Starting an email marketing business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell email marketing, or selling email marketing online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start an email marketing business ➜
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$35||$3,250|
|Employee & Freelancer Expenses||$0||$5,500|
|Equipment & Supply Expenses||$500||$5,000|
|Business Formation Fees||$5,600||$20,400|
|Advertising & Marketing Costs||$0||$3,050|
|Total Startup Costs||$6,517||$47,544|
|Mad Mimi Email Marketing||madmimi.com||#7,608|
|Mailrelay, email marketing platform||mailrelay.com||#17,238|
|Email Marketing Software||ymlp.com||#31,203|
|ActiveTrail Email Marketing||activetrail.com||#90,855|
|California Academy of Sciences||calacademy.org||#113,997|
|La Roche-Posay Skincare, Sunscreen, Body Lotion Official Site||laroche-posay.us||#120,535|
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Ability to start your business from home||It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!|
|Rewarding work||Starting a email marketing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.|
|Scalable||With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.|
|Traffic to your website||A email marketing business gives people a reason to visit your website and to keep coming back to you!|
|Meaningful business connections||You never know who you will meet as a email marketing business. This could be the start of an incredible business opportunity!|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|High employee turnover||In the email marketing business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.|
|Taxes||As a email marketing business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.|
|Stressful work||This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.|
|High overhead expenses||With starting an email marketing business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.|
|Time commitment||With starting an email marketing business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.|
The most tried and true way to grow a email marketing business is through word of mouth - some entrepreneurs would say it's more important than all social media.
Social media advertising is one of the leading ways to get the word out when it comes to email marketing business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
Building a community is a great way to grow your network and your business. There are several different ways of building a community, one of the most effective (and simplest) ways is to build a Facebook group.