200+ Motivational Slogan Ideas For Your Fitness Business (Ultimate List + Guide)

So, perhaps you've come up with the perfect online fitness business idea and name/logo for your online fitness business.

Now, it's time to come up with a great slogan to tie all the pieces together.

And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.

Your slogan is not only a promise to your customer, but it represents your brands entire mission.

Your slogan tells your customer exactly what you do and why you do it - so it's important that you get it right from the start.

We've put together a list of powerful slogan and taglines for your online fitness business. We also provide you with a step-by-step guide on how to come up with a powerful slogan for your brand.

Catchy Slogan Ideas

Don’t just pray for it, work for it.

Running to what’s to come.

Too fit to quit.

Bodies of stamina & strength.

Fitness leads you to a better life.

Little black dress approved.

The Price of Excellence is discipline.

When you can control your brain, you can control your body

Be physically fit – you know you’ll like it!!!

The hardest part is waking up.

Fitness isn’t a goal it is a lifestyle.

Sweat up a storm

Be a motivation.

The only bad workout is no workout.

The pain you suffer today is the sign of tomorrow’s victory.

In Pursuit of Good Health.

We care for your physical fitness.

A fit body is the energy source for goal-achieving activities.

Where fitness comes naturally.

Everything you need is outside of your usual range of familiarity.

Move it or lose it.

Close to Home. Near Work.

Stay fit, stay healthy.

Make yourself more grounded than your reasons.

Take a load off.

Push harder today on the off chance that you need an alternate tomorrow .

Exercise your psyche and body.

Get the packs you want, here.

We all crunch.

A healthy mind in a healthy body.

The fitness leader.

Work it out to work it off.

Everyone in life needs balance.

The main terrible exercise is no exercise.

Convenient. Affordable.

Celebrating wellbeing.

Don’t count your hours in the gym.

Your body hears everything that your mind says.

Shape it up!

Get fit don’t quit

Stop paying for it.

It never gets easier. You just get strong.

Trainer is waiting for you, put your joggers on and head to our gym.

Be an inspiration.

It never gets less demanding, you simply get more grounded

Bear witness to Infinity Fitness.

You will great strong enough to give a good shirtless pose.

Don’t be a minx, consume that fat.

It’s never too late to feel great.

Fitness is not a destination it is a way of life.

Close to Home. Close to Work.

Fitter can face it better.

Crunch. No judgments.

Strong is the thing that happens when you come up short on powerless.

Your first step to fitness.

Healthy mind in a healthy body

All can be done for a better shape is a healthy workout.

Get the body you want at the studio you love!

Everything you want is outside of your comfort zone.

Separation originates from planning.

Running to the future.

Energize your life.

Losing never felt so good.

Fitness requires the shaping of mind too.

Don’t be a brat, burn that fat.

It never gets less demanding. You simply get solid.

Be physically fit – you know you’ll like it!

Forever fit, forever strong!

Join us and turn your fat into fit.

No Pain. No Gain.

Lose the weight or meet your fate

Start where you are. Utilize what you have. Do what you can.

Fitness should be your attitude.

Get in the groove.

Stay healthy and weightless.

Those who don’t discover time for exercise should discover time for disease.

Tomorrow is the main clear page of a 365 page book. Compose a decent one.

Fitness for Health Resolution.

Rest a while and run a mile.

Solutions for moving better and feeling healthier.

It is your time to reset your life.

If you acknowledge quality, at that point we are for you.

The fastest way to get in shape.

Fast. Convenient. Affordable.

Get fit or stay sick.

Strong is beautiful.

Get In. Get Fit. Get on with Life.

Why put off feeling good?

Strong is what happens when you run out of weak.

Fitter, healthier, happier

Look different, feel different.

A New Year – A New You.

It’s More Than a Game

Test your ability 5 days a week.

Always something happening.

Turn Fat into FIT!

Fitness for Health Resolution

Find a way or make one.

Get In. Get Fit, and get on with Life.

Your body hears everything that your brain says.

The gym is the beauty Saloon for your muscles.

Make yourself stronger than your excuses.

Fit for life

Dare to be awesome.

Hustle to acquire muscle.

Why put off feeling better?

It’s More Than a Game.

Activate your beast mode here and provide yourself with healthy mass.

Harder. Better. Faster. Stronger.

Willpower knows no deterrents.

Before your body, your mind comes to the gym.

Everyone Needs a Tune-up.

The hardest part is walking out the front door.

Be a motivation

The hardest part is exiting the front entryway.

Push harder than yesterday if you want a different tomorrow.

Love yourself enough to work harder.

Work your butt off

Get fit don’t quit.

