 per piece of mail
  • Result: Brand Awareness

article

Check out our full guide on direct mail campaign ➜

18. Checklist Content: Create A Checklist For Your Blog

Checklists provide readers with a concise list of tasks for how to solve a specific problem.

This type of content typically drives your customer to download, use, and share your content - all great ways to improve your SEO and brand exposure.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - There is no cost to create a checklist.
  • Result: Brand Exposure

article

Check out our full guide on checklist content ➜

19. TV Advertising: Create A TV Ad Campaign

Television advertising refers to broadcasting programmed promotional messages that target potential TV viewers.

Brands use TV commercials to convey promotional messages that market a product or a service.

Throughout the decades, brands have used TV commercials to attract a massive customer base for their products and services.

  • Topic: Print + Traditional
  • Level of Difficulty: Hard
  • Cost: High - $115,000 per 30 second commercial
  • Result: Brand Exposure

article

Check out our full guide on tv advertising ➜

20. Brand Story Email: Create A Brand Story Email Campaign

A brand story email narrates the story of how and why your business was started and expresses how that narrative is still apart of you today.

Emails that explain your brand story can be a very effective way to connect with your customer.

  • Topic: Email
  • Level of Difficulty: Easy
  • Cost: Free - -
  • Result: Lead Generation

article

Check out our full guide on brand story email ➜

21. Billboard Ad: Create A Billboard Ad

Billboards are large outdoor advertising structures that are usually found on busy roads and high traffic areas.

Billboards are effective because they can reach pedestrians and drivers.

Based on a recent study, 71% of Americans consciously look at billboard messages while driving.

  • Topic: Print + Traditional
  • Level of Difficulty: Medium
  • Cost: High - $700-$30,000 - depending on location and size.
  • Result: Brand Exposure

article

Check out our full guide on billboard ad ➜

22. Print Media Marketing: Create A Print Media Marketing Campaign

Print media marketing is a form of advertising that uses physically printed media to reach consumers, business customers, and prospects.

Examples of physically printed media are magazines, newspapers, newsletters, consumer and trade magazines, and direct letters to target customers.

By creating print media marketing campaigns, businesses are able to reach a very wide audience and target different readerships.

  • Topic: Print + Traditional
  • Level of Difficulty: Medium
  • Cost: Medium - $500-$20,000
  • Result: Brand Awareness

article

Check out our full guide on print media marketing ➜

23. Newspaper Ad: Experiment With Newspaper Advertising

Newspaper advertising refers to running an ad for your business in a print publication.

Placing ads in newspapers and magazines has been an effective way to reach a wide range of customers. Advertisers can use newspapers and magazines to run targeted advertising.

To ensure effectively targeted marketing using newspaper and magazine ads, the advertiser must research the interests of the target audience.

  • Topic: Print + Traditional
  • Level of Difficulty: Medium
  • Cost: Medium - $500-$20,000
  • Result: Brand Awareness

article

Check out our full guide on newspaper ad ➜

Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜

Leave a comment
Your email address will not be published.