24 Online Jewelry Store Success Stories [2023]

Updated: July 23rd, 2023
Start An Online Jewelry Store

Starting an online jewelry store can be a lucrative and engaging business. The online jewelry store industry has been growing rapidly. More and more people are buying cheaper jewelry online because it is easier and has a much more extensive selection.

The United States jewelry market was valued at about $76B in 2020. Diamond jewelry is the most valuable jewelry market in the United States. Starting an online jewelry store can be highly profitable. But to do this, you need a great e-commerce platform.

Here are some real life success stories of starting a online jewelry store:

1. Taylor & Hart ($4.62M/year)

Nikolay Piriankov (from London, England, United Kingdom) started Taylor & Hart almost 10 years ago.

$385K / month
2 founders / 27 employees
London, England, United Kingdom

Case Study

I am Nikolay Piriankov, the Founder and CEO of Taylor & Hart. We are an award-winning, disruptive e-tailer of custom-designed, ethical engagement rings, wedding rings, and fine jewellery, that capture your story. Our online platform, processes, and brand democratises bespoke jewellery, allowing us to offer this service at scale. Taylor & Hart's vision is to reconnect customers with the original purpose of jewellery - a personalised product that tells a unique story.

Recently we closed a seed round of £1M. The London based Garage Soho, an early stage investor and brand builder also supported us in the last round.


2. Bang-Up Betty ($84K/year)

Stacey Bowers (from North Little Rock, Arkansas, USA) started Bang-Up Betty over 10 years ago.

$7K / month
1 founders / 1 employees
North Little Rock, Arkansas, USA

Case Study

My name is Stacey, and I grew my handmade jewelry hobby into a business. Bang-Up Betty is subversive and sweet hand-stamped jewelry and funny, feminist gift items and apparel.

Bang-Up Betty started as a coffee table hobby and has grown into a business that can support me. Its average revenue is about $6,000 per month. Oh, and its named after my cat. His name is Betty and he has his own Instagram account (@bettyisaboy).


Learn more about starting an online jewelry store:

Where to start?

-> How to start an online jewelry store?
-> How much does it cost to start an online jewelry store?
-> Pros and cons of an online jewelry store

Need inspiration?

-> Examples of established online jewelry store
-> Marketing ideas for an online jewelry store
-> Online jewelry store slogans
-> Online jewelry store names

Other resources

-> Online jewelry store tips
-> Blog post ideas for an online jewelry store
-> Online jewelry store hashtags

4. Merci Maman ($4.8M/year)

Arnaud de Montille (from ) started Merci Maman almost 16 years ago.

$400K / month
2 founders / 42 employees

Case Study

Hello, my name is Arnaud de Montille and, with my wife Béatrice, we founded Merci Maman in 2007, a brand of personalized jewels, hand-engraved in our London & Paris ateliers, and sold online. The name Merci Maman, which means 'Thanks Mom' draws inspiration from the bond between mother and child, as well as our French roots.

Kate Middleton in 2014, Arnaud and Beatrice de Montille, The Duchess Necklace


5. Moonglow Jewelry ($6M/year)

Julien Plouffe (from Miami, Florida, USA) started Moonglow Jewelry over 11 years ago.

$500K / month
2 founders / 11 employees
Miami, Florida, USA

Case Study

My name is Julien Plouffe. I’m a Canadian living in Miami Florida. I am the owner of Moonglow Jewelry. I love snowboarding, car racing, surfing, motorcycle racing and anything that involves adrenaline. Naturally, this makes me a risk taking entrepreneur.


6. Pearls of Joy ($2.4M/year)

Kevin Canning (from Los Angeles, California, USA) started Pearls of Joy over 20 years ago.

$200K / month
1 founders / 4 employees
Los Angeles, California, USA

Case Study

My name is Kevin Canning, and I’m the founder of Pearls of Joy – the world’s fastest-growing pearl jewelry company.

YTD we’re trending around 150% growth and expect to close 2018 with $2.5M in revenue.


7. Desires by Mikolay ($3.44M/year)

Tara Mikolay (from Chappaqua, New York, USA) started Desires by Mikolay about 19 years ago.

