365+ Online Fitness Business Names

Updated: August 13th, 2025

So, you've come up with the perfect online fitness business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your online fitness business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best online fitness business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your online fitness business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Online Fitness Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of online fitness business name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy online fitness business name ideas

  • Perfect Form Fitness
  • Fit Foundations
  • Primers Fitness
  • More Motivation
  • Gym Gems
  • Formation Fitness
  • Atomic Bombs
  • Ignition Fitness
  • Heart Happy
  • Space Wellness
  • Power-full
  • The Training Room
  • Power Fit Kids
  • Runtastic
  • Excellence Health
  • Horsepower
  • Iron Gloves Boxing
  • Made of Muscle
  • The Lift Station
  • Prime Gear Gym
  • Daily Dose
  • Core Power Yoga
  • The Gym Life
  • Cardio Queens
  • Peak Condition
  • Perfect Fit
  • Intense Fitness
  • Maxman’S Gym
  • Vision Fitness
  • Straight Blast Gym
  • Gym World
  • Light Bulbs
  • Mountainside Fitness
  • Kardio Kings
  • Wegofit Crew
  • Power Up
  • Xtreme Body Gym
  • Category 5
  • Rockburner Gym
  • Well + Good
  • Pythons
  • Storm Sweat
  • Hercules Fitness House
  • Results Only
  • Gym Guys
  • Fitness Together
  • Strive Personal Fitness
  • Foodily
  • Surge Status
  • 360 Gym And Fitness
  • Beast Mode
  • Shaped-Up Fitness Club
  • Physically Fit
  • Harmony Manfit Gym
  • Lethal Ladies
  • Vision Quest Sport and Fitness
  • Honey Bees
  • ACME Pilates
  • Evolution Fitness
  • From Hair To Eternity
  • Strength Union
  • Unique Physique
  • Fresh And Fit
  • GoGo Fitness
  • Gym Time
  • South End Fitness
  • Basis
  • Rock Spot Climbing
  • Zero Machine Crossfit
  • More Love Letters
  • New Age Fitness
  • Flow Fitness
  • Metroflex Gym
  • Muscle Cuts
  • 24-7 Gym
  • Fitness Founders
  • Lifetime Gym
  • Charity Miles
  • Crossfit Xperience Gym
  • Tuff Feet Gym
  • The Fitness Experts
  • Charter Fitness
  • Reformed Pilates
  • BFit Gyms
  • Stayfit Labs
  • One 30 Fitness
  • Perfect Fitness
  • Gale Force
  • Fitness Formula
  • Irresistible Build Labs
  • Wildfire Fitness

Creative online fitness business name ideas

  • Vortex Fitness
  • Fit Friends
  • Healthy Abbs Palace
  • Pin Up CrossFit
  • Pure Barre
  • MyFitnessPal
  • Fly Fitness
  • Elevate Yoga & Wellness
  • Global Power Gym
  • RunKeeper
  • FitIST
  • CrossFIT Primal Energy
  • Lemon Drops
  • Brickfit Fams Gym
  • Wheeler Fitness
  • Vive Fitness
  • Fitness For All
  • Back For More
  • Motion Makers
  • Patients Like Me
  • Quality Life Fitness
  • Finding Fitness
  • Healthy Hustle
  • Health And Wealth
  • Get Fit Gym
  • Everybody Fights
  • Golden Hour Gym
  • More Power
  • Step by Step
  • Fit And Fab
  • Me Fitness Studios
  • Powers That Be
  • Fitness Evolution
  • Fitness Formers
  • Chisel Body Lab
  • Wildcats
  • Industrial Strength Gym
  • Forged Strength
  • Curves Evolution Gym
  • Super Strength
  • The Fitness Crew
  • The AERO Space
  • Blood, Sweat and Cheers
  • Lightning Bolts
  • No Quit Fitness
  • Experience Fitness
  • Blue Apron
  • Pumped And Proud
  • The Hive Fitness
  • LoseIt!
  • Power Play
  • BlissMo
  • Mop Top Shop
  • Crunch Fitness
  • Casual Fitness
  • Toxic Thunders
  • Heads You Win
  • Misfit Fitness
  • Daily Burnout
  • Camelback Gym
  • Firm Feets Gym
  • Recreate Fitness
  • Sizzle and Sweat
  • Podium Fitness
  • Fit Curves Station
  • Omada Health
  • The Motivation Spot
  • Soul Cycle
  • Anytime Fitness
  • Knockout Fitness
  • White Sharks
  • Mega Burn Fitness
  • Freshest Fitness
  • Razor Cuts
  • Glamour Gym
  • YouFit Health Clubs
  • Hoosierdaddies
  • Worth The Weight
  • Fitness for 40 Plus
  • Whole Body Fitness
  • Dream Big Fitness
  • Lumberjack Fitness
  • Buzzed Basters
  • Fat Burns Reshapers
  • Staying Power
  • Rise And Shine Gym
  • Your Way Fitness
  • Healthguru
  • Elemental Fitness
  • Fitocracy
  • Lion’S Den Fitness

