245+ Best Social Media Marketing Instagram Bios [+ Caption Ideas]

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Updated: January 19th, 2023

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best social media marketer Instagram bios.

Additionally, we provide you with examples of the best social media marketer bios on Instagram and a step-by-step guide to get you started.

Looking to generate your own bio? Check out our free Instagram bio generator here.

Work hard, learn all you can, and never miss the chance to connect with someone new. – Amber Naslund
Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.” – Laura Fitton (@pistachio)
It’s important to think of every customer as an online celebrity with followers, friends, & above all, influence.
People Don’t Expect Your Company to be Perfect. They Expect You to Provide Solutions – Debra Ellis
Social media is inherently a selfish medium.- Pam Dyer
“The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.” – by Mari Smith
“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” –Michael Brenner, CEO of Marketing Insider Group
“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” –Richard Branson, founder of The Virgin Group
Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!” – Kim Garst (@kimgarst)
“Today it’s important to be present, be relevant and add value.” –Nick Besbeas, former CMO of LinkedIn
“Give them quality. That is the best kind of advertising.” –Milton Hershey, entrepreneur
“Content is fire. Social media is gasoline.” –Jay Baer, author & inspirational marketing speaker
Think like a publisher, not a marketer.” – David Meerman Scott (@dmscott)
“LinkedIn is a channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies.” – by Viveka von Rosen
Too often, feeling intimidated becomes our excuse not to be awesome. – Scott Stratten
Haters still talk about your brand. – Johnny Cupcakes
When you lose followers because of where you stand – you strengthen your tribe.” – Glen Gilmore (@glengilmore)
My goal is to spark something within the reader and allow it to initiate an idea they then can grow. – Warren Whitlock
“Content Marketing is no longer a numbers game. It’s a game of relevance.” –Jason Miller
“Content is king, but engagement is queen, and the lady rules the house!” –Mari Smith, social media master
Trustworthy content has a balanced point of view. It asks and answers the right questions. It doesn’t love itself. It tries to inform and educate. – Steve Farnsworth
“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” – by Mark Zuckerberg
“We need to stop interrupting what people are interested in and be what people are interested in.” – David Beebe, branded content producer
“Strong customer relationships drive sales, sustainability, and growth.” – by Tom Cates
“Your culture is your brand.” –Tony Hsieh, CEO of Zappos
Your value doesn’t decrease based on someone’s inability to see your worth” – Ted Rubin (@tedrubin)
“Marketing is no longer about the stuff you make, but about the stories you tell.” –Seth Godin, author & marketing expert
“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” – by Michael Brenner
“One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions, where you’re wearing a name tag, trying to meet strangers, and awkwardly attempting to make small talk. LinkedIn is networking without the pressure.” – Melanie Pinola
“Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” –Ekaterina Walter, marketing strategist
Social media is not just an activity; it is an investment of valuable time and resources. – Sean Gardner
“An ad is finished only when you no longer can find a single element to remove.”—Robert Fleege, advertising expert
“Business has only two functions – marketing and innovation.” – Milan Kundera, writer
Content builds relationships. Relationships are built on trust. Trust drives revenue. – Andrew Davis
“Content Marketing is not simply a campaign or a tactic, it’s a commitment.” – by Valerie Uhlir
“Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” – by Amy Porterfield
I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures. – Paul Barron
“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – by Howard Gossage
What makes you weird, makes you unique and therefore makes you stand out. – Dan Schawbel
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook, cofounder of Intuit
“Google is the new corporate homepage.” – Jeremiah Owyang, founder of CrowdCompanies
“Social Media is about sociology and psychology more than technology.” – by Brain Solis
“Content should ask people to do something and reward them for it.” –Lee Odden, digital marketer and strategist
Google only loves you when everyone else loves you first.– Wendy Piersall
“The man who stops advertising to save money is like the man who stops the clock to save time.” –Thomas Jefferson, third president
“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe, branded content producer
Good content always has an objective; it’s created with intent. It, therefore, carries triggers to action.” – Ann Handley
“Think like a customer.” –Paul Gillin, B2B & social media strategist
Social media allows big companies to act small again. – Jay Baer

Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart
“Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farris, founder of Farris Marketing
“The best marketing doesn’t feel like marketing.” –Tom Fishburne, “marketoonist”
“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” –Roger C. Schank, CEO of Socratic Arts
Consistently investigate what gives other people energy. Be the fan that fuels it. – Darren Rowse
Social media allows big companies to act small again” – Jay Baer (@jaybaer)
Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset. – Susan Cooper
8You can never go wrong by investing in communities and the human beings within them.” – Pam Moore (@pammktgnut)
People trust people more than they trust institutions. – Joe Chernov
“Google only loves you when everyone else loves you first.” –Wendy Piersall, writer & blogger
You need to develop a tribe of loyal followers and super fans who want to hear what you have to say. – Michael Hyatt
People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowther (@don_crowther)
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” –Jay Baer, author & inspirational marketing speaker
Create content that teaches.” – Neil Patel (@neilpatel)
Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – Deborah Eastman
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman (@equalman)
“These days, people want to learn before they buy, be educated instead of pitched.” –Brian Clark
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou, poet
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – by Jimmy Neil Smith
As with any relationship, the market favors those who give more value than they ask for. – Leslie Bradshaw
“When you Email it – it’s marketing. When they Click it – its engagement.” – by Dev Chandan
“Before you create any more ‘great content,’ figure out how you are going to market it first.” –Joe Pulizzi, content marketer and strategist
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman, digital leadership expert
“Quality over quantity – Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.” – by Benjamin Murray
“When people feel insecure about something, they look around for validation. Show them that other people trust you.” – by Francisco Rosales
“Google will know that you are hungry for sushi before you do.” –Ben Kunz, SVP of marketing and content at Mediassociates
Random social media tactics lead to random results. You need a strategy. – Stephanie Sammons
“The key is, no matter what story you tell, make your buyer the hero.” –Chris Brogan, CEO of Owner Media Group
Word-of-mouth marketing isn’t about giving customers talking points as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you. – Deborah Eastman
“Advertising brings in customers, but word-of-mouth brings in the best customers.” – by Jonah Berger
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar (@pierre)
“People don’t buy what you do, they buy why you do it.” – Simon Sinek, author and marketing consultant
Don’t interrupt what your buyers want to consume – BE what they want to consume. – Mike Volpe
“99% [of my Twitter feed] is links, but 1% is me responding and 1% of a big number is a big number.” – by Guy Kawasaki
When creating a social media campaign, make sure you know your audience well. – Liz Azyan
“Content Marketing is not simply a campaign or a tactic, it’s a commitment.” – Valerie Uhlir, partner at Etheral Innovations
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – by Brian Halligan
“Marketing without data is like driving with your eyes closed.” – Dan Zarrella, social media scientist
“Brand is just a perception, and perception will match reality over time.” –Elon Musk, CEO of SpaceX and Tesla.
“Getting the like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer, Facebook Ads expert
Influence is NOT Popularity!” – Brian Solis (@briansolis)
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand. – Amy Jo Martin
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” –Bryan Eisenberg, speaker and online marketing pioneer
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” –Tim Frick, principal of MightyBytes
“Less is more. Keeping it simple takes time and effort.” –Jeff Bullas, digital marketing influencer
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott (@dmscott)
Just be nice, take a genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you. – Guy Kawasaki
People relate to other people, not sales pitches and marketing jargon.– Janet Fouts
“You can never go wrong by investing in communities and the human beings within them.” – by Pam Moore
Don’t say anything online that you wouldn’t want to be plastered on a billboard with your face (or logo) on it. – Erin Bury

