19 Online Fitness Business Success Stories

Updated: November 19th, 2023
Start An Online Fitness Business

Thinking of starting an online fitness business?

Online fitness is growing rapidly in popularity because it’s convenient, affordable, and accessible to everyone. The best part is that you can stay in your home to start.

Starting an online fitness business can be a great way to make money and help people. When you start an online fitness business, you don’t have to worry about overhead costs like rent or maintaining a physical location - all you need is a computer and an internet connection to get started.

Here are some real life success stories of starting a online fitness business:

1. Tobias Young Fitness ($360K/year)

Tobias Young, IFBB Pro and Online Fitness Coach, developed his online fitness coaching business after years of personal training experience. With a focus on helping business professionals and entrepreneurs transform their bodies and lifestyles, Tobias's program quickly grew to a multi 6-figure income with clients achieving impressive results, such as losing over 20 lbs of fat within the first 12 weeks. Through email marketing and social media outreach, Tobias attracts and retains customers while continuously improving his program. With plans to scale his business through paid advertising and a dedicated team, Tobias's future looks bright.

How much they make: $360K/year
Current team size: 2

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How I Started A $18K/Month Online Fitness Coaching Business

Tobias Young, an online fitness coach with over 20 years of industry experience, shares his journey of starting an online fitness coaching business that now generates a multi-six figure income and his tips for attracting and retaining customers through email marketing, social media, and identifying a target audience.

About
Tobias started Tobias Young Fitness over 9 years ago
Revenue
Tobias grew the business to $30K/month
Read by 12,377 founders

2. Sweat from Home ($300K/year)

Co-Founder and CEO Kyle Bergman, along with Co-Founders Brendan and Bethany, came up with the idea for Sweat from Home after they were laid off from their fitness studio due to the pandemic. They realized the gap in the market for interactive and live-streaming group fitness workouts and leveraged their existing community to launch the platform. With over 800 classes held, 10,300 satisfied customers, and monthly recurring revenue of $25,000, Sweat from Home has quickly become a go-to platform for at-home workouts during the pandemic.

How much they make: $300K/year
How much did it cost to start: $0
Current team size: 10

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How We Launched A $25K/Month Interactive Live Streaming Group Fitness Workout Platfrom During The Pandemic

Sweat from Home is a two-way, interactive, and live-streaming group fitness workout startup that has held over 800 classes since March 2020, generates $25k in monthly recurring revenue, and has donated over $7k to 6 different charities; they aim to become the world's best live-streamed fitness class.

About
Kyle started Sweat from Home about 4 years ago
Revenue
Kyle grew the business to $25K/month
Read by 8,566 founders

So... can you actually make money with a online fitness business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Endorphitness ($120K/year)

Perry knew she wanted to work in the fitness industry since college. She started as a personal trainer and her clients inspired her to start an online coaching consultancy.

How much they make: $120K/year
How much did it cost to start: $0
Current team size: 0

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How I Started A $10K/Month Online Fitness Training Program

Haley Perry, founder and CEO of Endorphitness, built an online platform offering at-home health and fitness programs that has grown to garner $10K in monthly revenue through a one-stop-shop for all things health and fitness related and a loyal customer base that values the sense of community fostered through the platform.

About
Haley started Endorphitness over 6 years ago
Revenue
Haley grew the business to $10K/month
Read by 7,879 founders

4. IMPOSSIBLE ® ($1.2M/year)

How much they make: $1.2M/year
Current team size:

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Building a Fitness Empire to a Multi Six-Figure Business in 10 Years

A founder turned his blog into a fitness empire, with many of his businesses making six figures per year.

Revenue
They grew the business to $100K/month
Read by 610 founders

So... can you actually make money with a online fitness business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. TeamFFLEX ($984K/year)

Ryan recognized the limitations of gyms, from people not being able to afford it to people who aren't able to hire a trainer due to availability issues. Taking this online could be massive. Not physically fit at the time and ready to dive into self-development, Ryan started TeamFFLEX with zero dollars and a lot of drive within.

How much they make: $984K/year
How much did it cost to start: $500
Current team size: 0

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How I Started A $48K/Month Business With An Online Fitness Training Service

This case study is about a former personal trainer who launched his online personal training platform, TeamFFLEX, starting with no money and a lot of drive, and grew it into a 6-figure business in less than a year, now doing $48,000 a month with potential for continued growth.

About
Ryan started TeamFFLEX about 10 years ago
Revenue
Ryan grew the business to $82K/month
Costs
It cost Ryan $500 to start the business
Read by 25,483 founders

6. Ro Anwar Fitness ($24K/year)

Oliver Anwar, the founder of Roanwarfitness.com, came up with the idea for his online personal training business after realizing there was a demand for customized training and nutrition plans. He started by offering free coaching to friends and relatives to validate his products and gain credibility. With an initial investment of only $100, he designed various coaching packages and used social media, particularly Instagram, to drive traffic to his website. Additionally, he utilized the Sweatcoin app to offer free programs and attract more customers.

How much they make: $24K/year
Current team size: 1

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How I Channeled My Passion For Fitness Into A Successful Online Business

Oliver Anwar, an online personal trainer and founder of Roanwar Fitness, has built a profitable business that offers bespoke training, nutrition and lifestyle coaching to busy professionals which generates around $2,000 USD per month and was featured on the New York Times Best Seller Chris Guillebeau’s Side Hustle Podcast.

