Marketing Ideas

Start A Shipping Services Business

Marketing Ideas

Shipping Services Business Marketing Ideas

Wondering how to market your shipping services business?

Marketing your shipping services business is certainly not easy, but there are many ways to promote and advertise your shipping services business.

We put together a list of the best marketing ideas for your shipping services business, so you can get your small business out there.

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    The most tried and true way to grow a shipping services business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to shipping services business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 4

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

  • 5

    Email marketing

    The more engaged list of emails, the more engaged customers, which ultimately leads to more sales. One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.

  • 6

    Referral Program

    Word of mouth is one of the best ways to get the word out about your business and acquire new customers. Especially when you are starting out, it’s important to build a solid referral program to encourage existing customers to help you find new ones.

    A great way to do that is by offering a reward (ie. credit on your service or cash) to customers that refer you to their friends and family.

    A fantastic referral program will help with clout, credibility, and establishing yourself in the space.

  • 7

    Brand Authenticity

    As a brand, you want to deliver an experience that authentic, honest and transparent. Don't make the mistake of giving your audience less credit than they deserve.

  • 8

    SEO (blog posts, organic traffic from search engines)

    SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.

    One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."

    Learn more about seo (blog posts, organic traffic from search engines) ➜

  • 9

    Search engine marketing (SEM)

    SEM is a form of paid marketing, and when implemented properly, it can be a very effective way to grow your business.

    We want to quickly highlight the difference between SEO and SEM: SEM refers to businesses paying per click Google to show their ads in the results, whereas with SEO, businesses do not pay google and instead, results show up based on relevant content for a given keyword.

  • 10

    Competitor analysis

    Researching your competition can benefit your business in several ways.

  • 11

    Leverage Third Party Platforms

    Leverage existing platforms that have a proven track record can be a great way to scale your business and amplify your marketing.

  • 12

    Email List Growth

    Email marketing is an effective way of communicating with your customers - whether you're introducing new products, product sales or simply just have an announcement to make. You may want to consider offering content upgrades and giveaways to ensure you are consistently updating your email list and keeping your customers engaged.

  • 13

    Networking Event

    As an entrepreneur, creating connections and putting your brand out there is critical to the success of your business. Networking events are a great way to do this. At the very least, you'll meet like-minded people, exchange a business idea or two, and leave knowing you brought your brand some exposure.

    Or, you'll leave with a once in a lifetime opportunity or connection that could take your business to the next level.

  • 14

    Customer Service

    Great customer service is something that you may want to consider prioritizing from day one. Support for your customers will not only retain existing ones but will also directly impact future sales. Think about it - when you think of good customer service, which businesses immediately pops up in your mind?

  • 15

    Offline advertising (flyers, etc)

    Offline ads are essentially meant to reach an audience off the internet, and can be very effective when looking for new customers, or remaining front of mind for current ones. This can be anything from billboards to the radio, to even posting flyers in your area.

    You may be thinking to yourself, is this even a valuable way to market in our world today?

  • 16

    Optimize conversion rates

    Optimizing conversion rates is essential to growing your business and increasing sales. What this basically does is enable your customers to take a certain action once they land on your website.

  • 17

    Delegate Tasks

    Delegation is critically important to growing your business and is one of the most powerful tools a business leader can have. Especially with small businesses, it's second nature to wear a ton of different hats and feel like you need to do everything yourself, or else it won't be done right.

  • 18


    Automation tools are one of the most effective ways to increase productivity and scale your business.

    Think about all the redundant tasks you complete in a day. One example of a great "all in one platform" for automation is Hubspot. Their platform can automate pretty much anything from task reminders to workflows to social media posts.

  • 19

    Customer retention

    Retaining customers is one of the most effective ways to grow your business. Often times, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.