17 Online Fitness Business Success Stories
Thinking of starting an online fitness business?
Online fitness is growing rapidly in popularity because it’s convenient, affordable, and accessible to everyone. The best part is that you can stay in your home to start.
Starting an online fitness business can be a great way to make money and help people. When you start an online fitness business, you don’t have to worry about overhead costs like rent or maintaining a physical location - all you need is a computer and an internet connection to get started.
Here are some real life success stories of starting a online fitness business:
1. Tobias Young Fitness ($360K/year)
Tobias Young (from Canada) started Tobias Young Fitness about 8 years ago.
Hi! I’m Tobias Young, IFBB Pro, Online Fitness Coach, and Nutrition Expert with 21 years of fitness industry experience.
2. Sweat from Home ($300K/year)
Kyle Bergman (from Brooklyn) started Sweat from Home about 3 years ago.
Hello! My name is Kyle Bergman and I am the Co-Founder and CEO of Sweat from Home. Sweat from Home’s mission is to deliver the world’s best two-way, interactive, and live-streaming group fitness workout from wherever you are. We combine personable, experienced coaches who actually SEE you, with a fun, feel-good community and giveback promise in each class designed to give anyone and everyone the best workout of their life.
Additionally, we have a unique giveback story too. For every class credit purchased, we donate a class to an individual or community in need of a great workout. We also hold two classes per week that are completely free and donation-based only, with 100% of the proceeds going to nonprofits we believe in. Since March we have donated over $7,000 to 6 different charities, and have donated over 5,000 class passes.
Learn more about starting an online fitness business:
Where to start?
-> How to start an online fitness business?
-> How much does it cost to start an online fitness business?
-> Pros and cons of an online fitness business
-> Examples of established online fitness business
-> Marketing ideas for an online fitness business
-> Online fitness business slogans
-> Online fitness business names
-> Online fitness business Instagram bios
-> Online fitness business tips
-> Online fitness business hashtags
4. Endorphitness ($120K/year)
Haley Perry (from Naples) started Endorphitness over 2005 years ago.
Hey! My name is Haley Perry and I am the founder and CEO of Endorphitness, an online platform for health and fitness programs. We are an online platform for women looking to lose weight at home, specifically without a gym or fitness center near them.
With the adjustments over the years, we are now opening enrollment for programs several times per year, and still learning with every launch. With the addition of the Collective membership, we have now been able to get workout videos on the screens of hundreds of women around the country.
5. IMPOSSIBLE ® ($1.2M/year)
Joel founded IMPOSSIBLE, a performance lifestyle company. It started as a blog and is now a fitness empire with many businesses making six figures per year.
Joel founded IMPOSSIBLE, a performance lifestyle company. It started as a blog and is now a fitness empire with many businesses making six figures per year.
6. TeamFFLEX ($984K/year)
Ryan Milton (from Las Vegas, Nevada, USA) started TeamFFLEX about 9 years ago.
I was once just an out of shape, overweight guy with a goal to make a change. I started my health and fitness journey by losing 90lbs. The discipline and drive it took to go from never exercising at all to achieving such significant weight loss taught me a lot about goals and how to attain them.
TeamFFLEX is my online personal training platform that coaches athletes, Hollywood actors, professional musicians and everyday people all around the world. Starting with literally 0 dollars and a hell of a lot of drive I successfully built my business into the 6 figures in less than a year. Today, TeamFFLEX LLC does $48,000 a month and is growing continually month after month.
7. Ro Anwar Fitness ($24K/year)
Oliver Anwar (from London, England, United Kingdom) started Ro Anwar Fitness over 5 years ago.
My name is Oliver Anwar, the owner of www.roanwarfitness.com. I am an online personal trainer that provides bespoke training, nutrition and lifestyle coaching to busy professionals, entrepreneurs and founders trying to lose fat, build muscle and improve their confidence.
I am making around $2,000 USD per month and was featured on the New York Times Best Seller Chris Guillebeau’s Side Hustle Podcast.
8. Gym and Fitness ($1.8M/year)
David Barnes (from South Australia, Australia) started Gym and Fitness over 18 years ago.
G’day! I am Dave Barnes and I founded the company Gym and Fitness. Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, providing thousands of customers with easy access to gym equipment to help them achieve a fit and healthy lifestyle!
9. RDRx Nutrition ($42K/year)
Haley Hughes (from Anchorage, AK, USA) started RDRx Nutrition about 9 years ago.
