How Much Does It Cost To Start An Online Jewelry Store? (In 2025)

"We needed more money to purchase more inventory. Financing for initial manufacturing costs came from a $40,000 line of credit I convinced my banker to extend to us."

Julien Plouffe is the founder of Moonglow Jewelry, a business that customizes jewelry with moon phases, reflecting significant dates for their customers.

"We were approved for a very small line of credit and we got to work...due to being conscious of spending that meant that Scott and I had to do a lot of the work ourselves."

Tara Mikolay is the co-founder of Desires by Mikolay, a jewelry and design business that has become one of Westchester County’s premier jewelers and design shops.

"With very little inventory and an idea, I launched our first website. It was extremely basic, even by 2003 standards. I ran some PPC traffic (via Inktomi) to the website and with a little luck, we produced $20,000 in revenue in the first month."

Kevin Canning is the founder of Pearls of Joy, a pearl jewelry business that has grown significantly since its inception, reaching multi-million dollar revenues.

“We continued the diamond trading business and used the profits from that to finance our new fledgling retail business. The first funds were put towards a website with a development company, but barely touched the surface of what was needed in terms of the technology and systems required. During that time, we paid ourselves almost no salaries.”

Nikolay Piriankov is the founder of Taylor & Hart, a bespoke jewellery business that combines ethical practices with custom-designed engagement rings, wedding rings, and fine jewellery. The company started in 2013 and has evolved through significant phases of rebranding and technological integration to support its global operations.

"As far as financing my business went, I used my own savings to purchase the tools, metal and other materials I needed to get started as well as the website, business licenses, and other business aspects."

Stacey Bowers is the founder of Bang-Up Betty, a handmade jewelry and gift items business known for its quirky sense of humor and feminist tendencies.

"Start-up costs amounted to approx $10,000, financed with our savings. All profits were completely re-invested back into the business to help it grow."

Arnaud de Montille is the co-founder of Merci Maman, a personalized jewelry business that was started in 2007 and generates over $5 million in annual sales.

"Thanks to relatively conservative financial planning...I was okay risking $15,000 on the initial product and brand development and market testing."

Lizzy Klein is the founder of mazi + zo, a fine jewelry business focused on high-quality, effortlessly stylish pieces, which started in 2019.

"I 'started' the business in early April 2005 with the intent of making it an online store, both because it would serve a larger market and also due to my limited hours as I was running it while working full-time. That consisted of getting the business license and putting aside $50,000 for initial inventory."

Adrienne is the founder of Faerie’s Dance, an eco-friendly fashion business specializing in sustainable clothing, lingerie, jewelry, and accessories.

"Once all of the paperwork was processed, branding complete, and the website was launched and filled with jewelry my start-up costs for Blue Skies & Ko came out to be $2,000!"

Katlyn is the founder of Blue Skies & Ko Boutique, a jewelry and clothing business that grew from a small crafting hobby into a full-time career.

"In 2015 I changed the theme for a paid one, I paid $180 for a professional theme and it was the best investment I could make for saving me so much time coding and the result was so much better."

Nicolas Tranchant is the founder of Vivalatina Jewelry, a custom-made jewelry business that started in 2012 and specializes in high-quality gold jewelry and personalized items.