$287K / month
2 founders / 7 employees
Chappaqua, New York, USA

Case Study

I am Tara Mikolay, one of the co-founders of Desires by Mikolay, a brand offering fine and designer jewelry, fashion and gift items, custom design and jewelry repair.

It is a personal motto that we never stop moving. We are constantly accessing how the business functions, if we are serving our customers properly, and what we can do to improve. Currently we are working on offering our customers even MORE ways to shop remotely. We want to make it an easy process for them to celebrate all their special occasions with us.


8. Faerie's Dance ($204K/year)

Adrienne Catone (from Happy Valley, OR) started Faerie's Dance about 18 years ago.

$17K / month
1 founders / 2 employees

Case Study

Hey everyone, my name is Adrienne, and I’m the founder and current CEO of Faerie’s Dance, Inc. We’re a sustainable fashion company that focuses on ethically produced, eco-friendly clothing, lingerie, jewelry, and accessories.

The business currently supports me and my husband with an adjusted gross income (AGI) ranging between $65k - $75k per year over the last few years.


9. Shenzhen Shibao Jewelry Co., Ltd ($1.2M/year)

Victor Long (from Shenzhen) started Shenzhen Shibao Jewelry Co., Ltd almost 6 years ago.

$100K / month
2 founders / 10 employees

Case Study

My name is Long Shuai, the founder of Silverbene. Our main business is mainly focused on the following 2 points:

Our clients are mainly jewelry brands, distributors, and stores. Now we are supplying more than 3,500 jewelry stores over the world and send out over 90,000 items every month. Our revenue reaches 450K USD per month this year.


10. costanté ($900K/year)

Connie Hung (from Los Angeles) started costanté almost 5 years ago.

$75K / month
2 founders / 3 employees

Case Study

Hi! My name is Connie Hung — I’m the Founder & Creative Director for the fine jewelry brand, Costanté. I’m a 28-year-old Taiwanese American immigrant. My family moved to the United States in 1996 and I grew up in the quaint suburb of Diamond Bar, California.

Costanté custom projects work at a large range of pricing as we try to work towards the client’s budget instead of ours. Some custom projects finish at $500, others can go over $40,000.


11. Vivalatina Jewelry ($200K/year)

Nicolas Tranchant (from Puerto Vallarta) started Vivalatina Jewelry about 11 years ago.

$16.7K / month
1 founders / 4 employees

Case Study

Hi, my name is Nicolas Tranchant, I am French and I am the founder of Vivalatina Jewelry. We are pure player jewelry, settled in Mexico, and offering high-end jewelry for our clients worldwide. We do not have any flagship product as we sell few high-priced items and offer custom-made jewelry online.


12. Camille Brinch Jewellery ($2.16M/year)

$180K / month

Case Study

13. Lily Blanche ($720K/year)

Gillian Crawford (from Stirling, UK) started Lily Blanche over 7 years ago.

$60K / month
1 founders / 5 employees

Case Study

Hi, my name is Gillian Crawford and I’m the founder and MD of Lily Blanche, a demi-fine jewelry brand specializing in 1,2,4 & 6 photo lockets and personalized and engraved jewellery. Everything we design in our studio in Stirling has sentiment and meaning behind it.

There is also good evidence that businesses started by women in mid-life are less likely to fail.


14. Blue Skies & Ko ($12K/year)

Katlyn (from Woodstock, GA, USA) started *Blue Skies & Ko * over 4 years ago.

$1K / month
1 founders / 1 employees

Case Study

Hey Dreamers! Welcome to the journey! My name is Katlyn and I am the owner of Blue Skies & Ko Boutique. Blue Skies & Ko offers hand-stamped pieces of jewelry, simplistic and trendy pieced jewelry, and now clothing!

Just before I jumped into my dream here with Blue Skies & Ko I was just your average server at a tavern making roughly 25K a year… This leap easily doubled my income within just a few short months.


15. Hoagard.com ($4.98M/year)

Çağrı Ayten (from Solingen, Germany) started Hoagard.com about 9 years ago.

