What are the pros and cons of starting a sales automation platform?
A sales automation platform has a few pros and cons, which you should be aware of before getting started.
Here are the high level benefits and drawbacks of a sales automation platform:
|• Flexibility||• Crowded Space|
|• Ability to start your business from home||• Motivation of employees|
|• Rewarding work||• Longer Sales Process|
|• Scalable||• Security Issues|
|• Traffic to your website|
|• Little overhead + startup costs required|
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
• Ability to start your business from home
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
• Rewarding work
Starting a sales automation platform can be really rewarding and fun work. After all, you're bringing joy and excitement into people's lives.
With businesses and processes changing daily, there will always be demand for new features and services within your sales automation platform. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of businesses.
• Traffic to your website
A sales automation platform gives people a reason to visit your website and to keep coming back to you!
• Little overhead + startup costs required
To get started, there is hardly any overhead. We will go over this in more detail in the startup section below.
• Crowded Space
Competition is high when it comes to your sales automation platform, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
• Motivation of employees
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
• Longer Sales Process
A sales automation platform can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
• Security Issues
With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.