Hello! I am Haley Hughes a Registered Dietitian, Certified Diabetes Educator and CrossFit coach! I’m from Anchorage Alaska but currently live in Greeley, Colorado where I completed my bachelor’s degree in dietetics.
After one year of business, I have been able to pay off my car, travel to Bora Bora and Europe and still invest in retirement. I am making $1800-$2100 per month through nutrition counseling while also working for 3 other organizations as an independent contractor where I still am able to my assigned work on my own time.
10. Stronger U ($6M/year)
Mike Doehla (from Newburgh, New York, USA) started Stronger U almost 8 years ago.
My name is Mike Doehla and I’m the founder/CEO of Stronger U - an online nutrition consulting company that’s trying to do things a little differently in a noisy and confusing space.
In just over 4 years we’ve become an 8 figure business with revenues over 500k monthly almost entirely from word of mouth. This is all crazy to me but what I love most has nothing to do with revenue. It’s the lives improved that those figures represent. That means our members and our team-The Stronger U family, are in a great place. That’s what matters most and I believe that’s why we continue to grow and why people love doing business with us. We are the good guys.
11. MasalaBody ($120K/year)
Some say starting a successful online business is impossible. I say my kids eat impossible for lunch. Within 6 months of launching my website, I made my first $10K. Today my online business, MasalaBody.com, makes more than $10K every month — plus, I still have a full-time job, and my kids are now 6 1/2 and 5.
Nagina Abdullah (from New York, NY, USA) started MasalaBody almost 9 years ago.
Nagina Abdullah is the owner of the online weight loss coaching company MasalaBody.
She lost 40 lbs in 9 months and is now on a mission to help others achieve similar weight loss success.
Women who’ve previously tried everything else lost hope and believed their weight issue might be genetic. But when they consulted Nagina, they could see positive results within a short time.
Nagina assists ambitious professionals and entrepreneurs transform into a healthy lifestyle using a step-by-step habit change approach through 1:1 coaching and online programs.
She works specifically with busy clients and provides strategies for every situation, including while they are at home, networking/business conferences, and traveling.
Read the full story on growthlab.com ➜
12. Fierce & Fit ($60K/year)
We are talking to a special guest Michelle Riley, and this is a trainer who built her business from the ground up, starting from making just a couple of hundred dollars a month to over $5,000 per month as an online personal trainer.
Today, we're going to dive into how she’s been able to do that and how you can do that too. Since filming this, Michelle Riley has taken her business even further to making over $10,000 a month. There are a lot of awesome things to be learned, and we’re gonna dive right in!
Michelle Riley-Snyder (from Pensacola, Florida, United States) started *Fierce & Fit * about 8 years ago.
- The company Fierce & Fit is owned and run by Michelle Riley-Snyder, a Latina business owner who is a certified trainer & nutrition coach. Through this online platform, Michelle assists Modern professional women in achieving the physical and mental health they truly deserve.
- Fierce and Fit is ideal for women who need assistance juggling their personal and professional lives while also wanting to maintain their best physical and mental health.
- Michelle offers personalized workout routines, customized meal plans, and motivation to help her clients reach their objectives.
- She is also co-founder and co-owner of the Health and Wealth Sisters, as well as the author of the book "The Health and Wealth Sisters' 360 Action Plan".
Michelle took the business from $0 to $5K/month, mainly through social media and leveraging client relationships.
Read the full story on trainerize.com ➜
13. Winning Mentality Fitness ($120K/year)
Brandon tells us how he scaled his training business online with Everfit so he could stop trading time for money and help more clients achieve their goals.
Brandon is a solo operator of Winning Mentality Fitness, located in the Bay area. He first began training 8 years ago after college and shifted to adding remote coaching right before the pandemic. Brandon invested heavily in himself to perfect his craft of coaching but also to build his business acumen.
Brandon Woo (from Berkeley, California, USA) started *Winning Mentality Fitness * about 9 years ago.
Winning Mentality Fitness, based in the Bay area, is a fitness training business run solely by Brandon Woo.
He started working out for the first time after graduating from college eight years ago and grew a passion for fitness. This led to his fitness coaching training business which he started in 2014.
In 2020 after the pandemic hit, he came across Everit, an online fitness training software. This discovery proved beneficial as he decided to take his training business online.
In just three months, Brandon expanded his training company to a monthly revenue of $10,000 by using his newly acquired business knowledge. He now maintains a small number of in-person clients while working online with 20 clients.