$415K / month
2 founders / 43 employees

Case Study

Hello, our names are Ali Bedrettin Boz and Cagri Ayten. We founded Hoagard in 2014. We took up designing as a new hobby and created steel samples. At first, nobody realizes what is going to happen. Results are extraordinary. We had not only got a new hobby but also, brought a brand new notion to interior design.

Hoagard was established without investment. So it was not a gold mine between the years of 2014 and 2016 the situation was relapsing during these years. By making a huge leap in 2016, it has become a brand that reaches an average annual turnover of 4.5 - 5.5 million Euros.


16. Azura Jewelry ($4.92M/year)

Today I’m happy to have Angela Li on the show. Angela is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling jewelry over at AzuraJewelry.com.

Jewelry is one of the hardest products to sell online because the internet is flooded with jewelry makers of…

Angela Ping Li (from New York, New York, United States) started Azura Jewelry over 6 years ago.

$410K / month
1 founders / 27 employees

Case Study

In 2017, Angela Li founded a New York-based jewelry brand called Azura Jewelry. Now, she makes a 6-figure income from selling dainty & beautiful pieces of jewelry.

  • This brand is a female-founded and female-powered group with 100% female staff, out of which 80% are young moms.
  • They have the same vision and goal of assisting women in realizing their full potential, and they take pride in building a brand with a strong social conscience that advances the interests of women worldwide.
  • Angela doesn't sell on Amazon, and all jewelry sales, including rings, necklaces, and earrings, come from her own website and Etsy.


Listen to the full podcast on mywifequitherjob.com ➜

17. Aether Diamonds ($3M/year)

Can a business be both a luxury brand and a positive environmental impact brand? I want to find out in this interview? Ryan Shearman is the founder of Aether Diamonds, which creates diamonds made from carbon extracted from the atmosphere.

Ryan Shearman (from New York, NY, USA) started Aether Diamonds over 5 years ago.

$250K / month
4 founders / 23 employees

Case Study
  • Founders Ryan Shearman, Robert Hagemann, Anthony Ippolito, and Daniel Wojno created a lab-grown diamond jewelry brand named Aether in 2018.

  • Aether transforms harmful CO2 from the atmosphere into the most beautiful diamonds.

  • The brand makes stunning pieces of diamond rings, earrings, pendants, bangles, bracelets, and other jewelry for women.

  • The diamonds they produce are good for the environment and aid in reversing climate change.


Read the full article on forbes.com ➜

18. GoldFi ($144K/year)

Gil Marcondes (from Miami Shores, FL, USA) started GoldFi ago.

$12K / month
1 founders / 3 employees

Case Study

Hello! My name is Gil Marcondes, the founder of GoldFi. I have been in the jewelry industry since 1996, doing business in a brick-and-mortar model until a year ago when I decided to open a purely online business jewelry. I aim to bring premium quality gold-filled jewelry to consumers and retailers at wholesale prices.

We are intrigued by some of our performances because we are in the early stage of our online business. For example, we have received an average of 463 sessions a day in the last three months, and our average revenue for the same period was $22K.


19. Pup Ring ($996K/year)

Today I'm really happy to have Parth Kukreja on the show. Parth is a genius, he's only 19, and he started a 7 Figure business selling pet jewelry online.

Parth is open-minded, constantly learning and he's willing to try any strategy. In this interview, you'll learn how Parth grew his business to…

Parth Kukreja and Alex Djordjevic (from Berrien Springs, MI, USA) started Pup Ring almost 3 years ago.

$83K / month
2 founders / 2 employees

Case Study
  • PupRing is a company run by Parth Kukreja and Alex Djordjevic that sells pet jewelry online.
  • This company is a startup in the custom jewelry industry that is expanding quickly. They produced more than 70% of their overall income online.
  • PupRing transform the pawprints, names, and priceless memories of your pet into pieces of wearable jewelry that you can use to carry them with you wherever you go.
  • Since opening their TikTok account in November 2020, they have gathered more than 135,000 followers and 35,000,000 views.


