Stacked Marketer

How Emanuel Cinca Built Stacked Marketer to $2.5M ARR

Emanuel Cinca
Founder, Stacked Marketer
$208K
revenue/mo
1
Founders
Stacked Marketer
from
started January 2018
$208,000
revenue/mo
1
Founders
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Stacked Marketer is a newsletter that provides marketers with the latest news, trends, technology updates, and actionable advice on a weekly basis.

Monthly Revenue
$208K
Score
95 πŸ”₯
Founders
1
Employees
(est.)
Profitable
Yes
Year Started
2018
Growth Rate (CAGR)
124%

Stacked Marketer Revenue

Stacked Marketer Growth Timeline
  1. Emanuel Cinca starts the business [source]
  2. Stacked Marketer hits $156K in revenue [source]
  3. Stacked Marketer hits $288K in revenue [source]
  4. Stacked Marketer hits $420K in revenue [source]
  5. Stacked Marketer hits $684K in revenue [source]
  6. Stacked Marketer hits $2.5M in revenue [source]
  7. Stacked Marketer hits $2.5M in revenue [source]

Who is Emanuel Cinca?

Emanuel Cinca, founder of Stacked Marketer, is an esteemed entrepreneur with a rich background in digital marketing. Formerly CEO of Adefy and a key figure at iStack Holdings and Spectrum IT Solutions, his expertise fuels the insightful content that makes Stacked Marketer invaluable to marketers worldwide.

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What problem does Stacked Marketer solve?

How did Emanuel come up with the idea for Stacked Marketer?

Emanuel Cinca came up with the idea for Stacked Marketer while working as an affiliate marketer. In 2018, seeking to create his own product and control the entire customer journey, he experimented with various ideas. During this period, he discovered Morning Brew, a finance-focused newsletter.

This inspired him to wonder if a similar newsletter existed for affiliate marketing, and finding that there wasn't one, he decided to create Stacked Marketer to fill that gap.

How did Emanuel build the initial version of Stacked Marketer?

Emanuel Cinca built the Stacked newsletter by starting with a concept in a Google Doc. He then created a simple landing page and invited 10-15 friends to sign up and receive emails for a week.

Following this initial testing, he promoted the newsletter on his social media channels and in various communities. This approach gradually grew the subscriber base to over 2,000 active subscribers, which in turn attracted advertiser interest and validated the product.

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A snapshot of the Stacked Newsletter landing page from 2020

What was the growth strategy for Stacked Marketer and how did they scale?

  • Social media and online communities: Emanuel announced the launch of his newsletter through social media platforms and online forums.
  • He asked industry acquaintances if they’d promote his newsletter.: Some did it for free, and others asked for a subscription fee.
  • Inbound sponsorships from HubSpot, Salesforce, Snap, and Semrush.

embed:tweet Emanuel's tweet detailing how he grew his subscribers.

What's the pricing strategy for Stacked Marketer?

The Stacked Marketer Pro subscription renews at $99/month billed every 30 days.

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*Stacked Marketer Pro Pricing as of June 2024.

What were the biggest lessons learned from building Stacked Marketer?

  • Focus on good content first
  • Test things with friends & industry people first
  • You can succeed even without a pre-existing audience (newsletter swaps, groups/forums, personal branding)
  • Paid ads help, but not especially good to get your first 1,000-2,000 active subs
  • Clean your listβ€”early & frequently. Don’t get stuck chasing vanity metrics.

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More about Stacked Marketer:

Who is the owner of Stacked Marketer?

Emanuel Cinca is the founder of Stacked Marketer.

When did Emanuel Cinca start Stacked Marketer?

2018

What is Emanuel Cinca's net worth?

Emanuel Cinca's business makes an average of $208K/month.

How much money has Emanuel Cinca made from Stacked Marketer?

Emanuel Cinca started the business in 2018, and currently makes an average of $2.5M/year.

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