Business Idea

Start An Online Jewelry Store

About

Starting an online jewelry store requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online jewelry, or selling online jewelry online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an online jewelry store ➜

Key stats

market size
$19.9B
revenue (monthly)
$276K
starting costs
$45.6K
gross margin
21%
time to build
10 months
growth
Partnerships
business model
E-Commerce
time investment
Side project

About

Starting an online jewelry store requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online jewelry, or selling online jewelry online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an online jewelry store ➜

Key stats

market size
$19.9B
revenue (monthly)
$276K
starting costs
$45.6K
gross margin
21%

 

time to build
10 months
growth
Partnerships
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Inventory Expenses $350 $8,000
Specific Industry Expenses $100 $30,000
Training & Education Expenses $0 $1,000
Other Expenses $0 $1,500
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $50

Successful Businesses

Business URL Rank
PANDORA stores.pandora.net #7,444
JAMES ALLEN jamesallen.com #23,050
Kay Jewelers kay.com #25,755
Access Denied zales.com #30,425
Access Denied jared.com #34,700
Diamond Jewelers shaneco.com #69,753
Access Denied reeds.com #83,798
Moonglow Jewelry moonglow.com #155,434
Online Jewelry Store rogersandhollands.com #267,168
Taylor & Hart taylorandhart.com #288,957
Access Denied zalesoutlet.com #304,273

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a online jewelry store can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services within your online jewelry store. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet or get to work with for your online jewelry store. This could be the start of an incredible business opportunity!
Easy to encourage "impulse buy" In the online jewelry store, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Cons Description
Crowded Space Competition is high when it comes to your online jewelry store, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting an online jewelry store, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a online jewelry store is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to online jewelry store.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Outsourcing

    If you can afford to hire someone to help support your online jewelry store, outsourcing is a great way to save you time and energy. Most importantly, outsourcing can help you focus on the core growth of your business, versus spending your time on day to day tasks that other people can do just as well!

    If you do plan to outsource your work, it's important to be hyper-familiar with the actual work involved.