“When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” – by Matt Cutts
Tell a story. Make it true. Make it compelling. And make it relevant. – Rand Fishkin
"Thinking that every idea and piece of content you create must be the first of its kind is a trap.”– Sujan Patel, co-founder of Right Inbox.
We don’t have a choice on whether we do social media, the question is how well we do it.- Erik Qualman
Social media doesn’t fix anything, it just amplifies things.” – Scott Stratten (@unmarketing)
Measurement is Like Laundry. It Piles Up the Longer You Wait to Do It – Amber Naslund
“Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito, lead authority in buyer personas
“Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, social media blogs, and forums with deep listening tools.” – by Ryan Holmes
Humility, gentleness, and helpfulness go so much further and open doors you cannot imagine. Think from a higher level and try to see beyond today. Some hard work and insight will bring you to paths that will reward you so highly, it’ll make the little inconvenience you incurred so worth it.” – Ann Tran (@anntran_)
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – by Bryan Eisenberg
Trustworthy content has a balanced point of view. It asks and answers the right questions. It doesn’t love itself. It tries to inform and educate. – Steve Farnsworth
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – by Peter Drucker
“I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”—Leo Burnett, founder of the Leo Burnett Group
Social media is about the people! Not about your business. Provide for the people and the people will provide you. – Matt Goulart
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice Chair of GE
“Amazing things will happen when you listen to the consumer.” –Jonathan Midenhall, CMO of Airbnb
“Never let ads write checks your website can’t cash.” –Avinash Kaushik, digital marketing evangelist
“Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.”– Shiv Singh, marketing author
“We need to stop interrupting what people are interested in and be what people are interested in.” – by David Beebe
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin, author & marketing expert
When you lose followers because of where you stand – you strengthen your tribe. – Glen Gilmore
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” –Jimmy Neil Smith, Director of the International Storytelling Center
Social media is about sociology and psychology more than technology.” – Brian Solis (@briansolis)
“If your content isn’t driving conversation, you’re doing it wrong.” –Dan Roth, LinkedIn’s executive editor
“Join LinkedIn groups. You are 70% more likely to get an appointment with someone on an unexpected sale call if you cite a common LinkedIn group than if you don’t.” – by Amanda Johns Vaden
“Make your marketing so useful people would pay you for it.” – Jay Baer, author & inspirational marketing speaker
Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury (@bsainsbury)
“Decide the effect you want to produce in your reader.” —Robert Collier, author
When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can.” – Jay Oatway (@jayoatway)
“Your brand is a story unfolding across all customer touch points.” –Jonah Sachs, author & entrepreneur
I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron(@paulbarron)
I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures. – Paul Barron
The ultimate content strategy is listening. – Marcus Sheridan
“If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz, CEO of Starbucks
“If you’re not failing now and again, it’s a sign you’re not doing anything innovative.” – by Woody Allen
“Amazing things will happen when you listen to the consumer.” – by Jonathan Midenhall
Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. – Amy Jo Martin
Great companies start because the founders want to change the world… not make a fast buck. – Guy Kawasaki
“Social media is about sociology and psychology more than technology.” –Brian Solis, blogger, author, & keynote speaker
“You can never go wrong by investing in communities and the human beings within them.” –Pam Moore, CEO of Marketing Nutz
We must develop a thick skin. With an unshakeable sense of self & commitment to being compassionate – nothing will faze you. – Mari Smith
8We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman (@equalman)
“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage, real-life MadMen inspiration
Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper (@buzzedition)
Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner (@morrowknight)
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos, CEO and founder of Amazon
I’m having fun. I’m being myself. I’m doing what I love. That’s all that matters.” – James Charles (@jamescharles)
Start with the soul and end with the sale. Not the other way around. – CC Chapman
“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – by David Beebe
“Nobody counts the number of ads you run; they just remember the impression you make.” – by Bill Bernbach

“Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” –Lori Taylor, founder & executive editor of Social Caffeine
“If great content is the hero, then banners are the villain.” –Michael Brenner, CEO of Marketing Insider Group
“Strong customer relationships drive sales, sustainability, and growth.” –Tom Cates, chairman and founder of The Brookeside Group
“Active participation on LinkedIn is the best way to say ‘Look at me!’ without saying ‘Look at me!’” – by Bobby Darnell
Own your words. Your words are the maps to your intentions. – Chris Brogan
Tactics Without a Strategy is Worse Than Doing Nothing at All – Li Evans
The three psychic horsemen of creation are uncertainty, risk, and exposure to criticism.” – Jonathan Fields
“The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’” – by Jeffrey Zeldman
“Sell-sell-sell sales methods simply do not work on social media.” –Kim Garst, social media strategist
“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” – by Tim Ferriss
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” –Steuart Henderson Britt, consumer behavior specialist
The keys to brand success are self-definition, transparency, authenticity and accountability. –Simon Mainwaring, marketing consultant
Your Customers Are Listening in Social Media. And So Are Search Engines – Li Evans
Who we are is really defined by the work we put out.- David Berkowitz
“Social media creates communities, not markets.” –Don Schultz, marketing pioneer
“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart, digital marketing executive
“Before you create any more ‘great content,’ figure out how you are going to market it first.” – by Joe Pulizzi
Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor (@lorirtaylor)
Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin (@pgillin)
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. – Jeff Bezos
“Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.” –Mark Zuckerberg, creator of Facebook
“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” –Robert Rose, content marketing strategist
“Marketing is really just about sharing your passion.” –Michael Hyatt, virtual business mentor
“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin, founder of Moz
“People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” –Malorie Lucich, head of product communications at Pinterest
“Don’t build links. Build relationships.” –Rand Fishkin, founder of Moz
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” –Brian Halligan, founder & CEO of HubSpot
“When people feel insecure about something, they look around for validation. Show them that other people trust you.” –Francisco Rosales, social media marketing coach
“You cannot buy engagement. You have to build engagement.” –Tara-Nicholle Nelson, CEO of Transformational Customer Insights
If content is king, then conversion is queen.” – John Munsell (@JohnMunsell)
“Copy is a direct conversation with the consumer.”–Shirley Polykoff
Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. – by Amrita Sahasrabudhe
“Not viewing your email marketing as content is a mistake.” – by Chris Baggott
If you’re having trouble, it’s because you just don’t know how – yet! – Jill Konrath
Social media is about the people! Not about your business. Provide for the people and the people will provide you. – Matt Goulart
“Content is the atomic particle of all digital marketing.” –Rebecca Lieb, media & content strategist
Social media is not only more cost-effective than advertising, but it also offers great opportunities for innovative engagement with your customers.” – Richard Branson (@richardbranson)
“Nobody counts the number of ads you run; they just remember the impression you make.” –Bill Bernbach
“We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.” – George Farris, founder of Farris Marketing
“Content is king.” –Bill Gates
Invite people into your brand, and lean into the possibilities. Build movements, not campaigns! – Ekaterina Walter
Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life.
“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, cofounder of Airbnb
“Good content isn’t about good storytelling. It’s about telling a true story well.” Ann Handley, head of content at MarketingProfs
“Give them quality. That is the best kind of advertising.” – by Milton Hershey
I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures. – Paul Barron
A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger. – Jay Baer
When you’ve got minutes to fill, Twitter is a great way to fill minutes.” – Matt Cutts (@mattcutts)

“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” –Jason Hartman, CEO of Platinum Properties Investor Network
“It’s hard to target a message to a generic 3-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” –Elizabeth Gardner, founder of garnish media
“Social Media puts the “public” into PR and the “market” into marketing.” – by Chris Brogan
“The most powerful element in advertising is the truth.” –William Bernbach
LinkedIn is a channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies.” – Viveka vonRosen (@LinkedInExpert)
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – by Jay Baer
Pushing a company agenda on social media is like throwing water balloons at a porcupine.” – Erik Qualman (@equalman)
How do you know your content’s relevant? Increased social traffic, engagement & quality leads. – Jason Miller
The Art of Twitter is in the Retweet. You Must be Interesting – Peter Shankman
Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset. – Susan Cooper
Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury (@erinbury)
Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, marketing speaker & bestselling author
Do not write BS if you don’t know what to write! It’s as simple as that. – Lilach Bullock
The good deal right now are the seven platforms that live on this [phone].” – Gary Vaynerchuk (@garyvee)
“Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li
“The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” –Danielle Sacks, senior editor at Inc. magazine
Content Doesn’t Win. Optimized Content Wins” – Liana Evans (@storyspinner)
“Build something 100 people love, not something 1 million people kind of like.” – by Brian Chesky
If you don’t start in the right spot, you are going to lose the game before you even get started. – Mike O’Neil
Trustworthy content has a balanced point of view. It asks and answers the right questions. It doesn’t love itself. It tries to inform and educate.” – Steve Farnsworth (@steveology)
“Marketing is no longer about the stuff you make, but about the stories you tell.” – by Seth Godin
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” –Peter Drucker, founder of Drucker Institiute
Social media is just a buzzword until you come up with a plan.” – Felicia Lin (@felishalin).
“Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” –Paul Roetzer, founder & CEO of PR20/20
“Simplicity is the ultimate sophistication.” –Leonardo Da Vinci, renaissance man
Content marketing is a commitment, not a campaign.” – Jon Buscall (@jonbuscall)
The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse (@kamichat)
Social media will help you build up the loyalty of your current customers to the point that they will willingly, and for free, tell others about you. – Bonnie Sainsbury
“Social media is a contact sport.” –Margaret Molloy, CMO of SiegelGale
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” –Ann Handley, head of content at MarketingProfs
The importance of gratitude is never forgotten. – Deborah Lee
“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark, CEO of Rainmaker Digital
“People spend money when and where they feel good.” –Walt Disney
“Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger, author & marketing professor
“The best marketing strategy ever: CARE.” –Gary Vaynerchuk, entrepreneur, speaker & marketing expert
“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski (@sandikrakowski)
Success is making those who believed in you look brilliant. – Dharmesh Shah
“Not viewing your email marketing as content is a mistake.” –Chris Baggott, CEO of Compendium
“Sell the problem you solve. Not the product you make.” –Unknown
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.” – Marsha Collier (@Marshacollier)
“Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!” – Chris Ducker, personal brand entrepreneur
“You can’t expect to just write and have visitors come to you. That’s too passive.” –Anita Campbell, CEO of Small Business Trends
“If you can’t explain it to a 6-year old, you don’t know it yourself.” –Albert Einstein, genius
Develop a capacity for things like purpose, love, wonder, courage, and grace – John Jantsch
If you make customers unhappy in the physical world, they might each tell friends. If you make customers unhappy on the Internet, they can each tell , friends.” – Jeff Bezos

