12 Things To Know When Starting A Successful Online Fitness Business

Want to start your own online fitness business? Here are 12 tips you should know.
product

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting an online fitness business:

#1: Kyle Bergman, founder of Sweat from Home:

We chatted with with Kyle, founder of Sweat from Home ($25K/month). In our interview, Kyle says:

We were able to hit the ground running because we had an existing, loyal community that loved taking our classes in person.

Additionally:

A huge form of acquisition for us was bringing on amazing coaches who also had a strong and loyal following from their pre-COVID coaching days.

article

Read the full interview ➜

#2: Danielle Devine-Baum, founder of sweatconnected:

We chatted with with Danielle, founder of sweatconnected ($/month). In our interview, Danielle says:

If you have a great idea and enough passion, you are already ahead of the game.

article

Read the full interview ➜

#3: Serena Jenkins - Hannah, founder of Serena Hannah Athletics:

We chatted with with Serena, founder of Serena Hannah Athletics ($14K/month). In our interview, Serena says:

The most challenging aspects of designing the products were the time difference and the language barrier at times. You must be very specific about what you want, which is something I had to learn. I’ve never been asked to be that specific before.

Additionally:

The best way to get into the growth phase is to begin to hire help. This will allow you to step out of the self-employed phase (where you must do all tasks yourself) and allow you the space you need to create.

Further:

My biggest mistake was spending the entire $10,000 on everything but marketing and sales. If I could do that over I would have started with WAY less money invested and spent the MAJORITY of it on marketing and ads for sales.

article

Read the full interview ➜

#4: Tobias Young, founder of Tobias Young Fitness:

We chatted with with Tobias, founder of Tobias Young Fitness ($30K/month). In our interview, Tobias says:

Always make sure that there are clear boundaries and tasks for each person on the team if you choose to partner up with someone.

article

Read the full interview ➜

#5: Haley Perry, founder of Endorphitness:

We chatted with with Haley, founder of Endorphitness ($10K/month). In our interview, Haley says:

I started my career in the personal training space, only to recognize that the number of hours I put into training was a direct correlation of how much money I could make.

Additionally:

I spend my days building out systems so that when a team is necessary, everything is already in place.

Further:

Be willing to suck at the beginning, be willing to fail your way through tough times to make it out the other side stronger than you were.

article

Read the full interview ➜

#6: Tobias Young, founder of Tobias Young Fitness:

We chatted with with Tobias, founder of Tobias Young Fitness ($30K/month). In our interview, Tobias says:

f you try to speak to everyone, you speak to no one. As soon as you choose who you would like to work with, then you have to do your research on where they hang out, where they shop, what type of cars they drive, what their hobbies are, and so on.

article

Read the full interview ➜

#7: Stephen Bilko, founder of Exercise Simple:

We chatted with with Stephen, founder of Exercise Simple ($0/month). In our interview, Stephen says:

We bought the domain name that day. We contacted a branding specialist. And a month later, we filmed, what essentially would be our pilot. So this is many years in the making, to actually get to the point where we launch a live app to the world.

article

Read the full interview ➜

Want to start an online fitness business?

See our full guide ➜