Business Idea

Start An Email Marketing Tool

About

Starting an email marketing tool requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell email marketing tool, or selling email marketing tool online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an email marketing tool ➜

Key stats

market size
$2B
revenue (monthly)
$102K
starting costs
$37.5K
gross margin
65%
avg product price
$30
time to build
10 months
growth
Email marketing
business model
Media Business & Subscriptions
time investment
Full time

About

Starting an email marketing tool requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell email marketing tool, or selling email marketing tool online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an email marketing tool ➜

Key stats

market size
$2B
revenue (monthly)
$102K
starting costs
$37.5K
gross margin
65%
avg product price
$30

 

time to build
10 months
growth
Email marketing
business model
Media Business & Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
App Creation Costs $1,000 $20,000
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $3,000
Other Expenses $0 $800
Total Startup Costs $7,517 $67,494

Successful Businesses

Business URL Rank
THE BUSINESS JOURNALS bizjournals.com #4,884
GMass, Inc. gmass.co #12,586
SmartrMail smartrmail.com #31,403
Growth Tools growthtools.com #32,571
Mailigen: Email Marketing Software mailigen.com #56,450
SendX sendx.io #67,059
Zeta Global zetaglobal.com #81,245
Schedule emails to send later rightinbox.com #114,120
weMail getwemail.io #136,267
Subject Line subjectline.com #181,947
SERP Co serp.co #276,121

Pros & Cons

Pros Description
Traffic to your website A email marketing tool gives people a reason to visit your website and to keep coming back to you!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with Email Marketing Tooles have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Unlimited income potential With starting an email marketing tool there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Amazing perks and discounts Working in the email marketing tool comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Cons Description
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
High employee turnover In the email marketing tool, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a email marketing tool, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With starting an email marketing tool, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)
Time commitment With starting an email marketing tool, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process. Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    The most tried and true way to grow a email marketing tool is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Outsourcing

    If you can afford to hire someone to help support your email marketing tool, outsourcing is a great way to save you time and energy. Most importantly, outsourcing can help you focus on the core growth of your business, versus spending your time on day to day tasks that other people can do just as well!

    If you do plan to outsource your work, it's important to be hyper-familiar with the actual work involved.