How Much Does It Cost To Start An Online Fitness Business? (In 2023)
Wondering how much it costs to start an online fitness business?
- The minimum startup costs for an online fitness business: $12
- The maximum startup costs for an online fitness business: $38,708
- The average startup costs for an online fitness business: $20,066
Here's a detailed list of an online fitness business startup costs:
Learn more about starting an online fitness business:
Where to start?
-> How to start an online fitness business?
-> Pros and cons of an online fitness business
Need inspiration?
-> Other online fitness business success stories
-> Examples of established online fitness business
-> Marketing ideas for an online fitness business
-> Online fitness business slogans
-> Online fitness business names
-> Online fitness business Instagram bios
Other resources
-> Online fitness business tips
-> Online fitness business hashtags
Software Expenses
Your online fitness business needs software to run efficiently!
Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
File Hosting Service |
Recommended |
$0 |
$299 |
Email marketing tool |
Recommended |
$0 |
$100 |
CRM Software ➜ |
Recommended |
$12 |
$300 |
Project Management Software |
Recommended |
$0 |
$25 |
Internal Communication Tool |
Recommended |
$0 |
$20 |
Accounting & Invoicing Software |
Recommended |
$0 |
$50 |
IT Support ➜ |
Optional |
$150 |
$2,000 |
Social Media Management Tools |
Optional |
$0 |
$50 |
Design Programs & Software |
Optional |
$0 |
$50 |
Office Space Expenses
It will be your call to determine if you need office space. It is not a requirement but may be necessary as your online fitness business grows.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Rent ➜ |
Optional |
$0 |
$5,750 |
Utility Costs For Office Space ➜ |
Optional |
$0 |
$1,150 |
WiFi & Internet ➜ |
Optional |
$0 |
$100 |
App Creation Costs
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
App Development ➜ |
Optional |
$1,000 |
$20,000 |
Apple Developer Program |
Optional |
$99 |
$99 |
Training & Education Expenses
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Online Learning Sites |
Optional |
$0 |
$1,000 |
Advertising & Marketing Costs
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Business Cards ➜ |
Optional |
$0 |
$50 |
Customer Research & Surveys |
Optional |
$0 |
$300 |
Tradeshow costs |
Optional |
$0 |
$5,000 |
Affiliate Marketing Commission & Fees |
Optional |
$0 |
$250 |
Influencer Marketing |
Optional |
$0 |
$750 |
Press |
Optional |
$0 |
$500 |
Google Ads |
Optional |
$0 |
$300 |
Facebook & Instagram Ads |
Optional |
$0 |
$350 |
Website Costs
Every business should have a website, and it's worth spending a bit of money to set it up right.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Domain Name ➜ |
Required |
$12 |
$200 |
Business Email Hosting Service ➜ |
Recommended |
$1 |
$15 |
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

- Shortform guides are essentially superpowered book summaries.
- Get all the book’s key ideas clearly and simply explained, plus smart commentary and analysis.
- It’s like having your smartest friend dissect a book for you.
Get your free trial + $42 off the annual sub today

Collect and analyze feedback with Delighted, the self-serve experience management platform of choice for thousands of the world’s top brands.
Choose from 8 ready-made survey templates including: Net Promoter Score, Product Market Fit, Smileys, Thumbs Up/Down, 5 Stars, and more.
And 5 survey delivery methods: email, web, link, kiosk, and iOS.
Sign up now and start collecting feedback for free.