11 Social Media Marketer Success Stories [2023]

Updated: November 19th, 2023
Become A Social Media Marketer

Social media marketing is gaining website visitors or customers by promoting your company on social media. To succeed in social media marketing, you must regularly post tasty, entertaining, and engaging share material on your social media channels.

Everybody knows that social media is a tool that has become extremely important to businesses of all sizes. It allows them to connect with people worldwide and provides a platform for customer service. Social networks are changing the way we do marketing. They offer an opportunity for individuals, businesses, and organizations to reach millions instantly.

Nowadays, it is easy to earn money through social media marketing. You just need to invest some time and effort to make a profit. Social media has been an essential part of many businesses marketing campaigns, and it is expected to be a significant part of any company’s future.

Here are some real life success stories of starting a social media marketer:

1. Good Chance ($240K/year)

to my old office to pick out a few things I forgot, and I treated myself to - you guessed it - a venti Starbucks iced coffee. I posted on Instagram, Facebook, and LinkedIn that Good Chance Creative was starting to take on clients. I used some of the photos I had taken previously as examples of my work. I sent text messages to friends whose businesses I thought could benefit from my services. And then I waited. Not for long, though! I received my first client inquiry within a couple of hours. It was a friend of a friend who had a small online boutique. She loved my photos and wanted to hire me for product photography and social media management. From there, it was a domino effect. Word spread, referrals came in, and I started to build my client list. It was a slow and steady process in the beginning, but I was grateful for each and every client who trusted me with their social media presence. As the years went by, I continued to refine and expand my services, and here I am today, running a successful full-service social media creative agency.

How much they make: $240K/year
How much did it cost to start: $500
Current team size: 1

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I Started My Own $20K/Month Social Media Marketing Agency

This case study follows Kelsey Chance and her creative agency, Good Chance Creative, which specializes in social media content creation, and in just 3 years she has grown her one-woman business to make $20,000 in monthly revenue through a niche in small in-house marketing teams and start-ups managing their social content, with key services including lifestyle brand photography, social media account management, copywriting, and eCommerce strategy consulting.

About
Kelsey started Good Chance over 5 years ago
Revenue
Kelsey grew the business to $20K/month
Costs
It cost Kelsey $500 to start the business

2. Neuwly ($1.2K/year)

Steve Christensen came up with the idea for Neuwly Live after realizing the power of connecting people through knowledge and inspiration. The initial concept of a bucket list tracker evolved into a platform for discovering and sharing experiences. When the COVID-19 pandemic hit, they pivoted to a virtual approach, launching a marketplace of knowledge and ideas.

How much they make: $1.2K/year
How much did it cost to start: $100K
Current team size: 0

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On Launching A Marketplace Of Knowledge And Ideas

Neuwly Live is a marketplace of knowledge and ideas that allows people to learn and advance together using live video, which has gained over 300 downloads in just one month.

About
Steve started Neuwly over 6 years ago
Revenue
Steve grew the business to $100/month
Costs
It cost Steve $100000 to start the business

So... can you actually make money with a social media marketer?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. MiloTreeCart ($72K/year)

Jillian Leslie, co-founder of MiloTree Easy Payments, came up with the idea while running her first online company, Catch My Party. She needed to grow her Pinterest followers for traffic and monetization and built the MiloTree pop-up app to solve that problem. Based on the success and feedback from their own experience, they expanded MiloTree to help other bloggers and creators grow their real followers on multiple platforms.

How much they make: $72K/year
How much did it cost to start: $1.5K
Current team size: 2

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We Solved Our Own Problem And Built An App That Helps Grow Your Social Media Following [$72K/Year]

Jillian Leslie launched two businesses, Catch My Party and MiloTree, to grow her social media followers and monetize her content, and recently launched MiloTree Easy Payments, a platform to help creators monetize their expertise, which is projected to generate $40k ARR by year's end.

