13 Social Media Marketer Success Stories [2024]
Social media marketing is gaining website visitors or customers by promoting your company on social media. To succeed in social media marketing, you must regularly post tasty, entertaining, and engaging share material on your social media channels.
Everybody knows that social media is a tool that has become extremely important to businesses of all sizes. It allows them to connect with people worldwide and provides a platform for customer service. Social networks are changing the way we do marketing. They offer an opportunity for individuals, businesses, and organizations to reach millions instantly.
Nowadays, it is easy to earn money through social media marketing. You just need to invest some time and effort to make a profit. Social media has been an essential part of many businesses marketing campaigns, and it is expected to be a significant part of any company’s future.
In this list, you'll find real-world social media marketer success stories and very profitable examples of starting a social media marketer that makes money.
1. Flying V Group ($3M/year)
Flying V Group was founded by Robb Fahrion and his brother based on an opportunity they identified in the market. After helping a mentor with his website and seeing the demand for digital help, they decided to start a marketing services firm. They focused on serving professional service industries and used SEO and content marketing to establish their clients as industry experts online. The company has since grown to employ 12 people, worked with over 300 clients, and is on track to double its revenue for the second year in a row.
How much money it makes: $3M/year
How much did it cost to start: $10K
How many people on the team: 16
Flying V Group, a digital marketing agency co-founded by Robb and Tyler Fahrion, has experienced explosive growth and profitability through their focus on SEO and content marketing, generating 540% more traffic in 2020 compared to the previous year, and increasing revenue YoY, all while operating debt-free and cash-positive.
2. Postoplan.app ($840K/year)
Alex Bozhin, founder & CEO of Postoplan, came up with the idea for his automated marketing platform for social media and messengers after working with various social media instruments in his marketing agency and feeling that something was missing. He saw an opportunity to revolutionize the market and create his own instrument for working with social media. After months of research and interviews with potential clients, he launched Postoplan and attracted over 1,000 users, including paying ones, through a Product Hunt launch.
How much money it makes: $840K/year
How much did it cost to start: $11K
How many people on the team: 27
Postoplan, an automated marketing platform for social media and messengers, has reached over $1M in revenues and boasts 112,000 users in 147 countries with an average annual revenue growth of +25% MoM, making it among Estonia's Top 5 most promising startups in 2020, a finalist for the Global Business Owners Startup Awards in 2021, and placing 2nd at Seedstars Tallinn in 2020, all while being the only marketing platform that enables automated posting to WhatsApp.
3. Add Value | Growth Marketing Agency ($600K/year)
24-year-old Joachim Brouckaert founded Add Value, a growth marketing agency, after noticing that many marketing agencies prioritized money over delivering value to their customers. With a background in digital marketing and experience freelancing as a digital marketer, Joachim decided to start his own agency focused on full-funnel marketing services. After a year in business, Add Value generates an average monthly turnover of 30k and works with 18 active clients.
How much money it makes: $600K/year
How much did it cost to start: $1K
How many people on the team: 5
A 24-year-old founder shares how his growth marketing agency generated €360,000 in its first year, with a team of 5 people working for 18 active clients per month, using SEO, Facebook and Google ads, organic content on LinkedIn, and a hybrid agency model with a focus on client retention.
4. Advertisemint ($600K/year)
Brian, the founder of AdvertiseMint, came up with the idea for the business after seeing the launch of Facebook's advertising platform. He realized the enormous potential it had in the world of advertising and decided to specialize in Facebook ads, becoming a leader in the industry. Through hard work and determination, AdvertiseMint has grown to manage close to $100 million in digital media buys for clients such as Coca-Cola and Viacom, making it the number one Facebook advertising agency on Google.
How much money it makes: $600K/year
How many people on the team: 10
This case study is about how the founder of AdvertiseMint, a Facebook advertising agency, started the company with just one employee and has since grown it to 25 employees, managing close to $100 million in digital media buys for clients such as Coca-Cola and Viacom.
5. Conversion Perk ($540K/year)
Devjeet’s journey began during the Great Recession when he couldn't land a traditional tech internship, leading him to discover digital marketing. With just ₹2.5 lakh (USD 3,500) and a vision to make digital marketing the main focus, he founded Conversion Perk in 2018, now generating many times the initial investment and recognized as one of India's top PPC Management Agencies.
How much money it makes: $540K/year
How much did it cost to start: $3K
How many people on the team: 26
This case study article showcases the journey of Devjeet, the founder of Conversion Perk, a digital marketing agency. With an initial investment of just ₹2.5L, the company has achieved impressive milestones, becoming partners with industry leaders like Google and Amazon and generating a monthly revenue that is many-fold more than the initial investment. The article also highlights their strategies for customer attraction and retention, including mastering the digital landscape, focusing on SEO, utilizing platforms like Upwork, and employing personalized email marketing campaigns.
6. Base Coat Marketing ($360K/year)
Austin Houser, the founder of Base Coat Marketing, came up with the idea for his business after acquiring painting businesses as clients at his previous agency and realizing the industry lacked effective marketing solutions. By creating a niche-focused agency dedicated to the professional painting industry, Houser has been able to quickly scale his business and generate impressive results, with $30,000 in monthly recurring revenue and a 50% profit margin within just three months of launching.
How much money it makes: $360K/year
How much did it cost to start: $15K
How many people on the team: 2
Austin Houser, founder of Base Coat Marketing, launched a full-service digital marketing agency catering exclusively to the professional painting industry and within three months exceeded last year's revenue under his previous agency and is generating $30,000 in monthly recurring revenue with roughly a 50% profit margin by offering simple, niche-focused packages and providing personalized, valuable interactions with customers.
