26 Online Jewelry Store Success Stories [2024]
The online jewelry store industry has been growing rapidly. More and more people are buying cheaper jewelry online because it is easier and has a much more extensive selection.
The United States jewelry market was valued at about $76B in 2020, and diamond is considered to be the most valuable and lucrative among all forms of jewelry.
If you’re considering starting an online jewelry store to tap into this market, it’s crucial to choose the right e-commerce platform that can support your business needs and enable seamless transactions with your customers.
A great platform can help you showcase your products, manage your inventory, process payments securely, and provide an enjoyable shopping experience to your customers.
Here are some real life success stories of starting a online jewelry store:
1. Taylor & Hart ($4.62M/year)
Nikolay Piriankov, the founder of Taylor & Hart, had a personal frustration when searching for an ethically sourced engagement ring online. Teamed up with his friend David Sutton, who had experience in the wholesale diamond trade, they decided to create Rare Pink (now Taylor & Hart) in 2013 to offer bespoke and affordable engagement rings. Their first customer, Piers, requested a custom-designed ring, and the impact of this experience led them to focus on custom designs and storytelling in their brand evolution.
How much they make: $4.62M/year
Current team size: 27
Taylor & Hart CEO Nikolay Piriankov tells the story of the company's journey from a diamond trading business to an award-winning, disruptive e-tailer of custom-designed, ethical engagement rings and fine jewelry, offering a bespoke design service through specifically developed technology online and instore, and growing to £4-6M in annual revenue.
2. Bang-Up Betty ($84K/year)
Stacey, the founder of Bang-Up Betty, initially started making jewelry as a hobby, creating funny and bold pieces with curse words and silly phrases. She quickly learned that staying true to herself and her designs was more important than trying to please everyone. With average monthly revenue of $6,000 and features in sites like Buzzfeed and Huffington Post, Bang-Up Betty has grown into a successful business known for its feminist and progressive tendencies.
How much they make: $84K/year
Current team size: 1
How Stacey turned her handmade jewelry hobby into a business that generates an average revenue of $6,000 per month, with a focus on staying true to your designs and customers, and the importance of organic marketing through social media and SEO.
So... can you actually make money with a online jewelry store?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Merci Maman ($4.8M/year)
Arnaud de Montille and his wife Beatrice founded Merci Maman in 2007 after Beatrice struggled to find quality personalized jewelry at affordable prices for their daughter's first birthday. Since then, the company has grown significantly, and their signature "Duchess Necklace" worn by Kate Middleton in 2014 has become a best-seller. Today, Merci Maman generates over $5 million in annual sales, ships 75,000 orders globally, and continues to expand its product offering and improve its customer experience.
How much they make: $4.8M/year
How much did it cost to start: $7.5K
Current team size: 42
Merci Maman is a personalized jewelry brand founded in 2007 by Arnaud and Béatrice de Montille, generating over $5m in sales annually with flagship product 'Duchess Necklace' still a best-seller, shipping 75k orders a year worldwide with profits completely reinvested back into the business.
4. Moonglow Jewelry ($6M/year)
Julien Plouffe, the risk-taking entrepreneur behind Moonglow Jewelry, came up with the idea after experiencing success selling the jewelry featuring phases of the moon at a fair in Springfield, MA. Recognizing the potential for growth, he decided to scale the business by working with boutiques and stores, leading to exponential revenue growth from $200,000 to a projected $7,000,000 this year.
How much they make: $6M/year
Current team size: 11
Moonglow Jewelry experienced tremendous growth to achieve an anticipated revenue of $7 million this year after starting off with $200,000; they credit it mainly to their focus on marketing and reinvesting early profits into improving their brand.
So... can you actually make money with a online jewelry store?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Pearls of Joy ($2.4M/year)
Kevin Canning, founder of Pearls of Joy, came up with the idea for his business by recognizing the high markups in the jewelry industry, particularly with pearls. By sourcing pearls internationally and selling them directly to consumers online, Canning was able to offer high-quality pearls at a fraction of the typical retail price. Through transparency and education, he built trust and authority in the industry, resulting in the rapid growth of his business, with 150% growth year-to-date and projected revenue of $2.5M for 2018.
How much they make: $2.4M/year
Current team size: 4
Kevin Canning, founder of Pearls of Joy, established the world's fastest-growing pearl jewelry company by sourcing top-grade pearls for 80% below traditional luxury retail, enabling the company to trend at around 150% growth while expecting to close 2018 with $2.5M in revenue.
