Office Space Expenses

$0

$7,000

App Creation Costs

$1,099

$20,099

Software Expenses

$162

$2,894

Advertising & Marketing Costs

$0

$2,500

Website Costs

$13

$215

Training & Education Expenses

$0

$850

Total Startup Costs

$1,274

$33,558

Sendinblue

sendinblue.com

4,050

Unbounce

unbounce.com

4,974

Supermetrics

supermetrics.com

9,072

ConvertKit

convertkit.com

12,196

SparkToro

sparktoro.com

22,180

Clearbit Forms

clearbit.com

28,231

Mautic Community

mautic.org

36,418

KickoffLabs

kickofflabs.com

42,820

Windsor.ai

windsor.ai

121,341

Pragmatic Institute

pragmaticinstitute.com

167,619

Extima

extima.com

354,812

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a marketing tools development business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A marketing tools development business gives people a reason to visit your website and to keep coming back to you!

No overhead costs

To get your marketing tools development business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

Crowded Space

Competition is high when it comes to your marketing tools development business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A marketing tools development business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Isolation

Often times, as a marketing tools development business, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a marketing tools development business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.