Business Idea

Start A Fitness Equipment Company

About

Starting a fitness equipment company requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fitness equipment, or selling fitness equipment online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a fitness equipment company ➜

Key stats

market size
$12B
revenue (monthly)
$10.7K
starting costs
$31.5K
gross margin
22%
avg product price
$30000
time to build
9 months
growth
Word of mouth
business model
E-Commerce
time investment
Side project

About

Starting a fitness equipment company requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fitness equipment, or selling fitness equipment online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a fitness equipment company ➜

Key stats

market size
$12B
revenue (monthly)
$10.7K
starting costs
$31.5K
gross margin
22%
avg product price
$30000

 

time to build
9 months
growth
Word of mouth
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $75 $4,786
Software Expenses $150 $2,420
Other Expenses $0 $300
Total Startup Costs $3,207 $56,606

Successful Businesses

Business URL Rank
Rogue Fitness roguefitness.com #6,361
Mirror mirror.co #38,108
Tonal tonal.com #47,032
Horizon Fitness horizonfitness.com #66,270
Soletreadmills soletreadmills.com #73,219
Life Fitness lifefitness.com #76,734
Johnson Fitness & Wellness johnsonfitness.com #78,053
Fitness Factory: Home Gyms, Free Weights, Treadmills & More fitnessfactory.com #84,500
Implus – A global leader in fitness accessories and devices implus.com #89,526
Fitness Depot fitnessdepot.ca #93,181
Sunny Health and Fitness sunnyhealthfitness.com #99,264

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a fitness equipment company. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Easy to encourage "impulse buy" In the fitness equipment company, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Unlimited income potential With starting a fitness equipment company there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Amazing perks and discounts Working in the fitness equipment company comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A fitness equipment company can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your fitness equipment company are typically around 22%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the fitness equipment company, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a fitness equipment company, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

    Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to fitness equipment company.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