Wordpress Theme

Business Idea: Create A Wordpress Theme in 2025

Updated: April 10th, 2025

Avg Monthly Revenue
$8.38M
Avg Startup Costs
$11.7K
Score
74
Market Size
Avg Revenue
Min Revenue
$18K/month
Max Revenue
$33.3M/month
Avg Days To Build
120 days

Creating WordPress themes puts you in the driver's seat of web design, without the need for coding skills. WordPress themes are pre-designed website templates that users can install and customize to fit their brand or personal style.

Imagine generating and selling attractive, functional themes that cater to various niches—from bloggers to small businesses. With millions of sites powered by WordPress, the demand for unique, easy-to-use themes is consistently high.

Starting this business involves understanding market trends, user needs, and aesthetic design principles. You'll need a bit of upfront work: researching popular features, creating appealing designs, and marketing your themes effectively. However, once established, it's a revenue stream that can grow through theme upgrades, add-ons, and customer support.

If you're keen on design and have an eye for functionality, building WordPress themes could be your gateway to tapping into the vast web development market.

Revenue & Profitability

How much do wordpress themes make?

Startup Costs

How much does it cost to create a wordpress theme?

  • It can cost as low as $100 to create a wordpress theme.
  • It can cost as high as $25,000 to create a wordpress theme.

Learn more about the costs of a wordpress theme.

Examples Of Successful Wordpress Themes

Successful wordpress theme businesses and case studies

Transforming from personal frustrations into a $400M/year powerhouse, WP Engine's case study highlights the art of scaling through strategic SEO, targeted partnerships, customer-centric engagement, and decisive leadership, all fueled by keen insights into WordPress user needs, reflecting that well-focused initiatives, expert hiring, and emotional resilience are pivotal for aspiring founders.

$33.3M Monthly Revenue
Read by 182 founders

This case study follows the success story of Nick, founder of Qoders Family, who has generated over $3M in revenue through his various website building services including an award-winning development design agency, custom-designed WordPress theme templates, free WordPress plugins, and a Shopify app.

$150K Monthly Revenue
$25K Startup Costs
Read by 5,929 founders

See full list of successful wordpress themes.