Results, not promises.

Fight for Fitness.

Focus on what you lift.

Losing never felt so good

Transforming ordinary into extraordinary.

The Healthy Way of Life Company.

A maker of fine bodies and spirits.

Get fit or Get out.

Get the body you deserve.

If you appreciate quality, then we are for you.

Sweat up a storm.

Shoe love to yourself by keeping yourself healthy.

Fitness is 50% Mental and 50% Physical.

If you want to be a hit in life, you gotta be fit and fine.

The last real gym!

Work your butt off.

Muscles will suit you.

Making fitness fun.

Commit to be fit.

Fitter, healthier, happier.

Get active Get sweaty.

Separation comes from preparation.

Workout on your terms.

Fit for life.

Fight for Fitness

You will be in love with the exercise.

Get a bounce on your day.


It’s never too late to lose that weight.

Get thin and win.

Willpower knows no obstacles.

Running to the future

If you want to be a hit in life, you gotta be fit and fine

Don’t stop till you drop!

Take back your body.

Fitness is the ultimate fashion.

Fit is best, lift it or lose it.

Everyone Needs a Tune-up

Select your size!

Where skinny fats go.

Every day is a choice.

Get a jump on your day.

Visit the gym once a day.

Use it or lose it.

Make yourself proud.

We will help you to shape your muscles.

Live life, love fitness.

Accept the challenge of those who tell you that you can’t do it.

Exercise your mind and body.

In Pursuit of Good Health

Your body doesn’t get better by itself, you have to put effort.

Celebrating health.

Healthy mind in a healthy body.

Hustle to gain more muscle.

Live longer, live stronger.

Dare to be great.

It never gets easier, you just get stronger.

The quickest way to a top shape.

Get thin and win

Sweat in the gym is the guarantee stamp for your health.

Only fat loss is a good loss in this world.

Push yourself.

Push harder today if you want a different tomorrow.

Guide: How To Come Up With A Slogan For Your Online Fitness Business

Why Is Your Slogan Important?

Slogans are critical when doing any sort of marketing or advertising for your business.

Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.


Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.

So, let's dive into all of the critical pieces to coming up with a great slogan for your online fitness business.

6 Tips For Creating A Catchy Slogan

1. Keep it short, simple and avoid difficult words

Similar to naming your business, your slogan should be short and simple.

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.

There are a few different ways you can incorporate what makes your business special in your slogan:

  • Explain the target customer you are catering your services towards
  • What problem do you solve?
  • How do you make other people, clients or your employer look good?
  • Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

This will help when advertising your business and creating a powerful website.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.

Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers and most importantly, those that are considered to be in your target market.

Here's a few ways you can ask for feedback:

  • Ask for feedback on a Facebook group
  • Subreddits
  • Niche forums
  • Twitter communities
  • Meetups
  • Product Hunt
  • Test a few different slogan(s) on Facebook Ads and see what performs best
  • Ask a stranger at your coffee shop!

Examples of Great Slogans

Needing a little inspo? We put together a list of some of the best slogans of all times.

Each one offers every single piece we talked about above - short, simple, unique, consistent, timeless and targeted to their specific niche.

Here they are:

  1. Adidas – Impossible is nothing
  2. Ajax – Stronger than dirt
  3. Airbnb – Belong anywhere
  4. Alka Seltzer – I can't believe I ate the whole thing
  5. Allstate – You're in good hands
  6. American Express – Don't leave home without it
  7. Apple – Think different
  8. Avis – We try harder
  9. BMW – The ultimate driving machine
  10. Bounty – The quicker picker-upper
  11. Burger King – Have it your way
  12. Campbell's Soup – Mmm, mmm good!
  13. Capital One – What's in your wallet?
  14. Chevrolet – The heartbeat of America
  15. Clairol – Does she or doesn't she?
  16. Coca-Cola – Open happiness
  17. De Beers – A diamond is forever
  18. Disneyland – The happiest place on earth
  19. Dunkin' Donuts – America runs on Dunkin'
  20. Energizer – It keeps going… and going… and going
  21. Facebook – Move fast and break things
  22. Fed-Ex - When it absolutely, positively has to be there overnight
  23. Frosted Flakes – They're grrrrrrreat!
  24. Gatorade – Is it in you?
  25. Geico – So easy a caveman can do it
  26. General Electric – We bring good things to life
  27. Google – Don't be evil
  28. John Deere – Nothing runs like a deer
  29. Kay Jewelers – Every kiss begins with Kay


Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.

We hope this list of slogans + guide helped. Good luck!

Visit Starter Story for more insight on how to start your business!

Starter Story,   Founder of Starter Story

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