14 Online Fitness Business Success Stories

14 Online Fitness Business Success Stories
Start An Online Fitness Business

Thinking of starting an online fitness business?

Online fitness is growing rapidly in popularity because it's convenient, affordable, and accessible to everyone. The best part is that you don't have to leave your home to start.

Starting an online fitness business can be a great way to make money and help people. When you start an online fitness business, you don't have to worry about overhead costs like rent or maintaining a physical location - all you need is a computer and internet connection to get started.

Here are some real life success stories of starting a online fitness business:

1. Tobias Young Fitness ($360K/year)

Tobias Young (from Canada) started Tobias Young Fitness almost 8 years ago.

Revenue
$30K / month
Team
1 founders / 2 employees
Location
Canada

Case Study

Hi! I’m Tobias Young, IFBB Pro, Online Fitness Coach, and Nutrition Expert with 21 years of fitness industry experience.

how-i-started-a-18k-month-online-fitness-coaching-business

2. Sweat from Home ($300K/year)

Kyle Bergman (from Brooklyn) started Sweat from Home over 2 years ago.

Revenue
$25K / month
Team
3 founders / 10 employees

Case Study

Hello! My name is Kyle Bergman and I am the Co-Founder and CEO of Sweat from Home. Sweat from Home’s mission is to deliver the world’s best two-way, interactive, and live-streaming group fitness workout from wherever you are. We combine personable, experienced coaches who actually SEE you, with a fun, feel-good community and giveback promise in each class designed to give anyone and everyone the best workout of their life.

Additionally, we have a unique giveback story too. For every class credit purchased, we donate a class to an individual or community in need of a great workout. We also hold two classes per week that are completely free and donation-based only, with 100% of the proceeds going to nonprofits we believe in. Since March we have donated over $7,000 to 6 different charities, and have donated over 5,000 class passes.

how-we-launched-a-25k-month-interactive-live-streaming-group-fitness-workout-platfrom-during-the-pandemic

3. Endorphitness ($120K/year)

Haley Perry (from Naples) started Endorphitness about 2005 years ago.

Revenue
$10K / month
Team
1 founders / 0 employees

Case Study

Hey! My name is Haley Perry and I am the founder and CEO of Endorphitness, an online platform for health and fitness programs. We are an online platform for women looking to lose weight at home, specifically without a gym or fitness center near them.

With the adjustments over the years, we are now opening enrollment for programs several times per year, and still learning with every launch. With the addition of the Collective membership, we have now been able to get workout videos on the screens of hundreds of women around the country.

how-i-started-a-10k-month-online-fitness-training-program

4. IMPOSSIBLE ® ($1.2M/year)

Joel founded IMPOSSIBLE, a performance lifestyle company. It started as a blog and is now a fitness empire with many businesses making six figures per year.

Revenue
$100K / month

Case Study

Joel founded IMPOSSIBLE, a performance lifestyle company. It started as a blog and is now a fitness empire with many businesses making six figures per year.

5. TeamFFLEX ($984K/year)

Ryan Milton (from Las Vegas, Nevada, USA) started TeamFFLEX almost 9 years ago.

Revenue
$82K / month
Team
1 founders / 0 employees
Location
Las Vegas, Nevada, USA

Case Study

I was once just an out of shape, overweight guy with a goal to make a change. I started my health and fitness journey by losing 90lbs. The discipline and drive it took to go from never exercising at all to achieving such significant weight loss taught me a lot about goals and how to attain them.

TeamFFLEX is my online personal training platform that coaches athletes, Hollywood actors, professional musicians and everyday people all around the world. Starting with literally 0 dollars and a hell of a lot of drive I successfully built my business into the 6 figures in less than a year. Today, TeamFFLEX LLC does $48,000 a month and is growing continually month after month.

how-i-started-a-48k-month-business-with-an-online-fitness-training-service

6. Ro Anwar Fitness ($24K/year)

Oliver Anwar (from London, England, United Kingdom) started Ro Anwar Fitness about 5 years ago.

Revenue
$2K / month
Team
1 founders / 1 employees
Location
London, England, United Kingdom

Case Study

My name is Oliver Anwar, the owner of www.roanwarfitness.com. I am an online personal trainer that provides bespoke training, nutrition and lifestyle coaching to busy professionals, entrepreneurs and founders trying to lose fat, build muscle and improve their confidence.

