Chief in the North Newsletter

How I Started A NFL Newsletter That Earns $4K/Month [Side Hustle]

June 6th, 2022

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Seth Keysor

Founder, Chief in the North Newsletter

$4K

revenue/mo

Founders

Employees

Chief in the Nort...

mnchiefsfan.substack.com

from n/a

started June 2022

$4,000

revenue/mo

Founders

Employees

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Hello! Who are you and what business did you start?

My name is Seth Keysor, and I’m the creator of the Chief in the North Newsletter, a Substack publication dedicated to covering the Kansas City Chiefs and the NFL at large.

I review and analyze the game film every week and try to unlock the secrets of NFL football for my readers. My goal is to provide diehard Chiefs fans (or football fans in general) with a look beyond the box score into what is happening on the field every Sunday, rather than more of the “hot takes” that are force-fed to sports fans week in and week out. By taking a closer look at the game film, we can all learn together what matters, what doesn’t, and where things are going in a complicated sport.

In under 2 years since I started this site, over 5,500 subscribers have jumped on board and it’s reached a point that it’s gone from a hobby that pays to a legitimate side income of over $4,000 a month.

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