365+ Online Fitness Business Names

Updated: January 19th, 2023

So, you've come up with the perfect online fitness business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your online fitness business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best online fitness business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your online fitness business.

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Online Fitness Business Name Generator

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Ideas

Catchy online fitness business name ideas

  • Perfect Form Fitness check availability
  • Fit Foundations check availability
  • Primers Fitness check availability
  • More Motivation check availability
  • Gym Gems check availability
  • Formation Fitness check availability
  • Atomic Bombs check availability
  • Ignition Fitness check availability
  • Heart Happy check availability
  • Space Wellness check availability
  • Power-full check availability
  • The Training Room check availability
  • Power Fit Kids check availability
  • Runtastic check availability
  • Excellence Health check availability
  • Horsepower check availability
  • Iron Gloves Boxing check availability
  • Made of Muscle check availability
  • The Lift Station check availability
  • Prime Gear Gym check availability
  • Daily Dose check availability
  • Core Power Yoga check availability
  • The Gym Life check availability
  • Cardio Queens check availability
  • Peak Condition check availability
  • Perfect Fit check availability
  • Intense Fitness check availability
  • Maxman’S Gym check availability
  • Vision Fitness check availability
  • Straight Blast Gym check availability
  • Gym World check availability
  • Light Bulbs check availability
  • Mountainside Fitness check availability
  • Kardio Kings check availability
  • Wegofit Crew check availability
  • Power Up check availability
  • Xtreme Body Gym check availability
  • Category 5 check availability
  • Rockburner Gym check availability
  • Well + Good check availability
  • Pythons check availability
  • Storm Sweat check availability
  • Hercules Fitness House check availability
  • Results Only check availability
  • Gym Guys check availability
  • Fitness Together check availability
  • Strive Personal Fitness check availability
  • Foodily check availability
  • Surge Status check availability
  • 360 Gym And Fitness check availability
  • Beast Mode check availability
  • Shaped-Up Fitness Club check availability
  • Physically Fit check availability
  • Harmony Manfit Gym check availability
  • Lethal Ladies check availability
  • Vision Quest Sport and Fitness check availability
  • Honey Bees check availability
  • ACME Pilates check availability
  • Evolution Fitness check availability
  • From Hair To Eternity check availability
  • Strength Union check availability
  • Unique Physique check availability
  • Fresh And Fit check availability
  • GoGo Fitness check availability
  • Gym Time check availability
  • South End Fitness check availability
  • Basis check availability
  • Rock Spot Climbing check availability
  • Zero Machine Crossfit check availability
  • More Love Letters check availability
  • New Age Fitness check availability
  • Flow Fitness check availability
  • Metroflex Gym check availability
  • Muscle Cuts check availability
  • 24-7 Gym check availability
  • Fitness Founders check availability
  • Lifetime Gym check availability
  • Charity Miles check availability
  • Crossfit Xperience Gym check availability
  • Tuff Feet Gym check availability
  • The Fitness Experts check availability
  • Charter Fitness check availability
  • Reformed Pilates check availability
  • BFit Gyms check availability
  • Stayfit Labs check availability
  • One 30 Fitness check availability
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  • Irresistible Build Labs check availability
  • Wildfire Fitness check availability

Creative online fitness business name ideas

  • Vortex Fitness check availability
  • Fit Friends check availability
  • Healthy Abbs Palace check availability
  • Pin Up CrossFit check availability
  • Pure Barre check availability
  • MyFitnessPal check availability
  • Fly Fitness check availability
  • Elevate Yoga & Wellness check availability
  • Global Power Gym check availability
  • RunKeeper check availability
  • FitIST check availability
  • CrossFIT Primal Energy check availability
  • Lemon Drops check availability
  • Brickfit Fams Gym check availability
  • Wheeler Fitness check availability
  • Vive Fitness check availability
  • Fitness For All check availability
  • Back For More check availability
  • Motion Makers check availability
  • Patients Like Me check availability
  • Quality Life Fitness check availability
  • Finding Fitness check availability
  • Healthy Hustle check availability
  • Health And Wealth check availability
  • Get Fit Gym check availability
  • Everybody Fights check availability
  • Golden Hour Gym check availability
  • More Power check availability
  • Step by Step check availability
  • Fit And Fab check availability
  • Me Fitness Studios check availability
  • Powers That Be check availability
  • Fitness Evolution check availability
  • Fitness Formers check availability
  • Chisel Body Lab check availability
  • Wildcats check availability
  • Industrial Strength Gym check availability
  • Forged Strength check availability
  • Curves Evolution Gym check availability
  • Super Strength check availability
  • The Fitness Crew check availability
  • The AERO Space check availability
  • Blood, Sweat and Cheers check availability
  • Lightning Bolts check availability
  • No Quit Fitness check availability
  • Experience Fitness check availability
  • Blue Apron check availability
  • Pumped And Proud check availability
  • The Hive Fitness check availability
  • LoseIt! check availability
  • Power Play check availability
  • BlissMo check availability
  • Mop Top Shop check availability
  • Crunch Fitness check availability
  • Casual Fitness check availability
  • Toxic Thunders check availability
  • Heads You Win check availability
  • Misfit Fitness check availability
  • Daily Burnout check availability
  • Camelback Gym check availability
  • Firm Feets Gym check availability
  • Recreate Fitness check availability
  • Sizzle and Sweat check availability
  • Podium Fitness check availability
  • Fit Curves Station check availability
  • Omada Health check availability
  • The Motivation Spot check availability
  • Soul Cycle check availability
  • Anytime Fitness check availability
  • Knockout Fitness check availability
  • White Sharks check availability
  • Mega Burn Fitness check availability
  • Freshest Fitness check availability
  • Razor Cuts check availability
  • Glamour Gym check availability
  • YouFit Health Clubs check availability
  • Hoosierdaddies check availability
  • Worth The Weight check availability
  • Fitness for 40 Plus check availability
  • Whole Body Fitness check availability
  • Dream Big Fitness check availability
  • Lumberjack Fitness check availability
  • Buzzed Basters check availability
  • Fat Burns Reshapers check availability
  • Staying Power check availability
  • Rise And Shine Gym check availability
  • Your Way Fitness check availability
  • Healthguru check availability
  • Elemental Fitness check availability
  • Fitocracy check availability
  • Lion’S Den Fitness check availability

Learn more about starting an online fitness business:

Where to start?

-> How to start an online fitness business?
-> How much does it cost to start an online fitness business?
-> Pros and cons of an online fitness business

Need inspiration?

-> Other online fitness business success stories
-> Examples of established online fitness business
-> Marketing ideas for an online fitness business
-> Online fitness business slogans
-> Online fitness business Instagram bios

Other resources

-> Online fitness business tips

Funny Online Fitness Business Names

  • Livin’ in the Zone check availability
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  • Strength Squad check availability
  • Happy Health check availability
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  • TriCore Fitness check availability
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  • No Grease check availability
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  • The Sweat Zone check availability
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  • Go Global Gym check availability
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Cool online fitness business name ideas

  • Persian Princesses check availability
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  • The Daily Workout check availability
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  • Alpha Builds Gym check availability
  • Evolv Fitness check availability
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  • Motivation Masters check availability
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  • The Pamper Gym check availability
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Unique online fitness business name ideas

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Cute online fitness business name ideas

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Clever online fitness business name ideas

  • Electronic Co check availability
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Best online fitness business name ideas

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Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Online Fitness Business:

Simple is always better

This means a few different things. Your online fitness business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your online fitness business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.