Learn more about starting an online fitness business:

Where to start?

-> How much does it cost to start an online fitness business?
-> Pros and cons of an online fitness business

Need inspiration?

-> Other online fitness business success stories
-> Marketing ideas for an online fitness business
-> Online fitness business slogans
-> Online fitness business Instagram bios

Other resources

-> Profitability of an online fitness business
-> Online fitness business tips

Funny Online Fitness Business Names

  • Livin’ in the Zone
  • V Shape Fitness
  • Fitfam Gym
  • DailyBurn
  • Fitness Core Lab
  • Volcanoes
  • EcoPower Fitness
  • Twerk in Style Fitness
  • The Second Space
  • Momentum Studio
  • Independence Gym
  • Sweet Momentum
  • NatureBox
  • Classic Creek
  • Fit For Me
  • Fulcrum Fitness
  • Way of Life
  • Elite Fitness Training
  • Freaky For Fitness
  • Gym Goers
  • Platinum Fitness
  • X Gym
  • Waybeat Physiques Gym
  • Blast And Burn
  • Atomic Kitten
  • The Fitness League
  • Urals Body Labs
  • Glamourous Fitness
  • From Fit To Fitter
  • The Fitness House
  • Fooducate
  • Marauders
  • Unisex Fitness Xplorers
  • Wake And Workout
  • Endomondo
  • Farmigo
  • Tone Time
  • Find Your Fit
  • Power Performance
  • Healthy Happenings
  • Millennial Fitness
  • Keep Fit Lab
  • Strength Squad
  • Happy Health
  • Tangible Fitness
  • ShapeUp
  • TriCore Fitness
  • Mediavine
  • Longevity Life Zone
  • Fit Club Magnates
  • Urban Wellness
  • Point Gym
  • American Top Team
  • AllStar Fitness
  • Gym Guides
  • Roaring Rebels
  • Off the Top
  • Rapid Fitness Reshapers
  • Fast And Fit
  • Cardio And Weight Place
  • Gym Gurus
  • Prime Gears Gym
  • Physiques Gym
  • No Grease
  • Core Fitness
  • The Future Of Fitness
  • The Sweat Zone
  • Gold Medal Fitness
  • Lab5 Fitness
  • Fit Formula
  • Urban Kinetics
  • Crush it Fitness
  • Howling Hyenas
  • Fitness Underground
  • Pearl Courts
  • Boundless Bodies
  • EveryMove
  • Tri Fitness
  • Blast Past
  • Fabulous And Fit
  • Flexed
  • Fit Sense Hub
  • Go Global Gym
  • HealthTap
  • Fitness Freaks
  • Go Go Gym
  • Food52
  • Brute Force
  • With All Our Might
  • Push For Pads Gym
  • Hard Knocks Gym

