Business Idea

Start An Email Marketing Business

About

Starting an email marketing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell email marketing, or selling email marketing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an email marketing business ➜

Key stats

market size
$2B
starting costs
$27.3K
gross margin
23%
avg product price
$25000
time to build
3 months

About

Starting an email marketing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell email marketing, or selling email marketing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an email marketing business ➜

Key stats

market size
$2B
starting costs
$27.3K
gross margin
23%

 

avg product price
$25000
time to build
3 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $3,050
Other Expenses $0 $800
Total Startup Costs $7,466 $46,911

Successful Businesses

Business URL Rank
Mad Mimi Email Marketing madmimi.com #7,608
Mailrelay mailrelay.com #17,238
ClickZ clickz.com #18,610
EmailOctopus emailoctopus.com #26,396
Your Mailing List Provider ymlp.com #31,203
TrafficWave.net trafficwave.net #35,822
Merkle merkleinc.com #47,857
MailCharts mailcharts.com #59,926
Clearout https://clearout.io/ #61,787
ActiveTrail Email Marketing activetrail.com #90,855
La Roche-Posay laroche-posay.us #120,535

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a email marketing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A email marketing business gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a email marketing business. This could be the start of an incredible business opportunity!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
High employee turnover In the email marketing business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a email marketing business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
High overhead expenses With starting an email marketing business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Time commitment With starting an email marketing business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

  • 3

    Facebook Community

    A Facebook Community refers to a Facebook page dedicated to a topic or an experience owned collectively by the community connected to that page.

    The Community page allows the admin to connect with others who share similar interests and experiences.

    Facebook communities are a great platform for growing brand awareness and marketing your products.