About
Oliver started Ro Anwar Fitness over 6 years ago
Revenue
Oliver grew the business to $2K/month
Read by 8,254 founders

So... can you actually make money with a online fitness business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Gym and Fitness ($1.8M/year)

Dave Barnes, a former Olympic athlete in archery, came up with the idea for Gym and Fitness after experiencing a disappointing process of setting up his own home gym. Frustrated with the lack of range and steep prices offered by local gym equipment stores, he found a small business that had everything he needed at competitive prices and started selling the equipment on eBay. After realizing the demand, he decided to stock up on more equipment and the early Gym and Fitness business model was born.

How much they make: $1.8M/year
How much did it cost to start: $550
Current team size: 50

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How An Olympic Athlete Developed A $150K/Month Gym Equipment Line

Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, servicing 450 customers a week and generating $150k/month in revenue, and founder Dave Barnes shares tips for aspiring founders.

About
David started Gym and Fitness over 19 years ago
Revenue
David grew the business to $150K/month
Costs
It cost David $550 to start the business
Read by 8,637 founders

8. Haley Hughes ($42K/year)

they are doing, offer support, and remind them of my services. I also actively engage with my social media followers by posting informative and relatable content, hosting fitness events, and attending networking groups. Word of mouth referrals from satisfied clients have been a major driver of new business.

How much they make: $42K/year
Current team size: 1

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Leaving My 9 to 5 To Start My Own Nutrition Counseling Private Practice

RDRx Nutrition is a successful private practice that offers individual nutrition coaching, boasting profits of $1,800-$2,100 per month after just one year of business, and achieving a client base of over 2200 followers on Instagram alone.

About
Haley started Haley Hughes over 10 years ago
Revenue
Haley grew the business to $3.5K/month
Read by 13,217 founders

9. Stronger U ($6M/year)

Mike Doehla, the founder of Stronger U, came up with the idea for his online nutrition consulting company after realizing the importance of service and experience in the crowded dieting industry. He wanted to provide a solution that worked for people when nothing else did, focusing on personalized coaching, community support, and evidence-based strategies. In just over 4 years, Stronger U has become an 8-figure business with revenues over $500k monthly, largely driven by word-of-mouth referrals.

How much they make: $6M/year
Current team size: 54

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How I Started A $6M Online Nutrition Coaching Business

Stronger U is an online nutrition consulting company with an 8-figure business receiving revenues of over $500k monthly, offering clients a unique nutritional experience through a 1-on-1 coaching approach, boasting an NPS of 78.6 and rated highly on Google Reviews and Facebook.

About
Mike started Stronger U about 9 years ago
Revenue
Mike grew the business to $500K/month
Read by 10,326 founders

10. MasalaBody ($120K/year)

How much they make: $120K/year
Current team size:

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How I built a $10K/month online business (while working a full-time job with a family)

Online weight loss coach Nagina Abdullah built a 6-figure business while working full-time and raising a family, helping women who've tried everything else finally see positive results in their weight loss journey through her step-by-step habit change approach.

About
They started MasalaBody about 10 years ago
Revenue
They grew the business to $10K/month
Read by 789 founders

11. Fierce & Fit ($60K/year)

How much they make: $60K/year
Current team size:

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How to Go from 0 to $5,000/Month with Online Training

Latina business owner Michelle Riley-Snyder took her online platform, Fierce & Fit, from $0 to $5K/month through social media and leveraging client relationships, helping modern professional women to achieve their best physical and mental health with personalized workout routines, customized meal plans, and motivation.

About
They started Fierce & Fit over 9 years ago
Revenue
They grew the business to $5K/month
Read by 624 founders

12. Winning Mentality Fitness ($120K/year)

How much they make: $120K/year
Current team size:

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How Brandon jumped from in-person training to earning $10K/month in 3 months

Winning Mentality Fitness, led by Brandon Woo of the Bay area, grew his fitness coaching company from in-person to online training, expanding his company's monthly revenue to $10,000 with the help of Everit software and creating a new source of income that allowed him to be selective about his personal clients.

About
They started Winning Mentality Fitness over 10 years ago
Revenue
They grew the business to $10K/month
Read by 706 founders

13. Camp Gladiator ($479M/year)

How much they make: $479M/year
Current team size: 1004

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Ally Davidson, co-founder & co-CEO of Camp Gladiator

Camp Gladiator, founded in 2008, has seen exponential growth in 2020 and 2021, expanding faster than any other fitness fad, with over 1,000 elite Certified Personal Trainers and 100 devoted HQ teammates.

About
They started Camp Gladiator over 15 years ago
Revenue
They grew the business to $39.9M/month
Read by 702 founders

14. Gymshark ($1.3B/year)

How much they make: $1.3B/year
Current team size: 850

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How a 19-Year-Old Created a $130 Million Sportswear Brand

Gymshark founders started with a website selling fitness supplements and seven years later, they now make a whopping turnover of $130 million.

About
They started Gymshark over 12 years ago
Revenue
They grew the business to $108M/month
Read by 672 founders

15. F45 Training ($31.8M/year)

How much they make: $31.8M/year
Current team size: 4107

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ABOUT TIME YOU MET: ROB DEUTSCH, FOUNDER AND CEO OF F45

F45 Training is a global fitness community that generated $134 million in revenue in 2021, with over 1,750 studios in 45 countries worldwide and opens 40-50 franchises across the globe, as their innovative team training focuses on high-intensity group workouts.

About
Adam started F45 Training over 11 years ago
Revenue
Adam grew the business to $2.65M/month
Read by 608 founders