Cool online fitness business name ideas

  • Persian Princesses
  • Fitpro Body Lab
  • First Place Fitness
  • The Physique Pyramid
  • The Fitness Pyramid
  • The Daily Workout
  • Peak Performance
  • Sunrise Gym
  • Gym Hero
  • Reshapes Lounge
  • Fitness Connection
  • Alpha Builds Gym
  • Evolv Fitness
  • Fit Arms Crew
  • Motivation Masters
  • Mustangs
  • LifeKraze
  • Big League Fitness
  • Raising Stars Fitness
  • Cardio Kings
  • Top Spotting
  • Rogue Training
  • Map My Fitness
  • FitOrbit
  • Iron Lifters
  • Fit For Life
  • The Pamper Gym
  • KnockOut Knights
  • Legends
  • Aware Fitness
  • Core Cross Fit
  • Rain Fitness
  • Curves
  • Gym Rats
  • Tough Luck
  • Everest
  • High Flying Fitness
  • Championship Fitness
  • Fitness Builders Gym
  • Peas in a Pod
  • GymPact
  • Gladiators
  • Gym Machines
  • GoPerformance
  • The Corner Gym
  • Feel Good Fitness
  • HUB Fitness
  • Hot Rod Fitness
  • Resistance Sports
  • Burned Physiques Gym
  • TruHIT
  • The Bar Method
  • Cruze Fitfare
  • Gym Palace
  • DailyMile
  • Pure Vibes Fitness
  • Club Physico
  • Community Fitness
  • Greatist
  • The Fitness Hut
  • Desert Storm
  • No Fail Fitness
  • Hot Hurricanes
  • Fitness For Less
  • Bleeding Hearts Kettlebell
  • Republic Fitness
  • Evolve Fitness
  • Retrofit
  • Evolve Dance & Fitness
  • Flirty Girl Fitness
  • Snap Fitness
  • XSport Fitness
  • One Stop Workout
  • The Workout Zone
  • The Greatful Sweat
  • Redbeard Barbell
  • Row House
  • Accelerate
  • Fitness Revolution
  • The Train Station
  • Fit Don’T Quit
  • Body Designs Fitness
  • Health To You
  • Gym 100 Lab
  • Amped Up
  • Gazelles
  • Energy Fitness Concepts
  • Ability 360 Sports
  • Friendly Fitness
  • Tangled up Fitness
  • Get Outdoors Fitness

Unique online fitness business name ideas

  • Thunderbirds
  • Fitness 1 Gym
  • Fit Packs Labs
  • The Easier Electronic
  • Informix Cyber
  • The Serial Digital
  • Going Electronic
  • Cyber Spot
  • Internet Spot
  • Interactive Electronic Co
  • Site Pro
  • Traumatize Online
  • Offline Offline
  • Free Internet
  • The Latest Web
  • The Latest Interactive
  • Published Interactive Collective
  • The Searchable
  • PublishedOnline
  • Virtual Cyber
  • Web Group
  • The Going Site
  • VirtualOnline
  • Editorial
  • BusinessweekOnline
  • America Interactive Pro
  • Easier Virtual Co
  • Sociological Digital
  • Awhile Online
  • Businessweek Virtual
  • Searchable
  • Alive Online
  • Editorial Electronic
  • Viewable Site Group
  • Viewable Web Place
  • Parttime Online
  • The Infosci Interactive
  • The Published Cyberspace
  • Offline Electronically Collective
  • Available Website Trading Co
  • Availahle
  • Website Pro
  • The Infosci Electronically
  • Digital Group
  • Infosci
  • Polite Online
  • Worldwide Cyber
  • The Manual Electronically
  • Offline On Call
  • Searchable Website
  • Digital Collective
  • The Free
  • Onsite Online
  • Digital Pro
  • Availahle Digital Collective
  • Free Virtual Spot
  • Website Co
  • Going Interactive
  • The Viewable
  • Interactive Web Pro
  • Offline On Line
  • Site Co
  • Cyber Group
  • EasierOnline
  • Internet Collective
  • Going
  • ContentOnline
  • Offline Digital Spot
  • Electronic Collective
  • Serial Virtual
  • Serial Cyberspace Trading Co
  • Serial
  • Website Place
  • The Content Website
  • Availahle Digital Trading Co
  • Manual
  • Teenage
  • The Editorial Virtual
  • Tell time Online
  • Electronic Place
  • The Going Electronically
  • Informix Virtual Pro
  • The Easier Web
  • The Free Electronic
  • Sociological Cyberspace Pro
  • Safe
  • Electronically Collective
  • Infosci Website Trading Co
  • WorldwideOnline
  • Accessible
  • Interactive Place