6. Desires by Mikolay ($3.44M/year)
Tara Mikolay, co-founder of Desires by Mikolay, came up with the idea to open a designer jewelry showroom when her husband, a classically trained bench jeweler, expressed his dream to start his own business. With Tara's support, they self-funded the venture and worked tirelessly to build the business from the ground up. Today, Desires by Mikolay is thriving and known as one of Westchester County's premier jewelers and design shops, with a brick and mortar store and a successful online presence.
How much they make: $3.44M/year
Current team size: 7
Desires by Mikolay, a luxury jewelry brand offering a quality selection of custom design and fine jewelry, tripled its brick and mortar since starting in 2005 and now receives orders from all over the US online, after building an authentic brand with passionate owners.
So... can you actually make money with a online jewelry store?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Faerie's Dance ($204K/year)
Adrienne, the founder and CEO of Faerie's Dance, came up with the idea for her sustainable fashion business after struggling to find eco-friendly clothing for herself. Recognizing the lack of options in the market, she decided to create an online store that brings together the best eco-brands in one place. The business has since grown, with organic cotton bras becoming their signature product, and they now generate an annual revenue of $65k - $75k.
How much they make: $204K/year
How much did it cost to start: $50K
Current team size: 2
This eco-fashion case study showcases a sustainable clothing company that generates an adjusted gross income ranging between $65k - $75k per year and has over 13,000 newsletter subscribers, predominantly focused on ethical, eco-friendly clothing, lingerie, jewelry, and accessories.
8. Shenzhen Shibao Jewelry Co., Ltd ($1.2M/year)
Long Shuai, the founder of Silverbene, came up with the idea for his jewelry wholesale business after realizing the inefficiencies in the production processes of silver jewelry factories in China. He saw an opportunity to use information technology to standardize the manufacturing process and improve efficiency. With a revenue of $450K per month and over 3,500 jewelry store clients worldwide, Silverbene is now a successful business in the industry.
How much they make: $1.2M/year
How much did it cost to start: $200K
Current team size: 10
Silverbene, a silver jewelry design and manufacturing company, supplies over 3,500 jewelry stores worldwide, sending out over 90,000 items per month with a revenue of $450K USD per month, using information technology to standardize the production process and paying attention to international fashion trends while designing products.
9. costanté ($900K/year)
Connie Hung, the founder of fine jewelry brand Costanté, originally came from a background in Finance and Operations. After volunteering for a Planned Parenthood fundraiser and experiencing the joy of creating community, she decided to launch Costanté, a women-owned business that gives back to the community. With a focus on minimal elegance and customization, Costanté has seen consistent growth in sales and plans to expand into more online stockists and boutique shops in the future.
How much they make: $900K/year
How much did it cost to start: $100K
Current team size: 3
28-year-old Taiwanese American immigrant Connie Hung founded Costanté, a handmade fine jewelry brand that reported $75,000 in monthly revenue, by utilizing her passion for humanitarianism and her experience with building community during her corporate career to breathe life into her mission to bring human connection to the fine jewelry industry.
10. Vivalatina Jewelry ($200K/year)
Nicolas Tranchant, founder of Vivalatina Jewelry, started the business out of love and necessity. He and his wife needed additional cash flow, so they decided to create an online jewelry shop in 2009. Despite lacking knowledge in marketing and sales, Nicolas persevered and shifted the business model to focus on custom-made jewelry and his own designs. With a strong emphasis on SEO, Vivalatina Jewelry has since attracted over 60,000 monthly visitors and generated $160,000 in revenue in 2020.
How much they make: $200K/year
How much did it cost to start: $3K
Current team size: 4
French founder Nicolas Tranchant shares how he built Vivalatina Jewelry, an online jewelry business that generates $14k in monthly revenue using SEO as the main marketing strategy, with a focus on high-end, custom-made gold jewelry.
11. Camille Brinch Jewellery ($2.16M/year)
How much they make: $2.16M/year
Current team size:
How one founder grew a mobile app from 0 to 1 million users and $10 million in revenue in under 2 years.
12. Lily Blanche ($720K/year)
Gillian Crawford, founder of Lily Blanche, was inspired by her grandmother's love for jewelry and her own background in archaeology and journalism. After realizing the declining market for B2B gift sales, she took a leap of faith and transitioned her business online, focusing on personalized lockets with a modern twist. With a team of six and a reputation for exceptional customer service, Lily Blanche has grown into a successful e-commerce brand with over 1100 five-star reviews and annual sales of £480k ($649k).
How much they make: $720K/year
How much did it cost to start: $25K
Current team size: 6
Lily Blanche founder, Gillian Crawford, grew her jewelry business to a £480k annual turnover by shifting focus to ecommerce, building her brand, prioritizing customer service, and utilizing a mix of word of mouth, email, social media, and paid traffic channels to drive sales.