Listen to the full podcast on podcasts.apple.com ➜

20. Made by Ari J. LLC ($102K/year)

$8.5K / month
1 founders / employees

Case Study
  • Arielle Joseph aka Ari J.is the owner of MadeByAri J. Cosmetics. Ari J. is a 23 years old young entrepreneur based in Atlanta, Georgia who is passionate about making a name in the beauty industry.
  • Her brand offers many types of beauty products and ornaments, such as lipgloss, skin care items, false eyelashes, eyebrow pencils, nose rings, and more.
  • Her main goal is to give her clients high-quality cosmetics at reasonable prices. Arielle is extremely passionate about her company and longs to see it succeed and provide excellent service to all of her clients.


Read the full story on voyageatl.com ➜

21. iGirl World ($1.26M/year)

Bella McFadden has become the first-ever seller to earn £1 million ($1.26 million) on the app. The global recession spurred by the coronavirus pandemic hasn’t shrunk her business. In fact, sales have gone up by 146% since the lockdown began.

$105K / month
1 founders / employees

Case Study

Bella McFadden (a.k.a. Internet Girl) started iGirl in 2017, while she was a teenager growing up in Canada and building an alt-fashion community from the bottom using only social media, her own selected wardrobe, and Depop, a social e-commerce platform to buy & sell fashion.

Her aesthetic sense, inspired by Y2K emo culture made iGirl the underground internet's hottest commodity.

iGirl has quite a strong social media presence, and she uses this to her advantage to market her products online. The iGirl Instagram account has more than 380K followers and Bella’s YouTube channel Internet Girl has over 138K subscribers.

iGirl quickly went viral & instantly became popular in the goth-loving community once they launched their cult classic original accessories and apparel.

Bella became Depop’s first user to earn over 1 million dollars, is now living her best life in Los Angeles. As of Oct. 1, she's making the leap from app user to launching her own website, igirlworld.com, where she'll move away from resale and focus on selling her original designs under her brand name, iGirl.


Read the full story on thestar.com ➜

22. Linjer ($10M/year)

The cofounders began by doing market research on a Reddit-like platform for style-conscious men. Three years later, they’ve generated $10 million.

$833K / month
2 founders / 10 employees

Case Study

Linjer, created by entrepreneurs Jennifer Chong and Roman Khan, provides sustainably crafted jewelry, luggage, and watches without the luxury markup.

In 2014, the cofounders were experimenting with making a soft briefcase out of high-quality leather, mainly because they couldn't find anything similar on the market.

To date, they have amassed $10 million in revenue in just three years of business.

Their plans for the future include:

  • Influencer marketing
  • Expanding to wholesale partners
  • Creating pop-ups
  • Entering new product markets & areas


Read the full story on defolio.co ➜

24. Anice Jewellery ($5M/year)

In this episode of Shopify Masters, Brittany Hopkins, the founder of Anice Jewellery shares her journey of turning her hobby for making jewelry into a viable business. Brittany takes us through the steps she took from selling custom pieces from her bike to running an online business and two retail stores.

Brittany Hopkins (from Toronto, ON, Canada) started Anice Jewellery over 15 years ago.

$417K / month
1 founders / 4 employees

Case Study

Brittany Hopkins is the founder of Anice Jewellery, a successful online business with two retail locations.

On Growing Anice Jewellery

  • Brittany Hopkins has been making jewelry since she was a child.
  • She pursued goldsmithing and jewelry studies in school.
  • In 2008, Brittany Hopkins launched Anice Jewellery, an online business with two retail locations.
  • Anice Jewellery sells handmade and vintage jewelry.
  • Brittany created her own online store on Shopify rather than using a marketplace like Etsy.


Marketing Strategies

  • She initially gained exposure and met clients through local events and markets.
  • Brittany has built relationships with customers and a reputation in the Toronto area.
  • Word of mouth is the strongest form of marketing for Anice Jewellery.
  • After 10 years in business, Brittany opened a second retail location.
  • The new location is in a prime neighborhood in Toronto and Prince Edward County.
  • Brittany emphasizes the importance of location research when opening a new store.
  • She wants to ensure that her business offers a unique product in the area.
  • Brittany has successfully grown her business through hard work and dedication.
  • She has a passion for jewelry making, which shows in the quality of her products.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

Starter Story
Unlock the secrets to 7-figure online businesses
Dive into our database of 4,418 case studies & join our community of thousands of successful founders.
Join thousands of founders