Since the success of his online training, Brandon has been able to add a new source of income to his training company. Because of this, he could choose the clients he worked with personally and was no longer forced to exchange his time for money.
Read the full story on blog.everfit.io ➜
14. Camp Gladiator ($479M/year)
Tune in to hear the story of Jeff and Ally Davidson—how interacting with Hulk Hogan jump started their business, how they’ve seen community and exercise drastically affect people’s lives, and how their faith impacts everything they do.
Jeff and Ally Davidson (from Austin, Texas, USA) started Camp Gladiator over 14 years ago.
- Jeff and Ally Davidson (a husband-wife-duo) started Camp Gladiator, a fitness coaching company. They are passionate about physical fitness and strive to provide trainers and campers with unforgettable, life-changing experiences.
- The goal of Camp Gladiator is to positively impact people's physical health and, ultimately, their lives. They work towards transforming lives through engaging, enjoyable, and challenging outdoor and online group workouts.
- Camp Gladiator (CG), founded in 2008 in Austin, Texas, is one of the fitness fads with the fastest expansion rate.
- CG has expanded exponentially throughout 2020 and 2021! While the majority of fitness-related businesses were closing down.
- This company has more than 1,000+ elite Certified Personal Trainers and more than 100+ devoted HQ teammates.
Watch the full video on youtube.com ➜
15. Gymshark ($1.3B/year)
Ben Francis was a pizza delivery and a fulltime college student in 2012. He managed his time to work on some personal projects after his eight-hour workday. After two grueling years, and with a…
Ben Francis and Lewis Morgan (from Birmingham, UK) started Gymshark about 11 years ago.
In 2012 Ben Francis together with his long-time school friend Lewis Morgan founded Gymshark, a Birmingham-based activewear brand.
While studying in college a 19-year-old Ben developed a passion to own a business and using his knowledge of information technology he learned to build websites as well.
Meanwhile Ben also became interested in fitness and in 2011, he created the Gymshark website. One year later together with Lewis, he started dropshipping fitness supplements on their website.
Later, Ben put together his earnings from his pizza delivery job with the money made from their websites to buy a sewing machine & a screen printer to manufacture their own products.
Seven years later, the brand became a leading name in the sportswear industry and made a whopping turnover of $130 million.
16. F45 Training ($31.8M/year)
From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Luke Armstrong is the Global Head of Sales for F45 Group - the fastest-growing fitness franchise in the world. Top 3 Value Bombs: 1. If you have a great product, it will do its own marketing. 2. Make the experience special for the customer and be different. Do something that is original. 3. You have to be very action-oriented in business. Taking risks isn’t really a bad thing; you just have to be open to the results. Check out the franchise opportunities available on the F45 website! - Sponsors: : A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at ! : A world-leading sales training and certification company. For more info on their sales certification visit ! : Ready for a lot less stress in your life? Get 3 free months of unlimited payroll processing when you visit ! Terms and conditions apply.
Adam Gilchrist & Rob Deutsch (from Austin, Texas, USA) started F45 Training about 10 years ago.
Adam Gilchrist & Rob Deutsch co-founded F45 Training, a global fitness community specializing in innovative high-intensity group workouts. F45 Training started in 2011 after Rob realized a gap in the health and fitness market.
Their innovative team training focuses on high-intensity group workouts that are fast, fun & results-driven. The fitness community owns a patented technology, and all the exercises are illustrated on overhead TV screens, with a countdown and prompt to move to the next station.
Co-founder Gilchrist is a serial entrepreneur with 20 years of experience in franchising, marketing, and product development. He served as Co-Chief Executive Officer at F45 from 2014 to 2019 and Chief Executive Officer from 2019 to July 24, 2022.
Rob Deutsch is the organizer and proprietor of this quickest-developing wellness objective on the planet.
Here is an overview of their success journey:
- In 2021, the company earned a revenue of $134 million, an increase from $82.3 million in the previous year.
- Their franchise revenue increased 40 percent from $52.6 million to $73.7 million in the prior year.
- Over 1,750 studios in 45 nations worldwide, with more than 550 in Australia and more than 650 in the United States.
- F45 Training opens 40-50 franchises every month worldwide.
The increase in the number of establishments & monthly franchise fees drove the growth in franchise revenue.
The recent growth of boutique class-based workouts makes it appear that the world is witnessing the arrival of a completely new training style.
As of August 2021, F45 was the only class-based franchise company ranked in the top 40 fastest-growing franchises worldwide and #1 as the world’s fastest-growing gym franchise.
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Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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