Cute online fitness business name ideas

  • Sociological
  • Internet Group
  • Informix Electronically
  • Tell time Online
  • Samurai Online
  • Businessweek Electronically Collective
  • FastestOnline
  • Internet Trading Co
  • The Businessweek
  • SafeOnline
  • Infosci
  • Interactive Electronically Co
  • The America Cyber
  • The Serial Digital
  • Website Online
  • Offline Digital Spot
  • Replies Online
  • Easier
  • The Fastest
  • Teenage Cyber Collective
  • Electronically Pro
  • Offline On Call
  • Safe Digital
  • The Serial Virtual
  • Available Internet Place
  • Cyber Place
  • Remind Online
  • Searchable Electronic
  • Cyber Spot
  • The Viewable
  • Cyber Group
  • Aside Online
  • The Serial Cyber
  • Offline Off Air
  • Viewable
  • The Free Electronically
  • Businessweek
  • Businessweek Electronic Spot
  • Editorial Web Pro
  • Searchable Electronically Collective
  • Going Interactive Collective
  • Real time Online
  • America Interactive Trading Co
  • The Easier Web
  • The Available
  • Businessweek Site Group
  • Site Collective
  • Internet Collective
  • Site Pro
  • Viewable Cyberspace Trading Co
  • Comfortable Website Collective
  • The Safe
  • Web Group
  • Cyber Co
  • EntiretyOnline
  • Web Spot
  • Offline Offline
  • Sociological Cyber
  • The Informix Website
  • Businessweek Interactive Place
  • Manual Site Group
  • Published Interactive Collective
  • Businessweek Virtual
  • Web site Online
  • The Informix Site
  • The Free Electronic
  • Website Co
  • Latest Interactive Co
  • Offline Cyberspace Place
  • Easier Digital Co
  • AmericaOnline
  • Interactive Electronic Trading Co
  • The Worldwide
  • The Safe Website
  • Published
  • BusinessweekOnline
  • The Safe Cyberspace
  • Offline Electronically Collective
  • The Latest
  • InteractiveOnline
  • OfflineOnline
  • Website Place
  • The Accessible Cyber
  • Entirety Interactive Co
  • Sociological Electronic Group
  • Easier Digital Place
  • Availahle Digital Trading Co
  • Internet Place
  • Free Digital Place
  • Offline Site
  • Site Place