I am making around $2,000 USD per month and was featured on the New York Times Best Seller Chris Guillebeau’s Side Hustle Podcast.

how-i-channeled-my-passion-for-fitness-into-a-successful-online-business

7. Gym and Fitness ($1.8M/year)

David Barnes (from South Australia, Australia) started Gym and Fitness about 18 years ago.

Revenue
$150K / month
Team
2 founders / 50 employees

Case Study

G’day! I am Dave Barnes and I founded the company Gym and Fitness. Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, providing thousands of customers with easy access to gym equipment to help them achieve a fit and healthy lifestyle!

how-an-olympic-athlete-developed-a-150k-month-gym-equipment-line

8. RDRx Nutrition ($42K/year)

Haley Hughes (from Anchorage, AK, USA) started RDRx Nutrition almost 9 years ago.

Revenue
$3.5K / month
Team
1 founders / 1 employees
Location
Anchorage, AK, USA

Case Study

Hello! I am Haley Hughes a Registered Dietitian, Certified Diabetes Educator and CrossFit coach! I’m from Anchorage Alaska but currently live in Greeley, Colorado where I completed my bachelor’s degree in dietetics.

After one year of business, I have been able to pay off my car, travel to Bora Bora and Europe and still invest in retirement. I am making $1800-$2100 per month through nutrition counseling while also working for 3 other organizations as an independent contractor where I still am able to my assigned work on my own time.

leaving-my-9-to-5-to-start-my-own-nutrition-counseling-private-practice

9. Online Fitness Coach with Brian Donovan ($100K/year)

This is the story of how Brian Donovan got on track to double his income to $100,000 a year within two months of graduating from the Hybrid Fitness Business Mentorship Program.

The secret? Finally charging what he was worth.

The breakthrough came after more than six years of unfocused effort as an online fitness coach.

“Before the program I had about 10 clients paying anywhere from $97-$147/month,” says the 35-year-old Chicago online fitness trainer.  “I was on pace to make less than $20K annually.”

“By the end of the program, Eric and Daniel were pushing me to raise my rates. They said I was undervaluing my service,” says Brian.

“Just recognizing the market value and what I have to offer with my experience and then being able to sign-up new clients at a higher rate was a big help.

“It was the push I needed. I also have a different outlook on sales and am more confident when speaking with clients about what I have to offer and what it’s worth.”

Revenue
$8.33K / month

Case Study

This is the story of how Brian Donovan got on track to double his income to $100,000 a year within two months of graduating from the Hybrid Fitness Business Mentorship Program.

The secret? Finally charging what he was worth.

The breakthrough came after more than six years of unfocused effort as an online fitness coach.

“Before the program I had about 10 clients paying anywhere from $97-$147/month,” says the 35-year-old Chicago online fitness trainer.  “I was on pace to make less than $20K annually.”

“By the end of the program, Eric and Daniel were pushing me to raise my rates. They said I was undervaluing my service,” says Brian.

“Just recognizing the market value and what I have to offer with my experience and then being able to sign-up new clients at a higher rate was a big help.

“It was the push I needed. I also have a different outlook on sales and am more confident when speaking with clients about what I have to offer and what it’s worth.”

10. Stronger U ($6M/year)

Mike Doehla (from Newburgh, New York, USA) started Stronger U over 7 years ago.

Revenue
$500K / month
Team
1 founders / 54 employees
Location
Newburgh, New York, USA

Case Study

My name is Mike Doehla and I’m the founder/CEO of Stronger U - an online nutrition consulting company that’s trying to do things a little differently in a noisy and confusing space.

In just over 4 years we’ve become an 8 figure business with revenues over 500k monthly almost entirely from word of mouth. This is all crazy to me but what I love most has nothing to do with revenue. It’s the lives improved that those figures represent. That means our members and our team-The Stronger U family, are in a great place. That’s what matters most and I believe that’s why we continue to grow and why people love doing business with us. We are the good guys.

how-i-started-a-6m-online-nutrition-coaching-business

11. MasalaBody ($120K/year)

Some say starting a successful online business is impossible. I say my kids eat impossible for lunch. Within 6 months of launching my website, I made my first $10K. Today my online business, MasalaBody.com, makes more than $10K every month — plus, I still have a full-time job, and my kids are now 6 1/2 and 5.

Nagina Abdullah (from New York, NY, USA) started MasalaBody over 8 years ago.

Revenue
$10K / month
Team
1 founders / employees

Case Study

Nagina Abdullah is the owner of the online weight loss coaching company MasalaBody.