Learn more about starting a social media marketer:

Where to start?

-> How much does it cost to start a social media marketer?
-> Pros and cons of a social media marketer

Need inspiration?

-> Other social media marketer success stories
-> Examples of established social media marketer
-> Marketing ideas for a social media marketer
-> Social media marketer slogans

Other resources

-> Blog post ideas for a social media marketer
-> Social media marketer quotes

4-Step Guide: How To Create The Perfect Instagram Bio For Your Business

Instagram gives you 150 characters to tell your followers what your business is about.

This is where you are given the opportunity to summarize your company, engage your audience, and leave a great first impression.

We will break down the qualities and aspects of Later's Instagram bio, as a template for you to use.

Step 1: Highlight Exactly What You Do

Your Instagram bio should be a place where you tell your readers exactly who you are.

This should be brief, clear, and to the point. Explain what makes you unique and what you can do for your audience.

In the Later example, they do this in two different ways:

In their profile name, they showcase their company name with a clear description of what they do
They provide even more explanation and boost their brand up, saying they are the #1 marketing platform for Instagram

Step 2: Pitch Your Service [And Use Relevant Keywords]

While it's important to explain what type of company you are, it's also critical to pitch your product or service.

When creating a website, this is often the first thing people see on your site to really understand what you are offering and what makes you stand out from the rest.

Later does this using one line on their bio, and 8 relevant keywords:

Step 3: Provide A Clear Call To Action

Your call to action should be something you are encouraging your audience to do.

This could be in the form of a recent promotion you are offering, a link to a specific article you want eyes on, or just a way for users to get directed to your website.

In any case, you should always provide the user with easy access to whatever it is you'd like them to do. You can do this by providing a direct, embedded link on your bio.

For the Later example, they encourage users to check out their blog where they showcase tips and guides. This is a common strategy that brands use to get more traffic to their blog, and eventually, turn leads into customers.

Step 4: Use Emojis

Lastly, emojis are a great way to break up any text-heavy sections in your Instagram bio.

Be sure to use emojis that are relevant to your brand or to highlight the items you are discussing in your bio.

Later adds emojis to draw the readers eyes to certain aspects of their bio, such as what they do and their call to action:

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Becoming A Social Media Marketer: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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Creative Social Media Marketing Business Instagram Bios

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4-Step Guide: How To Create The Perfect Instagram Bio For Your Business

Step 1: Highlight Exactly What You Do

Step 2: Pitch Your Service [And Use Relevant Keywords]

Step 3: Provide A Clear Call To Action

Step 4: Use Emojis