7. Power Move Marketing ($264K/year)
Hailey Brooke McFadden, a former college volleyball player and sideline reporter, started Power Move Marketing after realizing the lack of professional marketing services offered to e-commerce businesses. With a focus on empowering women and providing excellent customer service, PMM has quickly grown, making $22,075 per month and projected to make nearly $300,000 in its first year. By prioritizing employee satisfaction and creating a positive company culture, McFadden has found success and aims to grow PMM into a marketing powerhouse with over 100 employees.
How much money it makes: $264K/year
How much did it cost to start: $400
How many people on the team: 2
Power Move Marketing is an innovative digital marketing company founded by Hailey Brooke McFadden, which has achieved an impressive monthly income of $22,075 and is projected to make almost $300,000 in its first year, by offering a one-stop-shop for e-commerce businesses looking for a marketing powerhouse with a female positive culture.
8. Juicy Pickles ($240K/year)
Giulia Cian Seren, founder of Juicy Pickles, started her business after moving from Europe to Southeast Asia and seeing the favorable business climate in Singapore. With a passion for technology and a desire to help small businesses succeed, Giulia offers digital marketing consulting and coaching through her flagship coaching membership, The Pickling Club. Her dedication to her clients and focus on long-term relationships has helped her grow her business to an average monthly revenue of $20,000.
How much money it makes: $240K/year
How much did it cost to start: $100
How many people on the team: 1
Giulia Cian Seren, founder of Juicy Pickles, offers digital marketing consulting, training, and coaching to small businesses and has grown her monthly revenue to an average of $20,000 by focusing on long-term relationships over short-term gains and helping small, traditional businesses transition into the digital world.
9. Good Chance ($240K/year)
to my old office to pick out a few things I forgot, and I treated myself to - you guessed it - a venti Starbucks iced coffee. I posted on Instagram, Facebook, and LinkedIn that Good Chance Creative was starting to take on clients. I used some of the photos I had taken previously as examples of my work. I sent text messages to friends whose businesses I thought could benefit from my services. And then I waited. Not for long, though! I received my first client inquiry within a couple of hours. It was a friend of a friend who had a small online boutique. She loved my photos and wanted to hire me for product photography and social media management. From there, it was a domino effect. Word spread, referrals came in, and I started to build my client list. It was a slow and steady process in the beginning, but I was grateful for each and every client who trusted me with their social media presence. As the years went by, I continued to refine and expand my services, and here I am today, running a successful full-service social media creative agency.
How much money it makes: $240K/year
How much did it cost to start: $500
How many people on the team: 1
This case study follows Kelsey Chance and her creative agency, Good Chance Creative, which specializes in social media content creation, and in just 3 years she has grown her one-woman business to make $20,000 in monthly revenue through a niche in small in-house marketing teams and start-ups managing their social content, with key services including lifestyle brand photography, social media account management, copywriting, and eCommerce strategy consulting.
10. Digital Butter ($132K/year)
Robyn Mays and Richard Eltringham, the founders of Digital Butter, started their profitable digital marketing agency by doing a lot of work for free. Their generosity and genuine relationships built through pro-bono work have led to exponential growth, with revenue increasing 71% this quarter and a team that has expanded to 6 members. Their success is a testament to the power of generosity and word of mouth in attracting and retaining clients.
How much money it makes: $132K/year
How much did it cost to start: $0
How many people on the team: 5
Digital Butter, a profitable digital marketing agency based in South Africa, was started five years ago by doing free work for non-profit organizations, and has since grown almost completely through the act of generosity and based on word of mouth, resulting in a full-time team of 4, 2 part-time team members, and clients from more than 10 different countries.
11. MiloTreeCart ($72K/year)
Jillian Leslie, co-founder of MiloTree Easy Payments, came up with the idea while running her first online company, Catch My Party. She needed to grow her Pinterest followers for traffic and monetization and built the MiloTree pop-up app to solve that problem. Based on the success and feedback from their own experience, they expanded MiloTree to help other bloggers and creators grow their real followers on multiple platforms.
How much money it makes: $72K/year
How much did it cost to start: $1.5K
How many people on the team: 2
Jillian Leslie launched two businesses, Catch My Party and MiloTree, to grow her social media followers and monetize her content, and recently launched MiloTree Easy Payments, a platform to help creators monetize their expertise, which is projected to generate $40k ARR by year's end.
12. aiCarousels ($60K/year)
On the brink of losing his job, Fernando Pessagno, an Argentinian product designer, embarked on a 10-day #buildinpublic challenge to create aiCarousels.com, a tool that now generates $5,000 MRR, helping non-designers craft social media carousels using AI.
How much money it makes: $60K/year
How much did it cost to start: $0
How many people on the team: 0
13. Neuwly ($1.2K/year)
Steve Christensen came up with the idea for Neuwly Live after realizing the power of connecting people through knowledge and inspiration. The initial concept of a bucket list tracker evolved into a platform for discovering and sharing experiences. When the COVID-19 pandemic hit, they pivoted to a virtual approach, launching a marketplace of knowledge and ideas.
How much money it makes: $1.2K/year
How much did it cost to start: $100K
How many people on the team: 0
Neuwly Live is a marketplace of knowledge and ideas that allows people to learn and advance together using live video, which has gained over 300 downloads in just one month.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
