22 Successful Newsletters Making Money In 2023
Did you know that in the past five years, there has been more than a 50% increase in the number of people who read newsletters?
Newsletters are one of the few things you can use to market yourself as a trusted expert. A well-written newsletter can educate your subscribers and build connections with them.
Email newsletters are a great way to connect with customers and potential customers. It’s a newsletter’s job to inform, persuade, and sell to your audience.
Here are some real life success stories of starting a newsletter:
1. MarketBeat ($25.6M/year)
Matt Paulson (from Sioux Falls, South Dakota, USA) started MarketBeat over 12 years ago.
My name is Matt Paulson and I’m the founder of MarketBeat, a financial media company that empowers individual stock investors to make better trading decisions by providing objective financial information and real-time market data.
MarketBeat is expected to generate approximately $8 million in revenue in 2019 and end the year at about 1.3 million unique email subscribers.
2. I Know The Pilot ($840K/year)
Garth Adams (from Melbourne) started I Know The Pilot about 7 years ago.
Hi, my name is Garth Adams, founder of I Know The Pilot. We send out airfare and accommodation deals to our subscribers every day. While other travel deal sites rely on paid subscriptions, we have been 100% free from day 1.
But I’m getting ahead of myself. Let’s take it back to how I got started, and then find out how we are doing now that vaccines are slowly being rolled out.
Learn more about starting a newsletter:
Where to start?
-> How much does it cost to start a newsletter?
-> Pros and cons of a newsletter
-> Examples of established newsletter
-> Marketing ideas for a newsletter
4. Domain Name Wire ($9.96M/year)
Andrew Allemann (from Seattle, WA, USA) started Domain Name Wire over 18 years ago.
Reports of email's death are greatly exaggerated. Andrew Allemann has gone from zero to up to $10,000 a month in just 3 years with a low overhead side hustle: An email newsletter and an online directory that helps connect podcasters with guests. Finding it difficult to find guests for his own pod…
- Andrew Allemann, a Seattle-based entrepreneur, established his company Domain Name Wire in 2015 - a news website focusing on WordPress, web hosting, and the domain name sector.
- Andrew has been working in the domain business since 1997. He has been quoted in numerous prestigious publications, including the New York Times, Financial Times, Wall Street Journal, TechCrunch, Washington Post, Bloomberg, Sydney Morning Herald, NPR, Fortune, and Guardian.
- Through Domain Name Wire, he attempts to offer guidance on technology-related media issues ever since the company was founded in 2005.
- Domain Name Wire provides advice to businesses on domain name selection.
Read the full story on internetx.com ➜
5. Money Talk ($1.2K/year)
Qin Xie (from London, England, United Kingdom) started Money Talk about 3 years ago.
Hi, I’m Qin Xie, a journalist, and editor based in London. I recently launched Money Talk, a reader-funded newsletter on personal finance.
It’s early days still - Money Talk went live at the end of May - but I made £100 in the first month and a couple of people even signed up for a whole year.
6. KickFlips ($48K/year)
Casey Woodard (from Buffalo, NY, USA) started KickFlips over 2 years ago.
Hi - I’m Casey Woodard. I am the founder of KickFlips - the email newsletter and Discord community showing you exactly what sneakers and streetwear are available for you to make bank flipping for a profit.
I started building KickFlips in January of 2021 and launched in late February. Currently, KickFlips is bringing in about $4,000 a month in revenue with roughly $150 in expenses. In the 5 months of its life, KickFlips has grown to a little over 1,500 total users almost exclusively through word of mouth and referrals.
7. We Do It Remotely ($6K/year)
Joseph Solomon (from Toronto, ON, Canada) started We Do It Remotely about 5 years ago.
My name is Joseph Solomon, and I’m the Founder & CEO of We Do It Remotely.
The newsletter launched last month but is growing quickly. We recently launched a paid section where we do deep dives into proposals, share exclusive freelancing reports, and more actionable strategies to help freelancers win.
8. Seedtable ($60K/year)
Gonzalo (from Paris, France) started Seedtable over 4 years ago.
My name is Gonz. My full-time job is Head of Growth at a company called Jobbatical. But early mornings, nights and weekends belong to Seedtable, my side project.
Most of my readers are investors, founders and employees at some of the best organizations in Europe – companies like Stripe, Transferwise, and N26; funds like Atomico, Point Nine Capital, and Entrepreneur First; and news outlets like Sifted and Tech.eu.
9. Ticker Nerd ($48K/year)
Luciano Viterale (from Sydney NSW, Australia) started Ticker Nerd over 2 years ago.
My name is Luc and I run Ticker Nerd with my close friend and business partner Sam! Ticker Nerd is a monthly subscription service for investors that surfaces and analyzes trending stocks before the hype train arrives. All packaged neatly into our weekly report. We’re currently at $4.5k MRR without spending a single dollar on advertising.
10. No CS Degree ($13.2K/year)
Pete Codes (from Edinburgh, UK) started No CS Degree about 4 years ago.
Hey! I’m Pete, I live in Scotland and I started No CS Degree. It’s a website a lot like Starter Story where I interview self-taught web developers that don’t have a Computer Science degree but have still made successful startups or found well-paying jobs. I was working in bookies before but someone threatened to stab my boss, so I thought I better quit and make a website instead!
The main ways I monetize the website are by getting coding boot camps to sponsor articles featuring their successful students and by having developers with tech products to sponsor my newsletter. I’ve gone from lows of a few hundred dollars to earning over $2,500 in one month. Overall the average monthly revenue is $1,100. I also have a job board for self-taught web developers and a boot camp directory where you can find the best coding boot camps. I’m working on combining those two with the main No CS Degree website.