Clever online fitness business name ideas

  • Offline Off Air
  • Worldwide Electronic Pro
  • America Interactive Pro
  • Electronically Pro
  • Interactive Digital
  • On time Online
  • Businessweek Virtual
  • Profile Online
  • The Safe Website
  • Interactive Trading Co
  • Sociological Digital
  • Virtual Pro
  • Businessweek Site Group
  • Free Digital Place
  • Teenage Cyberspace Group
  • Cyberspace Pro
  • Businessweek Electronic
  • VirtualOnline
  • The Serial Digital
  • Offline Virtual
  • Sociological Virtual Place
  • Comfortable Website Trading Co
  • Samurai Online
  • Retire Online
  • Businessweek
  • Comfortable
  • Teenage Electronically
  • The Easier Electronic
  • Virtual Cyber
  • The Availahle
  • The Going
  • AvailahleOnline
  • GoingOnline
  • Electronically Co
  • Web Group
  • The Serial Cyber
  • Informix Electronically
  • Searchable Virtual
  • Interactive Co
  • Pigsty Online
  • Electronic Co
  • Website Co
  • ContentOnline
  • Viewable Web Place
  • Easier Virtual Trading Co
  • Safe Virtual
  • Apply Online
  • Digital Place
  • The Latest
  • Defined Online
  • Worldwide
  • Easier Electronically Collective
  • Interactive Electronic
  • Offline Onsite
  • Worldwide Electronically Trading Co
  • Site Pro
  • Interactive Place
  • Offline Site
  • Offline On Screen
  • Informix Virtual Pro
  • The Entirety
  • Sociological Cyber
  • Free
  • Offline
  • The Infosci Electronic
  • America Internet Group
  • Easier Electronically Spot
  • Unwind Online
  • Aside Online
  • The Viewable Digital
  • Alive Online
  • BusinessweekOnline
  • Cyber Spot
  • Availahle Web Pro
  • InfosciOnline
  • Informix Digital Group
  • The Latest Electronic
  • AmericaOnline
  • Free Virtual Spot
  • Editorial Digital Collective
  • Infosci Site Spot
  • Internet Spot
  • Published Virtual Pro
  • The Latest Web
  • The Safe Internet
  • Tonight Online
  • Easier Website
  • The Editorial Interactive
  • Simplify Online
  • The Safe Cyberspace
  • Interactive

Best online fitness business name ideas

  • The Serial Virtual
  • Easier Electronically Spot
  • VirtualOnline
  • Entirety Cyberspace Spot
  • Comfortable Cyberspace Group
  • Worldwide
  • Content Electronically Pro
  • ContentOnline
  • Availahle Digital Collective
  • InteractiveOnline
  • Rawhide Online
  • Fastest
  • SerialOnline
  • Serial Virtual
  • Retire Online
  • Cyber Group
  • Viewable Internet Trading Co
  • Simplify Online
  • Viewable Electronic
  • Electronic Trading Co
  • Searchable Electronic
  • Cyber Place
  • Offline On Call
  • WorldwideOnline
  • The Informix Site
  • Editorial Digital Collective
  • Internet Co
  • The Serial Cyber
  • Free Cyberspace Co
  • Viewable Site Group
  • Entirety Internet
  • Onsite Online
  • Offline Site
  • The Serial Cyberspace
  • Interactive Spot
  • Two time Online
  • Behind Online
  • Businessweek Electronically Collective
  • Traumatize Online
  • America Interactive Pro
  • Electronically Group
  • Viewable Web Place
  • The Editorial Site
  • Web Co
  • Searchable
  • The Going Internet
  • Entirety Interactive Co
  • The Serial Digital
  • Digital Trading Co
  • Editorial Cyber Co
  • AmericaOnline
  • Cyberspace Pro
  • Accessible
  • Searchable Website
  • Going Interactive
  • The Safe
  • Offline On Screen
  • Teenage Virtual
  • Manual
  • InfosciOnline
  • BusinessweekOnline
  • Infosci Website Trading Co
  • Interactive Electronic Co
  • The Interactive
  • Safe
  • Offline Onsite
  • The Safe Internet
  • Anytime Online
  • Viewable
  • Offline Off Air
  • Easier Electronically Collective
  • Outside Online
  • Easier Virtual Trading Co
  • PublishedOnline
  • Digital Co
  • Run time Online
  • Businessweek Electronic Spot
  • Electronic Spot
  • Interactive Place
  • Published Interactive Collective
  • Worldwide Site
  • Fastest Virtual
  • Free Digital Place
  • The Accessible Web
  • The Infosci Web
  • Sociological Virtual Place
  • The Manual
  • Sociological Electronic Group
  • Viewable Cyberspace Trading Co
  • Website Place
  • Availahle Electronic Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Online Fitness Business:

Simple is always better

This means a few different things. Your online fitness business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your online fitness business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.