13. Blue Skies & Ko ($12K/year)
Katlyn, the founder of Blue Skies & Ko Boutique, started her business after rediscovering her love for crafting. She initially began hand stamping jewelry as a hobby and started an Instagram account to share her creations. After receiving custom order requests and participating in a local small business event, she realized the potential to turn her crafting hobby into a profitable business. With a focus on positivity and personalized jewelry, Katlyn launched Blue Skies & Ko Boutique, doubling her income within a few months and expanding her customer base across the United States.
How much they make: $12K/year
How much did it cost to start: $2K
Current team size: 1
Blue Skies & Ko Boutique owner turned her crafting hobby into a profitable jewelry and clothing boutique with just $2,000, doubling her income within just a few short months, and offers advice on building a brand through social media, email marketing, and expanding product offerings.
14. Hoagard.com ($4.98M/year)
In 2014, Ali Bedrettin Boz and Cagri Ayten started designing steel samples as a hobby. They realized the potential for their designs in the interior design market and established Hoagard as an e-commerce brand. Despite facing challenges and initially low sales, Hoagard experienced a significant leap in 2016, reaching an average annual turnover of 4.5 - 5.5 million Euros.
How much they make: $4.98M/year
Current team size: 43
Hoagard is a profitable metal wall decor brand with an average annual turnover of 4.5-5.5 million Euros, which started out as a new hobby and transformed into a successful e-commerce business with 85% of sales coming from the brand's own website.
15. Azura Jewelry ($4.92M/year)
How much they make: $4.92M/year
Current team size: 27
Female-founded Azura Jewelry makes a 6-figure income selling dainty jewelry pieces solely on their website and Etsy, with 100% female staff, 80% of which are young moms, and a strong social conscience to support women worldwide.
16. Aether Diamonds ($3M/year)
How much they make: $3M/year
Current team size: 23
Meet Aether, the diamond jewelry brand founded in 2018 that creates stunning pieces of jewelry for women using lab-grown diamonds that are not only beautiful, but have also transformed harmful CO2 from the atmosphere into something good for the environment.
17. GoldFi ($144K/year)
Gil Marcondes, the founder of GoldFi, came up with the idea for his online jewelry business after struggling with the performance of his brick-and-mortar store. During the COVID-19 pandemic, he met a friend who encouraged him to invest in the pure online business model. Since launching on the Shopify platform, GoldFi has seen success, with an average revenue of $22K in the last three months and an 88% increase in sales from the previous month.
How much they make: $144K/year
How much did it cost to start: $7K
Current team size: 3
GoldFi, an online jewelry business founded by Gil Marcondes, has received an average of 463 sessions per day in the last three months, generating an average revenue of $22K, and has seen sales growth quadruple in the last six months.
18. Pup Ring ($996K/year)
How much they make: $996K/year
Current team size: 2
PupRing is a startup that creates customizable pet jewelry and has grown their online income to over 70%, and gained over 135k followers and 35 million views on TikTok since November 2020.
19. Made by Ari J. LLC ($102K/year)
How much they make: $102K/year
Current team size:
This case study follows MadeByAri J. Cosmetics, a beauty industry start-up that offers a wide range of products, all at reasonable prices, and is owned by 23-year-old Arielle Joseph, a passionate young entrepreneur based in Atlanta, Georgia.
20. iGirl World ($1.26M/year)
Bella McFadden, known as Internet Girl, built an alt-fashion community on social media and Depop, using her unique aesthetic inspired by Y2K emo culture. With a strong social media presence and millions in sales, Bella is now launching her own website, iGirlworld.com, to sell her original designs and take her brand to the next level.
How much they make: $1.26M/year
Current team size:
Teenager turned millionaire entrepreneur creates viral alt-fashion brand from scratch, with 380K followers on Instagram and more than 1 million dollars earned from Depop app, now launching her own website to sell original designs under her brand name, iGirl.
21. Linjer ($10M/year)
How much they make: $10M/year
Current team size: 10
Linjer, a sustainable jewelry, luggage and watch brand, founded by Jennifer Chong & Roman Khan, generated $10 million in revenue in just three years and has plans to expand via influencer marketing, pop-ups, new product markets & wholesale partners.
22. Anice Jewellery ($5M/year)
How much they make: $5M/year
Current team size: 4
Anice Jewellery sells handmade and vintage jewelry with two successful retail locations and a focus on local events for marketing rather than marketplace platforms.
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- 4,818 founder case studies
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- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