11. Chief in the North Newsletter ($48K/year)
Seth Keysor (from n/a) started Chief in the North Newsletter 12 months ago.
My name is Seth Keysor, and I’m the creator of the Chief in the North Newsletter, a Substack publication dedicated to covering the Kansas City Chiefs and the NFL at large.
In under 2 years since I started this site, over 5,500 subscribers have jumped on board and it’s reached a point that it’s gone from a hobby that pays to a legitimate side income of over $4,000 a month.
12. Contrarian Thinking ($72K/year)
Codie Sanchez (from Austin, TX, USA) started Contrarian Thinking over 3 years ago.
I’m Codie Sanchez, and I am the Founder and owner of Contrarian Thinking. Our mission is to free minds and build the bank accounts of our readers. Specifically, we strive to help one million people become financially, philosophically, and physically free.
We currently have over 100,000+ newsletter subscribers and a community of over 1.5 million people across our social media platforms with a run rate of $3m this year.
13. Failory ($12K/year)
Rich Clominson (from Autonomous City of Buenos Aires, Argentina) started Failory almost 6 years ago.
Until now, we haven’t made any money from Failory. But we are looking to do it in a near future. Our plans to monetize our project is with sponsorships and affiliate marketing on our email newsletter. But before starting doing this, we are trying to increase the community, launch new interviews and get more email subscribers.
14. Cup of Coffee by Craig Calcaterra ($221K/year)
Craig Calcaterra (from New Albany, OH) started Cup of Coffee by Craig Calcaterra almost 3 years ago.
I’m Craig Calcaterra, the founder, writer, and editor of the daily baseball and culture Substack newsletter Cup of Coffee. I publish five days a week, with each newsletter going out to subscribers no later than 7 AM Eastern time.
I have a paid and unpaid tier of subscribers, with one free newsletter published each week. There are just under 10,500 total subscribers, over 3,300 of who pay for either monthly ($6) or annual ($65) subscriptions. The average monthly revenue is around $18,400 and growing.
15. Yolo Intel ($240K/year)
Yolanda Edwards (from Brooklyn) started Yolo Intel over 4 years ago.
Hi guys! I’m Yolanda Edwards, the founder of Yolo Journal, which is a travel lifestyle media brand I launched three years ago. I’ve been in the magazine business for 25 years–mostly at Conde Nast with a brief stint at Martha Stewart–and when I lost my job, I decided I wanted to create a magazine concept that I thought was missing in the market. In 2019 I came out with my first issue of Yolo Journal, and now I regularly create a physical printed magazine 3x a year.
16. BowTied Opossum ($36K/year)
BowTiedOpossum (from ) started BowTied Opossum almost 2 years ago.
Hello, my name is Opossum and I’m the founder of BowTiedOpossum. Did that first sentence confuse you? Well, you’re not alone. We’ll get to that later though.
After 9 months, I’ve managed to grow the newsletter to $3k a month in between my career, outside consulting, personal projects, and family/kids. I’ve done this completely anonymously with 0 ad dollars, by myself, and no prior social media presence to give it a boost.
17. Prime Publishing LLC ($7.2M/year)
Stuart Hochwert (from Northbrook, IL, USA) started Prime Publishing LLC over 14 years ago.
Hello, my name is Stuart Hochwert and I’m the founder of Prime Publishing LLC. We operate 60+ cooking and crafting websites, communities, and content newsletters, including the popular websites FaveCrafts.com, MrFood.com, and AllFreeCrochet.com.
Our decision about 6 years ago was to create premium content that is generally without advertising. Premium content is supported by the consumer through circulation revenue and has been growing quickly. While it does take longer to scale, we are fortunate to have diversified our revenue stream. Today more than 33% of our revenue is premium content.
18. Book Club Chat ($48K/year)
Heather Caliendo (from San Diego, CA, USA) started Book Club Chat about 5 years ago.
Hi, I’m Heather Caliendo, founder, and content creator for Book Club Chat, a website dedicated to book club questions, reviews, book lists, and author Q&As.
My flagship content includes original and unbiased book club questions and book lists that provide lots of book recommendations. Since starting in 2018, Book Club Chat has grown to more than 5,000 visitors a day and it’s been an awesome way to connect with readers and authors around the world.
20. SelectSoftware Reviews ($40.5K/year)
Phil Strazzulla (from Cambridge) started SelectSoftware Reviews over 4 years ago.
My name is Phil Strazzulla and I run SelectSoftware. We are an expert online review site for HR software - basically the NerdWallet/WireCutter for all of the different HR software categories out there.
Over the past 3 months, the organic search traffic to SelectSoftware has been growing at around 30% per month, and in August 2019 we had our first month of revenues with a little over $1k/mo.
21. Workspaces ($24K/year)
Ryan Gilbert (from ) started Workspaces about 3 years ago.
Hi! I am Ryan Gilbert and I publish a weekly newsletter called Workspaces.
This was not an overnight success. It was quite the opposite. I published the first 117 editions before I made a single dollar from the project.
22. CoinSnacks ($360K/year)
Dillon (from Denver, CO, USA) started CoinSnacks over 5 years ago.
Hello, my name is Dillon and I co-founded CoinSnacks, a crypto-focused newsletter that is read by more than 70,000 people weekly.
Since then, we’ve ridden multiple bull and bear markets in crypto, acquiring competitors along the way, and developing a process that allows us to make ~$30,000 monthly in 2022.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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