Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$66

$700

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Advertising & Marketing Costs

$75

$4,786

Software Expenses

$150

$2,420

Total Startup Costs

$2,865

$46,573

Peloton

onepeloton.com

6,347

Rogue Fitness

roguefitness.com

6,361

Titan Fitness

titan.fitness

36,451

Mirror

mirror.co

38,108

Tonal

tonal.com

47,032

Horizon Fitness

horizonfitness.com

66,270

Sole Fitness

soletreadmills.com

73,219

Life Fitness

lifefitness.com

76,734

Johnson Fitness

johnsonfitness.com

78,053

Fitness Factory

fitnessfactory.com

84,500

Implus

implus.com

89,526

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Meaningful business connections

You never know who you will meet as a fitness equipment company. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Easy to encourage "impulse buy"

In the fitness equipment company, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Unlimited income potential

With starting a fitness equipment company there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.

Amazing perks and discounts

Working in the fitness equipment company comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A fitness equipment company can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Low margins

The gross margins for your fitness equipment company are typically around 22%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the fitness equipment company, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a fitness equipment company, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.