About
Jillian started MiloTreeCart over 2 years ago
Revenue
Jillian grew the business to $6K/month
Costs
It cost Jillian $1500 to start the business

4. Flying V Group ($3M/year)

Flying V Group was founded by Robb Fahrion and his brother based on an opportunity they identified in the market. After helping a mentor with his website and seeing the demand for digital help, they decided to start a marketing services firm. They focused on serving professional service industries and used SEO and content marketing to establish their clients as industry experts online. The company has since grown to employ 12 people, worked with over 300 clients, and is on track to double its revenue for the second year in a row.

How much they make: $3M/year
How much did it cost to start: $10K
Current team size: 16

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These Brothers Quit Their Jobs & Started A $3M/Year Digital Marketing Agency

Flying V Group, a digital marketing agency co-founded by Robb and Tyler Fahrion, has experienced explosive growth and profitability through their focus on SEO and content marketing, generating 540% more traffic in 2020 compared to the previous year, and increasing revenue YoY, all while operating debt-free and cash-positive.

About
Robb started Flying V Group almost 8 years ago
Revenue
Robb grew the business to $250K/month
Costs
It cost Robb $10000 to start the business

So... can you actually make money with a social media marketer?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Add Value | Growth Marketing Agency ($600K/year)

24-year-old Joachim Brouckaert founded Add Value, a growth marketing agency, after noticing that many marketing agencies prioritized money over delivering value to their customers. With a background in digital marketing and experience freelancing as a digital marketer, Joachim decided to start his own agency focused on full-funnel marketing services. After a year in business, Add Value generates an average monthly turnover of 30k and works with 18 active clients.

How much they make: $600K/year
How much did it cost to start: $1K
Current team size: 5

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My Growth Marketing Agency Generated $360K In Its First Year [Belgium]

A 24-year-old founder shares how his growth marketing agency generated €360,000 in its first year, with a team of 5 people working for 18 active clients per month, using SEO, Facebook and Google ads, organic content on LinkedIn, and a hybrid agency model with a focus on client retention.

About
Joachim started Add Value | Growth Marketing Agency over 2 years ago
Revenue
Joachim grew the business to $50K/month
Costs
It cost Joachim $1000 to start the business

6. Base Coat Marketing ($360K/year)

Austin Houser, the founder of Base Coat Marketing, came up with the idea for his business after acquiring painting businesses as clients at his previous agency and realizing the industry lacked effective marketing solutions. By creating a niche-focused agency dedicated to the professional painting industry, Houser has been able to quickly scale his business and generate impressive results, with $30,000 in monthly recurring revenue and a 50% profit margin within just three months of launching.

How much they make: $360K/year
How much did it cost to start: $15K
Current team size: 2

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How I Built A $144K/Year Digital Marketing Agency For The Painting Industry

Austin Houser, founder of Base Coat Marketing, launched a full-service digital marketing agency catering exclusively to the professional painting industry and within three months exceeded last year's revenue under his previous agency and is generating $30,000 in monthly recurring revenue with roughly a 50% profit margin by offering simple, niche-focused packages and providing personalized, valuable interactions with customers.

About
Austin started Base Coat Marketing about 2 years ago
Revenue
Austin grew the business to $30K/month
Costs
It cost Austin $15000 to start the business

So... can you actually make money with a social media marketer?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Digital Butter ($132K/year)

Robyn Mays and Richard Eltringham, the founders of Digital Butter, started their profitable digital marketing agency by doing a lot of work for free. Their generosity and genuine relationships built through pro-bono work have led to exponential growth, with revenue increasing 71% this quarter and a team that has expanded to 6 members. Their success is a testament to the power of generosity and word of mouth in attracting and retaining clients.

How much they make: $132K/year
How much did it cost to start: $0
Current team size: 5

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How Free Work Helped Us Grow Our Marketing Agency To $11K/Month

Digital Butter, a profitable digital marketing agency based in South Africa, was started five years ago by doing free work for non-profit organizations, and has since grown almost completely through the act of generosity and based on word of mouth, resulting in a full-time team of 4, 2 part-time team members, and clients from more than 10 different countries.

About
Robyn started Digital Butter about 6 years ago
Revenue
Robyn grew the business to $11K/month

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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