How Much Does It Cost To Become A Social Media Marketer? (In 2023)
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
The cost of opening a a social media marketer can vary based on several factors. However for a a social media marketer you can expect to spend $62 to $41,511 with an average cost of $23,931.
- The minimum startup costs for a social media marketer: $62
- The maximum startup costs for a social media marketer: $41,511
- The average startup costs for a social media marketer: $23,931
Here's a detailed list of a social media marketer startup costs:
Learn more about starting a social media marketer:
Where to start?
-> Pros and cons of a social media marketer
Need inspiration?
-> Other social media marketer success stories
-> Examples of established social media marketer
-> Marketing ideas for a social media marketer
-> Social media marketer slogans
-> Social media marketer Instagram bios
Other resources
-> Blog post ideas for a social media marketer
-> Social media marketer quotes
-> Social media marketer calculator
Equipment & Supply Expenses
Starting a social media marketer may require purchasing some equipment, whether that's for producing the product or packaging the goods, or equipment needed in the back office.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Cleaning Supplies ➜ |
Optional |
$63 |
$200 |
First-aid Equipment ➜ |
Optional |
$3 |
$500 |
Business Formation Fees
There are a few key costs associated with forming your business entity, such as setting up an LLC and getting trademarks, copyrights, and patents sorted.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Set up business: LLC & Corporations |
Required |
$50 |
$500 |
Small Business Insurance |
Recommended |
$500 |
$2,000 |
Permit and License Fees |
Optional |
$50 |
$700 |
Trademark |
Optional |
$0 |
$700 |
Lawyer Fees |
Optional |
$0 |
$1,500 |
A Patent ➜ |
Optional |
$5,000 |
$15,000 |
Software Expenses
Your social media marketer needs software to run efficiently!
Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
File Hosting Service |
Recommended |
$0 |
$299 |
Email marketing tool |
Recommended |
$0 |
$100 |
Accounting & Invoicing Software |
Recommended |
$0 |
$50 |
CRM Software ➜ |
Recommended |
$12 |
$300 |
Project Management Software |
Recommended |
$0 |
$25 |
Internal Communication Tool |
Recommended |
$0 |
$20 |
IT Support ➜ |
Optional |
$150 |
$2,000 |
Design Programs & Software |
Optional |
$0 |
$50 |
Social Media Management Tools |
Optional |
$0 |
$50 |
Payroll Software |
Optional |
$0 |
$200 |
Office Space Expenses
It will be your call to determine if you need office space. It is not a requirement but may be necessary as your social media marketer grows.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Rent ➜ |
Optional |
$0 |
$5,750 |
Utility Costs For Office Space ➜ |
Optional |
$0 |
$1,150 |
WiFi & Internet ➜ |
Optional |
$0 |
$100 |
Employee & Freelancer Expenses
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Payroll Costs & Fees ➜ |
Optional |
$150 |
$250 |
Employee Hiring Expenses |
Optional |
$1 |
$2 |
Employee Rewards ➜ |
Optional |
$0 |
$100 |
Website Costs
Every business should have a website, and it's worth spending a bit of money to set it up right.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Domain Name ➜ |
Required |
$12 |
$200 |
Website Hosting Costs ➜ |
Required |
$0 |
$300 |
Website Builder ➜ |
Recommended |
$10 |
$500 |
Business Email Hosting Service ➜ |
Recommended |
$1 |
$15 |
Website & Live Chat Tool |
Recommended |
$0 |
$200 |
Web Designer ➜ |
Optional |
$200 |
$6,000 |
Advertising & Marketing Costs
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Customer Research & Surveys |
Optional |
$0 |
$300 |
Direct Campaigns, Printing and Mailing |
Optional |
$0 |
$300 |
Affiliate Marketing Commission & Fees |
Optional |
$0 |
$250 |
Influencer Marketing |
Optional |
$0 |
$750 |
Press |
Optional |
$0 |
$500 |
Google Ads |
Optional |
$0 |
$300 |
Facebook & Instagram Ads |
Optional |
$0 |
$350 |
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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