She lost 40 lbs in 9 months and is now on a mission to help others achieve similar weight loss success.

Women who’ve previously tried everything else lost hope and believed their weight issue might be genetic. But when they consulted Nagina, they could see positive results within a short time.

Nagina assists ambitious professionals and entrepreneurs transform into a healthy lifestyle using a step-by-step habit change approach through 1:1 coaching and online programs.

She works specifically with busy clients and provides strategies for every situation, including while they are at home, networking/business conferences, and traveling.

article

Read the full story on growthlab.com ➜

12. Fierce & Fit ($60K/year)

We are talking to a special guest Michelle Riley, and this is a trainer who built her business from the ground up, starting from making just a couple of hundred dollars a month to over $5,000 per month as an online personal trainer.

Today, we're going to dive into how she’s been able to do that and how you can do that too. Since filming this, Michelle Riley has taken her business even further to making over $10,000 a month. There are a lot of awesome things to be learned, and we’re gonna dive right in!

Michelle Riley-Snyder (from Pensacola, Florida, United States) started *Fierce & Fit * almost 8 years ago.

Revenue
$5K / month
Team
1 founders / employees

Case Study
  • The company Fierce & Fit is owned and run by Michelle Riley-Snyder, a Latina business owner who is a certified trainer & nutrition coach. Through this online platform, Michelle assists Modern professional women in achieving the physical and mental health they truly deserve.
  • Fierce and Fit is ideal for women who need assistance juggling their personal and professional lives while also wanting to maintain their best physical and mental health.
  • Michelle offers personalized workout routines, customized meal plans, and motivation to help her clients reach their objectives.
  • She is also co-founder and co-owner of the Health and Wealth Sisters, as well as the author of the book "The Health and Wealth Sisters' 360 Action Plan".

Michelle took the business from $0 to $5K/month, mainly through social media and leveraging client relationships.

article

Read the full story on trainerize.com ➜

13. Winning Mentality Fitness ($120K/year)

Brandon tells us how he scaled his training business online with Everfit so he could stop trading time for money and help more clients achieve their goals.

Brandon is a solo operator of Winning Mentality Fitness, located in the Bay area. He first began training 8 years ago after college and shifted to adding remote coaching right before the pandemic. Brandon invested heavily in himself to perfect his craft of coaching but also to build his business acumen.

Brandon Woo (from Berkeley, California, USA) started *Winning Mentality Fitness * almost 9 years ago.

Revenue
$10K / month
Team
1 founders / employees

Case Study

Winning Mentality Fitness, based in the Bay area, is a fitness training business run solely by Brandon Woo.

He started working out for the first time after graduating from college eight years ago and grew a passion for fitness. This led to his fitness coaching training business which he started in 2014.

In 2020 after the pandemic hit, he came across Everit, an online fitness training software. This discovery proved beneficial as he decided to take his training business online.

In just three months, Brandon expanded his training company to a monthly revenue of $10,000 by using his newly acquired business knowledge. He now maintains a small number of in-person clients while working online with 20 clients.

Since the success of his online training, Brandon has been able to add a new source of income to his training company. Because of this, he could choose the clients he worked with personally and was no longer forced to exchange his time for money.

article

Read the full story on blog.everfit.io ➜

14. Camp Gladiator ($479M/year)

Tune in to hear the story of Jeff and Ally Davidson—how interacting with Hulk Hogan jump started their business, how they’ve seen community and exercise drastically affect people’s lives, and how their faith impacts everything they do.

Jeff and Ally Davidson (from Austin, Texas, USA) started Camp Gladiator about 14 years ago.

Revenue
$39.9M / month
Team
2 founders / 1004 employees

Case Study
  • Jeff and Ally Davidson (a husband-wife-duo) started Camp Gladiator, a fitness coaching company. They are passionate about physical fitness and strive to provide trainers and campers with unforgettable, life-changing experiences.
  • The goal of Camp Gladiator is to positively impact people's physical health and, ultimately, their lives. They work towards transforming lives through engaging, enjoyable, and challenging outdoor and online group workouts.
  • Camp Gladiator (CG), founded in 2008 in Austin, Texas, is one of the fitness fads with the fastest expansion rate.
  • CG has expanded exponentially throughout 2020 and 2021! While the majority of fitness-related businesses were closing down.
  • This company has more than 1,000+ elite Certified Personal Trainers and more than 100+ devoted HQ teammates.

article

Watch the full video on youtube.com ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.